Thursday Aug 17th

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This week's highlights

Anyone’s browsing history can be used to reveal their identity

Category: August 2017 - Search Engine Marketing & Optimzation
According to NordVPN, an advanced VPN (Virtual Private Network) service provider, two German researchers did an experiment that revealed how easy it is to identify Internet users’ through their
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Being found (or getting lost) in China

Category: August 2017 - Search Engine Marketing & Optimzation
To increase the popularity of their Internet content in China, companies must be ranked as high as possible in the Baidu or Sogou search ranking, the country’s top search engines.
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8 tips for a successful internationalization of your SEM campaign

Category: August 2017 - Search Engine Marketing & Optimzation
Internationally, search engine marketing (SEM) is still one of the most successful online marketing activities, but brands that want to advertise on a supra-regional level must consider a few things:
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Avoid SEO mistakes and increase turnover

Category: August 2017 - Search Engine Marketing & Optimzation
E-commerce executives have a clear expectation of search engine optimization (SEO): The goal is to get the highest ranking possible for their web shop and the products shown in organic search getting
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How deep learning turned sci-fi-esque predictive intelligence into reality

Category: August 2017 - Search Engine Marketing & Optimzation
20 years ago, IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov in a historical first victory for artificial intelligence. Today, supercomputers are smart enough to easil
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Previous articles

What marketers want to achieve by implementing Artificial Intelligence (AI)

Category: July 2017 - Internet of Things (IoT) & Wearables
Customer satisfaction and more ROI for the company, due to more opportunities for personalized real-time campaigns and automated workflows, are just some of the goals marketers want to achieve when us
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element14 community launches ‘IoT on Wheels’ Design Challenge with STMicroelectronics

Category: July 2017 - Internet of Things (IoT) & Wearables
element14.com, the world’s largest electronic design community, has launched a new Design Challenge for designers and engineers called ‘IoT on Wheels’, looking for 10 community membe
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Calling all innovators and trailblazers to participate in a global entrepreneurship competition and become next generation disruptors

Category: July 2017 - Internet of Things (IoT) & Wearables
Global Entrepreneurship Movement (GEM) is calling all entrepreneurs, startups, and innovators to participate in its first global entrepreneurship competition, ColossusINNO2017, where one winner will b
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CtrlShift reorganizes its business around new SaaS offering – The Hub

Category: July 2017 - Internet of Things (IoT) & Wearables
Digital advertising is estimated to account for 38% of total ad spend (USD59 billion) in the Asia Pacific region this year and to increase by 5.6%. This auspicious prospect could be the reason for the
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Convergence 005 | SWITCH: A Consumer Revolution

Category: July 2017 - Internet of Things (IoT) & Wearables
The convergence of emerging technology is changing the consumer landscape and Convergence 005 | SWITCH will focus exactly on that – the consumer revolution that is driven by the latest emerging
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Previous month's highlights

Naiveté, inadvertency and laziness provide perfect breeding ground for ransomware, like WannaCry

Category: May 2017 - (Cyber) Security & Data Protection

More and more networked devices, professionalized hacking groups, and the development of sophisticated malware become a growing challenge for security managers as attacks are pushing the boundaries of traditional security solutions.

Retarus issues warning about spam wave claiming to offer stock market tips

Category: May 2017 - (Cyber) Security & Data Protection

The security experts at Retarus are warning users about a spam wave spreading quickly across email inboxes. The email security provider has recently recorded a sharp rise in the volume of messages proposing that readers buy supposedly promising shares. By means of these investment recommendations, cyber criminals are trying to influence the share price of specific companies to their own advantage.

Hitachi Content Platform ‘Anywhere’ provides for a protected digital workplace

Category: May 2017 - (Cyber) Security & Data Protection

The latest version of Hitachi Content Platform (HCP) Anywhere puts the right tools in the hands of employees to make them more engaged, productive and efficient, Hitachi Data Systems (HDS) just announced. Expanding on the platform’s heritage in enterprise-class features and security, HCP Anywhere adds more collaboration, usability and data protection capabilities with a refined user experience, allowing organizations to transform to a digital workplace that is virtual, mobile and highly collaborative.

Know the difference between 1st, 2nd, or 3rd party data?

Category: May 2017 - (Cyber) Security & Data Protection

There are different data types, with different meanings, that must be handled differently in today’s the digital economy that collects more and more data. Unfortunately, the terms are often confusing, which is why we decided to clarify today the difference between first, second and third party data, since it is crucial to know the difference when planning your data pool for specific campaigns.

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