Thursday Dec 14th

Latest News

  • It’s never too late to NOT grow up

    It’s never too late to NOT grow up

    Ever since our drawings of stick figures were hung up on the fridge at home, we’ve been telling the world what we want to be when we grow up. Even our dress-up toys (the little plastic stethoscope for a birthday present; fireman’s hat; the police badge) subtly beg the question: “What will you be when you grow up?” Yet, considering that many children at primary school today will end up in jobs that don’t even exist yet, the idea of ‘what I want to be when I grow up’ is more confusing than ever before.

  • The basics for successful email marketing

    The basics for successful email marketing

    The newsletter is still the marketing tool with the best cost-benefit factor. No wonder then that email marketing remains one of the most popular digital marketing methods. Company newsletters clearly offer many options for customer loyalty and increased sales, if a clear strategy is in place that considers unique KPIs.

  • Oh Snap! Is Instagram the new social media darling?

    Oh Snap! Is Instagram the new social media darling?

    Watch out Evan Spiegel, the last few months have seen Snapchat challenged in a way it never has been before and it’s all because Instagram looked at what Snapchat was doing and decided they could do it better. Stories are the lifeblood of Snapchat, but Instagram’s offering is already more popular and growing at a rate Snapchat can only dream of. Why is this happening? Because Instagram knows that for most of us stories are something to consume, not something we create ourselves.

  • Germany’s Fraunhofer Institute and NTU launch its first institute in Asia to develop digital solutions for the industry

    Germany’s Fraunhofer Institute and NTU launch its first institute in Asia to develop digital solutions for the industry

    Nanyang Technological University (NTU) Singapore and Fraunhofer-Gesellschaft, a renowned and leading German institution for applied research, just launched a research institute to develop digital technologies that help companies move into the digital era and remain competitive.

  • Unengaged, unmotivated, uninspired: Do these three words describe your workforce?

    Unengaged, unmotivated, uninspired: Do these three words describe your workforce?

    Research suggests that 87 percent of America’s workforce fails to reach its full potential. Why? It’s simple – they lack passion for their work. Studies are suggesting most of the business world does not take passion seriously enough.

  • Zenith’s Media Consumption Forecast 2017

    Zenith’s Media Consumption Forecast 2017

    According to Zenith's latest Media Consumption Forecast, 71 % of the total Internet consumption will be allotted to mobile this year, whereby the largest growth rates are expected in North America (75%) and the Asia Pacific region (75%).
    It is even forecasted that by 2019 a quarter of the world's total media consumption will be spent on the mobile Internet. Worldwide, people will then use the mobile web via browsers and apps 122 minutes a day, which is an enormous growth, considering that in 2010 it was only ten minutes.

  • Experiencing the future of search with Google Lens and its AI-powered computer vision

    Experiencing the future of search with Google Lens and its AI-powered computer vision

    At Google's annual developer conference ‘Google I/O’ 2017, the reactions to the announcement that Google Lens intends to revolutionize the way we search were particularly striking.

  • Don’t underestimate your granny when it comes to Google

    Don’t underestimate your granny when it comes to Google

    These days, with the pace at which technology is outdoing itself, it’s virtually impossible to hold your high ground as ‘king of the hill’. As soon as we flash the latest iPhone, a new one is flaunting its 12 MP camera with ƒ/1.8 aperture at us. Just when we’ve nailed the art of geomapping, drones are brought in to scan and map work sites at a fraction of the cost and time. Tablets at this rate will be relegated to the ranks of LPs and fax machines–old school inventions that will have our own kids feeling old when their children laugh at what was once so ‘cutting edge.’ It’s a marathon and a sprint in one; but the finish line feels nowhere in sight.

  • Three guys walk into a bar…

    Three guys walk into a bar…

    The opening line ‘ Three guys walk in to a bar…’ has fueled the material of comedians from Lenny Bruce to Jerry Lewis. For a surfer, a gamer and an engineer, it plays on our notions of stereotypes of beach bums, computer nerds and analytical types and we are waiting for a punch line that ridicules at least one if not all three.

  • Delayed payment options will give not only online conversion a boost

    Delayed payment options will give not only online conversion a boost

    With an increasing number of clothing & footwear retailers offering delayed payment options in an attempt to drive conversion, retailers who offer ‘try before you buy’ options - and are well placed to cope with processing returned goods - will be most likely to make the service a success, according to GlobalData, a leading data and analytics company.

  • How deep learning turned sci-fi-esque predictive intelligence into reality

    How deep learning turned sci-fi-esque predictive intelligence into reality

    20 years ago, IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov in a historical first victory for artificial intelligence. Today, supercomputers are smart enough to easily beat not only chess players, but also succeed in similarly sophisticated games, like the 3000-year-old Chinese game of Go, and most recently, poker challenges against multiple human pros. These wins against humans were results from artificial intelligence.

  • Are we evolving at such a high rate of change that generational schemata become irrelevant?

    Are we evolving at such a high rate of change that generational schemata become irrelevant?

    Anne M. Schüller and Alex T. Steffen just released their book “Fit for die Next Economy: Sustainable with the Digital Natives”, which is currently only available in German, but got my whole attention, since it made me understand the so-called “digital natives” a bit  better.

  • SEO Techniques: White Hat, Black Hat, or Grey Hat

    SEO Techniques: White Hat, Black Hat, or Grey Hat

    SEO techniques can be generally classified into two broad categories, namely black hat and white hat, standing for techniques search engines do not approve (black hat) or recommend as part of good design (white hat). Industry commentators have classified these methods and the practitioners who employ them that way.

  • IoT, AI, and VR will determine the future of customer experiences

    IoT, AI, and VR will determine the future of customer experiences

    The Adobe Experience Forum 2017, the industry conference for digital experience and business transformation is just around the corner: This year, it will not only take place in Singapore, but for the very first time be held in Thailand and Malaysia, too.

This week's highlights

Stay alert when purchasing via smartphone and tablet

Category: December 2017 - Digital Commerce & Customer Experience
The Christmas business is in full swing. Therefore we are sounding a note of caution to all those using their smartphone or tablet for doing their shopping.
Read more...

The man, the marketer, and the machine

Category: December 2017 - Digital Commerce & Customer Experience
In a world where consumers can change brand preferences with a click of their mouse, the role of marketing has evolved from the traditional qualitative approach to an era of intelligent, data-driven m
Read more...

AI: Evil or Avatar?

Category: December 2017 - Digital Commerce & Customer Experience
You don’t have to be a sci-fi wizard to remember Avatar. The 2009 fantasy blockbuster was equally entrancing for trekkies and school teachers alike. In the epic science fiction film, writer and
Read more...

Appier demonstrates efficacy of Artificial Intelligence in fighting ad fraud

Category: December 2017 - Digital Commerce & Customer Experience
Appier just shared the results of a real-world study that it conducted on its own network to demonstrate the ability of an AI-based model to fight ad fraud. Based on data over four months from May to
Read more...

Office workers in SEA are among the most receptive to AI, and use technology to overcome challenges to productivity and efficiency

Category: December 2017 - Digital Commerce & Customer Experience
Adobe released new research revealing that almost 50 percent of office workers in Southeast Asia (SEA) rate access to technology above perks like food and slick office design. "The Future of Work
Read more...
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Previous articles

Email Marketing’s Top Trends in 2018

Category: November 2017 - Email Marketing and Integrative Lead Management
Do you know which marketing strategies you should consider next year? In what direction email marketing trends are heading? Well, start to get informed, not only because 2017 is coming to an end and h
Read more...

The most important email marketing KPIs and what they mean

Category: November 2017 - Email Marketing and Integrative Lead Management
A few years ago, we believed email marketing was dying, however, newsletters are today more than ever the backbone of a profitable digital marketing strategy with an inexorable growth rate of potentia
Read more...

Socialbakers the first to launch AI-powered performance prediction and optimization for Instagram campaigns

Category: November 2017 - Email Marketing and Integrative Lead Management
Socialbakers announced the world’s first AI-powered performance prediction and optimization for Instagram that aims to help marketers get the most out of their paid and organic activities.
Read more...

How contemporary lead management works

Category: November 2017 - Email Marketing and Integrative Lead Management
In a recent study, the management consultancy McKinsey noted that only few companies are really prepared for digital transformation. Digitization is posing major challenges for marketing and sales, wh
Read more...

Combining CRM and ESP optimally eases email marketing’s top challenges

Category: November 2017 - Email Marketing and Integrative Lead Management
When talking about email marketing, Dr. Torsten Schwarz comes straight to my mind. The email marketing guru, pioneer of the discipline, book author and lecturer, should not be missed in this month&rsq
Read more...
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Previous month's highlights

The sky’s the limit for Mixed, Augmented and Virtual Reality in the working world and in everyday life

Category: September 2017 - Immersive and Engagement Marketing

While most of the traders are still busy with multichannel, others are steps ahead, testing and experimenting with Mixed, Augmented and Virtual Reality.

Immersive marketing

Category: September 2017 - Immersive and Engagement Marketing

The term immersive (or immersion) marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing, or coupons and retail partnerships, to name a few of the many ways of surrounding the consumer with a consistent message about a brand.

VR/AR, AI and machine learning define the future of marketing

Category: September 2017 - Immersive and Engagement Marketing

Namics, a leading full-service digital agency from Switzerland, developed new services for SMBs that combine both the Adobe products of the Experience Cloud and their own services.

Microsoft boosts investment in Industrial IoT (IIoT) with Asian Partner Alliance

Category: September 2017 - Immersive and Engagement Marketing

Microsoft has boosted investment in the Industrial IoT with the availability of an OPC UA testing lab and extended support to customers and partners in Asia through its Federated Lab initiative to accelerate digital transformation and tap into the global market.

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Are ad blockers accelerating native ad acceptance?

Category: October 2017 - Programmatic & Native Advertising

Adobe Advertising Cloud for full transparency, flexibility, and convenience

Category: October 2017 - Programmatic & Native Advertising

Three guys walk into a bar…

Category: October 2017 - Programmatic & Native Advertising

Done right, programmatic marketing is above all one thing - precise

Category: October 2017 - Programmatic & Native Advertising

It’s never too late to NOT grow up

Category: October 2017 - Programmatic & Native Advertising

Essential programmatic buying know-how

Category: October 2017 - Programmatic & Native Advertising

Benefits of cloud infrastructure vital for competitiveness

Category: October 2017 - Programmatic & Native Advertising
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