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Home Archives 2012 April

April 2012 - CRM & Data Quality

How to utilize Data for better Customer Relationships

How to utilize Data for better Customer Relationships

In the past few decades there have been a lot of changes in marketing - from mass marketing to direct marketing and with the current shift of customers gaining more control and marketers becoming the audience.

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comScore’s holistic Measurement Solution that validates Advertising Impressions and Audiences

comScore’s holistic Measurement Solution that validates Advertising Impressions and Audiences

comScore, Inc., a leader in measuring the digital world, announced early this year the launch of its Validated Campaign Essentials™ (vCE) product, a new measurement solut...

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Tealeaf Brings Mobile Customer Experience to the Forefront

Tealeaf Brings Mobile Customer Experience to the Forefront

According to a Forrester Research report, mobile commerce has matured from a nascent to a critical commerce touch-point in just two years, pointing out that today's mobil...

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Countdown to MMA Forum 2012 is on – your Chance of getting a Look into the Future of a Smarter Tomorrow

Countdown to MMA Forum 2012 is on – your Chance of getting a Look into the Future of a Smarter Tomorrow

Held for the fourth time in Singapore, the Mobile Marketing Association Forum 2012 will run from 23-25 April 2012 at the Grand Hyatt, Singapore, and is the Asian iteratio...

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Future Trends in Relationship Management

Future Trends in Relationship Management

Martin Hubschneider is Chief Executive Officer (CEO) of CAS Software AG, which he founded in 1986. He is an Expert in the field of CRM, chairman of YellowMap AG, CEO of L...

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April 2012 - CRM & Data Quality