Friday Aug 18th

Latest News

  • S4M first in getting MRC accreditation for mobile post-click ad metrics

    S4M first in getting MRC accreditation for mobile post-click ad metrics


    S4M (Success for Mobile), an innovative advertising technology company, has been granted Media Rating Council (MRC), including served display and rich media ad impressions, clicks, and CTR for both mobile browsers and apps.

    The Media Rating Council is a U.S.-based non-profit industry association whose goal is to ensure measurement services that are valid, reliable and effective.  Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures.

  • Should we forget the New Year’s resolution?

    Should we forget the New Year’s resolution?

    One of Aurecon’s latest Just Imagine blog post by Aurecon CEO, Giam Swiegers, argues that the best thing you can do for your career and company this year is to focus on your strengths.

  • Cyber-attacks can hit anyone, anytime – you can be next!

    Cyber-attacks can hit anyone, anytime – you can be next!

    As is well-known, online shops require a particularly large number of protection mechanisms to fight IT attacks, but smaller companies should be well-prepared, too: Cyber criminalslike to use security gaps in outdated versions of the shop software to inject malicious program codes that spy out the customer's payment information during the ordering process and send it to the perpetrators. The locked in code and the associated data flow is usually not visible to users, therefore it is very important to have the newest security measures in place.

  • What marketers want to achieve by implementing Artificial Intelligence (AI)

    What marketers want to achieve by implementing Artificial Intelligence (AI)

    Customer satisfaction and more ROI for the company, due to more opportunities for personalized real-time campaigns and automated workflows, are just some of the goals marketers want to achieve when using artificial intelligence, according to the recent Forrester and Emarsys study ‘Building Trust and Confidence: AI Marketing Readiness in Retail and E-Commerce’. Around half of the retailers surveyed are nevertheless still missing out on leveraging AI marketing to personalize the customer journey and better understand customer behaviors, the report states.

  • Optimize templates for smartphones and don’t allow Outlook to thwart newsletters

    Optimize templates for smartphones and don’t allow Outlook to thwart newsletters

    Optimizing emails for smartphones is challenging, since they have up-to-the-minute requirements and the fact that Outlook can only table design. The much-used Microsoft Outlook is technically based on a Microsoft Word-machine and therefore can’t do much. Among other things, for instance, no current HTML interpretation, which is why newsletters must still be programmed in long-outdated table design and inline styles to be correctly displayed in Outlook. Unfortunately, many programmers do not even know anymore how to do that today.

  • Driven by its growing omniscience, eCommerce is omnipresent and aims for omnipotence

    Driven by its growing omniscience, eCommerce is omnipresent and aims for omnipotence

    Omnichannel, multichannel, cross-channel, etc. are modern synonyms shoved endlessly around by marketing and the various channels are interlinked functionally and can hardly be differentiated in their significance. Furthermore, since even brick and mortar retail stores embraced the digitalization and integrated mobile concepts, a distinction between channels, online and offline world, actually no longer makes any sense. Shopping is nowadays possible not only (almost) everywhere, but also almost at any time, which is why it is better called "everywhere and all the time commerce”.

  • Smaato enhanced its SPX publisher platform

    Smaato enhanced its SPX publisher platform

    Mobile publishers and app developers, using Smaato to monetize their apps and mobile websites, can access the platform now through an easy-to-use API, as its SPX just got a major enhancement.

  • Be aware that threats lurk everywhere in the digital world

    Be aware that threats lurk everywhere in the digital world

    Malicious software is still the greatest online threat and unfortunately lurking everywhere in the form of Trojans and worms that perform dangerous actions unnoticed on affected. Allegedly, 350,000 new variants of malicious software emerge on the Internet every day, making protection crucial to survive in today’s digital life. In fact, just visiting an infected website is often enough to download malicious, unnoticed software. Further risks are manipulated smartphone apps, plenty of remote-controlled computers (botnets), infected emails (spam), and the interception of sensitive login information (phishing).

  • Do morals matter in the digital age?

    Do morals matter in the digital age?

    Both greed and morality have been poured into the foundations of capitalism’s highways, but it is greed that has eaten away at the roadside. The same voracity that once paved the birthplace of empires can later leave them coughing and choking in their own dust; empires rise and empires fall from the insatiable human appetite for more.

  • Since the BYOD trend is unstoppable, make sure its safe and manageable

    Since the BYOD trend is unstoppable, make sure its safe and manageable

    Bring your own device (BYOD) refers to the policy of permitting employees to bring personally owned mobile devices (laptops, tablets, and smart phones) to their workplace, and to use those devices to access privileged company information and applications.

  • Unengaged, unmotivated, uninspired: Do these three words describe your workforce?

    Unengaged, unmotivated, uninspired: Do these three words describe your workforce?

    Research suggests that 87 percent of America’s workforce fails to reach its full potential. Why? It’s simple – they lack passion for their work. Studies are suggesting most of the business world does not take passion seriously enough.

  • Start connecting the dots, as marketing has never been more complex

    Start connecting the dots, as marketing has never been more complex

    “Today’s ubiquitous use of smartphones has created a tsunami of data and inevitably some new challenges for advertisers, agencies and trading desks”, states adsquare when introducing its Buyer’s Guide to Mobile Audience Data.

    Always within reach and ready to use, smartphones are for many the most personal and convenient device to stay informed, making their users particularly susceptible to advertising with relevant content.

  • Using social media platforms for efficient growth

    Using social media platforms for efficient growth

    In social media channels, such as Facebook, Twitter or Instagram, it is no longer just about posting pictures and photos from the last party. Companies have been using these channels for a long time to communicate with their customers and promote their brand.

  • Apsalar gives advertisers critical insights with first iOS Uninstall Attribution

    Apsalar gives advertisers critical insights with first iOS Uninstall Attribution

    Apsalar, a mobile app ROI platform, just announced that it has added iOS Uninstall Attribution to its industry-leading mobile app attribution and data management platform.

This week's highlights

Anyone’s browsing history can be used to reveal their identity

Category: August 2017 - Search Engine Marketing & Optimzation
According to NordVPN, an advanced VPN (Virtual Private Network) service provider, two German researchers did an experiment that revealed how easy it is to identify Internet users’ through their
Read more...

Being found (or getting lost) in China

Category: August 2017 - Search Engine Marketing & Optimzation
To increase the popularity of their Internet content in China, companies must be ranked as high as possible in the Baidu or Sogou search ranking, the country’s top search engines.
Read more...

8 tips for a successful internationalization of your SEM campaign

Category: August 2017 - Search Engine Marketing & Optimzation
Internationally, search engine marketing (SEM) is still one of the most successful online marketing activities, but brands that want to advertise on a supra-regional level must consider a few things:
Read more...

Avoid SEO mistakes and increase turnover

Category: August 2017 - Search Engine Marketing & Optimzation
E-commerce executives have a clear expectation of search engine optimization (SEO): The goal is to get the highest ranking possible for their web shop and the products shown in organic search getting
Read more...

How deep learning turned sci-fi-esque predictive intelligence into reality

Category: August 2017 - Search Engine Marketing & Optimzation
20 years ago, IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov in a historical first victory for artificial intelligence. Today, supercomputers are smart enough to easil
Read more...
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Previous articles

Older generations savvier about IoT security, Irdeto’s new study revealed

Category: July 2017 - Internet of Things (IoT) & Wearables
Irdeto released a new global survey on consumer attitudes about IoT Security, including security awareness, how many IoT devices they have in their homes, importance of protecting those devices, conce
Read more...

Calling all innovators and trailblazers to participate in a global entrepreneurship competition and become next generation disruptors

Category: July 2017 - Internet of Things (IoT) & Wearables
Global Entrepreneurship Movement (GEM) is calling all entrepreneurs, startups, and innovators to participate in its first global entrepreneurship competition, ColossusINNO2017, where one winner will b
Read more...

element14 community launches ‘IoT on Wheels’ Design Challenge with STMicroelectronics

Category: July 2017 - Internet of Things (IoT) & Wearables
element14.com, the world’s largest electronic design community, has launched a new Design Challenge for designers and engineers called ‘IoT on Wheels’, looking for 10 community membe
Read more...

The Internet of Things and Wearables for innovative, interactive Marketing

Category: July 2017 - Internet of Things (IoT) & Wearables
For many, the Internet of Things (IoT) is considered the next major revolution in IT that has the potential to significantly influence, if not dissolve and reorganize, the structures of whole industri
Read more...

Boon or bane: Sharing contextual data via the Internet of Things

Category: July 2017 - Internet of Things (IoT) & Wearables
At the moment, IoT still focuses mainly on consumer-oriented products such as smartwatches and self-driving cars. In the long term, however, business-to-business applications, such as in Industry 4.0
Read more...
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Previous month's highlights

Retarus issues warning about spam wave claiming to offer stock market tips

Category: May 2017 - (Cyber) Security & Data Protection

The security experts at Retarus are warning users about a spam wave spreading quickly across email inboxes. The email security provider has recently recorded a sharp rise in the volume of messages proposing that readers buy supposedly promising shares. By means of these investment recommendations, cyber criminals are trying to influence the share price of specific companies to their own advantage.

Advertising on Facebook: What’s allowed and what’s not

Category: May 2017 - (Cyber) Security & Data Protection

Many consumers are critical of Facebook as they fear for the security of their data. Accordingly, they are skeptical about the use of the network as a sales channel, reveals a study by BBDO, Jelden TTC and Brand Foresight.

Hitachi Content Platform ‘Anywhere’ provides for a protected digital workplace

Category: May 2017 - (Cyber) Security & Data Protection

The latest version of Hitachi Content Platform (HCP) Anywhere puts the right tools in the hands of employees to make them more engaged, productive and efficient, Hitachi Data Systems (HDS) just announced. Expanding on the platform’s heritage in enterprise-class features and security, HCP Anywhere adds more collaboration, usability and data protection capabilities with a refined user experience, allowing organizations to transform to a digital workplace that is virtual, mobile and highly collaborative.

Naiveté, inadvertency and laziness provide perfect breeding ground for ransomware, like WannaCry

Category: May 2017 - (Cyber) Security & Data Protection

More and more networked devices, professionalized hacking groups, and the development of sophisticated malware become a growing challenge for security managers as attacks are pushing the boundaries of traditional security solutions.

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