Tuesday Sep 26th

Latest News

AR to
Augmented Reality (AR) technology is the virtual addition of digital, computer-generated information to the real world and a buzzword of the advertising and media industry since 2010 for good reason. It holds the technology for one of the most important evolutionary stages in information technology, ...
Read more...
Header bidding is great – but Southeast Asia isn’t ready
Ambient Digital’s CEO Andrew Stephens looks at why advertisers in Southeast Asia aren’t jumping on the header bidding bandwagon – even though the benefits are obvious.
Read more...
Immersive marketing
The term immersive (or immersion) marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing, or coupons and retail partnerships, to name a few of the many ways of surrounding the consumer with a consistent message about a brand.
Read more...
Microsoft boosts investment in Industrial IoT (IIoT) with Asian Partner Alliance
Microsoft has boosted investment in the Industrial IoT with the availability of an OPC UA testing lab and extended support to customers and partners in Asia through its Federated Lab initiative to accelerate digital transformation and tap into the global market.
Read more...
Hitachi Vantara is dedicated to solving the world’s toughest business and societal challenges
Hitachi, Ltd. just launched Hitachi Vantara, a new business entity to leverage the broad portfolio of innovation, development and experience from across Hitachi Group companies to deliver data-driven solutions for commercial and industrial enterprises. This new company will unify the operations of H ...
Read more...
Will human creativity still be needed in the future?
Those who are engaged in marketing today get the impression that machines could soon take over their job, right? But according to Ketchum Pleon’s Chief Creative Officer, Petra Sammer. that’s so far not quite true.The expert in storytelling writes in one of her articles that the once chao ...
Read more...
Cut down on CX analysts and data scientists with QualtricsIQ
Last week, the experience management company Qualtrics was showcasing its artificial intelligence and machine learning technology to the media, besides introducing its new office and team in Singapore.
Read more...
Gartner expects AI, digital platform and immersive experiences to drive digital business
As every year, we take a look at the newly released Gartner Hype Cycle for Emerging Technologies, especially since Gartner’s analysts identified three mega-trends we are particularly interested in this month, namely Artificial Intelligence (AI), immersive experiences and  digital platform ...
Read more...
VR/AR, AI and machine learning define the future of marketing
Namics, a leading full-service digital agency from Switzerland, developed new services for SMBs that combine both the Adobe products of the Experience Cloud and their own services.
Read more...
How to train your dragon
When was the last time you were really taken by surprise?It happened in a rather humdrum construction meeting the other day, when a lawyer walked into the room. There was a tricky problem thrown down on the table; all thirty construction personnel were either nodding off or furling their brows at it ...
Read more...
3 tips for marketers to track the effectiveness of ads
Measuring success in performance advertising is simple when you’re only using one platform. To gain a competitive edge, marketers commonly run campaigns using more than one marketing solution or provider. This, however, tends to complicate how you can effectively measure the campaign results a ...
Read more...

LATEST EMAGS

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg