Monday Aug 20th

Latest News

  • How to prevent and ward distributed denial-of-service (DDoS) attacks

    How to prevent and ward distributed denial-of-service (DDoS) attacks

    A recent study, presented by the content delivery network and cloud security specialist CDNetworks, revealed a major discrepancy between corporate reality and self-assessment in IT security.

  • 'Unliche' to unleash Digital Marketing Intelligence

    'Unliche' to unleash Digital Marketing Intelligence

    Rappier’s new powerful cloud-based self-serve platform, Unliche, has been launched to help companies make smarter marketing budgeting decisions across channels by leveraging the power of measurement of success metrics for customer acquisition, retention and engagement for their digital properties. The Singapore headquartered marketing technology company has been focused in the past three years on building integrated technology solutions for the digital marketing arena.

  • Immersive media is driving the next wave of creativity and storytelling

    Immersive media is driving the next wave of creativity and storytelling

    Adobe just announced at the Apple’s Worldwide Developers Conference (WWDC) 2018 its partnership with Apple and introduced Project Aero, a powerful new augmented reality (AR) authoring tool and system that makes it easier for designers and developers to create immersive content and bridge the gap between the physical and digital worlds. You can rest assure that it will change the way we work, learn, and play, expanding digital experiences beyond the screen to the world around us.

  • Technology that raises the bar in the conversational application world

    Technology that raises the bar in the conversational application world

    “The next mainstream computing platform may not be bots, AR, or VR, but rather voice-based computing”, Alexandre Linares, Founder of Alpine.AI believes and points out that it is estimated that there will be 24.5 million voice-first devices shipped this year, which will lead to a total device footprint of 33 million devices in circulation.

  • UX and SEO make an unbeatable team

    UX and SEO make an unbeatable team

    The days when websites were optimized for search engines only and flooded with keywords are long gone. The focus is now on the user and his individual needs and experiences, but the need for a target group-oriented approach is still challenging for many marketers.

  • SAP expands innovation footprint in APJ with the launch of SAP Leonardo Center Singapore

    SAP expands innovation footprint in APJ with the launch of SAP Leonardo Center Singapore

    SAP, the market leader in enterprise application software, just launched a new SAP Leonardo Center in Singapore to support its customers, partners and the broader ecosystem of universities and start-ups across the Asia Pacific Japan (APJ) region. The new center will play a key role in realizing SAP’s growth strategy, pointing out that according to the World Economic Forum, Singapore is the most competitive economy in Asia Pacific and third globally.

  • Be well on the way to bringing consumers closer to IoT technology

    Be well on the way to bringing consumers closer to IoT technology

    In our December issue last year, we already provided hints where IoT is heading this year in Asia Pacific when we presented Hitachi Vantara’s insightful predictions. Summarily, both Hubert Yoshida and Russell Skingsley believe the adoption of Internet of Things (IoT) platforms will dominate enterprise IT strategies in 2018. At the same time, both CTOs of Hitachi Vantara made clear that they seek to collaborate with customers and ecosystem players to innovate and create new value for business stakeholders, customers and society at large.

  • MediaMath deliberates on digital marketing for better marketers-consumers connection

    MediaMath deliberates on digital marketing for better marketers-consumers connection

    MediaMath, a pioneer in programmatic advertising, just announced an integrated set of initiatives to accelerate its mission of connecting marketers with consumers in a manner that is more effective, efficient and trusted.

  • Striking omni-channel success

    Striking omni-channel success

    Marketers must meet today’s customers on their own terms, on the channels they prefer. Brands must integrate a wide spectrum of offline and online for successful e-commerce and retail strategies.

  • What opportunities does Augmented Reality have in store?

    What opportunities does Augmented Reality have in store?

    The trend away from shopping in retail stores to online ordering is gaining momentum, but how can retailers counteract this trend? One possibility is the use of augmented reality, a form of so-called mixed reality. Generally, no costly technologies are necessary because the customer brings his smartphone directly to the point of sale (POS), hence, carrying the necessary equipment with him. AR enhances reality perception by computer-aided information. In retail, these can be the display of product information, offers, product recommendations or navigation through the store. A special form of augmented reality is the AR mirror through which customers can see themselves and virtually test jewelry or clothing.

  • SEGURU: The world’s first safeware application

    SEGURU: The world’s first safeware application

    Ralph Echemendia, better known by his alter ego “The Ethical Hacker,” just announced at Money 20/20, Europe’s largest FinTech event in Amsterdam, the launch of SEGURU, an application created to provide the most secure approach towards a safer digital experience for individuals across the world.

  • Mobile websites: The underestimated communications channel

    Mobile websites: The underestimated communications channel

    Apparently, mobile optimization, the preparation of the corporate website for optimal display on smartphones and tablets, is deemed negligible by many marketing or sales decision makers - in the otherwise often very innovative, industrial companies.

  • AdColony receives TAG Certification for fighting digital ad fraud

    AdColony receives TAG Certification for fighting digital ad fraud

    The mobile advertising platform ‘AdColony’ met the stringent requirements from leading advertising accountability group, the Trustworthy Accountability Group (TAG), and received the coveted Certified Against Fraud certification.

  • Internet broadcasters can save millions by adding just a few lines of code, Teleport Media reveals

    Internet broadcasters can save millions by adding just a few lines of code, Teleport Media reveals

    A naturally growing audience is a longed-for result for any owner of streaming services. Preferably, the growth is predictable and manageable, otherwise, it can be detrimental when such growth is out of control and leads to unexpected resource drains. Such spikes in demand can downgrade the quality of service, which can result in service interruptions, which in turn diminishes the user experience. Of course, there are solutions on the market which manage media content streams without straining the delivery infrastructure.

This week's highlights

Interconnectedness makes the difference in marketing’s future

Category: August 2018 - Predictive Algorithms & Native Ads
Our economy never changed so rapidly and on so many levels simultaneously as today This high degree of varied and complex change dynamics has led many companies to focus on individual topics and measu
Read more...

If knowledge is power, then predictive analytics promises the ultimate knowledge

Category: August 2018 - Predictive Algorithms & Native Ads
Jeanne Harris and Marc Mc Donald impressed me with their top-notch article in the Harvard Business Review Insight Center Report “Predictive Analytics in Practice”, that immediately starts
Read more...

Meltwater launches data science platform Fairhair.ai to tame real-time market signals found in world’s online data

Category: August 2018 - Predictive Algorithms & Native Ads
In the quest to become data-driven, companies are increasingly investing in Business Intelligence (BI) software to gain a competitive advantage. Yet, the insights generated by those tools are mostly f
Read more...
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Previous articles

Google Assistant: Ready to help and spy on you wherever possible

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
EU regulators just sentenced Google to pay a record-breaking €4.3 billion ($5 billion) fine for Android antitrust violations, in their attempt to force the tech giant to stop the ‘illegal t
Read more...

Allocate your search engine advertising budget strategically

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
Today, an individual and personal customer approach is essential, hence, Search Engine Advertising (SEA) started to influence its success with targeted and locally controlled customer communication. W
Read more...

Getting Google’s attention with voice-based search

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
Google Voice Search doesn’t seem to be a dream of the future anymore, although it is clearly still in its infancy. In a few years, however, experts predict voice-based search will have revolutio
Read more...
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Previous month's highlights

Real’ is more important than ‘perfect’ for Asia Pacific millennial travelers

Category: May 2018 - Cybersecurity & Data Protection

Millennials represent more than 45% of Asia Pacific’s population, and with 60% of the world’s millennials expected to live in Asia by 2020, it’s a group that no one can afford to ignore.

Southeast Asian start-up launched first global B2B marketplace for Asian broadcast content

Category: May 2018 - Cybersecurity & Data Protection

AllRites just announced the launch of a global B2B marketplace for Asian film, tv, and sports broadcast content, providing an online platform to discover, negotiate and purchase content rights.

5 tips on how to reach B2B decision-makers despite ePrivacy

Category: May 2018 - Cybersecurity & Data Protection

Reaching the desired audience has always been a challenge not to be sneezed at for advertisers and it can be assumed that it will be even more difficult in future to place advertising messages in a targeted manner. This is because the ePrivacy Regulation (ePVO) will prohibit collecting data to create detailed user profiles without explicit permission of the user. This makes it much harder to play personalized advertising across channels.

Facebook’s Privacy Policy still seems to be illegitimate

Category: May 2018 - Cybersecurity & Data Protection

Just last week, the GDPR came into force, but privacy advocates immediately got down to work to put the law to the test by getting granular on Facebook, including its subsidiaries Instagram and WhatsApp.

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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