Dialogic Inc., a leading provider of communications technologies that power advanced networks, launched its software solution to measure and track the perceptual quality of mobile video.
The rising demand for mobile video services is currently creating many new opportunities for both network operators and application developers worldwide. In particular, the growth of 3G networks allows mobile operators to open up new revenue streams by increasing subscriber adoption rates of unique and innovative applications and services. Many developers in the mobile video industry face stringent performance requirements, multiple interoperability issues, and a variety of other technical challenges where Dialogic can offer to support.
By understanding, for instance, the perceptual quality of the viewer, companies can position themselves to improve viewer experience, and ultimately open opportunities to monetize mobile video services. Dialogic’s VisionVideo Software Solution is utilized by companies that create and deliver mobile video, including broadcasters, advertisers, content aggregators, and network operators, and who disadvantageously lack information about their customers’ actual video quality experience due to current solutions that focus on analyzing network conditions.
The VisionVideo Software Solution measures and reports perceptual mobile video quality as experienced by viewers and it provides important information for diagnosing and isolating problems and targeting perceptual quality issues. By delivering a high-quality mobile video QoE, service providers and other companies can help better position themselves to retain customers and build a positive brand image around quality.
VisionVideo is being launched with one of the premier streaming media companies in the world – MobiTV. “MobiTV has long been a believer in seamlessly delivering an overall high quality of experience while maintaining network efficiency,” said MobiTV, Inc. CTO Kay Johansson, adding, “We believe Dialogic’s VisionVideo Software will be a valuable solution to achieve this goal."
“Demand for mobile video is on the rise, and with that comes higher expectations of quality,” said Susan Welsh de Grimaldo of Strategy Analytics. “Dialogic is addressing this issue head on, giving companies the right information they need to create a positive viewing experience, which translates to strong customer retention and an increased bottom line”, she concluded.
The VisionVideo Software Solution integrates seamlessly into existing workflows and operations, without the need for special or customized measurement hardware.It can be downloaded and deployed quickly, giving companies fast access to its benefits and eliminating the need for costly installation and integration.
“The VisionVideo Software Solution opens important doors for companies involved in creating and distributing mobile video, giving them information to help establish new and creative - yet still grounded - business models,” said Uno Mehta, vice president and general manager of Dialogic’s Video Business Unit. “With its unique ability to measure and track quality for specific video content, VisionVideo provides the opportunity for companies to generate additional revenue - whether through subscription services, tiered service offerings, or other premium services - based on the solution’s ability to validate a high-quality viewing experience for mobile video.”
Especially in times when the move to all-digital TV gathers momentum, consumers and business users alike want to have proper mobile voice and data communications. Dialogic’sVisionVideo solution measures and reports perceptual video quality on specific content, giving mobile operators and all other companies in the video creation and delivery chain valuable information to help them monetize their rapidly-growing video services.
If you are interested you can download the free white paper on Dialogic® VisionVideo™ Software Solution
By Roger Stadler
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