Thursday Jan 21st

  • Off to new worlds with virtual, augmented, and mixed realities

    Off to new worlds with virtual, augmented, and mixed realities

    In 2018, IDC forecasted investment in VR and AR to reach around 20 billion dollars by 2022 and that both technologies will be key to companies' digital transformation plans. Big technology companies were indeed working hard on the development of headsets (and still do) that can function without cables and allow images to be seen in HD: VR headsets in 8K with much more powerful processors. There is even talk that Artificial Intelligence (AI) will be more and more integrate and the latest 5G standard will provide very interesting scenarios for the evolution of VR. For sure, this standard will allow more devices and large user communities to be connected, but most importantly, consumers will receive images in real time, almost as if they were seeing them with their own eyes, thanks to the latest 5G technology.

  • NetApp and Google Cloud boost application and business performance in Singapore

    NetApp and Google Cloud boost application and business performance in Singapore

    NetApp, a global cloud-led, data-centric software company, and Google Cloud announced the availability of NetApp Cloud Volumes Service (CVS) for Google Cloud in Singapore.

  • Adobe, IBM, and Red Hat join forces to advance CX transformation

    Adobe, IBM, and Red Hat join forces to advance CX transformation

    Adobe, IBM, and Red Hat announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalized experiences across the customer journey, driving improved engagement, profitability, and loyalty.

  • COVID-19 lockdowns expedite augmented reality globally

    COVID-19 lockdowns expedite augmented reality globally

    The forced inaction of the past weeks triggered companies, institutions, and users to look into augmented reality (AR) and the opportunities it offers. They simply had time to get used to changing work processes and to test new tools and techniques.

  • Verizon Media’s View Time Optimization takes the guesswork out of email marketing

    Verizon Media’s View Time Optimization takes the guesswork out of email marketing

    Verizon Media takes email marketing to the next level in Southeast Asia (SEA) with View Time Optimization (VTO), a new email optimization solution, powered by Verizon Media, that gives marketers the unique ability to deliver their brand and marketing emails to users when they are active in their inbox, placing these emails in one of the top spots of a user’s inbox.

  • VR and AR on the cusp of success

    VR and AR on the cusp of success

    Virtual Reality (VR) and Augmented Reality (AR) are promising technologies that manage to provide marketers with new opportunities of delivering good content to their target groups.

  • Sentryc stops product piracy on the internet

    Sentryc stops product piracy on the internet

    Every year, brand abuse and product piracy result in losses of billions in e-commerce. The start-up Sentryc wants to change this by using AI to scan the Internet and remove plagiarism almost automatically.

    The young technology company, founded in 2019 and headquartered in Berlin, offers companies a unique digital solution with its proprietary brand protection software that can be used to detect and stop product piracy and brand abuse on online marketplaces. The expert provides customers with a cloud solution that searches websites for products, identifies and documents potential counterfeits, to then report them automatically for deletion.

  • Customer analytics made easy

    Customer analytics made easy

    There are numerous methods of identifying customer groups or segments analytically. Apteco, a true expert in this field, picked two of these methods - the RFM and the Pareto analysis – to assist us in understanding customer data without having to be a statistician.

  • Getty Images launches Visual GPS, the next generation of industry leading global visual research

    Getty Images launches Visual GPS, the next generation of industry leading global visual research

    People living in South East Asia are highly concerned with caring for the planet, yet most people prioritize convenience over the environment, according to Visual GPS, new landmark research unveiled by Getty Images, a world leader in visual communications and pioneer in the field of visual trend methodology.

  • Qualtrics launched new XM training program in partnership with TrainTheCrowd

    Qualtrics launched new XM training program in partnership with TrainTheCrowd

    Qualtrics launched in partnership with its training partner TrainTheCrowd,  a new customized XM training program that aims to help businesses maximize their investment in Qualtrics technology by creating a sustainable community of experts. Qualtrics is one of the first providers of XM technology to deliver in-person training in Asia Pacific and Japan.

  • How is Covid-19 changing South-east Asia’s super apps?

    How is Covid-19 changing South-east Asia’s super apps?

    After enjoying years of exponential growth, South-east Asia’s super apps have been forced to reassess their business models because of Covid-19, with many refocusing their priorities as they plan for the post-pandemic world.

    In recent years so-called super apps – online or mobile platforms that combine multiple services into one app – have sought to continuously expand their offerings.

  • Looming AR/MR boom opens door to security exploitation

    Looming AR/MR boom opens door to security exploitation

    According to global tech market advisory firm, ABI Research, revenue in security-related areas, such as platforms and licensing systems integration, IT spend, and connectivity will exceed US$40 billion in 2024, with notable efforts in privacy and security across these segments.

  • Voice-search-readiness as a competitive advantage

    Voice-search-readiness as a competitive advantage

    Voice search is more than just a trend since those who are optimized for voice search set themselves apart from the competition, especially when it comes to local search. Nevertheless, many companies underestimate the relevance of voice search and do not know how to best equip and prepare for the new search behavior of consumers. But let me tell you that spoken search queries are not a trend that will disappear from the scene tomorrow. Rather, smart assistants and mobile devices are driving it forward by becoming more and more part of our everyday lives - be it at home, at work or when we are on the move. Voice searches already make up around 15% of all searches with an upward trend. Hence, it is already worthwhile for companies to optimize their locations for voice search and to be voice-search-ready to gain the competitive edge.

  • Smart checkout technologies are gaining momentum in CX management

    Smart checkout technologies are gaining momentum in CX management

    A new study from Juniper Research has found that the value of transactions processed by smart checkout technologies, where the fixed checkout process is replaced by a frictionless model, will reach $387 billion in 2025, up from just $2 billion in 2020.

This week's highlights

Artificial Intelligence and Automation in Marketing

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
Artificial intelligence (AI) and marketing automation (MA) are two advanced tools that allow marketers to optimize tasks across the whole marketing spectrum.
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AI trends that will shape 2021

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
Artificial intelligence is and will remain a hot topic and continue influencing the IT world. IntraFind, a specialist in AI, highlights three trends for text-focused AI and natural language processing
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AI is growing exponentially, turning markets inside out

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
Most managers already agree that artificial intelligence (AI) will change the world, but as soon as people talk about the use of AI in their own company, there is often an embarrassing silence.
Read more...
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Previous articles

PR trends in 2021

Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
The past few months have been exceptional and an acceleration turbo for many developments that had already been announced in recent years. We have filtered out the most important PR trends and summari
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NetApp and Google Cloud collaborate to deliver a first-of-its-kind storage service for Kubernetes

Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
Google Cloud and NetApp announced the availability of the containerized, software-based variant of NetApp Cloud Volumes Service in Asia Pacific.
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Be in compliance with data protection in the jungle of regulations

Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
Many companies that collect and process online customer data for marketing and CRM purposes find it difficult to orientate themselves in legal regulations and to navigate the jungle of regulations in
Read more...
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Previous month's highlights

In an experience economy, the speed of innovation will inevitably increase

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

Procter & Gamble (P&G) announced their goal of having “50% externally initiated product / process innovations” as early as 2006 and declared at the same time war on the “not invented here” syndrome. P&G is aware of the fact that in an experience economy, which permanently gives customers the opportunity to evaluate products and services in detail, the speed of innovation will inevitably increase.

AI will give birth to the intelligent experience economy

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

Nothing is more frustrating or boring than a product, service or trip that doesn't meet the customer's expectations, don’t you think? Innovative companies and service providers are therefore increasingly relying on providing outstanding customer experience to remain on top and to avoid the downward price spiral. Whoever wants to remain competitive must recognize, understand, and quickly respond to constantly changing customer requirements - including a high experience factor - and be at the same time inexpensive, since the competitor is just a click away.

Getty Images partners with Climate Visuals to launch Visualising Sustainability Guidelines – supporting brands and businesses to use visual content which incites change

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

Getty Images, a world leader in visual communications and pioneer in the field of visual methodology, has unveiled new research which shows that climate, and sustainability more broadly, are still key issues for people in Asia Pacific even amid the COVID-19 pandemic. The findings have been revealed in a second wave of research for Getty Images’ creative insights platform Visual GPS, completed in conjunction with global market research firm YouGov.

Singapore’s first-ever 3D virtual property expo demonstrates the rise of the experience economy

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

MOGUL.sg, a property technology start-up, just announced the launch of Singapore's first-ever 3D Virtual Property Expo and provides us with a glimpse into what we can expect to see emerging in today’s experience economy. The virtual expo will take place from 15 to 17 October 2020 and be hosted on the MOGUL.sg platform, featuring Singapore Land Authority (SLA)'s OneMap3D, with the aim to assist home buyers with their property search and decision-making process.

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