- Category: June 2014 - Video Marketing
If you own both a YouTube account and a Google account, you can link your YouTube channel with your Google + page. This goes very quickly and easily.
If the two accounts are linked, all the videos on the YouTube page can also be viewed on your Google + account. Before linking this page to your Google + account, it will just be displayed as "videos". Whether you now connect your YouTube channel with your personal Google + profile or with an especially created linked page, is entirely up to you. Either version has its advantages. Of course, to link the Google + account directly to your personal profile is the logical choice when your YouTube channel is about you as a person. An especially created page for this channel, however, enables you to install multiple Admins (up to 50) and to this way operate a stronger branding, which is not always possible under your own name. The easiest way to implement this is by using previously little-known YouTube channel switcher.
In addition to the YouTube page you should share your videos on Google +, because not every Google+ user will click on your user profile where your uploaded videos can be found. If you share posts, you can select the setting “public” - if it's your profile page -, giving access to all of your circles or just selected circles from your contacts, depending on your selection. Google + pages, in contrast to Google + profiles, are generally set to public sharing of posts, which means that everyone can see your entries.
Apart from simple contributions, On Air Google+ offers in addition the option of Hangouts. With Hangouts On Air you can video conference with several people, but also stream any live event of your choice via the Internet on YouTube Stream. You can find more useful tips on how to use in the Hangouts in the On Air Guide.
Google + Ripples shows the distribution of publicly shared contributions. To see the "ripples" of an article, simply click on the right arrow at the top of the post box and select "See dissemination". Whoever has shared your videos and how will be clearly shown in the form of a concise graphic presentation, yet only for the last 53 days. These statistics are only collected, if your video was also shared publicly by other users – but chances are that your video was seen many more times privately. But even without claim of completeness, this data is a help to study the distribution patterns of your posts on Google +.
1. Link your YouTube channel with your corresponding Google + page so that your videos are displayed in your profile there.
2. Regularly post videos and use Hangouts via On Air to communicate with your fans and to distribute videos.
3. Analyze what the distribution patterns of your posts look like with Google + Ripples.Twitter: to the point and with hashtag
If you post on Twitter, be sure to use the typical Twitter #Hashtags if they are offered, especially if you are writing a Tweet on a topic that already has a well-established Hashtag.
Use a title, which is to the point and awakens curiosity for your video-tweet. This is absolutely necessary, as at first glance others only see this title of your tweet. The importance of your Tweets should not just depend on your video content, but should instead encourage to actually play the video.
1 Tweet regularly, preferably several times a day, and not only about your own videos and interests.
2. Write short tweets
3. Use relevant Hashtags - but don't overdo it!
Adjust your strategies!
The individual strategies should be geared towards the respective platforms for your posts - to post identical posts in an unmodified format on Facebook, Google +, and Twitter would be inappropriate. Twitter alone has a separate positioning as its tweets allow only a limited number of characters. But even aside from the length of the respective messages, communicating is accomplished differently on Facebook, Twitter and Google +.
If you upload videos on YouTube, you can set it up in such a manner that the videos will be uploaded automatically to Facebook, Google + Twitter. Overall, you must take care though, that you do not degenerate into a pure advertising machine - in other words, interface with your contacts and build relationships. You do not want to link your videos arbitrarily, as they are part of the community. If you succeed, you can post your content into relevant places and make the whole thing interesting by the contextualization of the videos.
By Roger Stadler