Wednesday Feb 22nd

Latest News

IBM Innovation Trends – a talking Internet and digital shopping assistants
In the next five years the entry into the Internet will change in significant ways according to forecasts of IBM research - ibm.com - whereby the researchers of the computer giant expect a lot from voice control. Surfing the Internet will be possible with the voice only and therefore using hands wil ...
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Be Protected: Include Anti-Spyware Solutions in your Security Measures
Do you feel your computer is getting slower or do you see more pop-up ads while surfing the internet? If yes, your PC is most probably infected by spyware! Spyware sneaks into your computers without your knowledge or consent in many different ways and it can be very tedious to get rid of it.
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Did you know? Spiders don’t really crawl the Web
Did you know that search engines do not really search the World Wide Web directly? Each one searches a database of the full text of Web pages selected from the billions of Web sites out there residing on servers. When you search the Web using a search engine, you are always searching a somewhat stal ...
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What’s needed to create effective mailing lists?
Building a mailing list takes time and in order to build a good, qualitative and extensive mailing, the following qualities are vital: thoughtfulness, diligence and patience. Let me give you some advice for supporting your data collection:
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Absolit’s study on
75 percent of the 474 surveyed companies rely on five instruments, while weblogs are losing their shine.In addition to usability, SEO, e-mail, and Web-Controlling, SEM is now also a must in online marketing. These five instruments are used by about three-quarters of the surveyed companies. Furthermo ...
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Gain insights into e-mail marketing campaigns
You should never stop learning especially as technology is in a state of constant progress. Consequently you can call yourself an expert only by continuously gaining experience and increasing your skills and know-how with each project. E-mail marketing in Asia is definitely picking up steam but stil ...
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Avoiding common pitfalls and traps in web analytics systems
The web has become crucial to businesses. As the online world evolves, more and more businesses’ websites are now running in real time. This makes web analytics more pivotal than ever. As the understanding of Web analytics increases, it’s definitely making its presence felt. No longer are just d ...
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How to ensure a successful Pay-per-Click Campaign
One of the fastest ways to ensure your product or service gets noticed is the vastness of the Internet is by having a pay per click (PPC) advertising campaign. If done well, PPC can drive targeted, consistent traffic to your website.
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Unlocking the Importance of Keywords
In order to improve your search engine rankings, most techniques have one thing in common and that is keywords. Keywords are extremely crucial as they lead search engine users to your site.
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Kicking-off a successful pay-per-click (PPC) campaign
Pay-per-click (PPC) may sound like a great option, but do you know what it really costs and is it really worth it? Each campaign is different, depending upon the bid amounts, number of actual click through, and the generated Return on Investment (ROI).
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Search Engine Marketing: The importance of a good search engine ranking
Plenty of research has already been done on various aspects of web usage and currently more and more surveys track the use of search engines and how users find information. Market researchers have found out that search engines are an important contact point for Internet users in every stage of the p ...
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Online advertising booming in Singapore
Online advertising it seems, thrives in dour times, proving its worth as a cost-effective medium amidst shrinking marketing budgets. A study by Frost & Sullivan reveals that online advertising in Singapore is once again on the rise as a growing number of large brand advertisers are embracing the med ...
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Click Fraud: Still a cat and mouse game
Pay-per-click is the fastest-growing segment of all advertising reports Interactive Advertising and according to many marketing experts, is poised to become the single most important form of marketing in many countries. But, is click fraud set to bring it plummeting down?
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The lowdown of RSS and its impact on the savvy marketer
RSS files are one of the most widely used XML formats on the Web. They provide an open format for syndicating all types of content, including podcasts.
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Email’s place in the digital marketing era
Digital marketing is definitely “in”. However, while the industry is all abuzz about the next big thing in digital marketing -- RSS, mobile marketing, marketing blogs, user-generated content, and viral marketing -- the real focus of digital marketing -- email marketing in all its forms -- is now ...
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Search Engine Marketing – Sales instead of Branding
A simple log on, getting registered and then receiving a lot of visitors is unrealistic. But still today a lot of search engine marketing service providers try to attract users with such a promise. Unfortunately, this simply doesn’t work anymore.
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Brevity is the soul of wit – but is it mobile marketing’s general secret of success?
More and more successful mobile marketing campaign demonstrate that it is possible to dispose an advertising message with only 160 signs - but what is its real secret of success?
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Search Engine Marketing: Conquer today’s online jungle and acquire more visitors to your Website
What’s the use of the best homepage or the cheapest online shop if visitors are missing and consequently nobody perceives your offers? Without visitors your Website is simply worthless. So, just how do you ensure that your target group reaches your Website in today’s online jungle?
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Times have changed: It’s harder to stand-out in the crowd!
A couple of years ago, registering yourself with a few search engines and Web directories was 90% of the work of online promotion. There was no problem to appear soon in a category next to three or four other similar sites, and you could relax and sit back while the traffic flowed in.
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Let’s face the truth: You are always in danger of being labeled a spammer
The success of the email medium is unquestionable, but unfortunately nobody uses it more intensely than the spammers. Investigations prove that 60% to 90% of all emails are spam, which costs private users time and nerves, small and medium enterprises ten thousands, and the big Internet providers a f ...
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The value of business podcasting
Podcasting has sealed itself as a unique and note-worthy media - not surprising since it was declared 2005’s ‘Word of the Year’ by the New Oxford American Dictionary.
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Surveying The Digital Marketing Landscape
The rise of the digital economy has changed the way we communicate and do business. It forces us to implement emerging new technologies to stay competitive regarding our marketing campaigns. This article focuses on digital marketing, taking into consideration various types of online advertisement op ...
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Rejection of images in e-mails and what you can do about it
The suppression of pictures in e-mails is a big challenge for e-mail marketing. Companies fear points of attacks and providers want to save costs. Even the newer version of Outlook doesn’t present it well for e-mail marketers. There pictures are shown only under certain circumstances. Preventing t ...
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The ABCs of Pay-per-Click
The Search Engine Marketing (SEM) Industry is estimated to reach US$23 billion by 2010 and the vast majority of SEM investment in the coming years will involve pay-per-click.
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Shaping the future of Online and Mobile Advertising
Beginning as an idea to develop an ad network that assists Thai publishers, DMS Asia was established in 2002 by brothers Paul and John Srivorakul as a digital marketing solutions provider under the brand Impaq Interactive and specializing in ad serving, media sales as well as site representation.
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E-mails have a finger in every pie
E-mail as a medium is used every day by millions of people all over the world. No other Internet service is more successful and it’s simply impossible to imagine both private and business communication without e-mail as it has become an integral part of our daily life.
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Baidu: The Art of making a Hit
Often referred to as the ‘Google of China’, the largest search engine used in the country -- currently enjoying more than 60% market share there, and pegged as the fourth largest in the world with a market value of US$3 billion, Baidu provides an index of over 740 million web pages, 80 million i ...
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Internet Marketing will brave the outbreak of the global economic crisis says Web Guru Asia
Research firm International Data Corp (IDC) predicted just a few months ago that worldwide spending on Internet advertising will grow at a phenomenal annual rate of 15 to 20 percent and reach $106.6 billion by 2011. In addition, they project that online advertising will represent almost 10 percent o ...
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clickTRUE: Making every click count
clickTRUE is the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd, a wholly-owned subsidiary of SPH Magazines Pte Ltd.
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Contents (January - February 2009)

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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