Akamai Technologies, Inc. announced entering into a definitive agreement to acquire Neosec, an API detection and response platform based on data and behavioral analytics.
Yahoo and purpose-led ad platform Good-Loop announced a global partnership offering carbon neutral private marketplace (PMP) media opportunities to advertisers to help them become more sustainable.
Cisco unveiled the latest progress towards its vision of the Cisco Security Cloud, a unified, AI-driven, cross-domain security platform. Cisco's new XDR solution and the release of advanced features for Duo MFA will help organizations better protect the integrity of their entire IT ecosystem.
5G will account for over two-fifths (41%) of mobile connections in the Asia Pacific (APAC) region by 2030, up from 4% in 2022, according to the GSMA's Mobile Economy APAC 2023 Report.
Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence by analyzing ~1 billion pieces of content each day and transforming them into vital insights. Now, the company announces new AI-powered product innovations across multiple solutions that allow customers to surface insights, boost efficiency, and generate content.
HUMAN Security, Inc., a cybersecurity company that protects organizations by disrupting digital fraud and abuse, just announced the release of its 2023 Enterprise Bot Fraud Benchmark Report. The annual report provides insights into automated attack trends across enterprise use cases, including account takeover, brute forcing, carding, credential stuffing, inventory hoarding, scalping and web scraping.
The global technology intelligence firm ABI Research just announced the release of Research Spotlights, suites of research focused on key technologies and trends within the vast ABI Research Library.
SenseTime hosted a Tech Day event, sharing their strategic plan for advancing AGI (Artificial General Intelligence) development through the combination of "foundation models + large-scale computing" systems. The leading AI software company is focused on creating a better AI-empowered future through innovation and committed to advancing the state of the art in AI research, developing scalable and affordable AI software platforms that benefit businesses, people and society as a whole.
IBM released its annual Cost of a Data Breach Report, showing the global average cost of a data breach reached $4.45 million in 2023 – an all-time high for the report and a 15% increase over the last 3 years. Detection and escalation costs jumped 42% over this same time frame, representing the highest portion of breach costs, and indicating a shift towards more complex breach investigations.
IBM announced plans to expand its relationship with Amazon Web Services to help more mutual clients operationalize and derive value from generative artificial intelligence.
Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA Media Trials and Yahoo set out to understand the role that creative quality plays in ad effectiveness, and the elements that contribute to quality creative. Creative, the Performance Powerhouse found that while media placement helps marketers find consumers where they are, creative quality was responsible for 56% of purchase intent, illustrating the strong performance of both tactics as they work together. The study suggests that marketers can greatly benefit from making small improvements to their creative in order to optimize ad performance, while also driving brand quality and trust.
DigiCert released the results of a global study at its annual Trust Summit conference, exploring how organizations are addressing the post-quantum computing (PQC) threat and preparing for a safe post-quantum computing future.
Microsoft has released its fourth edition of Cyber Signals, highlighting a surge in cybercriminal activity around business email compromise (BEC), the common tactics employed by BEC operators, and how enterprises can defend against these attacks.
At its Experience ‘24 conference, Medallia, Inc. announced four ground-breaking innovations that will fundamentally alter the way organizations can personalize customer and employee experience
New research commissioned by IBM found that about 42% of enterprise-scale organizations (over 1,000 employees) surveyed have AI actively in use in their businesses. Early adopters are leading the way,
Zendesk, Inc. today released its annual Customer Experience(CX) Trends Report, the findings of which signal a rapid transition towards intelligent CX. In this era, the shift to AI-driven service will
Vigilance is urged during this 2023 Black Friday and Cyber Monday, as “AI generated scams enhance the threat to this year’s festive shoppers, as it’s revealed over 7 in 10 British
Yahoo Advertising announced a new integration with Twilio Segment Customer Data Platform (CDP) to drive greater advertising reach and relevance, without relying on third-party cookies.
InMobi announced the appointment of Jayesh Easwaramony as Head of Business Development, Asia Pacific. He will drive business growth in the region through acquisition of marquee publishers and developers. Jayesh joins InMobi from Frost and Sullivan, where he was Vice-President of the ICT Practice. Jayesh will spearhead business development for Asia Pacific and help InMobi scale rapidly through acquisition of publishers and developers who can leverage the network for greater monetization of their audience and assets. He will work closely with key industry players to create win-win value propositions to accelerate the shift of spending to mobile advertising.
in his previous role at global consulting firm Frost and Sullivan, Jayeshadvised several key industry players on new growth initiatives and had been a leading industry analyst known for his perspectives on key market trends. Prior to his role at Frost and Sullivan, Jayesh was business development manager at Tata Sky Ltd and Star India Private Ltd and an internal consultant to the Tata Group. Jayesh has a MBA in Finance and Strategy from IIM Lucknow in India.
Alicia Carey has been appointed as the new Marketing Communications Lead for Asia, as part of Microsoft Advertising's goal to use creativity and technology to deliver innovative digital advertising opportunities to brands across the region. Alicia brings a wealth of expertise and insights from her extensive career as a brand storyteller at creative agencies. In her role, she is responsible for all regional marketing communication activities for Microsoft Advertising, managing all internal and external communications, planning and executing brand campaigns, implementing integrated marketing strategies and social media, and supporting the research and sales teams. She will report to Kenneth Andrew, Marketing Director for Asia, Microsoft Advertising.
Alicia contributes a strong agency background to the regional marketing team at Microsoft Advertising. Most recently, she was the Chief Client Officer at Young & Rubicam Asia where she managed advertising and branding campaigns across Southeast Asia and Greater China for clients in the consumer electronics industry. From telecommunications to information technology, Alicia has gained extensive experience, building brands and leading teams at both the global, regional and local market level. She began her career in 1995 when she was offered a place in the coveted Advertising Federation of Australia Scholarship Program and then moved to BBDO. Over the last 17 years, she has worked with many global agency networks on a diverse range of brands and is based in Singapore for more than ten years.
Microsoft Advertising is focused on recruiting top industry talent to the team in Asia. Other recent hires include Bridget Benelisha as the Public Relations and Social Media Manager for Asia. Bridget brings more than five years of experience working with technology brands at the local, regional and global level including Hewlett-Packard, AMD and Microsoft.
PHD Worldwide, part of the Omnicom Media Group, has announced the appointment of Malcolm Devoy to the newly created role of international strategy director. Devoy joins from Arena Media where he has headed up the agency's social media division, 247 Social, as well as holding the role of digital planning director for Arena Media. In his new role he will be working with PHD's worldwide strategy and planning director Mark Holden in developing a global strategy and planning capability for PHD.
Devoy joined Arena Media in 2009 as head of digital innovation; responsible for ensuring Arena's digital offering Quantum was delivering for clients. He later focused on data planning, leading Quantum's 'Performance Lab' and subsequently set up the social media division, 247 Social, in 2010 whilst undertaking the role of digital planning director. Prior to Arena Media, Devoy spent seven years at i-level, which he joined in 2003 as graduate planner/buyer. There he took a traditional career path through account management to account director and in his final years at the agency took on the role of planning associate with a focus on new business and additional fee based planning projects.
Ignite Media Group, Macau's most dominant media conglomerate with an increasing reach into Hong Kong and pan-Asia advertising platforms, names Tobias Berger as Head of Group Media Sales.
Berger joins Ignite Media Group from his most recent position as the Head of Asia Online Media Sales at Expedia, the world's largest online travel company. With prior experience at some of the largest multimedia integrated conglomerates in North America, Berger brings deep expertise across the full range of media products relevant at Ignite Media Group: from online to print, and outdoor advertising.
OMD announced the appointment of Rhys Gower as Business Director working on the McDonald's and Beiersdorf accounts - following the promotion of Dan Sinfield to National Head of Trading & Implementation late last year.
With a strong collaborative approach to working with clients, and a thorough understanding of the strategic and executional components of the communications process; Gower has more than 13 years agency experience, working across a wide range of categories including a number of leading global brands such as Diageo, Burger King, Philips Electronics and Nivea. He joins OMD from Mindshare Sydney where he worked as Partner - Client Leadership, running one of their largest and longest-standing accounts, Kimberly Clark, as well as the Volvo business. Gower will be based in OMD Sydney and will report into Mark Jarrett.
Christophe Duchatellier has been named Regional Head for Adecco Asia (ex-Japan), overseeing the company's subsidiaries in Southeast and Northeast Asia - a region that includes offices in mainland China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand and Vietnam. The company has been present in Asia since 1984, when it opened its first office in Hong Kong.
Christophe Duchatellier relocates to Asia from France, with his wife and two children, and most recently held the role of Head of Professional Staffing for Adecco France. He joined Adecco in 2010, following a 15-year career with Michael Page International plc, where he was Regional Managing Director, Europe, as well as a member of the company's Executive Board.
A French national, who studied Law at Paris Sorbonne University, Duchatellier will be based at the Adecco Southeast Asia headquarters in Singapore and has overall responsibility for Adecco's general and professional staffing divisions in Southeast and Northeast Asia.
Anthony Kang, President & CEO of Dentsu, has been elected new Chairman of the Confederation of Asian Advertising Agencies Association (CAAAA) at its Annual General Meeting held in Jogyakarta, Indonesia, on 24 March 2012, representing Association of Accredited Advertising Agents (4As) Singapore in CAAAA. Kang took over the leadership position from Mr. Srinivasan. Swamy, Chairman and Managing Director of R K SWAMY BBDO Pvt Ltd and representative of Advertising Agencies Association of India, who stepped down after completing his two-year term. Kang is the 3rd elected Chairman, and is a Founding Member of CAAAA along with Immediate Past Chairman Mr, Srinivasan Swamy of India and 1st Chairman, the late Mr. Yutaka Narita of Japan.
The other elected members in the new Executive Committee of CAAAA are:
Vice Chairman: Mr. Tateo Mataki (JAAA – Japan)
Secretary: Mr. Tony Savarimuthu (4As – Malaysia)
Treasurer: Mr. Nagesh Alai (AAAI – India)
Exco Members:
Mr. Harris Thajeb (PPPI – Indonesia)
Mr. Yang Jun (CAA – China)
Mr. Romie Chen (4As – Chines Taipei)
Ms. Angela Ng (4As – Hong Kong)
Mr. Ahn Kun-Hee (KAAA – Korea)
The CAAAA was conceived and established more than 5 years ago to protect and guard the interests of advertising practitioners as well as to uphold the professional standing and respectability of advertising consultants which has seen many specializations taking root in the fast changing business eco-system.
Avnet Electronics Marketing, an operating group of Avnet, Inc., has appointed Prince Yun as new regional president for Taiwan. Effective April 1, 2012 Vice President of Taiwan, Prince Yun, will take over from industry veteran Samuel Fang who is stepping down after 16 years of championing Avnet's business in Taiwan, and more than 35 years in the electronics distribution field. Mr. Fang will remain with the company, and has been promoted to the capacity of senior advisor, Avnet Electronics Marketing Asia.
Mr. Yun, who will report to Stephen Wong, president, Avnet Electronics Marketing Asia, has more than 24 years of industry experience and joined Avnet Electronics Marketing in Taiwan in 1995, following the acquisition and integration of Mercuries Co. Ltd. where he had honed his skills in the fields of sales and product marketing. In the past 16 years, he held a number of roles within the organization, including his leadership of the Semiconductor Marketing team as well as the Sales and FAE departments, which he had built into a major revenue contributor for the Taiwan business. With these strong results, he was promoted to vice president for Asia, Avnet Electronics Marketing Taiwan in 2010.
The Interactive Advertising Bureau Southeast Asia (IAB SE Asia) Singapore Chapter announced recently the new ten-person Leadership Council for 2012/2013, with Loren Shuster, Country Director-Singapore and Emerging Markets, Google, taking the reins as the new Chairman.
Former Chairman, Ken Mandel, MD-Asia Pacific, Buddy Media, stepped into the advisory role of Chairman Emeritus as he continues to develop the international relationships and objectives of the organization that he helped establish in 2009. Reza Behnam, CEO of demand-side platform ADZ, and Joe Nguyen, VP SEA & India of digital marketing intelligence provider comScore will support Loren Shuster as Vice-Chairs. Both Behnam and Nguyen have represented their companies as founding members of the IAB SE Asia, Singapore, and have held roles on the Leadership Council.
Also returning as Members of the IAB Leadership Council are inSing Digital Media, Komli Media, MediaCorp, Microsoft Advertising, and Singapore Press Holdings. New members include CBS Interactive and Innity.
IAB SE Asia, Singapore Chapter – Leadership Council 2012/2013
Council members & office bearers:
Loren Shuster – CHAIRMAN, Country Director, Singapore & Emerging Markets – Google
Reza Behnam – VICE-CHAIRMAN, CEO – ADZ
Joe Nguyen – VICE-CHAIRMAN, Vice President, Southeast Asia & India - comScore
Ken Mandel – CHAIRMAN EMERITUS, MD, APAC – Buddy Media
Wendy Hogan, Managing Director & VP - CBS Interactive
Arshan Saha, Regional Director, SEA - Innity
Matthew Whittingham, CEO – inSing Digital Media
Mathew Ward, Chief Revenue Officer – Komli Media
Ken Chang, Commercial Director, APAC – Microsoft Advertising
Willy Tan, Head of Interactive Unit - SPH
Swets, a global market leader in managing professional information, appointed Ryoji Fukada as Chairman Swets Japan. Mr Fukada brings a wealth of experience with him; covering 37 years in the international publishing sector, including pioneering Elsevier's Science Direct product into the Japanese market and most recently as Managing Director for Springer Japan. Earlier in his career Mr Fukada played a key role in opening Swets' Japanese office and establishing a firm business foothold for the company not only in Japan but across the South East Asia region. Mr Fukada is based at Swets' Tokyo office.
The Singapore Computer Society (SCS) held its 45th Annual General Meeting where the following members have been elected to the Executive Council for the year 2012/2013:
President: Mr Chak Kong Soon
Vice-President: Mr Howie Lau
Vice-President: Mr Haresh Khoobchandani
Vice-President: Mr Adrian Chye
Honorary Secretary: Ms Tham Ai Chyn
Honorary Treasurer: Mr Tan Teng Cheong
Council Member: Dr Timothy Chan
Council Member: Mr Robert Chew
Council Member: Mr Andrew Khaw
Council Member: Mr Philip Kwa
Council Member: Dr Kwong Yuk Wah
Council Member: Mr Lai Poh Hing
Council Member: Mr Lau Shih Hor
Council Member: Mr Bruce Liang
Council Member: Mr Harish Pillay
Council Member: Mr Joshua Soh
Council Member: Mr Yap Chee Yuen
Council Member: Mr Yum Shoen Liang
OMD Melbourne won the $5m RMIT media account for both the Campaign and Non Campaign business from incumbents Mitchells & Zenith Optimedia. OMD also have full international responsibilities and will handle overseas (mainly Asian markets) through their global network.
Wireless Gigabit (WiGig) Alliance marked the official opening of its office in Taiwan by hosting a technical briefing to share information with leaders in the consumer electronics industry and members of the press about WiGig systems. WiGig is emerging as the standard to link PCs, tablets, smart phones, handheld gadgets, peripherals, displays and other devices together seamlessly at home and in the office. Momentum for WiGig has continued to grow in the last month with Huawei joining the board and ZTE signing up to participate as an official contributor. The WiGig Alliance is now calling for even more developer involvement in the creation of the world's first unified specification for multi-gigabit wireless docking – see: http://wirelessgigabitalliance.org/
Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing
F5's latest Curve of Convenience 2023 report shows data security taking a back seat with APAC consumers, with an increased willingness to save and share personal payment data on multiple platforms.
Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing
LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life's Good with a more dynamic and youthful look across all physical and digital customer touch points.
Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing
After years of steadily picking up steam, online learning is experiencing undeniable explosive growth. The market is racing toward $1 trillion, with the corporate e-learning space expected to skyrocket 250% in the coming years. As e-learning continues to expand beyond the walls of academia, another game-changing phenomenon is going mainstream in a big way: artificial intelligence (AI).
Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing
Appier announces that it has integrated Generative AI (GenAI) technology into three major marketing capabilities across its product lines. By connecting its advanced GenAI algorithms with OpenAI's ChatGPT language model, Appier can leverage the power of pioneering technology to help businesses increase productivity through advertising keywords and targeting parameters generation; intelligent conversational chatbot creation; and marketing copywriting and automatic content generation.
MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.