Saturday Jul 22nd

Latest News

Automation gains momentum in external and internal email communications
As eMarketer.com confirmed in one of its recent reports, it is “pretty obvious by now that the old-kid-on-the-block, the email isn’t disappearing”, stating that business executives polled worldwide in December 2014 by StrongView, in conjunction with SENSORPRO, ranked email as the No. 1 marketi ...
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Council of Anti-Phishing Japan Launches STOP. THINK. CONNECT
To raise cybersecurity and cybercrime awareness in Japan and beyond, the Council of Anti-Phishing Japan (APC) on December 3 launched STOPTHINKCONNECT.jp, the first comprehensive STOP. THINK. CONNECT. national cybersecurity awareness campaign website outside of the campaign's main website – and the ...
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Report on the online buying power of female consumers in Asia
Vipshop Holdings Limited, one of the largest online discount retailers for brands globally and No.1 female-oriented vertical eCommerce retailer in China , has initiated and partnered with The Economist Intelligence Unit of the Economist Group on a survey regarding the growing buying power of female ...
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Email best practices and its significance today
If you are wondering how email best practices have evolved over time, it actually becomes clear that they are timeless in many ways and it raises the question how this is possible in view of the ongoing technological progress in email communications. Best practices themselves have indeed only chang ...
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Avoid email delivery errors
Get some advice on how to avoid - or at least minimize - errors in email marketing. Mistakes happen in the largest and most successful companies. Depending on the error, the effects can range from embarrassing, but ultimately inconsequential bewilderment of the mail recipients, all the way to seriou ...
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How to optimize emails for smartphones
Email is still one of the most important communication channels of our time; therefore, we want to give some tips on how to customize your email marketing for mobile devices.
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SAP: Engage your audiences intelligently by delivering personalized and meaningful experiences in real-time
SAP just announced the general availability of the latest release of the SAP Business One® application, designed exclusively for small and midsize businesses that want to fully integrate their activities and grow. Available for deployment on premises or in the cloud and powered by the SAP HANA® p ...
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Helpful tips for click-intensive email campaigns
When creating response-strong email campaigns, it is important to consider a few things, because there is more to it today than clean address data and a correct subject line:
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Both email marketing and apps must be part of an integrated marketing mix
Apps are considered to be the core of mobile devices, such as smartphones and tablets, and are one of the most important marketing channels for getting in touch with mobile users. Email marketing will retain its leading position as an established channel within the marketing mix. Although the compa ...
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Each screen is different, thus, use responsive design for your emails
On which device do you read your emails? Desktop, laptop, tablet, smartphone? Create your emails using responsive design to reach all users and don’t forget to consider your small daily companion when designing a newsletter template. Unfortunately, newsletters that you can read excellently on you ...
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Practical tips for email marketing beginners
Even email marketing beginners can initially achieve quick results with straightforward measures. And it is definitely worth to do so, since email marketing is an effective tool for virtually every industry that practices digital marketing, to bring in the highest return on investment.
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The Internet of Things (IoT) will become a ‘big thing’ only next year
The Internet of Things (IoT) has been a topic of debate among technologists for years already, but the term is only now making its way into the mainstream, according to eMarketer.com. In fact, a May 2014 survey conducted by Edelman Berland for GE found that 44% of business executives worldwide had n ...
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Legal traps in email marketing
E-mail marketing, and in particular the sending of newsletters, is despite social media marketing still the most successful advertising medium on the Internet.
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Appointments & Announcements
Barracuda Networks, Inc. announced that storage industry veteran Ken Grohe has joined the company as senior vice president & general manager of emerging products.
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DMARC - Domain-based Message Authentication, Reporting and Conformance
Domain-based Message Authentication, Reporting and Conformance, for short DMARC, is a method of email authentication and a way to mitigate email abuse. Developed on two existing mechanisms, the well-known Sender Policy Framework (SPF) as well as DomainKeys Identified Mail (DKIM), it coordinates thei ...
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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