Sunday Apr 05th

  • Embrace the Singles Day frenzy – it’s worth it!

    Embrace the Singles Day frenzy – it’s worth it!

    China’s November 11, also known as Singles Day, is by now the largest e-commerce day in the world, beating the famous Black Friday or Cyber Monday in the U.S. This year, there will be the first Singles Day after the retirement of Alibaba founder Jack Ma, who started the sales phenomenon around a decade ago, and now handed the job over to Daniel Zhang.

  • MIT Sloan professor designs model to limit price manipulation by buyers

    MIT Sloan professor designs model to limit price manipulation by buyers

    Data is an important part of decision-making for pricing, but what happens when the data can’t be trusted?

    If the data is generated strategically by buyers, it could lead to bad pricing decisions by sellers.

  • Transmedia storytelling

    Transmedia storytelling

    Transmedia storytelling - also known as transmedia narrative or multiplatform storytelling - is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.

  • Perx Technologies powers StarHub’s new digital loyalty program

    Perx Technologies powers StarHub’s new digital loyalty program

    Perx Technologies, a leading enterprise cloud platform that helps businesses connect and engage with their customers, announced that it has inked a partnership with StarHub, a leading homegrown Singapore company that delivers world class communications, entertainment and digital solutions.

  • OneDash’s innovative Personal Shopping Messenger App

    OneDash’s innovative Personal Shopping Messenger App

    OneDash just announced the launch of a groundbreaking chat-to-checkout service. The Singapore-based technology company provides digital solutions using Artificial Intelligence to help brands interact better with their customers. Its new messaging platform allows online shoppers to perform direct, in-app, add-to-cart functions, with the option to check out in the very same chat. This new capability eliminates the need to exit a chat session in order to complete a purchase.

    Cart abandonment is a major issue facing online retail. A Baymard 2019 Study showed that one out of four shoppers abandons a cart due to inefficient or time-intensive checkout processes. OneDash is addressing this pain point by optimizing the online shopping experience, providing a real-time service for customers to see their purchases from start to finish.

  • The sky's the limit for mixed, augmented and virtual reality in the working world

    The sky's the limit for mixed, augmented and virtual reality in the working world

    While most traders are still busy with multichannel, others are steps ahead, testing and experimenting with Mixed, Augmented and Virtual Reality.

    Mixed Reality (MR) ) isn’t clearly defined till now but mostly used as a generic term for the merging of reality and virtuality - with countless gradual differences of which the augmented reality covers a spectrum.

  • The time is ripe for true digital business ethics

    The time is ripe for true digital business ethics

    In ever shorter intervals, digitization brings new trends to light that overwhelms us humans both at work and at home. IT businesses and media companies bombard us with phrases like Industry 4.0, Internet of Things (IoT), Smart Homes, Autonomous Driving, Artificial Intelligence (AI) – well-known synonyms that pitch new feel-good technologies nowadays that intend to make hard routine work easier and more convenient.

  • Content partnership examines mobility, creativity and the impact of Industry 4.0 on the future of work

    Content partnership examines mobility, creativity and the impact of Industry 4.0 on the future of work

    HP and its media agency, PHD, have partnered with VICE and The Economist to produce a content series entitled ‘Future X’, exploring the trends shaping the workforce and work styles of the future.

  • Adobe looks at the year ahead

    Adobe looks at the year ahead

    With trends expanding from immersive experiences, graphic design, photography, illustration, and more, brands can stay ahead of the mainstream, plan their next campaign, or inspire their biggest project yet.

  • Content Marketing Trends that matter in 2020

    Content Marketing Trends that matter in 2020

    What matters in content marketing this year is the optimization of relevant content for the smartphone and an increased presence on social media channels and voice assistants. This enables entrepreneurs to maintain personal contact with users and promote fast interactions, according to  Fionn Kientzler, Managing Partner of the content marketing agency suxeedo.

  • INCA connects brands to widest network of trusted influencers and publishers for fully integrated Content Marketing

    INCA connects brands to widest network of trusted influencers and publishers for fully integrated Content Marketing

    GroupM, WPP’s media investment management group, recently rolled out its influencer marketing solution called INCA in India. Leveraging GroupM’s unmatched scale, INCA connects brands to trusted publishers and influencers.  It creates and promotes content in social channels and beyond to drive brand engagement across digital platforms, including YouTube, Instagram, Facebook, Snapchat, Twitter and TikTok.

  • AI will remain a major trend in 2020

    AI will remain a major trend in 2020

    As you probably expected, artificial intelligence (AI) will again be one of the top IT topics in 2020 and the areas of empathy and improvement of the brand experience will continue to keep companies busy this year.

  • Unique combination of data processing, metadata catalog, and self-service shopping in one product makes the difference

    Unique combination of data processing, metadata catalog, and self-service shopping in one product makes the difference

    Qlik, a leader in data analytics, announced that it has secured its latest patent for Qlik Data Catalyst that’s focused on the product’s innovative capabilities in data management using a metadata repository.

  • Google’s new feature translates and transcribes audio in real time

    Google’s new feature translates and transcribes audio in real time

     

    Google’s new feature translates and transcribes audio in real time

    Google Translate just launched ‘Transcribe’, a new feature that gives people the ability to translate and transcribe audio in real time.

This week's highlights

From celebrities to influencers to opportunities and risks

Category: April 2020 - Social Commerce & Influencer Marketing
More and more companies, brands and institutions rely on influencer marketing: just think about  George Clooney promoting Nespresso, Beyonce working with Pepsi and Taylor Swift with CocaCola, or
Read more...

In times of Covid-19, the future is more digital than ever

Category: April 2020 - Social Commerce & Influencer Marketing
Throughout the ages, major extraneous circumstances and calamities have been the key factors that catalyzed rapid innovation, both in society and industry.
Read more...

Consumer behavior changed since the COVID-19 outbreak: ADA identified 9 consumer personas

Category: April 2020 - Social Commerce & Influencer Marketing
For marketers and brands attempting to engage their audience at a time like this, there is no one answer to how consumer behavior has changed since the COVID-19 outbreak. Different people react in dif
Read more...
View More Articles

Previous articles

INCA connects brands to widest network of trusted influencers and publishers for fully integrated Content Marketing

Category: March 2020 - Content Marketing: authenticity, transparency & quality instead of keyword battle
GroupM, WPP’s media investment management group, recently rolled out its influencer marketing solution called INCA in India. Leveraging GroupM’s unmatched scale, INCA connects brands to tr
Read more...

Criteo’s new marketing solution for traffic generation

Category: March 2020 - Content Marketing: authenticity, transparency & quality instead of keyword battle
Criteo just announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic.Previou
Read more...

APAC businesses are demonstrating their commitment to bridge the CX maturity gap

Category: March 2020 - Content Marketing: authenticity, transparency & quality instead of keyword battle
According to key finding of Adobe’s Digital Trends 2020 report, two in five (40%) businesses leading in customer experience (CX) significantly exceeded their 2019 business goals, compared to 13%
Read more...
View More Articles

Previous month's highlights

The sky's the limit for mixed, augmented and virtual reality in the working world

Category: December 2019 - AR & VR in Marketing

While most traders are still busy with multichannel, others are steps ahead, testing and experimenting with Mixed, Augmented and Virtual Reality.Mixed Reality (MR) ) isn’t clearly defined till now but mostly used as a generic term for the merging of reality and virtuality - with countless gradual differences of which the augmented reality covers a spectrum.

Spending on VR & AR expected to reach globally $18.8 billion next year

Category: December 2019 - AR & VR in Marketing

Worldwide spending on augmented reality and virtual reality (AR/VR) is forecasted to be $18.8 billion in 2020, an increase of 78.5% over the $10.5 billion International Data Corporation (IDC) expects will be spent in 2019.The latest update to IDC's Worldwide Augmented and Virtual Reality Spending Guide also shows that worldwide spending on AR/VR products and services will continue this strong growth throughout the 2019-2023 forecast period, achieving a five-year compound annual growth rate (CAGR) of 77.0%.

Utilize the full potential of AR

Category: December 2019 - AR & VR in Marketing

Most executives make their decisions based on the perspectives, trends and cycles that are already known today. However, this view carries the risk of thinking too linearly and of missing out on the crucial innovation point.

VR & AR will rely on 5G to change the CX inside and outside retail stores

Category: December 2019 - AR & VR in Marketing

VR and AR have the potential to shake up the customer experience by individualizing retailers’ offers and enabling customers to visualize products in different settings. By 2020, 100 million consumers will shop in AR online and in-store, according to Gartner.

View More Articles

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