Sunday Oct 20th

  • INTERPOL World 2019 program takes on a new format

    INTERPOL World 2019 program takes on a new format

    The 3rd edition of INTERPOL World will take place from 2 to 4 July 2019 at Sands Expo & Convention Centre, Marina Bay Sands Singapore. Owned by INTERPOL and supported by Singapore’s Ministry of Home Affairs, this year’s edition will focus on the theme of ‘Engaging Co-creation to Prepare for Future Security Threats’.

  • Japanese mobile Operator IIJ relies on eSIM management from G+D Mobile Security

    Japanese mobile Operator IIJ relies on eSIM management from G+D Mobile Security

    The leading Japanese network provider Internet Initiative Japan (IIJ) has launched an eSIM service for the mobile Internet. The AirOn+ platform from G+D Mobile Security is enabling eSIM management.

    G+D Mobile Security is a global mobile security technology company headquartered in Munich, Germany and part of the Giesecke+Devrient group. G+D Mobile Security manages and secures billions of digital identities throughout their entire life cycle. To no surprise their products and solutions are used by commercial banks, mobile network operators, car and mobile device manufacturers, business enterprises, transit authorities and health insurances every day to secure payment, communication and device-to-device interaction.

  • ZTE’s must-have solution for network operators undergoing a digital transformation.

    ZTE’s must-have solution for network operators undergoing a digital transformation.

    As part of its strategy, ZTE Corporation, a provider of advanced telecommunications systems, mobile devices, and enterprise technology solutions, is committed to providing customers with integrated end-to-end innovations to deliver excellence and value as the telecommunications and information technology sectors converge.

  • Qualtrics research reveals the business impact of responding to customer feedback

    Qualtrics research reveals the business impact of responding to customer feedback

    Qualtrics, the leader in experience management (XM), revealed the extent to which Singaporean businesses are responding to customer feedback and the subsequent impact on business outcomes.

  • Data- and location-based marketing for relevant campaigns

    Data- and location-based marketing for relevant campaigns

    When it comes to what makes a successful marketing campaign, today it is obviously the situation that determines the value, since the geographic location of the customer is decisive: consumers are used to having their taxi picking them up right where they are, they read online reviews for the best restaurants in their area before making reservations; and search by app for the nearest parking lot.

  • New SEO tool helps Amazon sellers boost product visibility

    New SEO tool helps Amazon sellers boost product visibility

    The leading Amazon analysis software, Egrow has announced the addition of a new SEO tool for Marketplace sellers. The new Keyword Rank Tracker tool, which has been integrated into the popular Egrow software, extends the already vast range of sales and marketing solutions offered by the all-in-one, comprehensive service for listing optimization and product promotion.

  • Criteo App Install deliver a full-funnel ad solution

    Criteo App Install deliver a full-funnel ad solution

    Criteo S.A. announces the launch of Criteo App Install, which now creates the most powerful independent full-stack mobile solution.

  • Forecasts on cybersecurity and data protection

    Forecasts on cybersecurity and data protection

    Companies consider cyber-attacks more and more as a central business risk and start to work on better protection, but will they be able to master the security challenges in the digital economy?

  • Convenience versus protection: Consumers weigh in on their own privacy

    Convenience versus protection: Consumers weigh in on their own privacy

    In today’s connected world, businesses are prime targets for cyberattacks, and unintentional missteps can result in critical exposure of consumers’ sensitive personal information.

  • Digital Risks and Cybersecurity: An Overview

    Digital Risks and Cybersecurity: An Overview

    Digital threats and cyber attacks are the current demons of the economy. This is mainly because companies are not sufficiently protected and prepared. The actual extent of the threat can only be estimated.

    The reasons of cyber attacks and the risks that the gaps in IT security entail are shown in the following:

  • Mobile First

    Mobile First

    Contrary to the traditional approach of starting with a desktop site and then adapting it to smaller screens, a “mobile-first” approach involves designing a desktop site starting with the mobile version, which is then adapted to larger screens. A mobile-first approach generally means building your website with your mobile users in mind, with the main goal of improving these mobile users’ experience.

  • Mobile Only equals Smartphone Only

    Mobile Only equals Smartphone Only

    Internet usage is constantly changing, especially when it comes to which devices access the World Wide Web. The triumphant procession of the Internet initially started with stationary computers (desktop), emancipated itself by the market launch of smartphones in the direction of Responsive Web Design and Mobile First, and finally arrived at the current Trend ‘Mobile Only’.

  • Advanced Data Modeling optimizes advertising budgets strikingly

    Advanced Data Modeling optimizes advertising budgets strikingly

    Worldwide almost one-third of digital media budgets are programmatically invested. While these numbers may sound promising, let me ask you: “How do you really know if your programmatic ad campaign is successful?” Yes, the answer is “with attribution models”, that show you on which channels your campaigns are most successful.

  • Brain-Computer Interfaces, AI, and Androids: are we keeping the upper hand?

    Brain-Computer Interfaces, AI, and Androids: are we keeping the upper hand?

    The way the user will communicate with computers in the future is in for a big change. After keyboards, mice, touchscreens, gesture and voice recognition, the avant-garde computer research relies on so-called brain-computer interfaces. The novel interfaces should allow the user to control more complex applications directly with the power of thought. Background of the development is the invention of ever more powerful artificial intelligence (AI).

This week's highlights

Analysis of digital channels is essential for customer centric communication

Category: October 2019 - Micro-moments & Customer Journey
The proportion of digital contact points, significant for the success of your own business model, is growing. As a result, the online customer journey has become an integral part of the customer intel
Read more...

CoreXM: Qualtrics most advanced enterprise insight platform

Category: October 2019 - Micro-moments & Customer Journey
Qualtrics launched CoreXM, its industry-leading insight solution and foundation of experience management (XM). CoreXM encapsulates all the innovative capabilities previously found in Qualtrics Researc
Read more...

Brands must migrate to digital platforms as stores continue to lose share, says GlobalData

Category: October 2019 - Micro-moments & Customer Journey
Migration to digital platforms is proving to be the way to go for apparel brands and retailers as more and more consumers move away from shopping in physical stores, writes GlobalData.
Read more...
View More Articles

Previous articles

Measurement of digital media effectiveness remains challenging

Category: September 2019 - Marketing Automation, Analytics & Attribution
Maximizing the advertising impact with innovative campaigns to stand out from the competition with the least possible cost is the goal of every advertiser, isn’t it? However, the measurement of
Read more...

Data driven enterprises invigorate future growth in ASEAN

Category: September 2019 - Marketing Automation, Analytics & Attribution
Citi Malaysia and Malaysia Digital Economy Corporation (MDEC) recently co-hosted a forum on ASEAN growth and why data has proven to be the accelerator of enhanced business growth and competitiveness a
Read more...

WhatsApp for Zendesk in Asia

Category: September 2019 - Marketing Automation, Analytics & Attribution
Zendesk’s vision to connect customer conversations across web, mobile, and messaging comes to life with WhatsApp for Zendesk, now available across Asia Pacific (APAC). The WhatsApp Business API
Read more...
View More Articles

Previous month's highlights

W+ platform brings industry-changing solutions for publishers, advertisers and readers

Category: July 2019 - Multichannel, Mobile & Video Marketing

World Plus International announced the launch of W+ during a press event at Marina Bay Sands, Singapore last week. The innovative and truly digital magazine publishing platform is available from now on for iOS and Android devices worldwide.

Criteo Direct Bidder is now compatible with Accelerated Mobile Pages

Category: July 2019 - Multichannel, Mobile & Video Marketing

Criteo announced that its leading header bidding solution, Criteo Direct Bidder (CDB), is now compatible with Accelerated Mobile Pages (AMP), the web component framework developed by Google that has the mission to "provide a user-first format for web content".

Lead management the simple way

Category: July 2019 - Multichannel, Mobile & Video Marketing

Today, inbound marketing no longer means that the potential customer is calling immediately, rather that the prospective customer searches for information on the Internet first.

Data- and location-based marketing for relevant campaigns

Category: July 2019 - Multichannel, Mobile & Video Marketing

When it comes to what makes a successful marketing campaign, today it is obviously the situation that determines the value, since the geographic location of the customer is decisive: consumers are used to having their taxi picking them up right where they are, they read online reviews for the best restaurants in their area before making reservations; and search by app for the nearest parking lot.

View More Articles

LATEST EMAGS

PREVIOUS EMAGS

VMWare APAC

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg