Monday Apr 24th

Latest News

Smartphone highly appreciated as in-store and online Shopping Buddy
Smartphones have infiltrated much of our daily behavior, as we use them to get directions, check our email, take photos, and so on. But now the small gadgets are even poised to replace our wallets in the “mobile wallet” movement. But the truth is that we already use our smartphones in a big way ...
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Understanding the mobile revolution: it’s not about technology
Apple’s recent high-profile launch of the iPhone 5 at the Yerba Buena Centre in San Francisco garnered a lot of media attention – and in the process, revealed quite a bit about the current state of the art in the mobile space. Some Apple fans were disappointed, for example, because the newest it ...
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The Home Depot Case Study: Mobile Sales quadrupled with the right Strategy
Google published a case study about The Home Depot, showing that mCommerce can work with the right strategy. It is always good to get inspired by what others are doing right, so we wanted to share this with our readers. Today, The Home Depot is the world’s largest home improvement specialty retai ...
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All you should know about Mobile Wallets in a Nutshell
The year 2012 is coming to an end and in retrospective it can be said that countries without an established e-payment infrastructure take more advantage of mobile payment than others. Thus, unsurprisingly, Asians and Africans are by far the largest users of mPayment, as the so-called mobile wallet i ...
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Integrated Multi-Channel Approaches are the Future
In the last issue of Asian e-Marketing in 2012, we continue to assist you in your business endeavors to develop the right strategies and implement policies to succeed in digital marketing. Integrated multi-channel strategies are in particular very promising in the long term, as they accompany client ...
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Universal Commerce and adapting to the Power of Smart Devices
First Data’s 9-page whitepaper discusses how devices like PCs, smartphones, tablets, ATMs and smart terminals provide merchants and financial institutions with exciting new ways to engage their customers, and we‘ve summarized it for your convenience.
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Consistently Realign your E-Commerce Business Models Strategically
In today’s world of growing digital empowerment, consumer oriented businesses have to adapt to new technologies in a flash, always aiming for a more meaningful and valuable relationships with customers. Richer communication channels and a wealth of customer data facilitate a new connectedness that ...
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Overview of mPayment Methods and Risks involved
Basically there are four types of mobile payment models, the Operator-Centric Model, the Bank-Centric Model, the Collaboration Model (collaboration among banks, mobile operators and a third party) and the Peer-to-Peer Model, where the mobile payment service provider acts independently from financial ...
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IPv6: A 2012 report card
The recent Gogonet Live IPv6 conference in San Jose, California was the scene of outstanding presentations illustrating US progress in IPv6 deployment, especially in the Federal Government as several administrations including Veteran Affairs, NASA and the Department of Defense shared their experienc ...
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The Importance of Responsive Web Design for E- and M-Commerce
Responsive Web Design means that a site is implemented in such a way that it adjusts automatically to provide an optimized web experience to the viewer on any device and any screen size. This is especially important in e-Commerce and m-Commerce, as customers nowadays are expecting ease of use and a ...
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Early mPayment Market Challengers in Asia
In the first quarter of the year InMobi partnered with Opera Software that brought InMobi’s SmartPay mobile payment platform to Opera’s more than 160 million mobile browser users worldwide. This now enables its users to pay seamlessly for digital goods in key markets around the globe when they m ...
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Effectiveness of Social Media still uncertain for eCommerce and Mobile
There has hardly been a report on future developments in e-commerce this year that didn’t propagate social media and mobile commerce as "the next big thing", giving dealers the impression that their sales would fall into a bottomless abyss, if they don’t take full advantage of these new trends i ...
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A.T. Kearney’s 2012 E-Commerce Index: Developing Markets hold the most Potential for Online Growth.
A.T. Kearney published a 12 page paper „E-Commerce Is the Next Frontier in Global Expansion“, which we‘ve summarized with focus on Asia for our readers‘ convenience.As e-commerce sales skyrocket across the developing world, building an online presence is a low-risk way to test new markets or ...
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Announcements & Appointments
Go Daddy, the world's largest provider of Web hosting, domain name registrations and new SSL Certificates, appointed Blake Irving as Chief Executive Officer of Go Daddy, effective January 7, 2013, who will also join the Go Daddy Board of Directors. Irving will succeed Scott Wagner, who has been serv ...
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Is there a Future Apple Mobile Payment Solution in the making?
The market for mobile payment methods is highly competitive and the number of service and solution providers is growing right now at a fast pace. Google Wallet, PayPal, MasterCard and Visa already came out of the closet on their strategies and press ahead with their respective market models. And now ...
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Capgemini World Payment Report 2012: E- and M-Payments continue to grow especially in Asia Pacific
For the eighth time, Capgemini‘s World Payment Report provides valuable figures and forecasts, and we‘ve attempted to pick out the highlights we thought might interest our readers most.
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Smishing Attacks - Awareness is Key for Users and Providers of mPayment and mCommerce
By now, everyone is familiar with phishing attacks, where cyber criminals pretend to be a legitimate company or bank and try to get users to reveal personal information by sending out emails. The same can happen via SMS, and is called smishing. A typical smishing text message would appear to be from ...
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Wirecard Asia: Payment Solutions for eCommerce in Asia and the World
Wirecard Asia provides regional and international merchants with a wide variety of payment processing and fraud management solutions. Catering to the specific needs of regional merchants across a broad spectrum of industries, Wirecard is connected to more than 50 financial institutions and local pay ...
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Vodafone and Visa launch SmartPass for mPayment in Australia
In the true spirit of innovation, Vodafone and Visa announced the launch of a game-changing mobile application promising to shrink the contents of our pockets and handbags and to take the stress out of shopping.Vodafone SmartPass is a new smartphone app launching next year across the world, which wi ...
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Indian xpWallet Offers complete end-to-end mWallet Solutions
xpWallet offers innovative complete end-to-end mobile wallet solutions to financial institutions, mobile operators, merchants and other companies. The core mWallet platform contains all the primary features required for any mobile wallet solution, such as CashIn, CashOut, Fund Transfer, BillPay, mTo ...
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Mobile Commerce Platforms continue to gain Traction but Improvements needed to push mPayments’ Acceptance
A joint national study from Sybase 365 and the Mobile Marketing Association (MMA) revealed that 87% of consumers in the US will use a mobile device to help make purchase decisions this holiday season. Well, although the survey has been in the US, we thought it might be of interest to our readers in ...
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Will Mobile Phones make the Wallet obsolete?
Experts have long been predicting that the smartphone will become the electronic purse and finally the technical requirements such as new-generation SIM cards and Near Field Communication (NFC) are ready. Fact is that more and more consumers are interested in paying with their smartphone, especiall ...
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Can Dynamic Landing Pages boost eCommerce Conversions?
Dynamic landing pages deliver changeable content, optimized according to a number of factors. They are especially useful in pay-per-click campaigns, as they can be used to evaluate marketing effectiveness. This is done by adding parameters to the linking URLs which will measure the effectiveness by ...
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Smartphones conquer all Areas of Life, establishing unique Value Propositions
The incredibly rapid development of mobile has a strong influence on all key market players, innovations, and new mobile trends that have been intensively internalized this year.
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December 2012 - eCommerce, Online & Mobile Payment

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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