- Category: January - February 2010
Social Media Marketing is infiltrating the business world. Just why is social media making its presence felt here? The truth is many people are tired of "marketing speak." This is exactly where social media stands out as it allows companies to relate to one another and bypass the fluff.
In essence, social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.
The above definition alone should reveal to you how important it is that B2B companies explore social media marketing channels.
A study by KnowledgeStorm of B2B technology decision makers turned up the following statistics:
- 90% Participate in Video
- 80% Participate in Blogs
- 80% Participate in Wikis
- 69% Participate in Social Networks
- 53% Participate in Podcasts
In the same study it was shared that of 69% of B2B buyers use social networks "primarily for business networking and development."
At a minimum B2B businesses should at least be involved in communities and social network where there customers already are. Explore the opportunity to reach out to key influencers in your target market and optimize your content and social media applications for syndication.
Stepping out into social media can feel somewhat daunting for more traditional marketing teams, but it doesn't have to be difficult to be successful. Choose a few initiatives that will work well for your company and which will gain you incremental success until you are more comfortable in really delving into the social media and applications.
- Social media enables you to:
- Share your expertise and knowledge
- Tap into the wisdom of your consumers
- Connect even more closely with your customers and partners
- Engage prospects through customer evangelism
With this in mind, it’s no wonder than that more companies are beginning to engage in social media marketing. Companies which dismiss social media marketing are doing so at their own peril.