Tuesday May 30th

Latest News

  • Smaato and Spearhead to create leading global digital real-time platform

    Smaato and Spearhead to create leading global digital real-time platform

    Beijing-based Spearhead Integrated Marketing Communication Group has made a proposal to acquire San Francisco-based Smaato for $148 million through an M&A fund invested by one of its fully-owned subsidiaries.

  • Security standards evolve to meet the brand new world of IoT

    Security standards evolve to meet the brand new world of IoT

    The technology industry is continuing to evolve quickly, particularly in the areas of security and Internet of Things (IoT). For companies, this development is both inspiring and adamant.

  • More people are willing to share personal data in return for rewards

    More people are willing to share personal data in return for rewards

    According to a recent GfK study, over a quarter (27%) of internet users strongly agreed that they are willing to share their personal data in exchange for benefits or rewards, while in contrast 19% were firmly unwilling to share their data.

  • A significant number of SMEs have not yet adopted social media

    A significant number of SMEs have not yet adopted social media

    A new survey, conducted by Clutch, a B2B ratings and reviews firm, offers recommendations, based on original data, for small businesses’ social media endeavors in 2017.

  • Website performance expectations are high in South East Asia - on all connected devices

    Website performance expectations are high in South East Asia - on all connected devices

    Smartphones are the go-to device for accessing the Internet throughout South East Asia and consumers expect fast performance of websites across all devices, according to the “State of the User Experience” research report released by Limelight Networks recently.

  • Zee Media Corporation gets ready for the future of broadcasting

    Zee Media Corporation gets ready for the future of broadcasting

    New technologies and innovations in the media industry enable broadcasters more than ever to stay ahead of the curve. If it took the industry initially years or months to create and instrument new live digital channels, it seems as if everything is now in place to meet market demands.

  • Welcome the year of influential video innovations

    Welcome the year of influential video innovations

    2016 was the year of video innovation and 2017 offers the opportunity to achieve an effect with these advances, Brightcove is convinced of, believing that this year will be transformative for the video marketing industry: Social networks will become video channels, video experiences will generate high levels of participation, while video will continue its journey from business to virtual reality and beyond.

  • The main benefits of Social Media Marketing

    The main benefits of Social Media Marketing

    If you still didn’t jump on the bandwagon of social media marketing, Wendy Suto’s list of benefits clearly speak for social media and are quite convincing to get started.

  • How ‘new tech’ is changing programmatic advertising

    How ‘new tech’ is changing programmatic advertising

    Headline bidding is probably the hottest topic - other than the perilous rise of ad blocking software - among digital advertisers and web publishers at present. There are many ways in which the standard programmatic advertising could be revamped, and you’d be hard-pressed to find a marketer that considered the system as effective as it could be. And just as the inefficiencies of programmatic are being properly realized, new tech is emerging that demands a slightly different approach.

  • Not all passwords are created equal

    Not all passwords are created equal

    A password is usually needed for online services authentication or the access to resources and data in a local network. While there are generally accepted principles, governing how a secure password should be composed, many people still have some problems to handle and manage the flood of passwords they need to create and keep track of.

  • Insights into Asia's Mobile Future

    Insights into Asia's Mobile Future

    Mobile devices are the most dominant and groundbreaking, wide-spread innovations that pave the way of Asia’s digital future. From taxi bookings, travel lodging to courier arrangements, mobile devices are part of everybody’s life, spurring the ongoing digital transformation.

  • Go for video optimization as it scores higher and higher in SEO

    Go for video optimization as it scores higher and higher in SEO

    Whether instruction manuals, scientific or entertaining video content, high-quality online videos are in general well received and consequently favored by search engines. Actually, good synergies in SEO can be generated when combining the pure upload to video sharing sites like YouTube or Vimeo with an intelligent linking of the website. But the best is that no big budget is needed to influence SEO-relevant metrics positively, as:

  • The force of AI, IoT, VR or AR on digital marketing in 2017

    The force of AI, IoT, VR or AR on digital marketing in 2017

    As expected, marketing will mainly be affected by digital developments in 2017, whether considering data management, predictive analytics, AI, IoT, Dark Social, VR or AR. That’s why Asian eMarketing will give you an outlook of the digital marketing industry for the year ahead this month.

  • IoT pushes the boundary of marketing

    IoT pushes the boundary of marketing

    The Internet of Things (IoT), the networking of so called “smarter” objects, is considered by many as the next major revolution in the field of information technology. A revolution that has the potential to significantly affect the structure of entire industries and value chains as well as the rules of the competition, if not even unravel and completely rearrange them.

This week's highlights

Cyber-attacks can hit anyone, anytime – you can be next!

Category: May 2017 - (Cyber) Security & Data Protection
As is well-known, online shops require a particularly large number of protection mechanisms to fight IT attacks, but smaller companies should be well-prepared, too: Cyber criminalslike to use security
Read more...

Ambivalence: Who is responsible for data protection?

Category: May 2017 - (Cyber) Security & Data Protection
The attitude of customers towards data protection remains ambivalent in the digital world, since they believe the buck stops primarily with the companies when thinking about the protection of their pe
Read more...

Advertising on Facebook: What’s allowed and what’s not

Category: May 2017 - (Cyber) Security & Data Protection
Many consumers are critical of Facebook as they fear for the security of their data. Accordingly, they are skeptical about the use of the network as a sales channel, reveals a study by BBDO, Jelden TT
Read more...

Protect yourself: Recent WannaCryptor ransomware worm puts a spotlight on cybersecurity

Category: May 2017 - (Cyber) Security & Data Protection
Though a worldwide problem, far too many citizens, businesses and governments are still making the same old, basic security mistakes, ESET noticed, which explains why cybercrime has quickly become a m
Read more...

New Retarus ‘Managed Capture Services’ facilitate smooth data interchange and reduced costs and efforts due to ‘Intelligent Document Recognition’

Category: May 2017 - (Cyber) Security & Data Protection
Manually capturing data is not only time and cost intensive, but also prone to error, making  Retarus’ newly launched Managed Capture Services the more attractive. It allows business docume
Read more...
View More Articles

Previous articles

Combine the power of business process automation, turnkey managed services and IP protection for maximum profitability

Category: April 2017 - Marketing Automation & Attribution
BitTitan, a pioneer in Managed Services Automation, just expanded its MSPComplete platform with the addition of business process automation, turnkey managed services, and intellectual property (IP) st
Read more...

Nothing can replace human interaction in marketing – not even automation

Category: April 2017 - Marketing Automation & Attribution
Automated marketing is the dream of many companies, as comprehensive data analysis manages to identify what customers really want. As a marketer, however, you should always be firmly in control of you
Read more...

An all-encompassing attribution model is still utopian

Category: April 2017 - Marketing Automation & Attribution
In general, companies use marketing attribution software to determine how their marketing activities and campaigns contribute to sales revenue during the prospecting and sales processes. Getting the d
Read more...

Marketing Automation is designed to turn around the increasing trend of underperforming advertising

Category: April 2017 - Marketing Automation & Attribution
Advertising is no longer well received by recipients if not delivered exactly when appreciated the most and perceived as relevant. Therefore, marketing automation is believed to be the perfect solutio
Read more...

Declining trust in the Internet hinders further development of the digital economy

Category: April 2017 - Marketing Automation & Attribution
A new global survey reveals that Internet users are increasingly concerned about their online privacy, and that 49% of users polled say lack of trust is their main reason for not shopping online.
Read more...
View More Articles

Previous month's highlights

Voice-user interface (VUI)

Category: January 2017 - Digital Marketing Trends & Predictions

A voice-user interface (VUI) makes human interaction with computers possible through a voice/speech platform to initiate an automated service or process. A VUI is the interface to any speech application.

Should we forget the New Year’s resolution?

Category: January 2017 - Digital Marketing Trends & Predictions

One of Aurecon’s latest Just Imagine blog post by Aurecon CEO, Giam Swiegers, argues that the best thing you can do for your career and company this year is to focus on your strengths.

Top 10 datacenter predictions 2017 for the Asia Pacific region

Category: January 2017 - Digital Marketing Trends & Predictions

By 2018, 35% of Companies in Data-Intensive Industries Will Adopt Formal Datacenter Planning, Sourcing, and Governance Processes to Speed Digital Transformation Efforts.

Digital in 2017 Report reveals APAC is home to more than half the world’s internet and (mobile) social media users

Category: January 2017 - Digital Marketing Trends & Predictions

Hootsuite and We Are Social released the 6th annual report of social media and digital trends around the world - Digital in 2017. Examining data from 238 countries, the report finds 50% of the world is now connected to the internet and researches the opportunities that increasing connectivity has for organizations worldwide.

View More Articles

LATEST EMAGS

PREVIOUS EMAGS

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg