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This week's highlights

Messenger services – opportunity or digital security risk?

Category: June 2017 - Mobile Marketing & Apps
With more than a billion users worldwide, Whatsapp is one of the great success stories of our digital era In Asia, the mainly privately used messenger service is particular popular in Malaysia, but al
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RelevanTech’s app discovery tool allows Glispa to reach large, targeted audiences

Category: June 2017 - Mobile Marketing & Apps
The mobile ad tech company Glispa Global Group announced the acquisition of Tel Aviv-based carrier distribution company RelevanTech to further strengthen its position as one of the top independent pla
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Hootsuite's ‘Amplify for Selling’ aims for boosting sales

Category: June 2017 - Mobile Marketing & Apps
The social media management platform Hootsuite launched Amplify for Selling, a powerful, mobile-first solution designed to help sales teams be successful on social by generating leads and fostering re
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Mobile-first Indexing and what website operators should consider to meet with success

Category: June 2017 - Mobile Marketing & Apps
More and more people are using smartphones and tablets to surf the internet, so that mobile search accounts for around half of all search queries by now.
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Machine learning upends rules of mobile marketing

Category: June 2017 - Mobile Marketing & Apps
A focus on last week’s Mobile Marketing Association (MMA) Forum Singapore 2017 has been how mobile industry players can harness the power of machine learning to transform complex data points int
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Previous articles

Retarus issues warning about spam wave claiming to offer stock market tips

Category: May 2017 - (Cyber) Security & Data Protection
The security experts at Retarus are warning users about a spam wave spreading quickly across email inboxes. The email security provider has recently recorded a sharp rise in the volume of messages pro
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Hitachi Content Platform ‘Anywhere’ provides for a protected digital workplace

Category: May 2017 - (Cyber) Security & Data Protection
The latest version of Hitachi Content Platform (HCP) Anywhere puts the right tools in the hands of employees to make them more engaged, productive and efficient, Hitachi Data Systems (HDS) just announ
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Ambivalence: Who is responsible for data protection?

Category: May 2017 - (Cyber) Security & Data Protection
The attitude of customers towards data protection remains ambivalent in the digital world, since they believe the buck stops primarily with the companies when thinking about the protection of their pe
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Sophisticated technology tracks the culprit to identify violent crime

Category: May 2017 - (Cyber) Security & Data Protection
Violence, extremism and child abuse: A lot of criminal activities are captured in images and distributed via internet and social media. But how can companies protect their network if being abused for
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Microsoft’s vision for more intelligence — from the cloud to the edge

Category: May 2017 - (Cyber) Security & Data Protection
"In a world of near infinite computing power and an exponential growth in data, we are focused on empowering every developer to build applications for this new era of intelligent cloud and intelligent
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Previous month's highlights

Hitachi Video Analytics provides rich insights, real-time alerts and other enhancements to increase efficiencies, and enhanced safety and services

Category: February 2017 - Video Marketing & Advertising

Hitachi Video Analytics provides rich insights, real-time alerts and other enhancements to increase efficiencies, and enhanced safety and services

Google just released the Top 10 YouTube ads that captured the attention of Singaporeans

Category: February 2017 - Video Marketing & Advertising

The YouTube Ads Leaderboard showcases the most creative ads that people have chosen to watch and celebrates the brands that performed best in Singapore from July to December 2016 through a combination of popularity and promotion.Companies taking top positions on the YouTube Singapore Ad Leaderboard span lifestyle, food and beverage and the financial sector, demonstrating brands’ recognition of YouTube as an important part of their marketing strategies to complement traditional advertising on TV.

Snackable Content

Category: February 2017 - Video Marketing & Advertising

We are living in an age of information overload, which is why we crave for communication being focused on the essence of the message rather than reading lengthy text. From the beginning, Buzzfeed, Tumblr and Pinterest, for instance, got it right with their pursuit of creating content in the form of memes, gifs, videos – all of which are forms of short, easy to grasp and engaging content.

Videos come to marketers’ rescue amid consumers' drastically declining attention span

Category: February 2017 - Video Marketing & Advertising

Video advertisements are more popular than ever as the rewards can be high for publishers and advertisers considering the move towards the consumption of video on multiple screens. Reason enough to get familiarity with the medium, don’t you think? Besides, scientists claim that the human attention span has finally reached the level of a goldfish – and even undercuts it – which is definitely a good reason to consider video advertising to convey a message.   The experts in marketing and communications have long since known that texts are flown over, decisions about the sharing of an image are made in nanoseconds and that it becomes increasingly difficult to arouse attention. Obviously, all these are convincing arguments why visual content enjoys priority in social media and gains popularity among digital marketers.  

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Advertisers in Vietnam appraise social networks as highly effective marketing channels

Category: March 2017 - Social Media & Influencer Marketing

Socialyk, the world's first human centric SaaS based networking platform

Category: March 2017 - Social Media & Influencer Marketing

Social media overtakes print in ad spend

Category: March 2017 - Social Media & Influencer Marketing

Social media in upheaval

Category: March 2017 - Social Media & Influencer Marketing

A significant number of SMEs have not yet adopted social media

Category: March 2017 - Social Media & Influencer Marketing

More people are willing to share personal data in return for rewards

Category: March 2017 - Social Media & Influencer Marketing

Why ‘Social Media Listening’ is good for business

Category: March 2017 - Social Media & Influencer Marketing

With Influencer Marketing to success - what really matters

Category: March 2017 - Social Media & Influencer Marketing
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