Saturday Oct 31st

  • Social Media Service KPIs

    Social Media Service KPIs

    It is well known that social media is the perfect way to increase the awareness of brands and products, besides connecting with the right target group.

    But how can social media engagement and community management be quantified to improve the performance of a service offering?

  • Frost & Sullivan’s call to gear up for future risks

    Frost & Sullivan’s call to gear up for future risks

    Frost & Sullivan’s recent analysis, Global Future Risks—Future-proofing Your Strategies, 2030, provides a compelling analysis that will help stakeholders understand the impact of future risks through the short, medium and long terms, and equip them to act on clear growth opportunities.

  • TikTok: short video campaigns prosper among the young

    TikTok: short video campaigns prosper among the young

    Until 2018, TikTok was known as Musical.ly, a Chinese video portal for lip synchronization of music videos. With TikTok, users can watch, record, and edit videos from 12 seconds to 5 minutes. Special effects or filters can also be added, which should make the clip stand out from the others.

  • Adobe reports APAC consumer sentiment remaining positive as brands adapt strategies to meet new business reality

    Adobe reports APAC consumer sentiment remaining positive as brands adapt strategies to meet new business reality

    Despite COVID-19 induced lockdown restrictions now being lifted in many parts of the world, the extended time spent confined to the home has had a significant impact on consumers’ shopping habits and their interactions with brands, according to research released by Adobe.

  • How direct-to-consumer brands can navigate the Facebook advertising boycott

    How direct-to-consumer brands can navigate the Facebook advertising boycott

    2020 has definitely been a tough year for advertisers and brands around the world while the recent Facebook Boycott has just added another layer of complexity. Facebook is being called out for allowing hateful and harmful content on its platform by a coalition of advocacy groups. More than 100 brands have since started pausing advertising on the platform and Facebook saw USD 60 billion in revenue erased in just two days.

  • YouTube Tips for channel growth

    YouTube Tips for channel growth

    YouTube has around two billion monthly users and, according to Brandwatch, 6 out of 10 people now prefer online video platforms instead of LIVE TV. Alone on mobile devices, the Google platform reaches 18 to 49-year-old as news channel and cable television. Users can navigate YouTube in 80 different languages, which covers around 95 percent of the online population. It is therefore no surprise that many companies are now using YouTube as an advertising platform. Thousands of new channels are created there every day with the aim of generating high reach numbers there.

  • CPaaS simplifies real-time communication

    CPaaS simplifies real-time communication

    CPaaS is a cloud-based platform that enables companies to use program interfaces (APIs) to quickly and easily integrate extended real-time communication functions such as voice, video and messaging into their existing systems without having to build a separate backend. This enables companies to integrate new functions such as chatbots, service agents and contact centers into their business applications with minimal effort.

  • Messengers and social media can serve to disclose personal data

    Messengers and social media can serve to disclose personal data

    I was watching The Social Dilemma on Netflix earlier this month and highly recommend it. The quintessence of the film is that today’s technology that connects us also monetizes us - or even controls us – with frightening consequences.  Although we are aware of that already – and in general the fact that nothing is for free on the internet - we still do not want to face the truth.

  • Social media trends during COVID-19 and what this means for brands in Asia

    Social media trends during COVID-19 and what this means for brands in Asia

    Following Social Media Day this 30 June, ADA explores how usage and consumption of social media have gone through the roof to reach a ‘new normal’.

    Through a deep analysis of social media trends across nine countries in South and Southeast Asia, we have identified four key findings around the uptake of social media and what this means for brands.

  • Finance and banking industry relies on AR to hold its ground against competitors

    Finance and banking industry relies on AR to hold its ground against competitors

    The support of trading and data analysis platforms through Augmented Reality (AR) provides traders and investors with a highly developed financial technology that enables them to monitor and visualize the financial markets with an enormous depth of information. Novel or improved representations of dynamic data through heat maps or two-dimensional images, which change into 3D shapes at the push of a button or gesture, enable holographic visualization and offer completely new insights.

  • Gojek’s marketing campaigns are people-based and purpose-driven

    Gojek’s marketing campaigns are people-based and purpose-driven

    When brands, like Gojek, allow their costumers and the broader public to participate, something big happens: a close emotional connection with the brand and deep loyalty for a personalized experience arise, as people become a partner of the brand vision and co-creator of a common idea.

  • Fileless malware continues to grow

    Fileless malware continues to grow

    The effective and timely identification of malware is one of the greatest challenges for IT security today. This is not least due to the sheer number of new malware variants but also to their sophisticated obfuscation, which overwhelms conventional signature-based protection technologies.

    Mainly fileless malware is a growing problem here since it is not tied to executable files and leaves little or no traces on the hard drive. Above all, memory-based malware attacks are popular with hackers, which is active in the main memory, sets up command channels there and then carries out operations independently, such as downloading further Trojans.

  • New research reveals the top drivers of brand trust in Singapore following COVID-19

    New research reveals the top drivers of brand trust in Singapore following COVID-19

    As Singaporean businesses continue to navigate restrictions caused by the circuit breaker measures, new research released today from Qualtrics outlines the biggest drivers of brand trust in this new normal, and how consumers want to be engaged with. Findings from the study provide a framework helping brands build and keep trust and confidence at this uncertain time through effective and meaningful actions.

  • Liquid Mode fundamentally changes the way people consume digital documents and reinvents mobile productivity

    Liquid Mode fundamentally changes the way people consume digital documents and reinvents mobile productivity

    Since the pandemic has put a halt on face-to-face interactions, entire industries turned to virtual ways of working. As a result, digital documents have become a centerpiece for how we communicate, collaborate, and transact. Hence, to no surprise, the demand for Adobe’s Document Cloud product and services has been skyrocketing: Adobe Sign usage has risen more than 200% and Acrobat DC monthly active users have more than doubled in 2020, reflecting the growing role PDF plays across all segments of the economy. In fact, it is estimated that there are currently more than 2.5 trillion PDFs in the world today.

This week's highlights

Creating unique experiences in digital commerce with new technologies and techniques

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction
Digital commerce is becoming an essential part of the new economy and the digital customer journey more important due to COVID-19. Particularly the retail sector has undergone a major change and been
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Increase efficiency by giving marketers control over the customer experience

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction
The debate over who should oversee shaping digital customer experiences is as old as the internet. With the rise of headless technology, it has just reached a turning point again. Since the 2000s, onl
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Getty Images partners with Climate Visuals to launch Visualising Sustainability Guidelines – supporting brands and businesses to use visual content which incites change

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction
Getty Images, a world leader in visual communications and pioneer in the field of visual methodology, has unveiled new research which shows that climate, and sustainability more broadly, are still key
Read more...
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Previous articles

Sentryc stops product piracy on the internet

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
Every year, brand abuse and product piracy result in losses of billions in e-commerce. The start-up Sentryc wants to change this by using AI to scan the Internet and remove plagiarism almost automatic
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ioGates ultra secure content sharing service adds desktop app and smart link sharing

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
ioGates, a developer of ultra-secure file-sharing services for media professionals, has expanded its content sharing service to include new “Smart Link” automation and metadata management
Read more...

ConnecTechAsia announces headliners and themes for virtual conference

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
Featuring over 220 speakers and more than 200 sessions, the ConnecTechAsia conference will cover all the latest trends within the Telecom, Media and Technology (TMT) space: Anne Chow, CEO, AT&T Bu
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Previous month's highlights

Asia leads in e-sports

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience

According to WARC, the international marketing intelligence service, e-sports penetration is approaching one billion viewers worldwide, though Western markets are lagging. More than one in four (27%) males have watched an e-sports tournament in the last month, equivalent to 554m people. The rate among females is far lower at 17% (349m), placing the total audience at just over 900m viewers worldwide.

Extended reality (XR) will set new benchmarks on B2B events

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience

The Coronavirus made clear that there is a need to find a way to bring people together and if it is virtually, so that they feel like they’re together even when they’re not. Therefore, it is of no surprise that conference organizers try to do exactly that after the cancellation of most B2B events worldwide this year.

Social media trends during COVID-19 and what this means for brands in Asia

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience

Following Social Media Day this 30 June, ADA explores how usage and consumption of social media have gone through the roof to reach a ‘new normal’.Through a deep analysis of social media trends across nine countries in South and Southeast Asia, we have identified four key findings around the uptake of social media and what this means for brands.

VR glasses Oculus Go for lecture and presentation training

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience

The German seminar provider and specialist publisher Dashöfer launched the virtual reality (VR) application EasySpeech for presentation skills training. Speakers can import their presentation or practice step by step rhetorical exercises such as direct speeches.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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