Wednesday Jul 26th

Latest News

  • Apsalar gives advertisers critical insights with first iOS Uninstall Attribution

    Apsalar gives advertisers critical insights with first iOS Uninstall Attribution

    Apsalar, a mobile app ROI platform, just announced that it has added iOS Uninstall Attribution to its industry-leading mobile app attribution and data management platform.

  • Indonesian smartphone users can get up to twice as much from their mobile data plan

    Indonesian smartphone users can get up to twice as much from their mobile data plan

    Opera and Samsung's R&D Institute of Indonesia have worked together to bring the ultra data saving (UDS) feature to Indonesia. Now, users of Samsung Galaxy J3, Galaxy J5 and Galaxy J7 devices will be able to stretch their mobile data plans and get more enjoyment online, including up to twice as much YouTube video streaming.

  • Alpha users

    Alpha users

    Just like viruses spread in nature, there is an initial starting point to communications in social networks triggered by so-called ‘alpha users’. They are key elements of any social networks and manage the connectivity of the core members of the community.

  • Hootsuite's ‘Amplify for Selling’ aims for boosting sales

    Hootsuite's ‘Amplify for Selling’ aims for boosting sales

    The social media management platform Hootsuite launched Amplify for Selling, a powerful, mobile-first solution designed to help sales teams be successful on social by generating leads and fostering relationships that drive revenue.

  • Top 10 tips to protect your mobile phone from attacks

    Top 10 tips to protect your mobile phone from attacks

    Since the scandals of eavesdropping of government and business leaders are spreading, the fear of data theft is growing and the interest in finding an optimal protection to make mobile phones safer is more in the limelight.

  • New Retarus ‘Managed Capture Services’ facilitate smooth data interchange and reduced costs and efforts due to ‘Intelligent Document Recognition’

    New Retarus ‘Managed Capture Services’ facilitate smooth data interchange and reduced costs and efforts due to ‘Intelligent Document Recognition’

    Manually capturing data is not only time and cost intensive, but also prone to error, making  Retarus’ newly launched Managed Capture Services the more attractive. It allows business documents (received by fax or email) to be automatically captured as structured data and provides companies with a robust functionality to process orders or invoices directly in the ERP system, without any manual efforts or expense for entering the data. Besides, the processes at the communication partners’ end do not need to be changed at all.

  • Smaato enhanced its SPX publisher platform

    Smaato enhanced its SPX publisher platform

    Mobile publishers and app developers, using Smaato to monetize their apps and mobile websites, can access the platform now through an easy-to-use API, as its SPX just got a major enhancement.

  • ObserveIT 7.0 speeds up insider threat detection with actionable analytics

    ObserveIT 7.0 speeds up insider threat detection with actionable analytics

    ObserveIT, a threat monitoring and analytics solution provider, unveiled new actionable analytics and the ability to proactively block risky, out-of-policy activities by insiders, giving security and IT teams powerful weapons in the fight to make their organizations more secure.  With the innovations now available in ObserveIT 7.0, the company continues its leadership in enabling customers to ensure that privileged users, vendors and business users do not act in negligent or malicious ways that put their businesses at risk.

  • With Influencer Marketing to success - what really matters

    With Influencer Marketing to success - what really matters

    Influencer Marketing describes a marketing approach where a person's awareness is used to pay more attention to a product or brand. It is settled somewhere between the recommendation of a friend and classic advertising. It’s a clever strategy, because in times of ad blockers and advertising blindness, more and more potential customers trust the opinion of friends, other buyers and influencers. That’s just one reason why the majority of marketers plan to invest in at least one Influencer marketing campaign in 2017, another one is the fact that almost all of those who have used this tactic already considered it as an effective strategy (see SKII).

  • Collaborating to compete – your enemy could be your best friend!

    Collaborating to compete – your enemy could be your best friend!

    In October 2007, two cash-strapped college graduates, three blow-up mattresses and a home cooked breakfast changed the way we define spaces forever. Airbnb started in 2007 when two hard up students, both 27, were struggling to pay their rent. A design conference was coming to San Francisco and hotels were fully booked. The students decided to compete in the hospitality market and rent out three airbeds on their living-room floor and cook their patrons breakfast.

  • Industries of the Future to be significantly impacted by Digital Transformation

    Industries of the Future to be significantly impacted by Digital Transformation

    Technology is expected to be the driving force across industries and this transformation will be the catalyst driving productivity, innovation, skill development and growth for the companies of today.

  • What makes digital video advertising so attractive?

    What makes digital video advertising so attractive?

    If in recent years it has still been an absolute trendsetter in the field of online advertising, video advertising has now firmly established itself among the applications of the most important online marketing tools.

  • Welcome to the brave new world of Adblockers

    Welcome to the brave new world of Adblockers

    To a greater or lesser extent, each of us has a story to tell about a bad encounter with online advertising, be it a pop-up or a video interstitial.  Understandably, when we feel bothered by something, we react by running away or avoiding it. In the world of digital marketing it means we won’t visit the specific website anymore, switch to banner blindness, or install an Adblocker.

  • The force of AI, IoT, VR or AR on digital marketing in 2017

    The force of AI, IoT, VR or AR on digital marketing in 2017

    As expected, marketing will mainly be affected by digital developments in 2017, whether considering data management, predictive analytics, AI, IoT, Dark Social, VR or AR. That’s why Asian eMarketing will give you an outlook of the digital marketing industry for the year ahead this month.

This week's highlights

The Internet of Things and Wearables for innovative, interactive Marketing

Category: July 2017 - Internet of Things (IoT) & Wearables
For many, the Internet of Things (IoT) is considered the next major revolution in IT that has the potential to significantly influence, if not dissolve and reorganize, the structures of whole industri
Read more...

What marketers want to achieve by implementing Artificial Intelligence (AI)

Category: July 2017 - Internet of Things (IoT) & Wearables
Customer satisfaction and more ROI for the company, due to more opportunities for personalized real-time campaigns and automated workflows, are just some of the goals marketers want to achieve when us
Read more...

AccuWeather introduces plain language AI weather bot for Facebook Messenger

Category: July 2017 - Internet of Things (IoT) & Wearables
AccuWeather's new AI weather assistant is a great example to demonstrate how data, new technologies, and social media can create an optimized customer experience.
Read more...

element14 community launches ‘IoT on Wheels’ Design Challenge with STMicroelectronics

Category: July 2017 - Internet of Things (IoT) & Wearables
element14.com, the world’s largest electronic design community, has launched a new Design Challenge for designers and engineers called ‘IoT on Wheels’, looking for 10 community membe
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Boon or bane: Sharing contextual data via the Internet of Things

Category: July 2017 - Internet of Things (IoT) & Wearables
At the moment, IoT still focuses mainly on consumer-oriented products such as smartwatches and self-driving cars. In the long term, however, business-to-business applications, such as in Industry 4.0
Read more...
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Previous articles

Messenger services – opportunity or digital security risk?

Category: June 2017 - Mobile Marketing & Apps
With more than a billion users worldwide, Whatsapp is one of the great success stories of our digital era In Asia, the mainly privately used messenger service is particular popular in Malaysia, but al
Read more...

Keep up with the times - mobile ready, mobile friendly, mobile first

Category: June 2017 - Mobile Marketing & Apps
Those who do not have a mobile-optimized website, yet, will be among the digital losers at the end of the year, as the course has already been set for this. That’s why companies should speed up
Read more...

A global network for IoT devices that has been brought to life for having no limits

Category: June 2017 - Mobile Marketing & Apps
Things Mobile, a global mobile operator specialized in the Internet of Things, is the brainchild of Manuel Zanella, the inventor of the pioneering Things Mobile SIM card.
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Germany’s Fraunhofer Institute and NTU launch its first institute in Asia to develop digital solutions for the industry

Category: June 2017 - Mobile Marketing & Apps
Nanyang Technological University (NTU) Singapore and Fraunhofer-Gesellschaft, a renowned and leading German institution for applied research, just launched a research institute to develop digital tech
Read more...

Hootsuite's ‘Amplify for Selling’ aims for boosting sales

Category: June 2017 - Mobile Marketing & Apps
The social media management platform Hootsuite launched Amplify for Selling, a powerful, mobile-first solution designed to help sales teams be successful on social by generating leads and fostering re
Read more...
View More Articles

Previous month's highlights

There’s still more to ‘courting’ clients than ‘swiping right’!

Category: April 2017 - Marketing Automation & Attribution

Would you pop the big question to the special person in your life via an SMS text, tweet or Facebook? If you’re hoping for a “yes!”, then perhaps social media wouldn’t be your number one choice. There are just some things that are better said in the flesh. And whilst in our new tech-savvy age some people are turning to social media to romance their other half, ironically the rate of breakups via text is rocketing. Technology is fast-tracking relationships with ‘instant access’ and ‘virtual conversations’ – yet, in many instances, they don’t last and there’s a danger that social media may actually derail them. Could the same be said of business relationships? Technology may speed up the time it takes to ‘dial up’ – but let’s not forget that it is the human touch, not touchscreen, that strengthens the relationship.

Legal impact of data protection and management in the digital age

Category: April 2017 - Marketing Automation & Attribution

With increasing access to mobile devices and the internet, the amount of data created annually worldwide is predicted to soar to 180 zettabytes (180 trillion gigabytes) in 2025, according to IDC, with approximately 80 billion devices connected to the Internet.

Nothing can replace human interaction in marketing – not even automation

Category: April 2017 - Marketing Automation & Attribution

Automated marketing is the dream of many companies, as comprehensive data analysis manages to identify what customers really want. As a marketer, however, you should always be firmly in control of your customer communication and NOT be under the false impression to delegate this part completely to algorithms, as you only risk threatening your customers with soulless stalking.

LinkedIn Lead Gen Forms makes collecting quality leads easy

Category: April 2017 - Marketing Automation & Attribution

For many marketers, collecting quality leads is hard. On mobile, it’s even harder. That’s because most people don’t want to complete a form on a brand’s mobile website to access a piece of content.

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Ambivalence: Who is responsible for data protection?

Category: May 2017 - (Cyber) Security & Data Protection

Rethink privacy, as the new GDPR takes the upper hand

Category: May 2017 - (Cyber) Security & Data Protection

Advertising on Facebook: What’s allowed and what’s not

Category: May 2017 - (Cyber) Security & Data Protection

Akamai’s Q1 2017 State of the Internet / Security Report

Category: May 2017 - (Cyber) Security & Data Protection

Know the difference between 1st, 2nd, or 3rd party data?

Category: May 2017 - (Cyber) Security & Data Protection

Sophisticated technology tracks the culprit to identify violent crime

Category: May 2017 - (Cyber) Security & Data Protection

Cyber-attacks can hit anyone, anytime – you can be next!

Category: May 2017 - (Cyber) Security & Data Protection
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