Tuesday Mar 28th

Latest News

  • aCRM – analytical CRM

    aCRM – analytical CRM

    In a nutshell, the role of analytical CRM (aCRM) systems is to analyze customer data collected through multiple sources and present that data in a way so that business managers can make more informed decisions, using techniques such as data mining, correlation and pattern recognition.

  • Enterprise Search as business driver and companion

    Enterprise Search as business driver and companion

    Whether a company wants to improve customer service, increase the efficiency of marketing activities or its competitive advantage in a world in which customers and their needs are increasingly becoming the focus of strategic business considerations, sending the right data to the right person at the right time is essential.

  • Seven reasons for Alibaba’s success

    Seven reasons for Alibaba’s success

    Alibaba’s success is no secret. From its humble beginnings in Jack Ma’s Hangzhou apartment, the company has evolved and grown into an e-commerce empire known internationally. What exactly is it about Alibaba that has enabled it to flourish? It’s all found in these 3 core factors and 4 subsidiary factors.

  • A glimpse into the future of commerce - the ‘Amazon way’

    A glimpse into the future of commerce - the ‘Amazon way’

    For brick-and-mortar retailers it is increasingly difficult to keep their customers in the long term, as technology promises to make for convenience and consumers expect personalized and outstanding shopping experiences. Today’s consumers prefer, for instance, receiving vouchers and special offers directly on their smartphones, instead of carrying around loyalty cards. In fact, mobile devices are an integral part of their purchasing processes by now.

  • Pragmatic website usability for striking success

    Pragmatic website usability for striking success

    Increasing sales of products and loyalty of employees affect the public positively: Anyway, the goals that companies are pursuing with their Internet presence are often very different, still websites have always one thing in common: They can only achieve the desired success if they are user-friendly.

  • tvONE introduces smaller, yet mighty, video processor to its CORIOmaster product range

    tvONE introduces smaller, yet mighty, video processor to its CORIOmaster product range

    tvONE, a world class designer and manufacturer of cutting-edge video and multimedia processing equipment, just announced presenting the CORIOmaster micro for the first time in public at the Integrated Systems Europe (ISE) in Amsterdam next week.

  • Whether offline or online, consumers want to shop conveniently and cheaply

    Whether offline or online, consumers want to shop conveniently and cheaply

    In today’s omnichannel world, the business challenge is to understand customers and their individual needs perfectly to be able to address them adequately via the various channels available. One key factor is the targeted and effective customer segmentation, using modern marketing technologies.

  • Is smart tech making us dumb?

    Is smart tech making us dumb?

    A giant humpback whale breaching the waves right in front of you is a magnificent sight – a once in a lifetime experience. Photographer Eric Smith recently captured such a sighting on camera, but it went viral for all the wrong reasons: as those aboard looked on in wonder, a man was flicking through Facebook on his mobile phone and missed the entire thing. The photographer told CBS News that a whale and her calf were “flapping, breaching, jumping, mouths eating fish,” but the man never budged. He has five photographs of the man who was busy with his phone as the whales danced around the surface of the boat. The caption below the picture on multiple sites reads: “A sign of the times?”

    Similarly, Microsoft recently pitted a goldfish against a millennial in a proverbial ‘stare-down’ – a game of who can focus longer? The goldfish won. Studies link the goldfish’s victory (and our increasing distraction) to our growing dependence on disruptive technologies that bombard our thought processes and demand our attention. Is it true that smarter technology is making us all dumber – and if it is – should we be worried? Is there a need for businesses to do something about it? What would happen if we invested the time technology saves us more wisely?

  • New services marketing and management book aims to transform service organizations and cultivate memorable customer experiences

    New services marketing and management book aims to transform service organizations and cultivate memorable customer experiences

    Professor Jochen Wirtz, National University of Singapore (NUS) Business School’s Vice Dean (Graduate Studies) and Professor of Marketing, has adapted his globally leading textbook – “Services Marketing: People, Technology, Strategy (8th edition)” for industry practitioners.

  • Insights into Asia's Mobile Future

    Insights into Asia's Mobile Future

    Mobile devices are the most dominant and groundbreaking, wide-spread innovations that pave the way of Asia’s digital future. From taxi bookings, travel lodging to courier arrangements, mobile devices are part of everybody’s life, spurring the ongoing digital transformation.

  • What the heck will drive visual communication and be loved by creatives in 2017?

    What the heck will drive visual communication and be loved by creatives in 2017?

    Getty Images recently unveiled its 2017 visual trends that are expected to drive visual communication as the year unfolds. By predicting the social and cultural visual language that consumers will be most responsive to in the year to come, Getty Images aims to inform, inspire and influence art directors, editors, and artists worldwide across creative industries, from journalism to branding and advertising.

  • Lessons we learned from data-driven marketing in 2016

    Lessons we learned from data-driven marketing in 2016

    In 2016, the power and importance of “big data” finally started to pay off – everywhere around the globe, across all markets and industries.

  • Return to the essential with the power of (moving) images

    Return to the essential with the power of (moving) images

    In a highly interconnected world, in which we are flooded with information and our daily life is tightly organized, creatives decided to refocus on the essential by considering inspiring images that tell a story, evoke emotions and integrate the latest lifestyle trends.

  • Data integration in marketing is often only partially automated

    Data integration in marketing is often only partially automated

    Having a 360-degree view of the customer makes definitely any marketing activity better, however, there is still a lot of data integration in disarray.

This week's highlights

Social media in upheaval

Category: March 2017 - Social Media & Influencer Marketing
For a long time, companies could draw attention to themselves with social media, but free media performance becomes a phase-out-model. Social media has left the "hype cycle" behind and became a common
Read more...

What is allowed and ‘legal’ in Influencer Marketing?

Category: March 2017 - Social Media & Influencer Marketing
With the increase in user numbers on social media, advertising effectiveness on these platforms increases simultaneously, opening up a new advertising channel -  the so-called "Influencer Marketi
Read more...

Email marketing and social media achieve more when used in combination

Category: March 2017 - Social Media & Influencer Marketing
Social media networks are an indispensable part of communication and question a bit the usefulness of emails. Social media postings take place in real-time, are easy to create and animate to interact,
Read more...

Advertisers in Vietnam appraise social networks as highly effective marketing channels

Category: March 2017 - Social Media & Influencer Marketing
Firms in Vietnam that use digital marketing channels are finding social networks and search engines most successful, eMarketer states in one of its latest research reports.
Read more...

Socialyk, the world's first human centric SaaS based networking platform

Category: March 2017 - Social Media & Influencer Marketing
Intelliber Technologies introduced Socialyk earlier this year, the world's first human centric, SaaS based, fully functional, end-to-end, demand and supply side networking platform.
Read more...
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Previous articles

New updates that make watching video on Facebook richer, more engaging and more flexible

Category: February 2017 - Video Marketing & Advertising
“People are watching and sharing more video on Facebook than ever”, the company states on its blog, which is why the social media giant continues to improve user’s video experience.
Read more...

Corporate video: Know-how saves time and money

Category: February 2017 - Video Marketing & Advertising
How people are watching video content changed in profound ways with the rapid expansion of mobile phones and other connected devices, like TV sets, PCs, smartphones, or media tablets. Fact is that vid
Read more...

What’s the secret sauce of great content? Adobe’s answer is culture!

Category: February 2017 - Video Marketing & Advertising
According to Elliot Sedegah’s post on Adobe’s Digital Marketing blog, 43% of consumers ignore companies that deliver irrelevant content, which is scary considering the prediction that more
Read more...

What distinguishes good content quality?

Category: February 2017 - Video Marketing & Advertising
The marching music of content marketing is and always has been the catchy tune “high-quality content is the foundation of online marketing success”. But don’t you think this hands-on
Read more...

tvONE introduces smaller, yet mighty, video processor to its CORIOmaster product range

Category: February 2017 - Video Marketing & Advertising
tvONE, a world class designer and manufacturer of cutting-edge video and multimedia processing equipment, just announced presenting the CORIOmaster micro for the first time in public at the Integrated
Read more...
View More Articles

Previous month's highlights

Rootclaim calculates all sides of a story and sets light to ‘fake news'

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

The concerns and growing awareness regarding fake news and what it means for advertisers, especially for those buying programmatically, is an extremely hot topic right now, triggered enormously by the latest US presidential election campaigns.

The road to the perfect customer experience is still long and tricky

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Strategically designed contact management nowadays affects the entire Customer Journey - from the initial contact with a product through purchase to sales and delivery, support and maintenance.

Know your customers – especially the anonymous ones

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Consumers are very well versed in online shopping and make use of digital tools and technologies before buying products or services. A good piece of advice for vendors is therefore to look at the shopping world from a customer perspective to manage providing a contextually relevant web experience.

Singaporean consumers demand reliability, consistency, rewards, and recognition with a personal touch

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

A recent study, conducted by ICLP, revealed that amidst Singapore's retail doldrums, 3 in 4 consumers indicated they would buy more from retailers in the city state, if they were better rewarded for their loyalty.

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Oracle and Eyeota team up to enhance customer experiences, loyalty and measurable results

Category: January 2017 - Digital Marketing Trends & Predictions

Top 10 datacenter predictions 2017 for the Asia Pacific region

Category: January 2017 - Digital Marketing Trends & Predictions

No experience? No problem! Apply here …

Category: January 2017 - Digital Marketing Trends & Predictions

Matt Banner’s Social Media Cheat Sheet for 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Marketing challenges to face up to in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

SEO gets more device- and use-specific

Category: January 2017 - Digital Marketing Trends & Predictions

Zee Media Corporation gets ready for the future of broadcasting

Category: January 2017 - Digital Marketing Trends & Predictions

Are you cyber ready for 2017?

Category: January 2017 - Digital Marketing Trends & Predictions

Content Shock is real and makes an impact in 2017

Category: January 2017 - Digital Marketing Trends & Predictions
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