Wednesday May 27th

  • Personalization with AI: real-time, targeted evaluation

    Personalization with AI: real-time, targeted evaluation

    Since most consumers want to be recognized as individuals today, who generally expect personalization in marketing campaigns, Artificial Intelligence (AI) gets amazingly to work amazingly by ensuring the delivery of an effective brand experience.

  • APAC businesses are demonstrating their commitment to bridge the CX maturity gap

    APAC businesses are demonstrating their commitment to bridge the CX maturity gap

    According to key finding of Adobe’s Digital Trends 2020 report, two in five (40%) businesses leading in customer experience (CX) significantly exceeded their 2019 business goals, compared to 13% of businesses not leading in the space.

  • Free for everyone, everywhere: Google Meet premium video conferencing

    Free for everyone, everywhere: Google Meet premium video conferencing

    Google Cloud just announced making Google Meet, Google’s premium video-conferencing solution, free for everyone in the coming weeks. Starting in early May, anyone with an email address can sign up for Meet and enjoy many of the same features available to G Suite’s business and education users, such as simple scheduling and screen sharing, real-time captions, and layouts that adapt to your preference, including the expanded tiled view.

  • What to consider before adopting AR?

    What to consider before adopting AR?

    Using AR effectively is no simple matter. As with any innovative technology, new benefits come with new challenges. Before embedding an AR solution in your business, it’s important to consider four questions:

  • Improvements and opportunities 5G brings to advertisers

    Improvements and opportunities 5G brings to advertisers

    Verizon Media shared findings from its 5G Advertiser and Consumer Outlook Study SEA 2020 that surveyed more than 600 consumers and 140 marketing professionals from Singapore, Malaysia, Indonesia and the Philippines – countries that are targeting to launch commercially viable 5G networks as early as 2020.

  • WARC’s summary of trends and themes for effective media strategies

    WARC’s summary of trends and themes for effective media strategies

    WARC, the global authority on advertising and media effectiveness, has released the Media Strategy Report 2020, highlighting key trends and themes for an effective media strategy. The insights are drawn from the winners of the WARC Media Awards 2019, following an analysis of the shortlisted and winning entries across the four categories – Effective Channel Integration, Effective Use of Tech, Effective Use of Partnerships and Sponsorships, and Best Use of Data – the key insights are:

  • Outstanding performance of Google’s state-of-the-art chatbot ‘Meena’

    Outstanding performance of Google’s state-of-the-art chatbot ‘Meena’

    Google just presented Meena, an end-to-end, neural conversational model that learns to respond sensibly to a given conversational context. Meena can conduct conversations that are more sensible and specific than existing state-of-the-art chatbots, according to Google’s blog post. Such improvements are reflected through a new human evaluation metric that Google proposes for open domain chatbots, called Sensibleness and Specificity Average (SSA), which captures basic, but important attributes for human conversation.

  • ABI Research’s 2020 Technology Trends Report

    ABI Research’s 2020 Technology Trends Report

    ABI Research identified the key freight transportation and logistics market trend that will transpire in 2020 – and the one that will not.

  • Breaking down data silos and providing a complete view of customers’ activity across systems with Zendesk Sunshine

    Breaking down data silos and providing a complete view of customers’ activity across systems with Zendesk Sunshine

    New functionality for its open and flexible CRM platform Zendesk Sunshine have been launched earlier this month that lets companies connect and understand all their customer data. These capabilities built on Amazon Web Services (AWS) help companies boost agent productivity and personalize customer experiences with a complete view of their customers’ activity across systems.

  • Natural Language Processing & Conversational Analytics

    Natural Language Processing & Conversational Analytics

    All kind of industries generate and collect an unimaginable quantity of data nowadays. According to an IDC report, the amount of data will grow globally from 33 zettabytes (33 trillion gigabytes) in 2018 to 175 zettabytes in 2025. Unfortunately, even large companies with huge budgets and big teams are already facing many unresolved challenges regarding the processing, evaluation, and efficient use of these huge amounts of data. The US analysis and consulting company Gartner, well- known for its in-depth studies such as the "Magic Quadrant" or technology forecasts like the "Hype Cycles", provides some seminal solutions for these challenges and ‘Natural Language Processing’ (NLP) and ‘Conversational Analytics’, our topics of the month, play an important part here.

  • Digital offerings to be key revenue growth driver for leading IT vendors in Asia-Pacific, says GlobalData

    Digital offerings to be key revenue growth driver for leading IT vendors in Asia-Pacific, says GlobalData

    The coronavirus (Covid-19) outbreak has underscored the importance of digital adoption amongst enterprises, reigniting concerns regarding business continuity, data security, collaboration and seamless customer experience. Against this backdrop, the demand for digital transformation presents IT vendors in Asia-Pacific with a substantial revenue growth opportunity in the medium to long-term, says GlobalData, a leading data and analytics company.

  • Zendesk’s insights on the power of service in influencing customer loyalty

    Zendesk’s insights on the power of service in influencing customer loyalty

    Zendesk just released its Customer Experience Trends Report 2020, analyzing how businesses can drive customer loyalty, what matters most to people when they engage with businesses, and what differentiates leading companies from their competitors. The annual report is based on global survey results and the Zendesk Benchmark, an index of product usage data from more than 45,000 global companies using Zendesk and the gold standard of data on how companies use their customer experience solutions.

  • Responsible Cyber gears up for growth with new acquisition

    Responsible Cyber gears up for growth with new acquisition

    Responsible Cyber, a Singaporean cybersecurity startup that manages software security for small and medium businesses, has acquired Secucial, a startup building a digital identity wallet. The acquisition values Responsible Cyber at S$7 million.

  • Develop chatbots with AI-controlled platforms

    Develop chatbots with AI-controlled platforms

    Besides product and brand image, customer service has as well a significant impact on a company's reputation. That’s why the customer service department plays a central role in every customer-oriented company and bears great responsibility for creating satisfied and loyal customers.

This week's highlights

How conversational AI is changing the game in times of COVID-19

Category: May 2020 - Natural language processing & conversational analytics: data quality beyond reproach
COVID-19 has placed massive stress on communities and economies around the globe. Virtually every industry — whether healthcare, banks, hotels, or retailers — are exploring ways to communi
Read more...

Top megatrends of the 2020s: technology and responsible investing

Category: May 2020 - Natural language processing & conversational analytics: data quality beyond reproach
According to deVere Group’s chief executive and founder, Nigel Green, technology, and responsible investing will “inevitably be the top two megatrends” of the next decade.  The
Read more...

How can brands continue to keep customers clicking

Category: May 2020 - Natural language processing & conversational analytics: data quality beyond reproach
Away from the real-world or parallel to it, technology has been shaping a massive virtual environment around us. One such significant virtual reality is online shopping, where technology has enabled u
Read more...
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Previous articles

YouTube Tips for channel growth

Category: April 2020 - Social Commerce & Influencer Marketing
YouTube has around two billion monthly users and, according to Brandwatch, 6 out of 10 people now prefer online video platforms instead of LIVE TV. Alone on mobile devices, the Google platform reaches
Read more...

Malaysia: App Innovation in Tough Times

Category: April 2020 - Social Commerce & Influencer Marketing
Necessity is said to be the mother of invention. The digital economy, which has been on a winning streak over the last decade or so, is also not exempt. The result is that many techpreneurs are seeing
Read more...

Digital Commerce spend to fall 14% in 2020 as industry is rocked by Coronavirus impact

Category: April 2020 - Social Commerce & Influencer Marketing
A new study from Juniper Research found that global spending on digital commerce will fall by 14% in 2020 as lockdowns and reductions in consumer spend are felt. Spending will fall from $11.2 trillion
Read more...
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Previous month's highlights

Genesys Engage on Microsoft Azure for better customer experiences

Category: January 2020 - Digital Business Trends Predictions

Microsoft Corp. and Genesys have expanded their partnership to provide enterprises with a new cloud service for contact centers that enables them to deliver superior interactions for customers.With the omnichannel customer experience solution, Genesys Engage™, running on Microsoft Azure, enterprises have the security and scalability they need to manage the complexities involved with connecting every touchpoint throughout the customer journey.

Zendesk’s insights on the power of service in influencing customer loyalty

Category: January 2020 - Digital Business Trends Predictions

Zendesk just released its Customer Experience Trends Report 2020, analyzing how businesses can drive customer loyalty, what matters most to people when they engage with businesses, and what differentiates leading companies from their competitors. The annual report is based on global survey results and the Zendesk Benchmark, an index of product usage data from more than 45,000 global companies using Zendesk and the gold standard of data on how companies use their customer experience solutions.

Socialbakers’ Social Media Predictions for 2020

Category: January 2020 - Digital Business Trends Predictions

According to Socialbakers, the unified marketing platform for social media marketers, 2019 was the year TikTok exploded and influencer marketing gained traction, especially with marketers in beauty, fashion and e-commerce.

Industry’s first ‘Data Literacy as a Service’ offering

Category: January 2020 - Digital Business Trends Predictions

Qlik launched the industry’s first Data Literacy Consulting Service and Signature Services designed to help organizations adopt a ‘Data Literacy as a Service’ approach to creating a data-driven culture. These always-on education, consulting and support services will help organizations drive higher data literacy rates while optimizing the value trapped in their data.

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