Sunday Jun 26th

  • Marketing CMS

    Marketing CMS

    Whether it be marketing materials, website content, pitch decks or contracts, for the majority of employees, creating content is a daily to-do and for some even the most important component of their job. However, many of them fear errors in released documents, and thus risks for their own brand, as well as negative effects on sales, resulting in, among other things, a loss of customer confidence.

  • Content Scoring – strategically planning and prioritizing content

    Content Scoring – strategically planning and prioritizing content

    The goal of content scoring is to place the right topics in the right place at the right time to achieve maximum impact which requires content and the associated requirements being strategically well planned and prioritized accordingly.

  • Yahoo expands ID-less audience tool Next-Gen Solutions to web, infers audiences independent of cookies or app IDs

    Yahoo expands ID-less audience tool Next-Gen Solutions to web, infers audiences independent of cookies or app IDs

    Yahoo announced the launch of Next-Gen Solutions for web, an advanced contextual targeting solution that uses machine learning and real-time data signals to provide omnichannel targeting and buying across non-addressable inventory in the Yahoo DSP.

  • AI and its magic

    AI and its magic

    There is a hype around artificial intelligence (AI) for many years already and it has gotten another boost with the announcement of AI being able to write text on its own. How good such AI-written texts are and how the marketing industry can benefit from this technological innovation is, however, still questionable.

  • The road to data-driven marketing is easier than you think

    The road to data-driven marketing is easier than you think

    As companies have more and more customer information at their disposal, they can quite easily design and carry out their marketing activities in a data-driven manner. Advertisers no longer have to shoot at sparrows with cannons and spend a lot of money on large-scale campaigns, at the end of which only a fraction of the people reached become buyers. Instead, extensive amounts of data, in combination with modern technologies, enable targeted investments with high precision. Companies can replace gut feelings with well-founded information and not only use their budgets more efficiently, but also significantly increase the conversion rate.

  • Novel AI-powered forecasting models needed as many fail in times of crisis

    Novel AI-powered forecasting models needed as many fail in times of crisis

    As adesso said right at the beginning of the Corona crisis, the stability of long-term forecasts has been completely turned upside down since the pandemic and has led to high volatility in forecasting trends and planning uncertainty for companies.

  • NEC Visionary Day ASEAN 2022 discusses recovery, rebuilding, and reimagining the future

    NEC Visionary Day ASEAN 2022 discusses recovery, rebuilding, and reimagining the future

    NEC Asia Pacific, the regional headquarters for leading information and communications technology provider NEC Corporation, is hosting their inaugural NEC Visionary Day ASEAN on March 10, 2022.

  • GlobalData reveals list of top 20 most mentioned companies on metaverse in social media in 2021

    GlobalData reveals list of top 20 most mentioned companies on metaverse in social media in 2021

    With metaverse gaining popularity in 2021 and the COVID-19 pandemic forcing people to be online for longer hours, the race is getting heated up among the global industries to adopt the simulated digital environment.

  • Advertising industry must look for alternative business models due to adblockers

    Advertising industry must look for alternative business models due to adblockers

    Many people use adblockers as they find ads just annoying, they don't want to be disturbed while surfing online, or are afraid of infecting their computer with malware through ads. Thus, the advertising industry must look for alternative business models.

  • With artificial intelligence into a new age of automation

    With artificial intelligence into a new age of automation

    Artificial intelligence (AI) and machine learning arrived in industrial production a long time ago – at least in theory. In any case, it is undisputed that AI-based automation solutions will be the big topic in the coming years. However, the question arises as to how quickly the immense potential of this technology can be tapped for the producing industry.

  • Stay visible in the digital world by using the magic of unique stories

    Stay visible in the digital world by using the magic of unique stories

    Storytelling is one of the most successful techniques of modern corporate communication, especially in digital sales since the majority of customers usually have already made their purchase decision before making the buy.

  • AnyMind Group moves into conversational commerce space with the launch of AnyChat

    AnyMind Group moves into conversational commerce space with the launch of AnyChat

    AnyMind Group, an end-to-end commerce enablement company, announced the public launch of its conversational commerce platform, AnyChat, to help businesses digitize online customer experience and customer support which was limited traditionally to retail assistants in brick-and-mortar retail stores.

  • When using hashtags on social media, less is usually more

    When using hashtags on social media, less is usually more

    One thing is for sure, if your social media posts are to be found and generate reach, the use of hashtags is a must. But in your day-to-day work, you might still have some questions unanswered, like “Which hashtags fit and make sense? Where do I place them in the post? And how many should be there anyway?”. Well, I’d like to bring some clarity:

  • YouTube unveils more measures to combat misinformation

    YouTube unveils more measures to combat misinformation

    Over the past five years, YouTube has invested heavily in a framework they call the 4Rs of Responsibility as a core tenet in their commitment to protect their community. Using a combination of machine learning and people, their focus is removing violative content quickly, raise up authoritative sources, and reduce the spread of problematic content. These tools working together have been pivotal in keeping views of bad content low, while preserving free expression on the YouTube platform. And yet, as misinformation narratives emerge faster and spread more widely than ever, the company’s approach needs to evolve to keep pace, according to their press release.

This week's highlights

Brand marketing relies on awareness and image

Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
Optimizing online marketing purely based on metrics alone is tempting, as is managing campaigns based on conversion numbers and targeting a loyal audience with precise tracking and retargeting, but th
Read more...

Apple's App Transparency Framework

Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
More than a year ago, Apple introduced new privacy features as part of iOS 14.5, turning the mobile marketing landscape upside down. As part of the changes, users will now have to proactively give con
Read more...

Using intent data finds out what the customer wants

Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
The wealth of data available to B2B marketers today is vast and often very complex to manage when it comes to achieving specific business goals.
Read more...
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Previous articles

How the MITRE ATT&CK framework has revolutionized cyber-security

Category: May 2022 - Security & Data Privacy in Marketing
The MITRE ATT&CK framework is a knowledge base of adversary tactics, techniques, and procedures (TTPs). These TTP’s are based on real-world observations, used by various threat actors, which
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New capabilities on Microsoft Sentinel for security teams to analyze security data and threat hunt more efficiently

Category: May 2022 - Security & Data Privacy in Marketing
Microsoft recently announced new security solutions to help customers strengthen visibility and control across multiple cloud providers, workloads, devices and digital identities – all from a ce
Read more...

Risk managers fear social media more than cyber attacks

Category: May 2022 - Security & Data Privacy in Marketing
According to a recent study, corporate communications managers consider social media one of the biggest business risks, ahead of privacy and cyber threats, extreme weather conditions or supply chain p
Read more...
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Previous month's highlights

Vonage powers innovative virtual reality travel experience

Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing

VoicePing, a Japan-based start-up established in 2019, focuses on developing and providing intuitive, realistic virtual experiences, including virtual office environments. As demand for immersive digital experiences grows, the company started actively developing a variety of VR-related services through a capital and business alliance with MetaReal Corp.

Wootag announced the launch of its Hong Kong office as part of its global expansion plan

Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing

Interactive visual marketing platform Wootag is expanding its business just a month after closing its $1.7 million Series A funding round from Wavemaker, Cornerstone Venture Partners Fund (CSVP) and SEED Capital.

Success with individual content and customer experiences

Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing

When shopping online, more and more individual, emotional, and informative shopping experiences are expected. For many it is no longer enough getting served uninspiring product data. They want digital channels with comprehensive information that speaks to them on a personal level. The dovetailing of content marketing and e-commerce is therefore gaining in importance, encouraging companies to increasingly integrate their content strategically into their customers’ digital customer journey, besides offering their expertise and consulting services.

MadManga builds manga-oriented web3 universe for fans and creators

Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing

MadManga will launch its first-ever manga-focused NFT (Non-Fungible Token) series this spring, with each series consisting of a collection of chapters. FOMO Stones will be the beginning of an unprecedented and exciting genesis to the MadManga adventure. The FOMO Stone NFT will be the first of its kind, empowering and bringing together manga fans and creators.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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