Friday Sep 22nd

Latest News

  • Sophisticated technology tracks the culprit to identify violent crime

    Sophisticated technology tracks the culprit to identify violent crime

    Violence, extremism and child abuse: A lot of criminal activities are captured in images and distributed via internet and social media. But how can companies protect their network if being abused for such a purpose? If operators do not want to be unwilling accomplices, they must meet necessary measures to prevent these crimes.

  • Advertising on Facebook: What’s allowed and what’s not

    Advertising on Facebook: What’s allowed and what’s not

    Many consumers are critical of Facebook as they fear for the security of their data. Accordingly, they are skeptical about the use of the network as a sales channel, reveals a study by BBDO, Jelden TTC and Brand Foresight.

  • China Mobile and ZTE Corporation launched a live 5G field test

    China Mobile and ZTE Corporation launched a live 5G field test

    Conducted in Guangzhou University Town, which is one of the most typical high-traffic scenarios, China Mobile and ZTE launched a key 'pilot field' for enhancing user experience in 5G eMBB scenarios, using ZTE's 3.5GHz NR base station product. For the next stage, multi-site networking tests will be deployed to test wireless coverage, throughput, mobility, delay, and other 5G network indicators.

  • Unified Inbox and IBM Watson delve into communication between people and machines

    Unified Inbox and IBM Watson delve into communication between people and machines

    IBM announced it is collaborating with Unified Inbox, a Singapore-based intelligent IoT messaging company, to provide businesses with the world’s first intelligent ‘Internet of Things’ (IoT) messaging platform, using IBM Watson. IBM will also provide Unified Inbox, an IBM Cloud (Bluemix) partner, API and platform support.

  • Social media overtakes print in ad spend

    Social media overtakes print in ad spend

    According to Zenith's recently published Advertising Expenditure Forecast, social media ad spend is the fastest growing segment of online advertising with a growth rate of 51% last year. The forecast estimates that spending on social media will reach $55 billion and that print media will be significantly behind with $50 billion. By 2019, Zenith’s experts predict growth rates of 20% per year, primarily focusing on moving image offer - first and foremost Facebook and Youtube. Therefore, advertisers should keep in mind fast growing social media platforms, such as Snapchat, too.

  • Ascend2’s ‘State of Marketing Automation’ Report

    Ascend2’s ‘State of Marketing Automation’ Report

    Ascend2 just published its survey report “State of Marketing Automation”, which the company conducted in partnership with leading marketing solution providers. The  research-based marketing expert defines marketing automation as “software applications designed to streamline repetitive marketing tasks” and highlights in its report that the technology has become ubiquitous across all industries.

  • IoT turns the security industry upside down

    IoT turns the security industry upside down

    The second edition of INTERPOL World 2017 Congress is closing today, where experts shared three days in a row their knowledge and discussed how to protect the world from cybercrime in an age of globalization. The theme of this year’s congress was “Fostering Innovations for Future Security Challenges” and Asian eMarketing focused on the discussions on security challenges the world is facing by using big data and Internet of Things (IoT) products, as well as Darknet marketplaces, since these are the most pressing issues the digital media and marketing industry must tackle, apart from the fact that the cost of cybercrime to the global economy is estimated at $445 billion a year.

  • Advertisers in Vietnam appraise social networks as highly effective marketing channels

    Advertisers in Vietnam appraise social networks as highly effective marketing channels

    Firms in Vietnam that use digital marketing channels are finding social networks and search engines most successful, eMarketer states in one of its latest research reports.

  • Mobile-first Indexing and what website operators should consider to meet with success

    Mobile-first Indexing and what website operators should consider to meet with success

    More and more people are using smartphones and tablets to surf the internet, so that mobile search accounts for around half of all search queries by now.

  • New partnership provides secure open API offerings for banks and PSPs

    New partnership provides secure open API offerings for banks and PSPs

    Irdeto, the world leader in digital platform security, and Rogue Wave Software, maker of Akana and a leading provider of API Management, API security and Microservices solutions for digital businesses, have announced a partnership to help banks and payment service providers (PSPs) protect their open APIs.

  • 3 tips for marketers to track the effectiveness of ads

    3 tips for marketers to track the effectiveness of ads

    Measuring success in performance advertising is simple when you’re only using one platform. To gain a competitive edge, marketers commonly run campaigns using more than one marketing solution or provider. This, however, tends to complicate how you can effectively measure the campaign results as implementing different approach will bring about different outcomes.

  • Security standards for open source CMS

    Security standards for open source CMS

    Many companies decide against proprietary licensing models and are increasingly using open-source solutions. They rely on the internationally established quality standards of the open-source world and their proven co-operation, especially since very high security requirements are placed on a web-accessible content management system.

  • Real-time communication and personalization can be a piece of cake with modern marketing technologies

    Real-time communication and personalization can be a piece of cake with modern marketing technologies

    Marketing managers must deal with increasingly demanding consumers on one hand, while grappling with increasing efficiency and profitability pressure for the company on the other. To meet the expectations of both groups, marketing technologies must be fully exploited and listening to the voices of the customers has to become second nature.

    It’s essential to give your customers a lot of attention to reach them with the right messages at the right time and meet your expectations regarding marketing performance and ROI. Here are some tips on how modern marketing technologies can help you to perform this balancing act:

  • VR/AR, AI and machine learning define the future of marketing

    VR/AR, AI and machine learning define the future of marketing

    Namics, a leading full-service digital agency from Switzerland, developed new services for SMBs that combine both the Adobe products of the Experience Cloud and their own services.

This week's highlights

AR to "augment" existing communication and marketing tools

Category: September 2017 - Immersive and Engagement Marketing
Augmented Reality (AR) technology is the virtual addition of digital, computer-generated information to the real world and a buzzword of the advertising and media industry since 2010 for good reason.
Read more...

Immersive marketing

Category: September 2017 - Immersive and Engagement Marketing
The term immersive (or immersion) marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing, or coupons and retail partnerships, to name a few of the m
Read more...

Hitachi Vantara is dedicated to solving the world’s toughest business and societal challenges

Category: September 2017 - Immersive and Engagement Marketing
Hitachi, Ltd. just launched Hitachi Vantara, a new business entity to leverage the broad portfolio of innovation, development and experience from across Hitachi Group companies to deliver data-driven
Read more...

Cut down on CX analysts and data scientists with QualtricsIQ

Category: September 2017 - Immersive and Engagement Marketing
Last week, the experience management company Qualtrics was showcasing its artificial intelligence and machine learning technology to the media, besides introducing its new office and team in Singapore
Read more...

VR/AR, AI and machine learning define the future of marketing

Category: September 2017 - Immersive and Engagement Marketing
Namics, a leading full-service digital agency from Switzerland, developed new services for SMBs that combine both the Adobe products of the Experience Cloud and their own services.
Read more...
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Previous articles

Avoid SEO mistakes and increase turnover

Category: August 2017 - Search Engine Marketing & Optimzation
E-commerce executives have a clear expectation of search engine optimization (SEO): The goal is to get the highest ranking possible for their web shop and the products shown in organic search getting
Read more...

Anyone’s browsing history can be used to reveal their identity

Category: August 2017 - Search Engine Marketing & Optimzation
According to NordVPN, an advanced VPN (Virtual Private Network) service provider, two German researchers did an experiment that revealed how easy it is to identify Internet users’ through their
Read more...

The rise of voice assistants changes the SEO world

Category: August 2017 - Search Engine Marketing & Optimzation
Voice assistant technology isn’t really something new, but with advancements in artificial intelligence and machine learning, it got tremendous attention and adoption has grown fast in recent ye
Read more...

Balance between search engine optimization and reader-friendly text is important

Category: August 2017 - Search Engine Marketing & Optimzation
When it comes to writing on the Internet, many companies still ask themselves:  What keywords do we need? How often should these keywords be placed in the text? And on what layer of the website s
Read more...

Acquisition of Algo strengthens Meltwater’s media intelligence platform

Category: August 2017 - Search Engine Marketing & Optimzation
Meltwater just announced the acquisition of Algo, a real-time data analytics platform powered by the most advanced machine learning techniques available. Meltwater,a leader in media intelligence, h
Read more...
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Previous month's highlights

Adobe prepares for a mobile-first world

Category: June 2017 - Mobile Marketing & Apps

As the workplace of the future unfolds and digital transformation takes hold, we increasingly rely on smartphones and tablets to get our work done– whether digitizing tax documents, capturing receipts to submit an expense report or getting a sales contract signed before the quarter ends. People need powerful, integrated mobile apps and services that help them be more productive - no matter where they are – Adobe emphasized when revealing its major innovations in Adobe Document Cloud.

Mobile-first Indexing and what website operators should consider to meet with success

Category: June 2017 - Mobile Marketing & Apps

More and more people are using smartphones and tablets to surf the internet, so that mobile search accounts for around half of all search queries by now.

Germany’s Fraunhofer Institute and NTU launch its first institute in Asia to develop digital solutions for the industry

Category: June 2017 - Mobile Marketing & Apps

Nanyang Technological University (NTU) Singapore and Fraunhofer-Gesellschaft, a renowned and leading German institution for applied research, just launched a research institute to develop digital technologies that help companies move into the digital era and remain competitive.

Welcome to the brave new world of Adblockers

Category: June 2017 - Mobile Marketing & Apps

To a greater or lesser extent, each of us has a story to tell about a bad encounter with online advertising, be it a pop-up or a video interstitial.  Understandably, when we feel bothered by something, we react by running away or avoiding it. In the world of digital marketing it means we won’t visit the specific website anymore, switch to banner blindness, or install an Adblocker.

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Why IoT and Industry 4.0 need professional marketing

Category: July 2017 - Internet of Things (IoT) & Wearables

Wearable Tech: A growing payment opportunity

Category: July 2017 - Internet of Things (IoT) & Wearables

AccuWeather introduces plain language AI weather bot for Facebook Messenger

Category: July 2017 - Internet of Things (IoT) & Wearables

The Internet of Things and Wearables for innovative, interactive Marketing

Category: July 2017 - Internet of Things (IoT) & Wearables

Older generations savvier about IoT security, Irdeto’s new study revealed

Category: July 2017 - Internet of Things (IoT) & Wearables

What marketers want to achieve by implementing Artificial Intelligence (AI)

Category: July 2017 - Internet of Things (IoT) & Wearables

Convergence 005 | SWITCH: A Consumer Revolution

Category: July 2017 - Internet of Things (IoT) & Wearables

IoT, AI, and VR will determine the future of customer experiences

Category: July 2017 - Internet of Things (IoT) & Wearables
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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