Tuesday Mar 28th

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This week's highlights

Social media in upheaval

Category: March 2017 - Social Media & Influencer Marketing
For a long time, companies could draw attention to themselves with social media, but free media performance becomes a phase-out-model. Social media has left the "hype cycle" behind and became a common
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What is allowed and ‘legal’ in Influencer Marketing?

Category: March 2017 - Social Media & Influencer Marketing
With the increase in user numbers on social media, advertising effectiveness on these platforms increases simultaneously, opening up a new advertising channel -  the so-called "Influencer Marketi
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Email marketing and social media achieve more when used in combination

Category: March 2017 - Social Media & Influencer Marketing
Social media networks are an indispensable part of communication and question a bit the usefulness of emails. Social media postings take place in real-time, are easy to create and animate to interact,
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Advertisers in Vietnam appraise social networks as highly effective marketing channels

Category: March 2017 - Social Media & Influencer Marketing
Firms in Vietnam that use digital marketing channels are finding social networks and search engines most successful, eMarketer states in one of its latest research reports.
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Socialyk, the world's first human centric SaaS based networking platform

Category: March 2017 - Social Media & Influencer Marketing
Intelliber Technologies introduced Socialyk earlier this year, the world's first human centric, SaaS based, fully functional, end-to-end, demand and supply side networking platform.
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Previous articles

Digital ad spending across six key markets in Southeast Asia to grow 20.4% this year

Category: February 2017 - Video Marketing & Advertising
In collaboration with the Interactive Advertising Bureau Singapore (IAB Singapore), eMarketer released its first digital ad spending forecast for Southeast Asia. The forecast projects double-digit gro
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Paywizard urges Pay-TV providers to keep customers happy and engaged

Category: February 2017 - Video Marketing & Advertising
A new global research from Paywizard shows Pay-TV operators can no longer simply rely on the strength of their content offering to maintain subscriber loyalty, but must raise their customer relationsh
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Snackable content manages the balancing act between pleasing content and monetarization

Category: February 2017 - Video Marketing & Advertising
We know by now, that there are only split seconds to wow someone with content in today’s fast-paced digital time, therefore marketing messages must be compelling, easy to read, and can’t b
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What makes digital video advertising so attractive?

Category: February 2017 - Video Marketing & Advertising
If in recent years it has still been an absolute trendsetter in the field of online advertising, video advertising has now firmly established itself among the applications of the most important online
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Deploying videos in eCommerce expediently

Category: February 2017 - Video Marketing & Advertising
The success of moving images in online shops depends on several factors, which you should take into consideration when planning your campaigns:
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Previous month's highlights

Rootclaim calculates all sides of a story and sets light to ‘fake news'

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

The concerns and growing awareness regarding fake news and what it means for advertisers, especially for those buying programmatically, is an extremely hot topic right now, triggered enormously by the latest US presidential election campaigns.

Driven by its growing omniscience, eCommerce is omnipresent and aims for omnipotence

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Omnichannel, multichannel, cross-channel, etc. are modern synonyms shoved endlessly around by marketing and the various channels are interlinked functionally and can hardly be differentiated in their significance. Furthermore, since even brick and mortar retail stores embraced the digitalization and integrated mobile concepts, a distinction between channels, online and offline world, actually no longer makes any sense. Shopping is nowadays possible not only (almost) everywhere, but also almost at any time, which is why it is better called "everywhere and all the time commerce”.

CXENSE insights into the power of personalization for a great customer experience

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

CXENSE’s whitepaper How to create compelling online customer experiences with personalization is a neat step-by-step guide you might want to consider when planning to improve your customer experience management. By collecting and using data effectively, brands can increase their digital revenue remarkably with the deep customer insights they can gain at all touchpoints, making the right strategy invaluable.

How to protect yourself against being tracked and monitored?

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

NordVPN, a security-oriented virtual private network (VPN) service provider, analyzes the dangers that come from data tracking and collection done by too many ISPs, which we thought is worth to talk about. The company is absolutely determined to hide and secure users’ data with features like double data encryption and a strict no logs policy. From the moment a user turns on NordVPN, their Internet data becomes encrypted, invisible to governments, ISPs, third party snoopers and even NordVPN.

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Navigating big (data) influences in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Top 10 datacenter predictions 2017 for the Asia Pacific region

Category: January 2017 - Digital Marketing Trends & Predictions

Zee Media Corporation gets ready for the future of broadcasting

Category: January 2017 - Digital Marketing Trends & Predictions

Oracle and Eyeota team up to enhance customer experiences, loyalty and measurable results

Category: January 2017 - Digital Marketing Trends & Predictions

No experience? No problem! Apply here …

Category: January 2017 - Digital Marketing Trends & Predictions

Should we forget the New Year’s resolution?

Category: January 2017 - Digital Marketing Trends & Predictions

What’s in it for martech and adtech in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Voice-user interface (VUI)

Category: January 2017 - Digital Marketing Trends & Predictions

Are you cyber ready for 2017?

Category: January 2017 - Digital Marketing Trends & Predictions
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