Sunday Jun 25th

Latest News

  • Emarsys' suite of mobile solutions helps you targeting the lush mCommerce market in Asia Pacific

    Emarsys' suite of mobile solutions helps you targeting the lush mCommerce market in Asia Pacific

    Emarsys, the leading provider of cloud marketing software for B2C companies, just debuted its mobile suite to enhance mobile app engagement and optimize customer journeys to further increase customer retention.

  • ClearOne's new entry-level audio-video encoder and decoder provide broader access to Network Media Streaming

    ClearOne's new entry-level audio-video encoder and decoder provide broader access to Network Media Streaming

    ClearOne, the leading global provider of audio and visual communication solutions, is broadening the market reach of Networked Media Streaming with the latest streamlined, affordable additions to its industry-leading VIEW Pro family of solutions. The new multimedia streaming components provide more flexibility in creating a mesh-network streaming infrastructure that can grow as an organization grows.

  • Using social media platforms for efficient growth

    Using social media platforms for efficient growth

    In social media channels, such as Facebook, Twitter or Instagram, it is no longer just about posting pictures and photos from the last party. Companies have been using these channels for a long time to communicate with their customers and promote their brand.

  • Online security threats sadden the daily business routine incisively

    Online security threats sadden the daily business routine incisively

    Recent cyberattacks against government agencies and politicians, as well as various news sites, prove that no one is immune and explains why more and more companies are investing to keep their business data safe. In just the last two years, the number of publicly traded companies that count security threats to their major business risks almost doubled, and for good reasons.

  • Real-time communication and personalization can be a piece of cake with modern marketing technologies

    Real-time communication and personalization can be a piece of cake with modern marketing technologies

    Marketing managers must deal with increasingly demanding consumers on one hand, while grappling with increasing efficiency and profitability pressure for the company on the other. To meet the expectations of both groups, marketing technologies must be fully exploited and listening to the voices of the customers has to become second nature.

    It’s essential to give your customers a lot of attention to reach them with the right messages at the right time and meet your expectations regarding marketing performance and ROI. Here are some tips on how modern marketing technologies can help you to perform this balancing act:

  • Google just released the Top 10 YouTube ads that captured the attention of Singaporeans

    Google just released the Top 10 YouTube ads that captured the attention of Singaporeans

    The YouTube Ads Leaderboard showcases the most creative ads that people have chosen to watch and celebrates the brands that performed best in Singapore from July to December 2016 through a combination of popularity and promotion.
    Companies taking top positions on the YouTube Singapore Ad Leaderboard span lifestyle, food and beverage and the financial sector, demonstrating brands’ recognition of YouTube as an important part of their marketing strategies to complement traditional advertising on TV.

  • Welcome Real Time and SmartPesa Provide Loyalty on mPOS Devices in Emerging Markets

    Welcome Real Time and SmartPesa Provide Loyalty on mPOS Devices in Emerging Markets

    Welcome Real Time, the provider of payment-based loyalty solutions, and SmartPesa that provides next generation mPOS for emerging markets, just announced their collaboration to launch XLS mPOS on SmartPesa devices.

  • The rise of Account-Based Marketing: How to win with key accounts

    The rise of Account-Based Marketing: How to win with key accounts

    Key accounts are the lifeblood of an organization. Along with a substantial share of corporate revenue and profit, they typically provide a company’s most important platform for market insight, influence, and innovation.

  • Voice-user interface (VUI)

    Voice-user interface (VUI)

    A voice-user interface (VUI) makes human interaction with computers possible through a voice/speech platform to initiate an automated service or process. A VUI is the interface to any speech application.

  • Obstacles for predictive analytics still persist

    Obstacles for predictive analytics still persist

    The global predictive analytics market is expected to grow to more than US$ 9 billion by 2020, according to Markets and Markets, mainly because of the transformation from traditional Business Intelligence (BI) techniques to advanced analytics techniques and massive surge of structured and unstructured data.

  • Growing popularity of mobile searches in China

    Growing popularity of mobile searches in China

    Google announced last year that mobile search surpassed desktop search and this trend is going strong with Baidu and other Chinese search engines, too.

  • Ascend2’s ‘State of Marketing Automation’ Report

    Ascend2’s ‘State of Marketing Automation’ Report

    Ascend2 just published its survey report “State of Marketing Automation”, which the company conducted in partnership with leading marketing solution providers. The  research-based marketing expert defines marketing automation as “software applications designed to streamline repetitive marketing tasks” and highlights in its report that the technology has become ubiquitous across all industries.

  • Customers want everywhere-commerce and only-for-me-specials

    Customers want everywhere-commerce and only-for-me-specials

    Online trade has transformed from multi- and omnichannel to "everywhere"- commerce, since online shopping is nowadays not only accessible via different end devices, but practically from anywhere and at any time.

  • Opera Neon provides a glimpse into the future of web browsers

    Opera Neon provides a glimpse into the future of web browsers

    Opera showcased its first ever concept browser, codenamed Opera Neon, built from the same browser engine as the Opera browser, but designed to allow users to focus on the most important part of the internet -  the CONTENT – and making web browsing more visual and intuitive.

This week's highlights

Messenger services – opportunity or digital security risk?

Category: June 2017 - Mobile Marketing & Apps
With more than a billion users worldwide, Whatsapp is one of the great success stories of our digital era In Asia, the mainly privately used messenger service is particular popular in Malaysia, but al
Read more...

RelevanTech’s app discovery tool allows Glispa to reach large, targeted audiences

Category: June 2017 - Mobile Marketing & Apps
The mobile ad tech company Glispa Global Group announced the acquisition of Tel Aviv-based carrier distribution company RelevanTech to further strengthen its position as one of the top independent pla
Read more...

Hootsuite's ‘Amplify for Selling’ aims for boosting sales

Category: June 2017 - Mobile Marketing & Apps
The social media management platform Hootsuite launched Amplify for Selling, a powerful, mobile-first solution designed to help sales teams be successful on social by generating leads and fostering re
Read more...

Mobile-first Indexing and what website operators should consider to meet with success

Category: June 2017 - Mobile Marketing & Apps
More and more people are using smartphones and tablets to surf the internet, so that mobile search accounts for around half of all search queries by now.
Read more...

Machine learning upends rules of mobile marketing

Category: June 2017 - Mobile Marketing & Apps
A focus on last week’s Mobile Marketing Association (MMA) Forum Singapore 2017 has been how mobile industry players can harness the power of machine learning to transform complex data points int
Read more...
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Previous articles

Sophisticated technology tracks the culprit to identify violent crime

Category: May 2017 - (Cyber) Security & Data Protection
Violence, extremism and child abuse: A lot of criminal activities are captured in images and distributed via internet and social media. But how can companies protect their network if being abused for
Read more...

Microsoft’s vision for more intelligence — from the cloud to the edge

Category: May 2017 - (Cyber) Security & Data Protection
"In a world of near infinite computing power and an exponential growth in data, we are focused on empowering every developer to build applications for this new era of intelligent cloud and intelligent
Read more...

Asia Pacific’s financial services industry has still a long way to go regarding IT security

Category: May 2017 - (Cyber) Security & Data Protection
IDC highlights in one of its recent reports that IT security of financial services organizations might not be as advanced as expect, bringing the confidence in their good service down. Trust is a crit
Read more...

Protect yourself: Recent WannaCryptor ransomware worm puts a spotlight on cybersecurity

Category: May 2017 - (Cyber) Security & Data Protection
Though a worldwide problem, far too many citizens, businesses and governments are still making the same old, basic security mistakes, ESET noticed, which explains why cybercrime has quickly become a m
Read more...

Ambivalence: Who is responsible for data protection?

Category: May 2017 - (Cyber) Security & Data Protection
The attitude of customers towards data protection remains ambivalent in the digital world, since they believe the buck stops primarily with the companies when thinking about the protection of their pe
Read more...
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Previous month's highlights

Google just released the Top 10 YouTube ads that captured the attention of Singaporeans

Category: February 2017 - Video Marketing & Advertising

The YouTube Ads Leaderboard showcases the most creative ads that people have chosen to watch and celebrates the brands that performed best in Singapore from July to December 2016 through a combination of popularity and promotion.Companies taking top positions on the YouTube Singapore Ad Leaderboard span lifestyle, food and beverage and the financial sector, demonstrating brands’ recognition of YouTube as an important part of their marketing strategies to complement traditional advertising on TV.

Snackable content manages the balancing act between pleasing content and monetarization

Category: February 2017 - Video Marketing & Advertising

We know by now, that there are only split seconds to wow someone with content in today’s fast-paced digital time, therefore marketing messages must be compelling, easy to read, and can’t be too long. Media companies and brands that got it, therefore provide more and more often snackable content, which means short, concise, fast and preferably good content with qualitative added value.

ClearOne's new entry-level audio-video encoder and decoder provide broader access to Network Media Streaming

Category: February 2017 - Video Marketing & Advertising

ClearOne, the leading global provider of audio and visual communication solutions, is broadening the market reach of Networked Media Streaming with the latest streamlined, affordable additions to its industry-leading VIEW Pro family of solutions. The new multimedia streaming components provide more flexibility in creating a mesh-network streaming infrastructure that can grow as an organization grows.

New updates that make watching video on Facebook richer, more engaging and more flexible

Category: February 2017 - Video Marketing & Advertising

“People are watching and sharing more video on Facebook than ever”, the company states on its blog, which is why the social media giant continues to improve user’s video experience.

View More Articles

More people are willing to share personal data in return for rewards

Category: March 2017 - Social Media & Influencer Marketing

Protect your brand by monitoring social media

Category: March 2017 - Social Media & Influencer Marketing

Using social media platforms for efficient growth

Category: March 2017 - Social Media & Influencer Marketing

What is allowed and ‘legal’ in Influencer Marketing?

Category: March 2017 - Social Media & Influencer Marketing

Advertisers in Vietnam appraise social networks as highly effective marketing channels

Category: March 2017 - Social Media & Influencer Marketing

Why ‘Social Media Listening’ is good for business

Category: March 2017 - Social Media & Influencer Marketing

The main benefits of Social Media Marketing

Category: March 2017 - Social Media & Influencer Marketing

With Influencer Marketing to success - what really matters

Category: March 2017 - Social Media & Influencer Marketing
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