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Duo-sensual sales approach with videos in email marketing
The use of video in email marketing is from a technical point of view controversial, since implementation is limited, as we have already highlighted in former articles several times. Today, however, I would like to examine the influence of visual and auditory stimuli on brand perception, because mo ...
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Accedo VIA 2.0 boosts multiscreen video services
Accedo, the global market leader in TV application solutions, last month has launched its newest version of Accedo VIA, the award-winning multiscreen product. With the growing number of smartphones, multiscreen delivery is starting to go mainstream, with viewers embrace the option of watching video ...
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What's next for Meerkat’s mobile video live streaming app?
For quite some time now mobile video is fast-paced and not a niche phenomenon anymore. In fact, Cisco predicts that by 2019 the share of video traffic will increase to 73% in the total mobile data traffic.
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AccuStream Research: Global net revenue for digital video adtech providers soared in 2014
Digital video adtech marketplaces booked $7.3 billion in 2014 global net revenue. With ecosystem-wide comparable growth from all formats, screens and devices. It is projected to increase by 22% - 31% in 2015, according to a vendor, solutions, marketplace, business operations and inventory management ...
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Pioneer and trendsetter in video conferencing continues to power human collaboration
Whether you want to improve communications, increase productivity, or enhance your corporate culture, nothing is as effective as enabling feature-rich collaboration and conferencing experiences, multinational corporation Polycom explains.
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What insights digital marketers could take home at eTail Asia 2015
Listening to a wide range of eCommerce experts at eTail Asia 2015 in the past two days, I would like to summarize for all marketers that could not join the tips and advice I heard repeatedly in presentations of the speakers:
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Outbrain to supply sponsored content recommendations across ESPN properties
Outbrain, the world’s largest content discovery platform just announced an exclusive multi-year global deal with ESPN to deliver sponsored content recommendations to its users around the world, while taking advantage of Outbrain’s real-time analytics and insights capabilities. The agreement enab ...
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Video Ads: Real specialty or patronized sprinkling?
Video ads and moving images make the Internet richer - but only if they are well made and follow the rules of the medium. Just showing a TV commercial on Youtube is not enough. For many years, users have become accustomed to the symbiotic self-concept of editorial content and appropriate advertisin ...
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Video positively impacts demand generation, eCommerce, brand awareness, and social media engagement
“Once a nice-to-have, video is becoming a fundamental part of any content marketing strategy”, Linda Crowe, VP of Digital Marketing Solutions at Brightcove states in the ebook How to convince your boss it’s time for video marketing. “Video positively impacts demand generation, eCommerce, bra ...
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Nearly 440 million people in China watch digital video
Fast growth in video viewing on desktop, laptop PCs, and more recently on mobile devices, has shifted a significant share of time spent with video to digital venues. In China, as in other markets around the world, internet time appears to be surpassing TV time, as more and more people go online and ...
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Vigorous demand for online videos drives the need for effective strategies
The increasing use of Internet protocol (IP) enabled devices has fuelled massive video consumption and, in turn, has driven the need for online video analytics (OVA) solutions globally, states the research analyst, Frost & Sullivan, in one of its recent reports. OVA is defined by Frost & Sullivan a ...
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Visual storytelling as universal remedy against boredom
To stand out from the mass of online content, good texts alone are no longer enough. Visual content needs to be part of it as well. A few years ago, the majority of Internet users still felt overwhelmed by the amount of information on the net, but by now, most are used to dealing with information o ...
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Embedded videos are legal, states the European Court of Justice
The European Court of Justice recently decided that the embedding of a protected work in a web page by embedding - also called framing - in any event, constitutes no copyright infringement, if the protected work has previously been made accessible by the copyright owner in the public domain.
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Encrypted video traffic is now optimized by Opera
Opera Software recently revealed that encrypted video, also known as HTTPS video, have been increasing in share of the overall global video traffic sent over mobile operator networks over the past year, including video from globally popular content providers. Because of its protected nature, this v ...
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Paid micro-videos will go mainstream
The digital media experts at Millward Brown once again tried to forecast the most meaningful trends to help brands make sense of the constantly changing digital media landscape. Now in its 7th year, the 2015 report identified the need for marketers to empower programmatic media buying systems and p ...
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What makes a Youtube spot successful?
Millward Brown, on behalf of Google, recently analyzed what factors make video advertising a viral success, revealing that originality and suggesting strong emotions mainly make the world of difference.
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Affordable all-in-one premium solution - the Userful Network Video Wall
Userful Corporation, an industry leader in centralized, interactive display software, has launched the world's first network video wall capable of delivering 4k, real-time content to a 25-display video wall over a standard Ethernet network.
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HOOQ, Asia's Video-on-Demand Service, debuts in the Philippines
Just one week after its establishment, HOOQ, Asia's video-on-demand service, announced that it is kicking off in the Philippines from late February in partnership with Globe Telecom. HOOQ, a start-up joint venture between Singtel, Sony Pictures Television and Warner Bros. Entertainment, will enable ...
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The most successful social video brands in 2014
Activia has been crowned the most successful brand in social video last year by Unruly and working with Shakira definitely helped. Samsung and Nike are among the Top 3 as well, anounced the social video service Unruly. The rankings of Unruly are based on the number of sharings on Twitter, Facebook a ...
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WebRTC: Better guidance with video chats
Online shopping continues to grow, as well as online banking, but many customers are missing the personal face-to-face guidance on the Internet. However, with the so-called Web Real Time Communications (WebRTC) technique, shop owners can offer just that via video chat. With WebRTC, each and every u ...
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Five requirements online videos should meet to succeed
Online videos are one of the drivers in digital marketing. Recent studies show that when it comes to mobile video advertising, growth continued in Q4 across key engagement metrics, such as unit engagement rate, video play rate and video completion rate.  Celtra's latest Mobile Display Ad Performan ...
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Appointments & Announcements
The international communications consultancy, Bell Pottinger, announced the appointment of its new Partner, Adeline Goh, who joins the agency after eight years at Ketchum Singapore. Adeline has more than 15 years of agency, in-house and journalism experience, and will play a leading role at Bell Po ...
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March 2015 - Video Advertising

VMWare APAC

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