- Category: October 2014 - Marketing Automation
Campaign and content agency Seven46 has announced that it is establishing a presence in Japan, led by Emiri Tokunaga who will help drive the company’s local business development.
Tokyo-based Tokunaga is tasked with building on the company’s successful work in support of the winning Tokyo 2020 Olympic and Paralympic Games bid.
Seven46 served as the main strategic communications agency to the Tokyo 2020 Bid Committee for more than two years, including as lead advisers on the acclaimed final presentation to the International Olympic Committee.
Tokunaga, a Japanese national who was educated in England and the United States, will focus on developing new business opportunities in strategic communications consultancy, editorial services, executive and presentation coaching, training and education.
In particular, she will look to work with the organisers, sponsors and other stakeholders in the country’s sports sector in the run-up to the 2019 Rugby World Cup and Tokyo 2020 Games.
Amobee announced the appointment of Adam Wade, a digital media veteran, to the position of Business Director, based in Sydney, Australia.
In this role, Adam will be responsible for accelerating Amobee’s business growth in 2015 by driving strategic planning and implementation to ensure the company continues on its upward trajectory as the leader in digital marketing.
With over 13 years of experience in digital media at agencies in London and Sydney, Wade most recently served as Digital Director at Carat for over six years. His past roles include serving as Digital Manager at Quantum, and holding senior positions at The Media Shop and Swiss Watch Co.
Duetto, the market leader in hotel profit optimization software, announced the opening of a Asia-Pacific headquarters in Singapore, along with the appointment of Patrick Andres as Regional Vice-President, and Amanda See as Vice President of Sales.
Mr. Siavash Alamouti, Chairman and CEO of mimik technology, announced the appointment of Daniel D. Veniez as Executive Vice President & Chief Operating Officer, as well as Charles Cohen and Andrew Edwards to the Board of Advisors.
An entrepreneur and corporate director, Mr. Veniez has held numerous board and executive management positions within privately held and publicly listed corporations in North America. As Chairman, he led the turnaround of Ridley Terminals Inc. His leadership roles span a variety of sectors, including strategy consulting, natural resources, real estate development, hospitality, and finance sectors, including private equity. Mr. Veniez's varied career includes serving in the administration of The Right Honourable Brian Mulroney, Prime Minister ofCanada, as a senior advisor in the departments of Industry, Science and Technology, among others. Mr. Veniez has also participated in trade and commercial missions around the world. His contributions on public policy and economic matters have appeared in publications in North America, Europe, and Asia.
In addition, mimik has also announced the appointment of two corporate advisors, Charles Cohen and Andrew Edwards.
Charles Cohen served twenty-five years with Metro-Goldwyn-Mayer (MGM), most recently as Senior Executive Vice President while simultaneously serving as the Chief Operating Officer for MGM's Motion Picture Group. He brings a wealth of business, as well as content development and acquisition insight to mimik. Mr. Cohen was responsible for overseeing MGM's financial and strategic planning, business development activities, and treasury functions. In his corporate leadership role, Mr. Cohen was involved in several transactions including the purchase of both Orion Pictures and the Polygram film libraries. He was also involved in structuring a minority interest purchase of the Rainbow channels (AMC, Bravo, and IFC) as well as launching MGM's 100% owned channel business.
Andrew Edwards, is Chairman & CEO, and President, Central Europe, for the Leo Burnett Group and Arc Worldwide— one of the world's largest advertising agency networks. As Group Chief Executive of the Leo Burnett Group, Mr. Edwards closely manages how the Arc and Burnett brands work together as one. Based in London, he is widely recognized as one of the best marketers in the world, and brings to mimik incomparable expertise to global sales, marketing, and customer relationship management. Moreover, he will advise the company on how to leverage its technology to evolve advertising from the old broadcast model towards personalization.
Quikr, India’s number one online classifieds company, tied up with Microsoft to launch the Quikr app on the Windows Phone Store. Through this strategic partnership, Quikr and Microsoft bring the power of the Quikr classifieds marketplace to Windows Phone users.
The app comes equipped with open source software stack that has been used to build the backend while the front-end of the app has been built using native SDKs. This technology makes the performance of the app, fast and user friendly. This app is aimed at reaching out to a wider audience of smart phone users, offering them the convenience of trading online.
The salient features of the Quikr app for Windows are:
1. Automatic detection of user’s location to show him ads from his city.
2. Posting Category based adverts – Users can simply click a photograph using their Windows smart phone and post ads for free under categories such as phones, home and lifestyle, cars/bikes in less than a minute.
3. Search to browse simple – User can search for products in various categories. User can further get a more accurate match by using price, brand, and other product specific filters.
4. Buyers and sellers can contact each other using app over phone, email, and messaging. User can also easily share ads over chat and social networks.
The Quikr app is also available on multiple operating systems including Android, iOS and Java and has been downloaded by over 10 million users already.
(From left: Reinier Dungca, marketing manager, Southeast Asia and North Asia, Emerson Network Power in Asia and Matthew Kong, country manager, Emerson Network Power in Singapore receive the 2014 Asia Pacific Data Center Integrated Power Infrastructure Growth Excellence Leadership Award from Frost & Sullivan during the award banquet held at the Marina Bay Sands Expo & Convention Center in Singapore on October 16th. Presenting the award is Rhenu Bhuller, senior vice president, Frost & Sullivan.)
Emerson Network Power, a business of Emerson and a global leader in maximizing availability, capacity and efficiency of critical infrastructure, announced that it has been awarded the 2014 Asia Pacific Data Center Integrated Power Infrastructure Growth Excellence Leadership Award by Frost & Sullivan. The award was presented to Emerson at the Frost & Sullivan Asia Pacific Best Practice Awards ceremony in Singapore held recently on October 16th.
An independent analysis conducted by the global consulting firm singled out Emerson Network Power for its ability to “articulate its visionary innovation to customers through its robust product planning and sound execution efforts.”
This is the third time in recent years that Frost & Sullivan has recognized Emerson Network Power for leadership excellence in the Asia Pacific region. Emerson was previously consecutively awarded the Asia Pacific Leadership Award in Data Center Cooling Solutions
The Frost & Sullivan Growth Excellence Leadership Award is bestowed upon the company that has demonstrated excellence across two facets – growth strategy and growth implementation. Emerson Network Power was named the best among other contenders for its ability to sustain growth in the short-term and the long-term as measured by the quality of its vision, people, processes, and policies.
Frost & Sullivan also interviewed key market participants along with extensive secondary and technology research. Emerson Network Power was also judged based on Growth Performance (criteria include Growth Strategy, Above-Market Growth and Growth Sustainability) and Customer Impact (including Price/Performance Value and Customer Purchase Experience).
Adobe and the Association of Private Higher Education Institutions of Thailand (APHEIT) have signed a landmark agreement which will see tens of thousands of students across the nation given access to Adobe’s cutting edge Creative Cloud in a major investment by APHEIT and Adobe in the future of the nation.
The deal marks an important stage for Adobe’s Creative Cloud education customers in Thailand with 17 private higher education institutions, all APHEIT members, signing up for the three year agreement developed with the help of Dr. Pornchai Mongkhonvanich, President of APHEIT, and Asst. Prof. Dr. Wirat Lertpaitoonphan, Chair, Academic and Quality Assurance Committee of APHEIT. Both have been champions of developing access to world leading technology for students.
Adobe’s mission is to change the world through digital experiences and to this end, has worked closely with the APHEIT to develop an offer that will empower students in their studies and prepare them for life beyond university where they will become contributors to the future growth of Thailand’s economy.
APHEIT will oversee the Enterprise Term License Agreement (ETLA), which will include more than 4,000 Creative Cloud licenses enabling an estimated 100,000 students to learn using Adobe Creative Cloud.
The importance of fostering creativity in schools and the workplace has been underlined by a recent study released by Forrester in partnership with Adobe, The Creative Dividend, which showed companies that embraced creativity performed better than their rivals. Another study by Adobe, Creative Candidates, revealed that 7-in-10 hiring managers did not believe today’s students were ready for today’s dynamic workplace, but 78% said creativity was a requirement for economic growth.
Dr. Pornchai Mongkhonvanich, President, APHEIT, said the partnership with Adobe was an opportunity to give students access to worlds class software and to break the cycle of software piracy.
SpeedCast International Limited, a leading global satellite communications service provider, announced that Keith Johnson has joined SpeedCast as senior vice president / GM in charge of Energy services globally.
In this role, Johnson will oversee all of SpeedCast’s business activities for the Energy sector (Oil and Gas in particular), including strategic planning, program management, business development and global sales for SpeedCast’s worldwide operations.
Johnson has a wealth of experience in the Satellite Telecommunication and Energy industries, which he gained over the past 30 years. Prior to joining SpeedCast, he held a position at Harris CapRock Corporation as President – Global Energy Services Division where he achieved impressive growth for the company’s energy revenue and was part of the team that completed the acquisition of Schlumberger’s GCS division.
Keith is a member of the Satellite Industry Association, NOIA, ENTELEC, and author of many published papers on a variety of topics: Telecommunication, Satellite, Wireless and IT. He attended Texas A&M University and graduated from the Houston Baptist University, double major in Marketing and Management.
Nexmo, the leading cloud communications company, announced the appointment of mobile and communications expert Trevor Healy to its Board of Directors as Executive Chairman.
In addition to his board position, Healy will lead Nexmo’s corporate development team.
In this capacity, Healy’s responsibilities will range from enterprise value creation, to managing key industry relationships. He will also be instrumental in identifying strategic investments and companies for Nexmo to acquire.
Healy was recently Chief Executive Officer of Amobee, a digital advertising company, which was acquired by Singtel. Previously, he was Chief Innovation Officer and a Board Director of Telefónica Europe PLC. Prior to that, Healy was CEO of Jajah Inc., which was acquired by Telefónica. Before leading Jajah Inc., Healy was a General Manager and Vice President at PayPal Inc., a division of eBay Inc. As a general manager and vice president at VeriSign Inc., which was acquired by PayPal, he spearheaded the move for online shopping while helping to establish the VeriSign “check mark” as the most recognizable, trusted brand online.
In addition, Healy co-founded CelNX, which was also later acquired by VeriSign, started the U.S. subsidiary of Trintech Inc., and held senior positions at Kindle Banking Systems, which was acquired by Mysys PLC.
Healy has served as in board member and advisor roles with, Onavo (Facebook), Cotendo (Akamai), and Kontera (Amobee). He is an active angel investor and Board Member of early stage companies in Silicon Valley with a passion for technology and innovation.
ICANN has announced the appointment of Samiran Gupta as the new Head of India. In this role, Samiran will be the primary representative of ICANN in India and also be responsible for all stakeholder engagements.
Samiran left APCO Worldwide to join the fast growing ICANN APAC team. He is a veteran in business strategy, economic, regulatory and political analysis.
Prior to joining APCO, Samiran was a founder and managing director of a leading management consulting and business advisory practice known for working on distinctive projects for a range of corporations from Fortune 500 clients to top Indian businesses and mid-sized entities. In addition, he also has experience in government and regulatory affairs strategy for clients in sectors including telecom, entertainment, payment systems, e-commerce, social media, and energy and renewables.
Samiran holds a Master in Business Administration from St Joseph’s University in Philadelphia, United States of America; and a Bachelor of Commerce from the University of Calcutta, India.
MediaMath announced its acquisition of Upcast, a powerful social advertising technology platform, to further empower agencies and brands to take advantage of the growing digital marketing opportunities afforded by Facebook, Twitter, and other emerging social media companies.
Headquartered in the U.K. and with presence in Singapore, Berlin, Dublin, and Warsaw, Upcast is a Facebook Preferred Marketing Developer (PMD) and Twitter Marketing Platform Partner serving clients worldwide. Through seamless integration with these social networks, Upcast enables marketers to create, manage and optimize large-scale social advertising campaigns, and provides full visibility into campaign performance to help marketers improve ROI. The acquisition expands upon MediaMath's current social offerings via the Facebook Exchange (FBX) and Twitter Tailored Audiences solutions.
Dell introduced its Network Functions Virtualization (NFV) solution offerings and companion starter kits, comprising Dell systems and software, combined with software from open ecosystem partners and open source distributions to help jumpstart carrier trials and adoption.
Dell’s NFV solutions can help telecommunications service providers improve cost structures of existing service delivery and simply and quickly enable new service innovation and creation. This is achieved by virtualizing the telecommunications and mobile service infrastructure, using industry-standard computing and open networking platforms, combined with commercially available software packages at the infrastructure, management, orchestration and service layers.
The Dell NFV platform and associated starter kits will be globally available via Dell.com or through local partners in the fourth quarter of this year.
PubMatic. Inc., the programmatic advertising platform company for publishers, announced that it has been exclusively selected as the strategic programmatic partner across the APAC region by digital sports content company PERFORM.
The partnership will enable PERFORM to develop a multi-screen programmatic trading strategy across its premium brands, including Goal.com, English Premier League, MLB, and the Football Federation of Australia. PERFORM will also leverage the PubMatic One Platform to manage private marketplace (PMP) rules-based buying on the desktop with the potential to add mobile and video advertising in the future.
The exclusive partnership involves the management of PERFORM’s inventory across nine key markets including: Australia, India, China, Japan, Korea, Singapore, Malaysia, Indonesia and Thailand. PERFORM will utilise PubMatic’s Private Marketplace, Yield Optimisation and Video real-time bidding services to drive tangible ROI and monetise its premium publishers’ digital assets in a brand safe, non-competitive environment.
This announcement follows PubMatic’s continued expansion across APAC, including the opening of its Singapore office in July, the appointment of Yosuke Maekawa as Country Manager in Japan, its partnership with Multi Channel Network in Australia and the expansion in India.
AdNear, a leading location intelligence company, announced it has raised US$19 million from Telstra Ventures and Global Brain as part of its strategic plan to expand into multiple new markets. Both its existing investors, Sequoia Capital and Canaan Partners, also participated in the capital raising round.
AdNear has developed insights from anonymous device users across Asia Pacific using their historical location footprint and real-world offline data. Leveraging these unique insights, the company is able to programmatically send relevant ads to mobile audiences on behalf of advertisers using its proprietary real-time bidding platform. It has rapidly grown its client base to include 100s of marquee brands such as P&G, Woolworths, Audi, Unilever, BMW, Ford, Samsung, IKEA, and Adidas.
In 2012, AdNear closed its Series A round of funding of US$6.3 million from Sequoia Capital and Canaan Partners to support its expansion in the Asia Pacific region and grow the team. It has since been adding approximately 1.2 million anonymous device users daily to its probabilistic profiles database.
Mobext announced that it has appointed Marco Rigon as its global head to further develop Havas Group’s overall mobile marketing strategy for its clients worldwide. As Mobext continues to work in close collaboration with the group’s other products and services, Marco will work across all areas where mobile has an impact for clients.
Prior to joining Mobext, Marco spent six years as Associate Director at Phonevalley, Publicis Groupe's mobile marketing agency. Prior to that, he worked as business development director for Sharp Mobile in Southern Europe, and has also worked as a consultant supporting mobile operators such as Orange and Vodafone.
With such long-standing expertise in digital marketing and emerging technologies, and having worked in the US, Europe and APAC, Marco, will be charged with developing innovative, non-intrusive mobile experiences which connect consumers with brands across all of the group's global operations and be based in Paris.
AEB (Asia Pacific), a leading provider of IT solutions for global trade and logistics, announced the appointment of Frans Kok as General Manager for Asia Pacific.
In this role, Frans Kok replaces Thomas Halliday who is moving into a regional leadership role in Supply Chain Consulting. Thomas has spent the last years establishing a solid framework of channel partners and a regional sales strategy for approaching market sectors.
Frans Kok joins AEB with over 15 years’ experience in the IT solutions and manufacturing industry in Asia Pacific. He was recently regional sales director for Magic Software Enterprises, a provider of mobile development and integration platforms, where he was responsible for channel development in the Asia Pacific region. Prior to this, Kok held leadership positions at Honeywell in both the European and Asian headquarters, where he helped grow regional revenue for Asia by 200 per cent over five years. His mandate is to lead AEB’s go-to-market strategies for accelerated growth across the region, armed with an experienced and highly knowledgeable team in the established Singapore office. Frans Kok will report directly to the global CEO of AEB, Markus Meissner.
The 2015 Asia Pacific Effie Awards has announced the Call for Entries.
The 2015 Awards features 34 Single Market categories and 2 Multi-market categories, with 5 new categories, namely Branded Utility, Business-to-Business, Shopper Marketing, Sponsorship & Event Marketing, and Youth Marketing.
The Call for Entries was launched along with the campaign “Let the Numbers Tell Your Story” by Leo Burnett Indonesia. The objectives, the goals, the insights, the execution and most crucially, the results, are all measured in numbers. Let numbers prove the effectiveness of your campaign, that’s what Effie is all about.
Organized by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the Asia Pacific Effie Awards honors the region’s most outstanding campaigns, which have been brilliantly executed and proven results in meeting challenging strategic objectives.
The 2015 Awards is now accepting entries through to 15 December 2014 for all marketing communication efforts that have ran in Asia Pacific during the qualifying period. Winners will be announced at the Awards Gala in Singapore in April 2015.
dacadoo, the Swiss mobile health company, launches its new product “The Team Challenge World Cup”, a 6-month fitness activity tracking competition that will start January 1st, 2015.
In addition to its full-featured mobile health engagement solution, dacadoo now launches a new product to target the competition-affine within the corporate wellness segment with dacadoo’s “The Team Challenge World Cup”.
In this 6 months fitness activity tracking competition, 5 colleagues from work will compete in a team against other company teams from around the world for fun, honor and recognition, while engage in their own fitness and wellness at the same time.
The winning team of the Team Challenge World Cup will receive a check of USD 5,000, which will be donated to a charitable institution in the name of the winning team. There will be various other prizes for the winners in the different side contests of this fun team challenge.
Corporate wellness solutions such as the one from dacadoo are gaining traction among companies in the USA and in Europe who offer wellness solutions to their employees as part of their corporate health management initiatives.
Michael Knox, Managing Partner & Executive Creative Director of Grey Melbourne, has been promoted to Chief Creative Officer of Grey Group Australia.
Knox is a highly recognized creative with more than 20 years of experience. He has worked on some of Australia’s most-loved and awarded campaigns and has won at many award shows including Spikes Asia, D&AD, One Show, CLIO, London Internationals and the New York Festivals. His recent campaign, “Ungiven Gifts” for TAC won Gold at the 2014 Cannes Lions International Festival of Creativity, and the “Wipe Off 5” campaign came away with a Bronze Lion.
Krux bolsters APAC engineering team with hire of industry leading data science expert.
The global technology leader in cloud-based data management has announced the appointment of data science authority Yacov Salomon to its growing APAC team. Based out of Sydney, Salomon will take on a global data science role for Krux, leading all developments in this area. His addition brings pioneering academic and enterprise experience to the business, with his past roles including leading data science teams at both BigCommerce and Brandscreen, following the award of a Ph.D in Mathematics from the University of Melbourne.
Stu Spiteri from Krux said, “Earlier this year we invested in our first international R&D centre in Sydney driven by local customer growth and demand, and today we are cementing this commitment to the region by welcoming the best talent in data science and engineering to our team. This growth allows us to offer unrivalled full people data management solutions to our customers, delivering flexible, secure big data management and analytics, with real-time actionability. Our Australian team is now more than 10 members strong and we don’t believe there’s any other provider who has demonstrated this level of commitment to the market.”
Krux’s local client base has grown steadily since it established an Australian presence earlier this year, and includes News Corp Australia, Network Ten, Carsales, REA Group and CCI.
Flytxt, the leading Big Data Analytics solution provider for Communication Service Providers (CSPs), announced that Dr. Vinod Vasudevan, Group CEO Flytxt, was presented with the 'Leadership Excellence in Telecom Business' award at Asia Leadership Awards event in Dubai.
Asia Leadership Awards distinguishes and honours leaders who have contributed and shaped the Asian economy, and are visionaries behind today's outstanding businesses.
Dr Vasudevan was commended for his visionary leadership in overseeing Flytxt's sustained and impressive growth through the last six years. Under his strategic direction the company has emerged as the most preferred big data analytics solution provider for Telcos in Asia and Africa. The company serves more than 50 Telcos across 32 countries, generating more than $100m in incremental revenue for their customers in 2013.
Dr. Vasudevan has spent over 20 years in the global telecommunication industry, serving operators such as NTT, SingTel, Orange and Reliance Communications before taking charge of Flytxt in 2008. He is an alumnus of Indian Institute of Technology, Kharagpur, and holds several patents and recognitions under his name.
Clozette supports Breast Cancer Awareness Month with Its PINK IS POWER Campaign.
Asia’s premier fashion social network and shopping portal, Clozette, is pleased to announce its support of Breast Cancer Awareness Month with its PINK IS POWER campaign.
With a network of over 300,000 fashionable and savvy women from ages 18-35, PINK IS POWER highlights Clozette’s initiative to empower its community with an awareness drive to educate and spread the word about a disease close to heart.
With the tagline of STYLISH. SAVVY. CONNECTED. AWARE, the campaign was launched on 1st October, 2014 across Clozette’s digital platforms to encourage Clozetters to show the power of pink.
This is supported in part by Clozette’s Ambassadors, consisting of top fashion and beauty bloggers in the region, who are featured on the PINK IS POWER homepage alongside fastfacts about Breast Cancer and its early warning signs.
Clozetters are encouraged to participate by showcasing their creativity through the creation of their own version of Clozette’s PINK IS POWER ribbon. They can then wear the ribbon, snap a #selfie or a #wefie, and share the image on Social Media by using the campaign’s official hashtags (#clozette #pinkispower #isupportbreastcancerawareness) and tagging at least three (3) of their friends to do the same. These photos can be viewed on Clozette’s PINK IS POWER homepage.
Join the empowerment on Instagram (@clozetteco) with #PINKISPOWER and visit the campaign homepage at www.clozette.co/pinkispower
Mirriad, the global leader in native in-video advertising, Universal Music Group (UMG), the world's leading music company, and Havas announced today that the companies have signed an agreement that enable UMG to feature digital brand integrations in select music videos by using Mirriad’s Academy Award-winning video technology.
In addition, Havas, through its Havas Media network, becomes the first global agency to partner with Mirriad and UMG for strategic native in-video advertising from key clients including LVMH, Dish Network, LG, and Coca-Cola.
Havas’s venture 18-Siliwood, a research center launched in collaboration with Orange Silicon Valley, will also incorporate Mirriad technology and UMG content in ongoing research it is conducting in media, content, technology and data science.
Mirriad’s technology integrates products, signage, video and other forms of branded assets into professionally produced video content. The company has more than four years of global broadcast experience, working with many of the world’s top broadcasters and content owners. Mirriad’s pioneering form of advertising has been described as “the cure for ad blindness” with research proving brands are two times more likely to be top of mind with consumers watching native in-video ads than comparable pre-rolls or interstitial spots.
This agreement builds on Mirriad’s recently announced launch with distribution partner Vevo, the world’s leading all-premium music video and entertainment platform.
Mirriad’s technology will allow agencies such as Havas Media to run multi-title campaigns in select UMG music videos on-air, online and on mobile. For the first time ever, Mirriad’s native in-video ads can be planned and executed with the same reach and frequency metrics as traditional ad campaigns. Mirriad offers content owners and creators complete editorial control over brand integrations, as well as the incremental revenue stream to UMG and its artists.
Amobee launches first multi-screen 3D experience for advertisers.
Amobee 3D, the market leading 3D advertising technology, enables advertisers to create and deliver full-sensory, interactive digital ads that fundamentally change the consumer experience with a brand, delivering ground-breaking results for advertisers.
Amobee’s proprietary 3D technology has enabled prominent Fortune 100 brands, including Ford, Nokia and BMW, to create award winning mobile campaigns that resulted in three to four times increased engagement when compared to the industry average with other rich media ad formats.
Amobee 3D includes the following product features:
• Full volume 3D scenes with touch and accelerometer interactivity
• True 360 degrees of interactivity with full-volume 3D models
• 3D animated headlines, products, buttons
• Dynamic, interactive hotspots
• Cutting edge visuals for a cinematic experience including enhanced shade and light functionalities
• Customizable product colors and experiences in real-time
• Social sharing functionality
• App-like simulations Video demonstration: http://www.amobee.com/3d
Omnicom Group agencies continued their winning streak at the Spikes Asia Festival, co-organized by the Lions Festivals, sponsors of Cannes Lions.
BBDO received the night's top honor, winning Network of the Year, with DDB placing second. This marked the second time in three years that BBDO was named Network of the Year at Spikes, and Omnicom networks have now finished in the top three networks for six consecutive years. PHD won Media Network of the Year, with OMD placing second. DDB Group New Zealand was the runner-up as Agency of the Year.
Over 40 agencies in 12 countries contributed to Omnicom's record performance at this year’s Spikes, the Cannes of Asia Pacific. Omnicom Group agencies captured three Grand Prix awards, three Creative Effectiveness awards, and more than 150 creative honors across multiple categories.
For further information and the full list of winning work, please visit http://www.spikes.asia/winners/2014/.
Grey Group Asia Pacific has been the most awarded agency for Healthcare at Spikes Asia 2014.
This year's Spikes Asia Festival of Creativity was a huge success with the network bagging a total of one Gold, three Silver and 13 Bronze.
Grey was the most awarded agency for healthcare across Asia Pacific with a strong showing of work across the various categories.
The Singapore office is the single most awarded agency in the healthcare category at this year’s Spikes Asia with a highly impressive tally of one Gold and four Bronze. The "Water Eye Performance" work for GSK’s Eye-Mo earned an all-important Gold as well as a Bronze in the Healthcare category. Two Bronze were awarded for the "Move - Human Calligraphy" print & outdoor work for GSK’s Panadol and there was another Bronze for the "Hearing Aide" app developed for The Singapore Association for the Deaf.
Grey Beijing also clinched a Bronze for the “Good Old Days” campaign done for Neuro-PS.
Grey Group Malaysia scored brilliantly at the PMAA Dragons of Asia/ Malaysia with two Silver and four Order of Excellence.
A Silver and an Order of Excellence was awarded for P&G’s Joy “Changing the Benchmark of Value” campaign in the Best Product Launch or Re-Launch Campaign category. In addition, another Order of Excellence was awarded in the Best Event or Experiential Marketing Campaign category.
A Silver and one Order of Excellence were given to the “Dyslexia Did Not Stop Me” work done for the Dyslexia Association of Malaysia in the Best Small Budget Campaign category and Best Cause, Charity Marketing or Public Sector Campaign category.
An Order of Excellence recognising Maybank’s “Maybank Aspire” work was awarded in the Best Product Launch or Re-Launch Campaign category.