Monday May 01st

Latest News

  • Start connecting the dots, as marketing has never been more complex

    Start connecting the dots, as marketing has never been more complex

    “Today’s ubiquitous use of smartphones has created a tsunami of data and inevitably some new challenges for advertisers, agencies and trading desks”, states adsquare when introducing its Buyer’s Guide to Mobile Audience Data.

    Always within reach and ready to use, smartphones are for many the most personal and convenient device to stay informed, making their users particularly susceptible to advertising with relevant content.

  • Videos have much going for marketing

    Videos have much going for marketing

    The three most important performance figures for a website are the number of visitors, the time spent on the site, and the conversion. User-friendliness, engaging content, customer service and technical functionality hide behind these numbers.

  • Farewell paper ticket, hello mobile couponing

    Farewell paper ticket, hello mobile couponing

    According to data from personalized retargeting firm Criteo, the vast majority of mobile hotel bookings were ordered via smartphone in Q1 2016 and even mobile airline bookings tend more and more toward mobile devices. In fact, although mobile is beginning to reach a saturation in the market, bookings are anticipated to make up almost half of total digital travel sales by 2020.

  • ‘Wander’ App brings back the 'social' in social networking and the ‘personal’ to the mass

    ‘Wander’ App brings back the 'social' in social networking and the ‘personal’ to the mass

    Say goodbye to posting on social networks and waiting for comments, feedback and likes, as Wander is the new, better way of interacting with other people digitally.

  • Cloud Security Alliance's progressing work in mobile security

    Cloud Security Alliance's progressing work in mobile security

    The use of cloud services is steadily growing and no one seems to be able to escape the trend. However, the shifting and processing of data from the very own area of responsibility to the cloud is not without problems and requires a careful approach, especially with regards to data security and privacy.

  • The Lisbon International Advertising Festival unveils its trophies

    The Lisbon International Advertising Festival unveils its trophies

    There is still a month left to submit entries to ‘The Lisbon International Advertising Festival” which just revealed its trophy - a crow – which according to the organizer best represents best the Grand Prix, which is entirely black. Along with the gold, silver and bronze figures, the trophy symbolizes serenity and deliberation… Decisions will be made.

  • Smartphones ready to become top device for mobile shopping

    Smartphones ready to become top device for mobile shopping

    There is by now a good deal of mobile shoppers waiting in the wings, which is why more and more dealers have started to tailor offers particularly to mobile commerce. Electronic loyalty and credit cards on the phone, shopping apps and mobile payment solutions, simply allow customers to do their shopping easily over the phone on the way or in between on the tablet.

  • Downright security will always remain a pipe dream of the digital industry

    Downright security will always remain a pipe dream of the digital industry

    Since security and privacy are paramount in today’s highly connected world, security-conscious organizations depend heavily on software solutions to keep their data safe and their information private.

  • Seven reasons for Alibaba’s success

    Seven reasons for Alibaba’s success

    Alibaba’s success is no secret. From its humble beginnings in Jack Ma’s Hangzhou apartment, the company has evolved and grown into an e-commerce empire known internationally. What exactly is it about Alibaba that has enabled it to flourish? It’s all found in these 3 core factors and 4 subsidiary factors.

  • No experience? No problem! Apply here …

    No experience? No problem! Apply here …

    We are living in a world where the most powerful people are not necessarily the smartest or the most experienced. Change is happening and it will not wait for you to get used to it. Economies are being disrupted faster than the metamorphic rate of the Google doodle. Innovation is moving quicker than the speed of your UberEATS.

  • What's all this fuss about Google’s new Penguin update 4.0?

    What's all this fuss about Google’s new Penguin update 4.0?

    Google’s new update on the infamous algorithm named "Penguin" is now released and could in fact represent one of the biggest changes so far with serious consequences for all kind of website operators. Since search is Asian eMarketing’s topic of the month, we certainly have to point out and summarize how it could affect your Websites.

  • Top 10 tips to protect your mobile phone from attacks

    Top 10 tips to protect your mobile phone from attacks

    Since the scandals of eavesdropping of government and business leaders are spreading, the fear of data theft is growing and the interest in finding an optimal protection to make mobile phones safer is more in the limelight.

  • Navigating a digital future – why it’s time to leave the cave

    Navigating a digital future – why it’s time to leave the cave

    Over 2400 years ago, Plato told a story of a group of people chained up in a cave facing a blank wall. His famed ‘Allegory of the Cave’ depicted a world where a group of prisoners was entertained only by shadows from the light of the fire behind them. This flickering view of silhouettes became their sole reality.

  • Real-time communication and personalization can be a piece of cake with modern marketing technologies

    Real-time communication and personalization can be a piece of cake with modern marketing technologies

    Marketing managers must deal with increasingly demanding consumers on one hand, while grappling with increasing efficiency and profitability pressure for the company on the other. To meet the expectations of both groups, marketing technologies must be fully exploited and listening to the voices of the customers has to become second nature.

    It’s essential to give your customers a lot of attention to reach them with the right messages at the right time and meet your expectations regarding marketing performance and ROI. Here are some tips on how modern marketing technologies can help you to perform this balancing act:

This week's highlights

Marketing Automation is designed to turn around the increasing trend of underperforming advertising

Category: April 2017 - Marketing Automation & Attribution
Advertising is no longer well received by recipients if not delivered exactly when appreciated the most and perceived as relevant. Therefore, marketing automation is believed to be the perfect solutio
Read more...

Advanced marketing automation techniques are still underutilized

Category: April 2017 - Marketing Automation & Attribution
Companies rely on marketing attribution to determine which marketing channels have contributed directly or indirectly to a conversion goal (attribution). It is both about the justification of the expe
Read more...

Declining trust in the Internet hinders further development of the digital economy

Category: April 2017 - Marketing Automation & Attribution
A new global survey reveals that Internet users are increasingly concerned about their online privacy, and that 49% of users polled say lack of trust is their main reason for not shopping online.
Read more...

Move away from seeing things as they have traditionally always been, not to miss the opportunity to truly ‘see’

Category: April 2017 - Marketing Automation & Attribution
Where would we be today without WiFi? No more hotspots. No cool internet cafés. Our ‘mobile’ devices would be far less mobile. Or what would life be like without the microwave? TV d
Read more...

Accelerated Mobile Pages (AMP) meets the need for speed on mobile

Category: April 2017 - Marketing Automation & Attribution
Since half of organic traffic comes from mobile devices, you should care about Accelerated Mobile Pages (AMP), an open-source project supported by Google, Facebook, Twitter, and available for blogs ho
Read more...
View More Articles

Previous articles

With Influencer Marketing to success - what really matters

Category: March 2017 - Social Media & Influencer Marketing
Influencer Marketing describes a marketing approach where a person's awareness is used to pay more attention to a product or brand. It is settled somewhere between the recommendation of a friend and c
Read more...

First-of-its-kind influencer reality show intends to find ‘Asia’s Next Top Beauty Creator’

Category: March 2017 - Social Media & Influencer Marketing
If you love the spotlight and managed to enthuse a large following, you might be able to partner with large brands or even create your own fashion and beauty lines to sell via social media. Take Chiar
Read more...

The main benefits of Social Media Marketing

Category: March 2017 - Social Media & Influencer Marketing
If you still didn’t jump on the bandwagon of social media marketing, Wendy Suto’s list of benefits clearly speak for social media and are quite convincing to get started.
Read more...

2016 ended as the worst year for phishing attacks in history – social media is involved

Category: March 2017 - Social Media & Influencer Marketing
According to the APWG’s new Phishing Activity Trends Report, the number of phishing attacks in 2016 were the highest ever recorded with 1,220,523, representing an increase of 65% compared to the
Read more...

Socialyk, the world's first human centric SaaS based networking platform

Category: March 2017 - Social Media & Influencer Marketing
Intelliber Technologies introduced Socialyk earlier this year, the world's first human centric, SaaS based, fully functional, end-to-end, demand and supply side networking platform.
Read more...
View More Articles

Previous month's highlights

CXENSE insights into the power of personalization for a great customer experience

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

CXENSE’s whitepaper How to create compelling online customer experiences with personalization is a neat step-by-step guide you might want to consider when planning to improve your customer experience management. By collecting and using data effectively, brands can increase their digital revenue remarkably with the deep customer insights they can gain at all touchpoints, making the right strategy invaluable.

Collaborating to compete – your enemy could be your best friend!

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

In October 2007, two cash-strapped college graduates, three blow-up mattresses and a home cooked breakfast changed the way we define spaces forever. Airbnb started in 2007 when two hard up students, both 27, were struggling to pay their rent. A design conference was coming to San Francisco and hotels were fully booked. The students decided to compete in the hospitality market and rent out three airbeds on their living-room floor and cook their patrons breakfast.

Break down existing data silos to analyze anonymized data

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

The setting up of an online shop with an attractive design and additional services is nothing special nowadays, still all involved in eCommerce rely more than ever on optimized customer engagement to succeed. To run effective marketing campaigns, it is important to know the interests and behavior of each individual user throughout his/her entire Customer Journey.

Singaporeans demand a seamless omnichannel shopping experience

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

SAP Hybris recently conducted a survey on Christmas shopping habits in Singapore that revealed that more than half of Singapore consumers (51%) were dissatisfied with the Christmas gifts they received over the last three years.

View More Articles

Matt Banner’s Social Media Cheat Sheet for 2017

Category: January 2017 - Digital Marketing Trends & Predictions

What the heck will drive visual communication and be loved by creatives in 2017?

Category: January 2017 - Digital Marketing Trends & Predictions

SEO gets more device- and use-specific

Category: January 2017 - Digital Marketing Trends & Predictions

Yahoo’s Flurry Analytics: Mobile apps start gnawing on their own kind

Category: January 2017 - Digital Marketing Trends & Predictions

What’s in it for martech and adtech in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Marketing challenges to face up to in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Juniper Research warns IoT botnets becoming unmanageable cybersecurity risk

Category: January 2017 - Digital Marketing Trends & Predictions

Oracle and Eyeota team up to enhance customer experiences, loyalty and measurable results

Category: January 2017 - Digital Marketing Trends & Predictions
View More Articles

LATEST EMAGS

PREVIOUS EMAGS

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg