Monday Oct 25th

  • The “I want it all and I want it now” customer

    The “I want it all and I want it now” customer

    What the lead singer of the British rock band Queen once screamed to his audience is demanded from consumers nonstop from marketers, namely immediate gratification, and quick solutions.

    The catchy song written by Brian May and performed by the charismatic Freddy, repeats “I want it all, and I want it now!” again and again in the song from 1989. Maybe it is not a coincidence that the same year the British scientist Tim Berners-Lee invented the World Wide Web, who knows. But what is for sure is that we came a long way since then considering technological advances.

  • Account-based marketing opposes mass marketing

    Account-based marketing opposes mass marketing

    In the digital age, nobody wants to be overwhelmed with unspecified floods of offers anymore, rather everyone expects to be addressed individually with solutions that are perfectly tailored to their needs. Hence, the motto “a lot helps a lot” no longer applies for marketing activities today. While mass marketing has led to enormous wastage for decades, a new approach is now experiencing an upswing.

  • Joined forces for in-game advertising

    Joined forces for in-game advertising

    Tier One Entertainment, Southeast Asia's leading Esports and Gaming Entertainment Company, announced a collaboration with Admazing Co., the world's leading in-game advertising channel that has a reach of 2.6 billion unique users around the globe.

    Tier One Entertainment is seeded by one of the biggest esports venture capital groups in the world, with an accumulative reach of 100.9 million on Facebook, 23.5 million on YouTube, 11.8 million on Instagram, & 9.1 million on TikTok. The collaboration includes exclusive privilege for Tier One Entertainment to offer the Admazing Co. in-game ads platform to its local brand-partners in the Philippines. Tier One Entertainment also earned the right to cater Admazing Co. within Southeast Asia.

    According to the global technology research and advisory company Technavio, the in-game advertising market is expected to grow by USD 11 billion in 2024. This growth is driven by the increasing popularity of mobile gaming, the growing adoption of smartphones, and the increasing availability of high-speed internet. Hence, adding in-game advertising to its core advertising services is essential for Tier One Entertainment to strengthen its gaming ecosystem as well as push further its dominance in the mobile gaming industry with its esports team, Blacklist International.

    "This partnership with Admazing Co. enables Tier One Entertainment to close the loop in terms of serving the advertising needs of brands. Our ultimate goal is to provide our clients with the solutions to efficiently penetrate the hard-to-reach Millennials and Gen Z audiences. Admazing Co. is a superior platform because it is the only one that has direct connection to game developers; hence, providing premium inventory. We are fortunate and glad to have a truly top tier partner like Admazing Co.," Joanne Llavore, Chief Commercial Officer, Tier One Entertainment said.

    Indeed, the world's highest-performing mobile games curator, Admazing Co., has the highest games inventory penetrating Gen Z and millennial audiences in the region which Tier One Entertainment is aiming to cover for its brand-partners. According to Admazing Co., partnership with Tier One Entertainment in Southeast Asia is a major path they are thrilled to take.

    "We recognized Tier One's expertise in the gaming industry and I am especially proud of this collaboration because it highlights how we are working together to change the advertising era through mobile game advertising and help build the next generation audience experience in a brand-safe environment. This partnership also represents a major milestone in the growth of Mobile Gaming as an effective territory in the region," Edward Castillo, Managing Director, Admazing Co. said.

    Without doubts, in-game advertising allows marketers to interact with their consumers in a highly intuitive way by delivering high-impact creatives to a very engaged audience.

    By MediaBUZZ

  • HyperAuditor’s influencers, brands and agencies research

    HyperAuditor’s influencers, brands and agencies research

    HypeAuditor surveyed almost 1,000 of their influencers and agencies to take a deeper look into influencer behavior during the pandemic asking the following questions:

     

    INFLUENCER RESEARCH

     

    Which of the following platforms do you use?

  • Waves by Influencer offers full end-to-end data transparency around influencer marketing campaigns

    Waves by Influencer offers full end-to-end data transparency around influencer marketing campaigns

    Influencer’s end-to-end influencer marketing platform offers brands and agencies full data transparency around their influencer marketing campaigns, achieved through real-time campaign data and insights, dynamic creator tracking, approval functionality, and proof of success.

  • Communities are the new influencers

    Communities are the new influencers

    The importance of communities is growing steadily, which is why more and more brands are trying to activate their power, and have an impact on our view of influencer marketing: In future, decision-makers should no longer ask themselves: "Which person is the right one for me", but rather "In which community do I want to take place and which person can help me?"

  • COVID-19 accelerates building intelligent workplaces

    COVID-19 accelerates building intelligent workplaces

    With the future of work being now and being digital, businesses need to build an intelligent workplace – one where employees can develop and communicate content internally and with customers in a highly automated and responsive way. This enables business growth, improves employee experience, and facilitates business continuity.

    While the trend of remote working continues, Forrester Consulting, together with Adobe, have researched on the common challenges facing organizations and how they can accelerate their transition towards becoming intelligent digital workplaces.

  • Speech recognition

    Speech recognition

    Speech recognition is an interdisciplinary subfield of computer science and computational linguistics that develops methodologies and technologies that enable the recognition and translation of spoken language into text by computers. It is also known as automatic speech recognition (ASR), computer speech recognition or speech to text (STT). It incorporates knowledge and research in the computer science, linguistics, and computer engineering fields.

  • The dark side of the influencer marketing hype

    The dark side of the influencer marketing hype

    Influencers open new channels and opportunities for marketers to advertise products and they get paid for their service at a lucrative rate. Currently, for instance, the advertising market for influencers is growing and estimated to reach more than $15 billion dollars this year.

  • How voice commands will influence user behavior

    How voice commands will influence user behavior

    The spread of voice assistants, such as Google Assistant or Amazon Alexa, heralds a new evolutionary stage for user interfaces.

  • COVID-19 accelerated a digital shift in marketing

    COVID-19 accelerated a digital shift in marketing

    Global advertising spend is on course for 12.6% growth this year to reach US$665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, finds WARC, the international intelligence service. Further growth, of 8.2%, is forecast for 2022, by when the global advertising market will be worth more than US$700bn.

  • Influencer’s easy switch from advertising partner to competitor can hurt

    Influencer’s easy switch from advertising partner to competitor can hurt

    Building a brand is hard work and costs money, making parasite strategies like brand hijacking even more annoying. It is simply shameful to steal the attention, followers, or potential customers without much investment at the expense of brands, I think, which is why I want to look into forms of brand hijacking and provide some ideas on how to protect yourself from it happening.

  • In-app advertising pays off

    In-app advertising pays off

    There are millions of apps that have been downloaded several hundred billion times in total in the app stores of Apple, Google, and Amazon. After all, there is a suitable app for everything, which can be installed on the smartphone with just a few clicks. Certainly, that influences media usage behavior: already today, many people spend more time per day on the mobile phone display than in front of the TV.

  • 5G momentum builds in the global market

    5G momentum builds in the global market

    The global 5G rollout is entering the third year and in the leading 5G markets, such as South Korea and China, subscribers and traffic volume have been growing significantly.

This week's highlights

Arduino IoT Cloud helps makers build connected objects in a quick, easy and secure way

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
IoT cloud services, such as those offered by Microsoft Azure or Amazon, are complex and therefore not ideal platforms for developers who work in the Raspberry, Arduino and Co. environment.
Read more...

Ericsson IoT Accelerator Cloud Connect simplifies connecting cellular IoT devices to AWS

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
Ericsson's new Cloud Connect service, an integrated component of the Ericsson IoT Accelerator that has been launched last month, makes it easy for enterprises to securely connect cellular devices to p
Read more...

Microsoft powers the future of mobility, unveiling its latest cloud & IoT innovations

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
Microsoft just unveiled the latest cloud and IoT innovative technology at the inaugural 2035 E-Mobility Taiwan Exhibition, further unlocking potential of cloud computing for smart mobility industry, b
Read more...
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Previous articles

Use “Voice Search Readiness” to your advantage

Category: September 2021 - Voice Search & Smart Speakers
Voice search seems to be a trend now that’s not showing any signs of slowing down, still it seems as if it is one of the least understood topics brands are facing today, according to Uberall, a
Read more...

Is search optimization for voice really relevant?

Category: September 2021 - Voice Search & Smart Speakers
Statistics on the use of Google Home, Amazon Alexa, Cortana from Microsoft or Siri from Apple, point to the same direction, namely the fact that the users have focused on a small, sharply defined area
Read more...

Have you ever considered creating a linguistic identity for your company?

Category: September 2021 - Voice Search & Smart Speakers
Corporate design as a graphic part of corporate identity has been in use for over 100 years. But the idea of a corporate language, a tone of voice, is still quite new, even though a tailor-made brand
Read more...
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Previous month's highlights

Impact of smartphones on purchasing behavior

Category: July 2021 - Mobile Marketing & Analytics

Mobile solutions are making an impact on markets and influence user behavior as well as purchasing processes. The emerging trend of simple and cashless payment via mobile devices opens new possibilities for brick-and-mortar retail.

In-app advertising pays off

Category: July 2021 - Mobile Marketing & Analytics

There are millions of apps that have been downloaded several hundred billion times in total in the app stores of Apple, Google, and Amazon. After all, there is a suitable app for everything, which can be installed on the smartphone with just a few clicks. Certainly, that influences media usage behavior: already today, many people spend more time per day on the mobile phone display than in front of the TV.

Mobile Wallet

Category: July 2021 - Mobile Marketing & Analytics

The mobile wallet is an app that can be installed on a smartphone, or it is an existing built-in feature of a smartphone that stores credit card, debit card, coupons, or reward cards information. Once the app is installed and the user inputs payment information, the wallet stores this information by linking a personal identification format such as a number or key, QR code, or an image of the owner to each card that is stored.

AppsFlyer’s State of Gaming App Marketing reports increasing gaming apps demand

Category: July 2021 - Mobile Marketing & Analytics

AppsFlyer’s The State of Gaming App Marketing report examines the growth of the mobile gaming industry in 2020 to provide marketers an in-depth analysis of global data-driven insights, industry trends, and growth opportunities, as well as performance benchmarks in 16 key markets.

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About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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