Sunday Aug 01st

  • Retinal projection and XR glasses will be screens of the future

    Retinal projection and XR glasses will be screens of the future

    Since we always carry a around smartphone, we constantly have a screen at our disposal. That fact prompted the technology experts at Deloitte to think about the role screens will play in our lives in the future.

  • Future impact of AR in marketing

    Future impact of AR in marketing

    Augmented Reality (AR) has been talked about in marketing for years and there are already some exciting applications, so why do most marketers still believe that it is just expensive gadgetry?

  • Appointments & Announcements

    Appointments & Announcements

    AppsFlyer announces that strategic technology marketing veteran Sam Chiu will head AppsFlyer’s marketing team as its new Senior Director of Marketing, Asia-Pacific (APAC).

    This latest appointment follows the company’s recent senior hire of ex-Oracle Sales Vice President Joen van Driel as AppsFlyer’s VP of Sales for APAC earlier this year. These key hires highlight AppsFlyer’s strengthening commitment to the region, signaling its plan to cement its leadership position in APAC’s marketing attribution and analytics space.

    In his new role, Sam will spearhead AppsFlyer’s brand awareness, strategic marketing strategies, and demand generation for the company, driving engagement strategies, supporting the current customer base and working with high-performing teams across countries to strengthen AppsFlyer’s presence. Currently based out of Hong Kong, Sam will relocate to AppsFlyer’s SEAPAC hub in Bangkok, where he will play a critical role in driving AppsFlyer’s go-to-market strategy for over 22 markets across ASEAN, South Asia (including India and Pakistan), Japan, Korea, and ANZ.

    Sam brings an extensive amount of experience with close to twenty years of digital transformation and omni-channel strategy implementation to AppsFlyer’s Southeast Asia-Pacific (SEAPAC) team. He will report to Ronen Mense, President and Managing Director, AppsFlyer APAC.


    AnyMind Group announced three additions to the company’s leadership team: Takehiko Mizutani as Managing Director of Human Resources, Purwa Jain as Managing Director of Product Growth, and Koki Shibata as Managing Director of Engineering.

    The appointments come at a time where the company looks to expand its portfolio of products and features for business intelligence, cloud manufacturing, e-commerce, marketing, and logistics.

    Takehiko Mizutani joins AnyMind Group with over two decades of experience in human resources. Mizutani started his career at Recruit Co., Ltd. then moved to management consulting firm Link and Motivation Inc. In 2013, he founded his own consulting firm focusing on organizational consulting and learning and development. As Managing Director of Human Resources for AnyMind Group, he is responsible for the human resource function across AnyMind Group’s 13 markets and over 800 staff, with a focus on HR strategy, policies and initiatives on organization-wide and local market levels, and drive sustainable organizational growth for the company.

    Purwa Jain joins from Collab Asia, where she was Head of Advertising for Asia. Prior to Collab Asia, Jain held product and Sales Management roles at InMobi, Hooq, POKKT, Mobilewalla and Komli Media. In her role as Managing Director of Product Growth, Jain will be responsible for the growth of various AnyMind Group’s existing and new products along with product direction and strategy.

    Koki Shibata joined AnyMind Group in 2019 as a full-stack engineer and was promoted to Head of Engineering in January 2021. He previously held engineering roles in OPT, Inc. and Works Applications. In his new role as Managing Director of Engineering, Shibata is responsible for overseeing the rapid development and deployment of new products and features and managing AnyMind Group’s engineers situated across AnyMind Group’s engineering hubs in Japan, Vietnam, Thailand, and India.


    SLA Digital has partnered with Malaysian Mobile Operator U Mobile to bring more digital content to their subscribers through carrier billing.

    U Mobile’s customers, on the other hand, will gain access to new services, with the ability to seamlessly charge purchases directly to their U Mobile phone bill or prepaid credit.

    SLA Digital is pleased to add U Mobile as another carrier billing offering for their merchants, in addition to their other mobile operator partners in Malaysia. The announcement means SLA Digital is now in the position to offer merchants greater access to more mobile subscribers in Malaysia, helping them accelerate revenues with a seamless and secure mobile payment option.

    SLA Digital will continue to roll out new services with U Mobile through subscriptions, one-off payments, and in-app purchases with carrier billing.


    The Merchant Risk Council (MRC) announced the appointment of the MRC Asia-Pacific (APAC) Advisory Board.

    The MRC is an unbiased global community providing a platform for eCommerce fraud and payments professionals to come together and share information with the vision to make commerce safe and profitable everywhere by offering proprietary education, training, and networking opportunities, as well as a welcoming forum for timely and relevant discussions. The MRC was launched in 2000, at the start of the eCommerce boom, by a small group of industry professionals from leading consumer brands, united by the goal of fighting against online fraud. Since its inception, the MRC has also added online payments to its portfolio, expanding its presence further into eCommerce, and continues to be at the forefront of industry evolution and the continued fight against fraud. The organization has been growing apace in recent years and this new Advisory Board is key to its further growth as part of the strategic plan for global expansion.

    In its latest development plans, the MRC has appointed 16 Advisors to the APAC Advisory Board, who will work closely with MRC VP of Global Expansion and Member Advocacy Úna Dillon and with support from MRC Regional Co-Leaders Tom Donlea and Vishal Singhvi, based in Singapore. The appointments were made following an open call that invited applications from individuals with professional payments industry experience. The Advisors take up their role at an exciting time for the MRC as the organization's membership numbers continue to grow during this turbulent COVID era.

    The strong brands that have joined the Board and the willingness of the appointees to invest their time and support the MRC's work in APAC are testament to the need for the MRC Community which fosters a collaborative environment for retailers and payment solution providers in the area. The APAC Advisory Board launched yesterday, on July 1, 2021, including the following advisors:

     

    • Razer: Li Meng Lee, Chief Strategy Officer (Singapore)
    • Microsoft: Aurelie Saada, APAC Risk Lead (Singapore)
    • Google: Bin Yao, Head of APAC Payments Platform Partnerships (Singapore)
    • Facebook: Jeannie Lim, Strategic Payments Partnerships (Singapore)
    • Netflix: Shalini Khatwani, Director of Payments, Asia Pacific (Singapore)
    • Air Asia: Steve Harbick, Group Head of Business Security (Singapore)
    • Lazada, Alibaba: Alan Chan, Chief Risk Officer Alibaba Group (China)
    • Gojek: Pohhuat Lee, VP Risk Management (Singapore)
    • Accertify: Luke Dynan, General Manager APAC (Sydney)
    • Payoneer: Nagesh Devata, Regional VP of Enterprise (Singapore)
    • Adyen: Martyna Lazar, Head of Risk and Compliance, APAC (Singapore)
    • 2C2P: Aung Kyaw Moe, Founder and Group CEO (Bangkok)
    • Callsign: Namrata Jolly, General Manager, Head of Asia Pacific (Singapore)
    • Visa: Martin Lee, Head of Managed Risk Services, Cybersource APAC (Singapore)
    • Riskified: Julian Sarkadi, Director of Strategic Growth (China)
    • Ethoca (Mastercard): Brett Small, General Manager APAC (Melbourne)
  • Microsoft’s new mixed reality platform for holographic experiences

    Microsoft’s new mixed reality platform for holographic experiences

    The software giant, Microsoft, presents with Microsoft Mesh an application that is supposed to replace video conferences with holo-conferences, where virtual conversation partners appear in life-size. However, the potential range of applications is much broader.

  • Linking geo-based customer information with CRM can be the key to success

    Linking geo-based customer information with CRM can be the key to success

    In today's digitized world, consumers are bombarded every day with a huge amount of information, but only a fraction of it is consciously perceived. Only those who really know their target groups and bring the right products to the right region(s) can best meet the demand and ensure high response rates for advertising measures.

  • Majority of CEOs believe global economic growth will improve in 2021

    Majority of CEOs believe global economic growth will improve in 2021

    One year after COVID-19 was declared a pandemic, CEOs are voicing record levels of optimism in the global economic recovery, with 76% of global business leaders predicting that economic growth will improve in 2021.

  • Systematize influencer marketing correctly

    Systematize influencer marketing correctly

    Prof. Dr. Karsten Kilian, a brand consultant, keynote speaker and course director at the University of Würzburg, identified five influencer size groups and four influencer types that help structure influencer marketing and select suitable influencer types.

  • Digital content revenue to exceed $432 billion globally by 2026, driven by emerging subscription models

    Digital content revenue to exceed $432 billion globally by 2026, driven by emerging subscription models

    A new study from Juniper Research reveals that the total market value of digital content will reach $432 billion by 2026, rising from $211 billion in 2021. This represents a growth of 105% over the next 5 years. This value considers pay-per-download revenue, in app content spend, subscription revenue and ad spend over digital content.

  • Joined forces for in-game advertising

    Joined forces for in-game advertising

    Tier One Entertainment, Southeast Asia's leading Esports and Gaming Entertainment Company, announced a collaboration with Admazing Co., the world's leading in-game advertising channel that has a reach of 2.6 billion unique users around the globe.

    Tier One Entertainment is seeded by one of the biggest esports venture capital groups in the world, with an accumulative reach of 100.9 million on Facebook, 23.5 million on YouTube, 11.8 million on Instagram, & 9.1 million on TikTok. The collaboration includes exclusive privilege for Tier One Entertainment to offer the Admazing Co. in-game ads platform to its local brand-partners in the Philippines. Tier One Entertainment also earned the right to cater Admazing Co. within Southeast Asia.

    According to the global technology research and advisory company Technavio, the in-game advertising market is expected to grow by USD 11 billion in 2024. This growth is driven by the increasing popularity of mobile gaming, the growing adoption of smartphones, and the increasing availability of high-speed internet. Hence, adding in-game advertising to its core advertising services is essential for Tier One Entertainment to strengthen its gaming ecosystem as well as push further its dominance in the mobile gaming industry with its esports team, Blacklist International.

    "This partnership with Admazing Co. enables Tier One Entertainment to close the loop in terms of serving the advertising needs of brands. Our ultimate goal is to provide our clients with the solutions to efficiently penetrate the hard-to-reach Millennials and Gen Z audiences. Admazing Co. is a superior platform because it is the only one that has direct connection to game developers; hence, providing premium inventory. We are fortunate and glad to have a truly top tier partner like Admazing Co.," Joanne Llavore, Chief Commercial Officer, Tier One Entertainment said.

    Indeed, the world's highest-performing mobile games curator, Admazing Co., has the highest games inventory penetrating Gen Z and millennial audiences in the region which Tier One Entertainment is aiming to cover for its brand-partners. According to Admazing Co., partnership with Tier One Entertainment in Southeast Asia is a major path they are thrilled to take.

    "We recognized Tier One's expertise in the gaming industry and I am especially proud of this collaboration because it highlights how we are working together to change the advertising era through mobile game advertising and help build the next generation audience experience in a brand-safe environment. This partnership also represents a major milestone in the growth of Mobile Gaming as an effective territory in the region," Edward Castillo, Managing Director, Admazing Co. said.

    Without doubts, in-game advertising allows marketers to interact with their consumers in a highly intuitive way by delivering high-impact creatives to a very engaged audience.

    By MediaBUZZ

  • Why EQ Beats IQ in Driving ‘True’ Leadership Success

    Why EQ Beats IQ in Driving ‘True’ Leadership Success

    In many ways, being an effective leader boils down to your ability to influence people—a proficiency that is driven by one’s Emotional Intelligence Quotient (EQ). Leadership is more about soft skills—the ability to inspire, persuade, guide, sway and communicate in a way that’s “heard” rather than just “listened to”—than it is about being the best relative to hard skills.  As a leader, if you do not understand your team’s motivations and feelings, you will never be able to establish an optimally-functioning team and reap the copious rewards related thereto. The result is needless opportunity loss.

  • What does it take for a mobile app to become a hit?

    What does it take for a mobile app to become a hit?

    Ultimately, the difference between successful mobile apps and those failing in the market is the quality of user experience. Hence, without a thorough understanding of factors like in-app behavior patterns and psychological underpinnings of your target users, you probably won’t be able to create a mobile product that surpasses expectations since user expectations constantly climbed higher with advancements in technology. They require ease of use, faster loading time, ability to complete a specific task within a minimum number of actions possible, and so on.

  • Amplitude closes the loop between data, insights, and action

    Amplitude closes the loop between data, insights, and action

    Amplitude introduced the industry's first Digital Optimization System, to manage, measure and optimize the business value of digital product innovation.

  • Findings of the 2021 Insider Threat Report

    Findings of the 2021 Insider Threat Report

    As organizations adapt to the new normal, it is important to reflect on what drives the increasing risk of insider threats and how the situation is worsened with more employees working from home than ever before, using new applications and tools, and relying on cloud apps.

  • HyperAuditor’s influencers, brands and agencies research

    HyperAuditor’s influencers, brands and agencies research

    HypeAuditor surveyed almost 1,000 of their influencers and agencies to take a deeper look into influencer behavior during the pandemic asking the following questions:

     

    INFLUENCER RESEARCH

     

    Which of the following platforms do you use?

This week's highlights

When time is of the essence

Category: July 2021 - Mobile Marketing & Analytics
The mobile data and analytics company App Annie launched earlier this year App Annie Pulse app that has been designed to put data-driven insights in the hands of busy executives, whose time is of the
Read more...

Impact of smartphones on purchasing behavior

Category: July 2021 - Mobile Marketing & Analytics
Mobile solutions are making an impact on markets and influence user behavior as well as purchasing processes. The emerging trend of simple and cashless payment via mobile devices opens new possibiliti
Read more...

Mobile Wallet

Category: July 2021 - Mobile Marketing & Analytics
The mobile wallet is an app that can be installed on a smartphone, or it is an existing built-in feature of a smartphone that stores credit card, debit card, coupons, or reward cards information. Once
Read more...
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Previous articles

Cision buys Brandwatch and scales up social media business

Category: June 2021 - Social Media & Influencer Marketing
Cision is closing on its acquisition of digital consumer intelligence company Brandwatch, enhancing social media analysis across its offerings.“Uniting our companies will bring more innovation,
Read more...

Influencer Marketing KPIs that are gaining in importance today

Category: June 2021 - Social Media & Influencer Marketing
Influencer marketing is still a very young discipline, but its importance is increasing and with it the degree of professionalization. Certainly, those who invest more into this channel want more clar
Read more...

The dark side of the influencer marketing hype

Category: June 2021 - Social Media & Influencer Marketing
Influencers open new channels and opportunities for marketers to advertise products and they get paid for their service at a lucrative rate. Currently, for instance, the advertising market for influen
Read more...
View More Articles

Previous month's highlights

Future impact of AR in marketing

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)

Augmented Reality (AR) has been talked about in marketing for years and there are already some exciting applications, so why do most marketers still believe that it is just expensive gadgetry?

Retinal projection and XR glasses will be screens of the future

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)

Since we always carry a around smartphone, we constantly have a screen at our disposal. That fact prompted the technology experts at Deloitte to think about the role screens will play in our lives in the future.

Vietnam-based RedFOX Labs launches its very own virtual space

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)

RedFOX Labs has released previews of the virtual space which they are calling 'RFOX VALT'.

Extended Reality

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)

Extended Reality (XR) is an umbrella term used to describe immersive technologies that can merge the physical and virtual worlds. In other words, the term refers to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables, where the 'X' represents a variable for any current or future spatial computing technologies.

View More Articles

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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