Wednesday Apr 25th

Latest News

  • It’s never too late to NOT grow up

    It’s never too late to NOT grow up

    Ever since our drawings of stick figures were hung up on the fridge at home, we’ve been telling the world what we want to be when we grow up. Even our dress-up toys (the little plastic stethoscope for a birthday present; fireman’s hat; the police badge) subtly beg the question: “What will you be when you grow up?” Yet, considering that many children at primary school today will end up in jobs that don’t even exist yet, the idea of ‘what I want to be when I grow up’ is more confusing than ever before.

  • Adobe Advertising Cloud for full transparency, flexibility, and convenience

    Adobe Advertising Cloud for full transparency, flexibility, and convenience

    Adobe Advertising Cloud, the first end-to-end platform for managing advertising across traditional TV and digital formats, just announced that it has a solution to the industry’s biggest hassle – a lack of transparency. Despite impressive technological innovation, marketers indeed still struggle to answer basic questions like where their ad dollars are going and how their ads are performing, aside from issues like poor media quality, hidden fees and misaligned incentives.

  • Ericsson unlocks IoT ecosystem with ‘IoT Accelerator Marketplace’

    Ericsson unlocks IoT ecosystem with ‘IoT Accelerator Marketplace’

    Ericsson launched the IoT Accelerator Marketplace to help address the need for collaboration within the digital ecosystem community and benefit developers and service providers alike:

  • Unprecedented changes due to disruptive technologies, cybercrime threats, and global giants in 2018

    Unprecedented changes due to disruptive technologies, cybercrime threats, and global giants in 2018

    Irdeto has launched its annual predictions report, looking at the content delivery and security trends in media and entertainment for 2018. The new e-book, Disruptive Technologies, Consolidation and Cybersecurity: 2018 Trends in the Connected World, features commentary on topics including the continuing battle against piracy, innovation in IP video and 4K UHD, growing competition from OTT for both rights and viewers, Android TV, Artificial Intelligence potential, or watermarking becoming mandated by content owners.

  • Big Apple Buddy can deliver the latest VR innovations from the USA straight to your doorstep

    Big Apple Buddy can deliver the latest VR innovations from the USA straight to your doorstep

    After a groundbreaking year of advancements in the realm of Virtual Reality, tech companies across the United States have flooded the market with headset after headset all with the promise of virtual reality. But as a relatively new technology, it can be easy for customers to eagerly purchase a headset that doesn’t live up to the hype or price tag.

  • The status quo of programmatic native

    The status quo of programmatic native

    If mobile app developers in the early days focused mostly on winning new users to succeed internationally, rethinking kicked in by now, since intrusive mobile advertising is unacceptable nowadays! This paved the way for native ads, which possess the characteristics of being effective and at the same time less intrusive to users.

  • “Shoppable” videos, especially when personalized, will turn eCommerce marketers’ heads

    “Shoppable” videos, especially when personalized, will turn eCommerce marketers’ heads

    According to eMarketer, programmatic is still in its infancy in several emerging markets in Asia Pacific, but more mature markets are beginning to mirror the US’ and Western Europe’s adoption rates, raising the question why programmatic is taking off in some markets, but not others, and what the future holds for ad buying automation in the region. Will the fashion e-commerce industry lead the movement?

  • Artificial Intelligence vs Marketing Automation

    Artificial Intelligence vs Marketing Automation

    Artificial intelligence is exactly what it sounds like: Tasks that normally require the commitment of a person are done by using technologies that simulate human intelligence. Depending on the activity of a company, this can mean a complex technical solution or a simple chatbot. Fact is that AI techniques have experienced a resurgence in recent years, following concurrent advances in computer power that made them an essential part of the technology industry, helping nowadays to solve many challenging problems in computer science.

  • Emails for the Smartphone done right

    Emails for the Smartphone done right

    Nowadays, emails have to serve their purpose both on the desktop and on the smallest smartphone screen, simply because more and more people prefer to read their emails via their most personal devices, a recent study by Adobe just confirmed. The digital marketing expert provides in addition a lot of useful insights resulting from the feedback they received from their interviewees, indicating what users expect from emails so that they can be read optimally on the smartphone screen. Put in a nutshell, smartphone users wish to receive:

  • Are we facing the end of mobile advertising?

    Are we facing the end of mobile advertising?

    Although the percentage of mobile adblocking is still considered being quite low, compared to adblocking on desktops where almost every fourth computer is denying advertising, the next generation of mobile browsers should be based on the "Coalition for Better Ads" and try to block particularly disturbing advertising materials. Although, with pre-installed browsers including blocking functions, we could get the impression that the end of mobile advertising is near.

  • Huawei launched the ‘Intent-Driven Network’ solution’ to help enterprises construct digital network platforms

    Huawei launched the ‘Intent-Driven Network’ solution’ to help enterprises construct digital network platforms

    At the Mobile World Congress (MWC) 2018, Huawei just launched the Intent-Driven Network solution that bridges the gaps between the physical network and business goals by creating a digital twin of the network infrastructure. Through service intention understanding, automatic network policy deployment and continuous optimization, this solution provides ultimate experience for each user in each application at each moment and defends against ubiquitous unknown attacks, building an intelligent, simplified, ultra-broadband, secure, and open digital network platform for enterprises.

  • How Unilever is using AI to improve ROI on its Influencer Marketing Campaigns

    How Unilever is using AI to improve ROI on its Influencer Marketing Campaigns

    As millennial consumers continue to reject traditional advertising but listening more to recommendations from beauty experts on social media, influencer marketing has started to become one of the main new drivers of customer acquisition for beauty brands around the world.

  • More efficiency in service excellence thanks to AI

    More efficiency in service excellence thanks to AI

    Although the AI development is still in its infancy, it’s clear by now that customer satisfaction can be achieved faster than ever with its help. However, like with any new technology, the typical principles apply: First, AI remained a marginal phenomenon and only experts dealt with it, but after it got some media attention it became the talk of the town. Then, with the first success stories, a hype develops that unfortunately attracts charlatans as well. High user expectations often result in disappointing practice experience, though.

  • Combining CRM and ESP optimally eases email marketing’s top challenges

    Combining CRM and ESP optimally eases email marketing’s top challenges

    When talking about email marketing, Dr. Torsten Schwarz comes straight to my mind. The email marketing guru, pioneer of the discipline, book author and lecturer, should not be missed in this month’s issue of Asian eMarketing, since he shares again his exceptional expertise succinctly explaining this time how CRM and email can be used best in combination.

This week's highlights

Make use of the full potential of AR

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Most executives make their decisions based on the perspectives, trends and cycles that are already known today. However, this view carries the risk of thinking too linearly and of missing out on the c
Read more...

The Top 10 reasons why companies fail in social media

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Executives know by now that they can’t get past social networks. They understood that social media has a say in their business future, especially when their competitors are already active on Fac
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Social Media must be part of any orchestrated marketing strategy

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
The days when a company just had to set up an appropriate social media page to automatically be pushed forward by the hype are definitely a thing of the past. The demands on marketing and communicatio
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Getty Images visual trends 2018 reveal newfound optimism and a vision of change in storytelling

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Getty Images unveiled its highly anticipated 2018 Visual Trends forecast that sets out the macro and micro trends that will influence design, advertising and brand communications throughout 2018 and p
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Spoiler alert! The future is …

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Spoilers are everywhere. Remember that season’s finale episode that you’ve been planning to watch once you get home from work? Spoiled. Or that insanely good plot twist that was supposed t
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Previous articles

Legal challenges in an ultra-connected, Internet of Things world

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
The ‘Internet of Things’ (IoT) is clearly a game changer that impacts and transforms our daily live in all ranks, since with its emergence a myriad of user data is getting collected and an
Read more...

Are we facing the end of mobile advertising?

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
Although the percentage of mobile adblocking is still considered being quite low, compared to adblocking on desktops where almost every fourth computer is denying advertising, the next generation of m
Read more...

Today’s soft skills are the hard skills

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
Every year, Indra Nooyi, the CEO of PepsiCo, sits down to write a letter… in fact, 400 of them. In each one, she tells the parents of her senior executives what their child is doing for the com
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Striking omni-channel success

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
Marketers must meet today’s customers on their own terms, on the channels they prefer. Brands must integrate a wide spectrum of offline and online for successful e-commerce and retail strategies
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Asia's IoT optimism and adoption rate tops all

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
Asia's businesses are leading the world in Internet of Things (IoT) adoption, according to Vodafone’s IoT Barometer 2017/18, with the number of companies embracing connected devices soaring 200%
Read more...
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Previous month's highlights

Getty Images’ Visual Trends 2018 reveal newfound optimism and a vision of change in storytelling

Category: January 2018 - Trends and Predictions

According to Getty Images’ 2018 Visual Trends predictions, brands and the media will redefine modern masculinity this year. The expert in visual communications identified ‘Masculinity Undone’, ‘Second Renaissance’ and ‘Conceptual Realism’ as the trends society will be most responsive to this year.

Six marketing trends we’ll see in 2018

Category: January 2018 - Trends and Predictions

Do you know the story of the three blind men who meet up with an elephant? Each man feels a single part of the elephant—the trunk, the side or the tail—and as a result has only a partial idea of what the animal is. Marketing today is in a similar situation. Each group understands their part of the elephant, but few have a holistic view. Many also lack a “single source of truth” for their marketing performance. This makes it nearly impossible to understand which marketing and advertising initiatives drive desired business outcomes. Even worse, when marketers can’t get an accurate and holistic view of customers and prospects traversing multiple channels, devices and touchpoints, they can’t accurately measure the value of each experience, or how well they are directing their consumers toward a desired action.

QR reader integration on mobile devices drives coupon redeptions

Category: January 2018 - Trends and Predictions

Fourfold growth of QR codes to deliver coupons and discount offers will increase substantially, as in-built QR functionality on mobile devices drives usage.

Dynamic Spectrum Alliance published new model rules for TV White Space technology to bridge the digital divide and support the IoT

Category: January 2018 - Trends and Predictions

The Dynamic Spectrum Alliance (DSA) has announced the publication of new model rules for TV White Space (TVWS) technology. The new model rules will provide governments, policy makers and regulators with the tools necessary to enable the quick and efficient deployment of TVWS networks to help bridge the digital divide and support the Internet of Things (IoT).

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AI’s impact on the workforce of the future is no different from previous industrial revolutions

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Artificial Intelligence in marketing – where is it heading?

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Revolutionizing the customer approach with Artificial Intelligence Marketing

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

The changing 'lingual' face of ‘Digital India’

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Retailer spending on AI to grow nearly fourfold

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Is AI exhausting or feeding the work environment?

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

How Unilever is using AI to improve ROI on its Influencer Marketing Campaigns

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Emerging group of 'cloud masters' accelerates the ability to outperform peers

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

The most influential and popular AI applications providers for marketing support

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

There is still a big gap between AI potential and use

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
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