Sunday Feb 25th

Latest News

  • Socialbakers the first to launch AI-powered performance prediction and optimization for Instagram campaigns

    Socialbakers the first to launch AI-powered performance prediction and optimization for Instagram campaigns

    Socialbakers announced the world’s first AI-powered performance prediction and optimization for Instagram that aims to help marketers get the most out of their paid and organic activities.

  • China incessantly surveils Internet communication

    China incessantly surveils Internet communication

    The Chinese government is continuously trying to centralize the domestic and international digital communication and to take over VPNs meant for multinational corporations.

  • Tableau’s Hyper data engine technology brings analytical performance to the next level

    Tableau’s Hyper data engine technology brings analytical performance to the next level

    Tableau Software, the leader in visual analytics, announced the roll out of Hyper, the new data engine technology included within Tableau 10.5. With Hyper's ability to slice and dice massive volumes of data in seconds, customers will see up to 5X faster query speed and up to 3X faster extract creation speed, providing faster insights for even larger data sets and giving organizations the ability to scale their analysis to more people.

  • Launch of IoT protocol for Tmall Genie-controlled Smart Home Ecosystem

    Launch of IoT protocol for Tmall Genie-controlled Smart Home Ecosystem

    Alibaba A.I. Labs, which leads the development of Alibaba's consumer artificial intelligent (AI) products, and MediaTek, a global fabless semiconductor company, announced a strategic collaboration in Internet of Things (IoT) initiatives, including smart home protocols, customized IoT chips and AI smart hardware, with the aim of fostering the development of a connected world in the IoT era.

  • Will human creativity still be needed in the future?

    Will human creativity still be needed in the future?

    Those who are engaged in marketing today get the impression that machines could soon take over their job, right? But according to Ketchum Pleon’s Chief Creative Officer, Petra Sammer. that’s so far not quite true.

    The expert in storytelling writes in one of her articles that the once chaotically acting creative industry is already looking for the workflows of the process-optimized IT industry, raising the provocative question when there will be the first robot to win a Cannes lion?

  • Revolutionizing the customer approach with Artificial Intelligence Marketing

    Revolutionizing the customer approach with Artificial Intelligence Marketing

    One of the most difficult tasks for marketers is a personalized customer approach and that’s exactly where AI can help.

  • The man, the marketer, and the machine

    The man, the marketer, and the machine

    In a world where consumers can change brand preferences with a click of their mouse, the role of marketing has evolved from the traditional qualitative approach to an era of intelligent, data-driven marketing. As real-time consumer data has become the most valuable asset to a marketer, Machine Learning (ML) has stolen the limelight and become a vital solution that addresses serious questions in the minds of marketers today – how do we have the right conversation, with the right consumer, and at the most ideal time. This is the holy grail of modern marketing and data is the answer.

  • IDC’s datacenter predictions for the Asia Pacific region

    IDC’s datacenter predictions for the Asia Pacific region

    IDC just revealed its datacenter predictions for the Asia Pacific region as well as its view on how datacenter modernization and automation, edge datacenters, consumption-based procurement and software-defined datacenters will impact organizations in the region in the next three years. The research firm believes the current pressure on enterprises to digitally transform and become “digitally native” can only occur if the underlying datacenter architecture and infrastructure is in place.  The digital economy that is upon us is demanding a highly accurate, fully automated, lights-out datacenter environment that uses predictive analytics to reduce downtime, IDC is convinced.

  • Eight words to watch in 2018

    Eight words to watch in 2018

    Professor Jeremy Myerson provided us with his predictions for the key words and themes to watch this year, which are:

  • 8 tips for a successful internationalization of your SEM campaign

    8 tips for a successful internationalization of your SEM campaign

    Internationally, search engine marketing (SEM) is still one of the most successful online marketing activities, but brands that want to advertise on a supra-regional level must consider a few things:

  • AI fuels the CX strategies of today’s global top brands

    AI fuels the CX strategies of today’s global top brands

    A new report from MIT Technology Review, called Getting to Iconic, reveals that iconic firms are more likely to recognize that automated AI tools are most effective when they supplement and extend the capabilities of their customer support team, rather than replace human investment.

  • CtrlShift and iPinYou join forces to provide global brands access to Chinese audiences

    CtrlShift and iPinYou join forces to provide global brands access to Chinese audiences

    CtrlShift, a Singapore-based audience solutions company, and iPinYou, China’s largest automated media buying technology platform, are joining forces to provide international brands and agencies access to Chinese audiences. This will be done via an integration of iPinYou’s automated media buying technology platform with The Hub, CtrlShift’s flagship media management and buying application.

  • Retargeting to right where your customer’s holiday trip really begins

    Retargeting to right where your customer’s holiday trip really begins

    In today’s world, there is no place on Earth too far away to visit. While everyone is busy planning their year-end travels, there is often one very important consideration – wanting to get the best value in travel prices.

  • Influence Chain

    Influence Chain

    Influence economy sparkles with blockchain technology

    Influence Chain, founded in 2017, created a token-based ecosystem that exploits the advantages of private blockchain by building up a token exchange, where influential power (individualized intellectual property) can be monetized into digital assets for the token holders. Its marketplace, which is called Influence Exchange (INEX), is where Influence Chain Token (INC) can be traded.

This week's highlights

How Unilever is using AI to improve ROI on its Influencer Marketing Campaigns

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
As millennial consumers continue to reject traditional advertising but listening more to recommendations from beauty experts on social media, influencer marketing has started to become one of the main
Read more...

Is AI exhausting or feeding the work environment?

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
According to new data from Accenture Strategy, working professionals worldwide are more willing to work with intelligent machines than public opinion suggests.
Read more...

The most influential and popular AI applications providers for marketing support

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
Since, making use of Artificial Intelligence (AI) is clearly increasing in popularity, we created for your convenience a list of the most important marketing applications providers.
Read more...

By 2020, one-third of all B2B companies will have employed AI to augment their primary sales processes, Gartner said

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
According to Gartner, 25% of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels by 2020, up from less than two per
Read more...

Revolutionizing the customer approach with Artificial Intelligence Marketing

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
One of the most difficult tasks for marketers is a personalized customer approach and that’s exactly where AI can help.
Read more...
View More Articles

Previous articles

Golden rules for your social media communication

Category: January 2018 - Trends and Predictions
Businesses often struggle to build a successful social media strategy, but the following ten golden rules might help to ease the task when considering at least the most basic requirements. For instanc
Read more...

Eight words to watch in 2018

Category: January 2018 - Trends and Predictions
Professor Jeremy Myerson provided us with his predictions for the key words and themes to watch this year, which are:
Read more...

The most important mobile marketing trends for 2018

Category: January 2018 - Trends and Predictions
Mobile has come to stay and has already moved past the desktop in many areas. This development will for sure continue in the next few years, which is why digital marketers need to find new ways to att
Read more...

In 2018, the digital world must adapt to new developments

Category: January 2018 - Trends and Predictions
Kantar Millward Brown recently analyzed the world's most important digital media trends of the new year. According to the market research and consulting firm, a new distribution of advertising budgets
Read more...

Seize the opportunity of Application-to-Person (A2P) Rich Communication Service (RCS) messaging

Category: January 2018 - Trends and Predictions
CLX Communications, a leading Communications Platform as a Service (CPaaS) provider, announced the launch of the first global Rich Communications Service (RCS) messaging API with SMS fall-back.
Read more...
View More Articles

Previous month's highlights

Let the 3rd Internet Revolution begin!

Category: November 2017 - Email Marketing and Integrative Lead Management

THEKEY Project is developing a second-generation identity verification (IDV) solution for the internet via “Blockchain-based Dynamic Multidimension Identification" (BDMI) technology. It can create a vivid and holographic digital identity online, which will be "the key" to migrate people from the real world to the online world. In a nutshell, THEKEY Project aims to solve the internet IDV issues and create a parallel online world.

Adobe launched glossary to support marketers in navigating the AdTech and MarTech landscape

Category: November 2017 - Email Marketing and Integrative Lead Management

As brands and agencies grapple with an environment of rapidly changing consumer behavior, technology developments and competition, Adobe has launched a glossary to help marketers navigate the AdTech and MarTech landscape.Ownership of MarTech has long been associated with the brand side of businesses and attracted significant investment of a marketer’s time and budget, while AdTech was more likely to be outsourced to agencies.

How contemporary lead management works

Category: November 2017 - Email Marketing and Integrative Lead Management

In a recent study, the management consultancy McKinsey noted that only few companies are really prepared for digital transformation. Digitization is posing major challenges for marketing and sales, which the lead management must consider and adapt to.

Adobe and Microsoft unveiled the next milestone in their strategic partnership

Category: November 2017 - Email Marketing and Integrative Lead Management

Adobe Experience Manager, Adobe’s industry-leading content management solution in Adobe Marketing Cloud, is now integrated with Microsoft Dynamics 365, which provides universal web standards and extensibility. Available to joint customers today, the integration helps brands optimize enterprise selling and lead management.

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Appier demonstrates efficacy of Artificial Intelligence in fighting ad fraud

Category: December 2017 - Digital Commerce & Customer Experience

53% of Singaporean shoppers are seeking the help of chatbots for holiday shopping

Category: December 2017 - Digital Commerce & Customer Experience

AI: Evil or Avatar?

Category: December 2017 - Digital Commerce & Customer Experience

Delayed payment options will give not only online conversion a boost

Category: December 2017 - Digital Commerce & Customer Experience

Online-to-offline Integration key focus of Singles’ Day 2017

Category: December 2017 - Digital Commerce & Customer Experience

Stay alert when purchasing via smartphone and tablet

Category: December 2017 - Digital Commerce & Customer Experience

Retargeting to right where your customer’s holiday trip really begins

Category: December 2017 - Digital Commerce & Customer Experience

Adoption of IoT platforms will be the Top IT trend in 2018

Category: December 2017 - Digital Commerce & Customer Experience

CtrlShift and iPinYou join forces to provide global brands access to Chinese audiences

Category: December 2017 - Digital Commerce & Customer Experience
View More Articles

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