Internet advertising company AdAsia Holdings officially started the launch of its AdAsia Digital Platform, an advertising platform providing programmatic buying and integrated report management system, as well as its AdAsia Ad Network, an advertising network for Southeast Asia's various local media and publishers.
In the field of digital advertising nowadays, there are a number of different advertising platforms like Google and Facebook. For that reason, it has become necessary for advertisers and agencies to configure their advertising in separate platforms, and then confirm their reports, which has led to complications and a higher amount of work. That’s why AdAsia Holdings now presents the AdAsia Digital Platform, providing a service capable of managing programmatic buying and integrated reporting functions in one single dashboard.
Through this service, the following features will be made available to advertisers and agencies.
1. Accessing multiple DSPs and advertising networks.
2. Advertisement to AdAsia Ad Network.
3. Direct deal with Premium publishers.
4. Integrated reporting management system.
5. Browsing all creative report.
6. Accessing next-generation TV advertising platforms. (Planned)
Furthermore, as a feature of this platform, the AdAsia Ad Network has been introduced, which allows advertisers and agencies to access the media buying of Southeast Asian countries' local media and publishers.
"Currently, as of May 11, 2016, AdAsia Digital Platform has already been scheduled for implementation in 30 different companies and plans to have plans further expansion of platform functions and scale of the advertising network, achieve proceeds of 10 million USD within 2016" said Kosuke Sogo , CEO and Founder of AdAsia Holdings.