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- June 2011
- Finalists for Asian Publishing Awards 2011 Elected
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Majority of APAC consumers are willing to sacrifice data security for convenience
F5's latest Curve of Convenience 2023 report shows data security taking a back seat with APAC consumers, with an increased willingness to save and share personal payment data on multiple platforms.
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Google's approach to further reduce the security burden on users
October marks Cybersecurity Awareness Month and with online safety being top of mind, Google has launched new products and features to help people everywhere. These releases include in-built features that work around-the-clock to take the security burden off users, and updates to privacy controls that help to easily protect personal information.
- Dark web report: Users can check if their Gmail address has been exposed on the dark web as well as get guidance on how they can protect themself online by accessing the Dark Web Report in their account menu in the Google App. They just have to sign into the Google App and tap their profile picture to open the menu.
- Passwordless by Default: Passkeys are a simpler and more secure way to sign into sites online and can be used with the Google Accounts. To make transition to passwordless even easier, Google is offering the ability to set up passkeys for all users — by default.
- A new requirement to make email safer for everyone: Gmail recently announced new requirements for large senders to make email safer and more user-friendly for everyone, including enforcing authentication, enabling easy unsubscription, enforcing a clear spam rate threshold. This is in addition to Gmail’s AI-powered defenses, which block more than 99.9% of spam, phishing and malware — that’s 15 billion unwanted emails every day.
- Easier access to clear browsing data: Google added an option to quickly delete users’ browsing history in Chrome without interrupting current activities. Users just need to click the three dots in the top-right corner of the Chrome browser and select “Clear browsing data”.
- Use the Google App as the credential provider for your iOS device: Google Password Manager is built into the Google App and you can already use it to securely save your passwords and sign in faster when you’re using the app. Now, you can set it as your Autofill provider so that the Google App can help you quickly and securely autofill your passwords into any app or website on your iOS device.
Feel free to read more about the announcements in Google’s blog post.
By MediaBUZZ -
Revealed: The most creatively effective digital & TV ads in Southeast Asia
The marketing data and analytics company, Kantar, revealed the winners of the 2023 Creative Effectiveness Awards in Southeast Asia, recognizing the most impactful ads of last year.
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Plans for further integration of IBM watsonx with AWS
IBM announced plans to expand its relationship with Amazon Web Services to help more mutual clients operationalize and derive value from generative artificial intelligence.
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New Study by MAGNA & Yahoo Urges Marketers to Pair Media Placement with Quality Creative in Order to Drive Stronger Ad Effectiveness
Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA Media Trials and Yahoo set out to understand the role that creative quality plays in ad effectiveness, and the elements that contribute to quality creative. Creative, the Performance Powerhouse found that while media placement helps marketers find consumers where they are, creative quality was responsible for 56% of purchase intent, illustrating the strong performance of both tactics as they work together. The study suggests that marketers can greatly benefit from making small improvements to their creative in order to optimize ad performance, while also driving brand quality and trust.
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Microsoft Cyber Signals report highlights spike in cybercriminal activity around business email compromise
Microsoft has released its fourth edition of Cyber Signals, highlighting a surge in cybercriminal activity around business email compromise (BEC), the common tactics employed by BEC operators, and how enterprises can defend against these attacks.
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Fastest web-based editor released for a new era of storytelling across streaming, broadcast, digital and social media
Dalet, a leading technology and service provider for media-rich organizations, announced the release of Dalet Cut, the cloud-native, real-time, lightning-fast multimedia and multiplatform editor fully integrated within the Dalet ecosystem.
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IBM Unveils the Watsonx Platform to Power Next-Generation Foundation Models for Business
At its annual Think conference, IBM announced IBM watsonx, a new AI and data platform, planned to be released in July 2023, that will enable enterprises to scale and accelerate the impact of the most advanced AI with trusted data.
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Technology and digitalization are key for sustainable lifestyle, research revealed
More than two-thirds (71%) of consumers think technology and digitalization are key in enabling them to live a more sustainable lifestyle, while over a third (33%) desire apps to provide clearer information on how to live sustainably across various aspects of life, according to an independent research report commissioned by Alibaba Group.
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Meltwater delivers the future of media, social and consumer intelligence through OpenAI models and advanced algorithms
Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence by analyzing ~1 billion pieces of content each day and transforming them into vital insights. Now, the company announces new AI-powered product innovations across multiple solutions that allow customers to surface insights, boost efficiency, and generate content.
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Meltwater Brings Powerful New Enterprise Suite to APAC
Meltwater, a global leader in media intelligence and data analytics, today announced the availability of Meltwater Enterprise Intelligence Suite, a comprehensive offering that promises vital insights and transformative impact to enterprise clients.
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Bilateral 5G roaming agreements will push global losses to $8 billion by 2028
A new study from Juniper Research has found losses from global roaming fraud are anticipated to exceed $8 billion by 2028, driven by the increase in bilateral roaming agreements for data-intensive use cases over 5G networks. In turn, it predicts fraudulent data traffic will account for 80% of global operator roaming-based losses by 2024.
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Challenges organizations face to be ready for a safe post quantum computing future
DigiCert released the results of a global study at its annual Trust Summit conference, exploring how organizations are addressing the post-quantum computing (PQC) threat and preparing for a safe post-quantum computing future.
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Protecting Data in the Cloud
Organizations in Singapore are increasing their reliance on the cloud. Nearly nine in ten organizations in the country are using cloud services, with about 70% taking a hybrid cloud approach.