The management team of Publicitas, a leading media and marketing solutions company, has announced it has completed a buyout of the company from AURELIUS for an undisclosed sum.
Equipped with the latest technologies, powerful data and research capabilities, Publicitas provides advertising solutions through the most valued, targeted and effective media. Operating in more than 25 major markets, the company offers unequalled access to quality audiences across all media channels globally.
The Publicitas’ management team, headed by CEO Joerg Nuernberg and CFO Carsten Brinkmeier, will continue driving the business forward while offering the same level of outstanding service, support and added value to its clients and media partners. The company’s focus will remain on its business growth strategy, supported by new technology development and growing number of sales staff.
InMobi, a global mobile advertising and discovery platform, just announced its global integration of Nielsen Digital Ad Ratings (DAR), the industry standard for digital ad measurement. This relationship allows advertisers to measure the demographic composition of the audiences reached via InMobi, through an industry-standard independent source.
This integration enhances InMobi's efforts to create a secure and trusted environment for media buys - both on its ad network and the InMobi Exchange programmatic channel. With this, advertisers can run tags from Nielsen DAR to verify the mobile age and gender of the targeted audiences. This feature is available on the ad network as well as through private marketplace buys on the InMobi Exchange. Furthermore, InMobi has been certified by Nielsen for mobile in-app DAR in multiple markets globally, including, India, Singapore, Indonesia, Philippines, Thailand, Malaysia, Japan and Australia, as well as USA, UK, France, Germany.
Nielsen DAR provides a comprehensive, next-day view of an ads online and mobile audience in a way that is comparable with Nielsen TV ratings. Powered by the largest user databases and the highest quality panel in the world, Nielsen DAR are the industry standard for digital audience measurement.
CASBAA, Asia Pacific region's largest non-profit media association, serving the multi-channel audio-visual content creation and distribution industry, announced that Jonathan Spink, CEO of HBO Asia, has been elected Chairman of the Board of Directors for the next 12 months. With almost three decades of experience in the pay television industry, Jonathan Spink is responsible for the overall management of HBO in South East and South Asia. Under Spink's leadership, HBO Asia has built a growing network of standard-definition and high-definition channels and services, as well as developing several groundbreaking original local productions.
Spink succeeds Sompan Charumilinda, Vice Chairman of TrueVisions, as Chairman of the CASBAA Board, and welcomed new Directors elected during the Association's 2016 AGM held 10 Nov in Macau; namely, Rohit D'Silva (FOX Networks Group Asia), Jonas Engwall (RTL CBS Asia Entertainment Network), Marcel Fenez (Fenez Media), Todd Miller (Celestial Tiger Entertainment), Alexandre Muller (TV5MONDE), and Andrew Stott (Olswang Asia). They join returning Directors Sompan Charumilinda (TrueVisions), Andrew Jordan (AsiaSat), Amit Malhotra (The Walt Disney Company Southeast Asia), Ricky Ow (Turner International Asia Pacific), Mark Patterson (GroupM), Joe Welch (21st Century Fox), and Christopher Slaughter (CASBAA) to make up CASBAA's Board.
Following the announcement of the Chairman and Board of Directors 2017, CASBAA CEO Christopher Slaughter highlighted the increasingly broad Membership of the Association. He noted that during 2016 several new members joined, including the Premier League, Rewind Networks, Nielsen, Strategic IP Information, Metrasat, Trilegal, and Kantar Media. Also during the year, TV5MONDE, Intelsat, RTL/CBS and INVIDI all upgraded to Patron status.
Electrocomponents plc, the global distributor for engineers, has announced the appointment of Marianne Culver as President RS Components. She will join the business immediately as a member of the Executive Management Team, reporting directly to CEO Lindsley Ruth.
As President, Marianne will be responsible for driving profitable growth across the regions, developing the RS brand and delivering an improved experience for electronics and industrial customers.
Marianne has 25 years' experience as a senior international executive with a track record of delivering strong business performance and leading global business transformation, supplier/product marketing, multi-channel and M&A. She has worked in four continents in online and offline customer-facing environments.
Before joining Electrocomponents, Marianne was UK Managing Director at TNT, the B2B express carrier, where she played a leading role in the company's UK turnaround and transformation. Prior to TNT, Marianne spent 10 years at Premier Farnell plc, latterly as Executive Director of Transformation and Supply Chain/Supplier Management. Marianne is a Board member of the British Quality Foundation and was a member of the Board of Directors of Rexel SA until her appointment to Electrocomponents.
AdAsia Holdings, an advertising technology company and creator of the AdAsia Digital Platform, just announced the launch of its office in Taipei, Taiwan.
Masahiro Goto has been appointed Taiwan Country Manager of AdAsia Holdings Pte. Ltd. and is also tasked with the expansion of the company into Greater China, since the Singapore-headquartered company now looks to expand into Greater China after successful entries into Southeast Asian markets.
Masahiro joins from the financial technology company Uzabase Asia Pacific, where he led the expansion of the company across Southeast Asia and helped the company break into Southeast Asian markets - Singapore, Thailand, Malaysia, Indonesia, Vietnam and the Philippines. Prior to Uzabase, he was an M&A advisor in Japan within the technology, media, and telecommunications sector.
“Taiwan will be our entry point into the Greater China market, providing us with an initial base to clients in the region,” said Kosuke Sogo, CEO and co-founder, AdAsia Holdings.
Through the Taiwan office, clients in Greater China can now have access to the AdAsia Digital Platform, an easy-to-use integrated tool for display, mobile and video programmatic buying across multiple ad exchanges, the AdAsia Ad Network and AdAsia Video Network.
In addition, the AdAsia Digital Platform also integrates CastingAsia, an influencer marketing platform, and AdAsia Video Production. This allows clients to manage, monitor and track multiple marketing efforts through a single platform.
“We are taking a unique approach to the Greater China market, tailoring our solutions to marketers, advertisers, publishers and influencers according to their local needs. We’re also looking to partner up with local players and Taiwan provides us with a perfect starting point,” said Sogo.