Tuesday Oct 17th

Latest News

Google Authorship: Eulogy and lament of its premature death
End of last month Google pulled the plug on Authorship that allowed linking up content with a Google+ profile. This worked either by "rel =" author "or with a link to the Google+ profile of the author, so that Google could recognize properly who wrote the article. In the search engine result pages ...
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Fuuzle: New supplier of information from across the globe
The digital world is teeming with information, yet a lot of it cannot be found via search engines or only after many hours of painstakingly surfing the net. The innovative company Fuuzle fills this gap.
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Half the world will be online by 2017, UN Broadband Commission revealed
Over 50% of the global population will have Internet access within three years' time, with mobile broadband over smartphones and tablets now being the fastest growing technology in human history, according to the 2014 edition of the State of Broadband report. Released this week at the 10th meeting ...
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ATTENTION: Google’s Product Listing Ads (PLA) campaigns change to Shopping campaigns
Google already introduced a tool for advertisers to upgrade to Shopping campaigns quickly and easily. So “If you’ve already upgraded, then you’re all set”, writes Eric Tholomé, Director of Product Management, Google Shopping on the company’s official blog for news, tips and information on ...
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Video SEO: The Why and How
The Internet is becoming more and more multimedia-based and the leader remains - as always -Google. Not only because of YouTube Video SEO is becoming increasingly important, it is a fact that its potential is still underutilized, although with just a few tips, much can be achieved.
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Seek, and ye shall find!
User-friendliness, responsive web design, concise URLs and quality content are important cornerstones of successful search engine optimization, because being listed on top means getting clicked and bought. Search engine optimization (SEO) makes it possible and mobile devices play an increasingly im ...
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Is it time to be prepare for increased smartphone search activity?
MobiMunk answer the question with a clear yes, saying that with all the fuss about consumer smartphone adoption and increased smartphone search activity versus desktop, local businesses are forced to shift their focus from online marketing to mobile marketing. In fact, this in turn has caused a dras ...
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Keyword pirates steal millions in revenue, according to AdPolice
Due to so-called brandbidders, well known brands lose millions annually, although through proper management up to 80% of keyword thieves could be kept at bay.
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The keyword is dead, long live the landing page!
For quite some time already, Google shows website operators no longer which search terms brought visitors to the page, so the question is what methods can nevertheless ensure getting these important insights. Well, one good solution is to focus on the landing page.
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Semantic search ousts keyword based search
In the future Google wants to provide answers to specific questions - which is why the practice of keyword-based search will soon belong to the past - and industry experts already predict that semantic search will be standard by the year 2020.
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Adobe SearchCenter+: Comprehensive, revenue-driven search marketing management
More than four years ago, Adobe launched SearchCenter+, which actually at that time belonged to Omniture, the online marketing and web analytics business Adobe acquired a year earlier and which operated as the "Omniture Business Unit” within Adobe, before it got integrated into the Adobe Marketing ...
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Vive la différence! Vive l’unicité!
Publicis Groupe and Adobe announced a strategic partnership to deliver the Publicis Groupe Always-On Platform™, the first end-to-end marketing management platform from Publicis Groupe that automates and connects all components of a client’s marketing efforts.
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eMarketer.com: Organic search drives more than half of website traffic referrals
When it comes to driving internet users to a website, nothing beats organic search, according to data from BrightEdge that reveals that organic search drove 51% of website traffic referrals worldwide during June and July 2014.
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Net Promoter Score (NPS): Standing the test of time in Southeast Asia
More than ten years after its arrival, Net Promoter Score or NPS has now entered into a more sober growing phase, with questions generated both for and against it.
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NICE Suspect Search detects targets in a matter of minutes
Security and public safety organizations shouldn’t waste resources anymore with the process of reviewing hours of video to identify and track people, NICE Systems announced recently, pointing out that time is money.
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UM Singapore launches the annual Yellow Ribbon Project  (YRP) with Selfie Challenge
Initiated by the former president S. R. Nathan in 2004, YRP’s mission is to help ex-convicts to integrate in the local society. The annual Yellow Ribbon Run, the Project’s key flagship event, is aimed at raising awareness and triggering real actions of acceptance of ex-offenders into work, commu ...
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Kenshoo named #1 Search Engine Marketing and Social Media Marketing Supplier by Internet Retailer
Kenshoo, the global leader in predictive marketing software, has been ranked as the top search engine marketing and social media marketing solution provider in Internet Retailer's "2015 Leading Vendors to the Top 1000". The Internet Retailer ranking of top solution providers offers a roadmap for on ...
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Search engines’ modus operandi
Search engines have become essential for doing business, since hardly any Internet user can dispense with the use of search engines. Obviously, barely a user enters the URL directly into the browser or waives using a search engines entirely. The majority starts their search by typing in a keyword as ...
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New research from CMO Council and Adobe reveals widening gaps in digital marketing maturity
The CMO Council and Adobe released their third annual “APAC Digital Marketing Performance Dashboard” this week, a study that seeks to identify where marketers are making improvements in their digital marketing efforts in APAC, as well as where challenges still exist.
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Set your SEO targets well by using the SMART method
It is highly recommended to use the SMART-method when formulating your SEO goals, as it defines much more clearly what your goals are and shows what actually is being achieved.
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Amazon vs Google: Fight for the sole lead
The battle of the giants for the pole position as the number one online source for product search is gaining momentum. Many customers start their shopping spree on the Internet directly on Amazon - and that won’t really change in the future – especially since Amazon launched product ads in Apri ...
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Flexibility is key to succeed in search engine marketing
Whether it's about increasing traffic, boosting conversion or maximizing revenue, bid optimization is one of the cornerstones of search engine advertising (SEA). Depending on the industry, publisher, device or region, the bidding strategies differ considerably as well.
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Five downsides of a viral launch
Lots of time has been spent on how to achieve viral campaigns in the past couple of years. Many articles and blog posts talk about the marketing genius needed to engineer a viral product launch. Very few are being specific about it. Most of them seem to assume that the benefits and risks are well kn ...
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10 tech-savvy tips to boost your search ranking
SEO is permanently evolving, but certain basics stay the same: Whether a fashion shop, a travel portal or an online electronics supplier, decisive for the success of any online sales channel is, that its website appears on the first page of search results on Google & Co.
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Global search engine advertising campaigns on the rise
As the study "State of Retailing Online" of Shop.org and Forrester Research points out, search engine marketing (SEM) and advertising has always been and still is in high demand. According to their report, 85% of the dealers consider search engine marketing as a very effective tool for customer acqu ...
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Embracing marketing technologies and ownership of customer experience gives CMOs more strategic insight and ability to justify spend
A cover story and opinion editorial in the Chief Marketing Officer (CMO) Council’s quarterly digital magazine indicates, that marketers are making great headway in building rapport with C-level peers and adding marketing technologies, that give them more clout and influence in their organizations.
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Spikes Asia 2014
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Appointments & Announcements
The international communications consultancy Bell Pottinger has announced the appointment of a former senior British diplomat, Mark Canning, to bolster the company’s growth in Asia and counsel clients targeting markets in the region. He joins Bell Pottinger as a Senior Adviser after a distinguish ...
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VMWare APAC

September 2014 - Search Engine Marketing

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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