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Product Analytics has overtaken legacy marketing analytics to measure digital customer experiences
Amplitude just released the survey report "Making the Leap to a Digital-First Enterprise" that shows the shift in how digital business leaders are measuring the impact of digital experiences in the new era and how businesses could thoughtfully transition to digital-first.
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MadManga builds manga-oriented web3 universe for fans and creators
MadManga will launch its first-ever manga-focused NFT (Non-Fungible Token) series this spring, with each series consisting of a collection of chapters. FOMO Stones will be the beginning of an unprecedented and exciting genesis to the MadManga adventure. The FOMO Stone NFT will be the first of its kind, empowering and bringing together manga fans and creators.
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Alternative data-driving extreme market research disruption
Numerous indicators make clear that the next five years will usher in extreme transformation for a multitude of industries and sectors as well as the global economy at large. This begs the question: what is driving such significant and rapid change? This big question just might be answered in two words: alternative data.
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GBC.AI announces its cutting-edge Web3 security product “Wallet Guardian”
GBC.AI, provider of cutting-edge proprietary artificial intelligence (AI) smart-blockchain technology, has announced its new Web3 security product, Wallet Guardian.
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Art + Blockchain = FENIX360 App for the benefit of all
FENIX360, an artist-centric platform, is disrupting the traditional artists business with its 360 experiential ecosystem and pay model that will allow artists and creators to retain the majority revenue on the platform.
In an industry that typically favored middlemen, resulting in redundant and unnecessary costs, artists and creators were often left with almost nothing. But with FENIX360 that will now change. Its revolutionary blockchain platform is designed to better connect artists and fans in a way that benefits everyone, offering musicians and other artists multiple new revenue streams, such as direct access to the merchandise and ticketing industries - in a way that’s never been done before.
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Innovative solution unlocks interactive experiences for stronger audience engagement
Attention is a precious commodity in our information-rich world. With over 1.88 billion websites offering a wealth of content, people have become increasingly discerning in selecting content they wish to consume and how they spend their most valuable asset. As attention spans narrow, standing out in a crowded digital space and acquiring consumer attention continue to be an ongoing challenge for brands and advertisers.
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Cisco technology can predict network issues before they happen
For the last 30 years, Cisco has been powering the internet, keeping the world connected to what matters most. Networks have evolved to detect and react to issues to maintain performance and reliability. The next logical step is for networks to predict problems before they happen, something that has been difficult until now.
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Online communication should be needs-oriented to remain relevant for search queries
Users no longer search the Internet for information using just keywords, but rather complex questions that sometimes require interpretation. In response, search engines are now focusing on website content that also best covers other potential interests of their users. That means that to remain relevant for search queries, companies must adapt to this development and tailor their online communication to needs on the basis of a comprehensive keyword analysis.
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Seamless customer care across social and digital channels with Emplifi
Emplifi Social Care has just been launched as part of the Emplifi Unified CX Platform, which empowers teams outside of the service center to help support the volume of customer requests that come in across social media channels. This means that marketing, brand and product teams can respond to customer cases using a powerful combination of chatbot technology and intuitive case management tools, elevating social customer care while boosting performance.
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Adopt ZTNA 2.0 — Zero Trust with Zero Exceptions
Palo Alto Networks, the global cybersecurity leader, urged the industry to move to Zero Trust Network Access 2.0 (ZTNA 2.0) – the foundation for a new era of secure access.
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Attention: the end of Google Analytics is just around the corner
In March of this year, Google announced the shutdown date of the widely used analysis tool Universal Analytics for July 1, 2023. That said, any data you wish to access for future review and analysis should be available outside of Google Analytics as soon as possible since from this day onwards no more data will flow into Google Analytics dashboards. Not to mention that Google has only specified a period of "at least six months" for access to data previously processed in Google Analytics, which means after this time, data can no longer be viewed, analyzed, or exported in Google Analytics.
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Third place for AI in WalkMe.com’s survey on which digital technologies arouse the highest investment interest
WalkMe.com wanted to find out which countries are investing the most in digital technologies and which technologies are of most interest to business owners. Hence, the company analyzed the 2021-22 Digital Future Index to determine which countries are investing the most in Artificial Intelligence, Immersive Tech, Blockchain (Distributed Ledger Technologies), and Internet of Things. A total of 125 variables were used to calculate the countries investing most including each country’s size and population.
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Meet Chinese Central Television’s AI anchor Wang
AI anchor Wang, the first AI anchor adopted by the Chinese Central Television (CCTV), has been introduced in March through a featured program and actively used in news and economic programs from this year onwards. The AI anchor of CCTV, with its natural voices and facial expressions, is an AI human made with DeepBrain AI's deep learning technology.
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Criteo plans for new technology operations and analytics center to scale operations and grow talent in Asia Pacific
The commerce media company, Criteo, announced plans to launch its first regional Technology Operations and Analytics Center in Hyderabad City in Telangana, India.