- Category: March 2015 - Video Advertising
Digital video adtech marketplaces booked $7.3 billion in 2014 global net revenue. With ecosystem-wide comparable growth from all formats, screens and devices. It is projected to increase by 22% - 31% in 2015, according to a vendor, solutions, marketplace, business operations and inventory management report produced by AccuStream Research.
Spend enabled through video adtech systems rose by 33.9% in 2014 to $11.8 billion across all geographies. Vendor revenue, share and CAGR by segment are calculated as topline (which may include spend) minus any media cost payouts when vendors manage, take possession of, or arbitrage avails.
This due diligence level study unifies systematic research initiatives, spanning the buy side and programmatic systems (DSPs), supply side and programmatic systems (SSPs), ad networks, audience and trafficking platforms to explain the structural work/dollar flow connecting these marketplaces that deliver ecosystem value.
Digital video spend is analyzed by each adtech provider and includes desktop, mobile, tablet, set top box VOD, device-centric authenticated sign-in services. Avails are contained in long-form, short-form, in-app, web only media, and through distributed media players bundled with creative (i.e. outstream video).
In-stream and in-banner video is running across sites, networks, aggregators, distributed through viral/direct brand campaigns, and broken out by platform and pricing (media and trafficking CPMs).
Briefings conducted with top industry executives, as well as tech and sales talents contained in a series of Q & A's, adds rich contextual understandings into how digital video adtech systems and marketplaces operate, why and where the industry is performing well, and what needs to be done to maintain forward momentum.
Challenges facing digital video adtech include reducing workflow complexity, simplifying layers of technology lashed together over the years causing impression handoff headaches, as well providing for greater access to deterministic audience data.
AccuStream Research produces investment grade reports bridging digital video, internet music radio programming, download entertainment, digital video/audio advertising spend, video and mobile adtech platform revenue and M & A valuations, CDN and integrated media optimization software solutions revenue, performance and acquisition asset analytics, and conducts AvailPlay audience experience, digital diary and video impression monitoring services on-demand.
For more information, please visit: http://www.accustreamresearch.com/services.html