- Category: September 2014 - Search Engine Marketing
Kenshoo, the global leader in predictive marketing software, has been ranked as the top search engine marketing and social media marketing solution provider in Internet Retailer's "2015 Leading Vendors to the Top 1000".
The Internet Retailer ranking of top solution providers offers a roadmap for online retailers searching for the e-commerce technologies and services preferred by the Top 1000 web merchants.
Solution providers are ranked in two ways: (1) by the number of Top 1000 merchant customers and (2) by the collective sales those 1000 merchants garnered.
Kenshoo led as the vendor with the most Top 1000 clients and collective Top 1000 sales in both the search engine marketing and social media marketing categories.
Top 1000 retailers powered by Kenshoo for search engine marketing account for more than $123 billion in collective annual web sales, and those using Kenshoo for social media marketing account for more than $112 billion in collective annual web sales.
Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local, Kenshoo SmartPath, and Kenshoo Halogen to direct more than $200 billion in annualized client sales revenue through the platform. Not to mention that Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu, and CityGrid.
"Kenshoo's roots are in retail, resulting in many innovative solutions designed specifically with retailers in mind. Demand Driven Campaigns, for example, allows retailers to automatically translate top performing search listings into Facebook ads," said Will Martin-Gill, SVP, Product at Kenshoo. "Our Shopping campaigns solution is used by many of the world's largest and most advanced retailers resulting in Kenshoo serving more Product Listing Ads than anyone else per Jefferies Equity Research."
Now in its eleventh year of publication, the “Guide” contains the latest competitive data on the leaders of web-based retailing, and lists their vendors in 30 different categories, including search engine marketing and social media marketing. Rankings are based on full-year online sales. Other data includes past years' sales, growth rate, monthly web traffic and unique visitors, conversion rates, average ticket, total SKUs, top executives, social networking affiliations, and more.
Kenshoo's innovative approach to delivering industry-leading technology solutions has garnered it significant recognition. In addition of being named a repeat winner in the Facebook Innovation Competition for the online sales category for Intent-Driven Audiences and Demand-Driven Campaigns, Kenshoo was named the sole leader in a Social ad platforms evaluation by independent research firm, Forrester Research Inc. in The Forrester Wave™: Social Advertising Platforms, Q4 2013 after previously being named the sole leader in The Forrester Wave™, Bid Management Platforms, Q4 2012. Kenshoo was also recognized as the winner in two categories of the US Search Awards and as the winner for Best PPC Management Software in the European Search Awards.
The company powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks, with clients such as CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, Starcom MediaVest Group, Tesco, Travelocity, Walgreens or Zappos, to name a few.