Qlik, a leader in data analytics, just announced Qlik Sense Business, its latest offering supporting its cloud-first, SaaS strategy. The new product is the first and only pure SaaS offering that brings the power of the 3rd generation of data and analytics to small businesses and groups, accelerating their journey to modern analytics more quickly and with greater ROI than any other offering in the market.

The term “marketing automation” is defined as the IT-supported execution of recurring marketing tasks with the aim of increasing the efficiency of marketing processes and the effectiveness of marketing decisions. Introduced consistently by prominent providers of Marketing Automation Systems (MAS), such as Salesforce.com, HubSpot, Adobe, its subsidiaries Marketo, Oracle, Microsoft and IBM in the past, the topic is coming more and more to the fore. The complexity of their offers, the incomprehensible service descriptions, the lack of an overview of the realizable benefits, and the non-transparent costs, however, still show considerable deficits. But let me tell you that "close to the customer"-oriented marketing pays off, as e.g. HubSpot showed us or the newcomer Engagio.

Top tech companies who are active in China are set to attend a one-day conference in Beijing, which focusses on the use of Neural Machine Technology (NMT) in the globalization process of Chinese companies. The conference will take place on September 11th and is organized by One Hour Translation (OHT), an online platform which provides translations in more than 100 languages and 3,000 language pairs.

According to PwC’s ‘Seeing is believing’ report, the economic potential for virtual and augmented reality in 2030 will reach $ 1.5 trillion and 23 million people worldwide. Virtual and augmented reality applications will evolve from a niche phenomenon for gamers and movie fans into an influential technology of the future, the market researchers believe.

Tom Szirtes, founder of the immersive technology company Mbryonic, believes we are at a tipping point where immersive technologies will become the dominant mediums of the 21st century, which is why he left a successful career in the video games industry around 5 years ago to start his company.

Today, every customer is leaving behind vast amounts of data while shopping online, providing marketers with numerous indications of their personality, their preferences and their purchase intentions. Each point of contact with an individual customer can be tracked across channels and evaluated according to the role it played in the purchase decision process.

Namics, a leading full-service digital agency from Switzerland, developed new services for SMBs that combine both the Adobe products of the Experience Cloud and their own services.

The competition in the markets is getting tougher. In the long run only those who constantly win new prospects will make it. However, a personal approach and support of individual prospects and customers is hardly possible due to more and more complex sales processes and limited resources.

Criteo just released findings showing that brand loyalty is up for grabs when it comes to Singaporean consumers. The company’s ‘Why We Buy’ survey revealed that 78% are willing to consider shopping from a new brand across all product categories. ‘Groceries’ (95.8%) and ‘Apparel’ (93.4%) are the top two categories where consumers are willing to do so.

Our little personal all-rounder and companion in all situations - the smartphone - answers us any question at any time, and the information obtained then helps us making decisions. In these situations, called "micro-moments", companies can easily get in touch with customers by being helpful to them.

MediaMath, acclaimed independent advertising technology company for brands, pledged to clean up the digital media supply chain by committing to a 100% accountable and addressable supply chain by the end of 2020.

For online retailers, it’s no longer a simple case of bricks vs. clicks anymore. Spoilt for choice these days, consumers are far less loyal to brands and are more likely to try new products. With online retailers facing increasing competition, how can they build brand loyalty and retain customers in today’s marketplace?

Zendesk’s vision to connect customer conversations across web, mobile, and messaging comes to life with WhatsApp for Zendesk, now available across Asia Pacific (APAC). The WhatsApp Business API connector will allow businesses to quickly and easily reach and respond to their customers using WhatsApp across the region.

Microsoft announced the global debut of a retail solution that empowers consumers to make informed purchase decisions amidst the myriad of options available online and offline.

The solution, called Microsoft Synchronized Shopping, is one expression of Microsoft’s broader retail reimagined strategy aimed at simplifying the consumer journey by leveraging intelligent cloud technology.