Sunday Aug 18th

  • IROIN and epicInsights make measurement of influencer campaigns possible with AI

    IROIN and epicInsights make measurement of influencer campaigns possible with AI

    The Influencer Performance Marketing startup IROIN entered into a strategic partnership with the AI specialist epicinsights to develop a scoring process designed to check the compatibility of influencers and branded channels in order to arrange campaigns properly beforehand.

  • Xandr Invest for streamlined buying processes

    Xandr Invest for streamlined buying processes

    Xandr, AT&T’s advanced advertising & analytics company, just announced the launch of Xandr Invest, a strategic buying platform built for the future of advertising. The new platform offers simplified access to and tailored buying of premium, brand-safe content, as digital and TV silos give way to converged buying.

  • Peculiarities of influencer marketing in B2B

    Peculiarities of influencer marketing in B2B

    The terms influencer marketing and influencer relations, as well as their opportunities for corporate communication, have been discussed for around ten years now. Essentially, it is about how opinion building works for stakeholders, especially customers or other reference groups, and what levels beyond journalism or advertising are involved.

  • Progressive Web Apps - the future of e-commerce

    Progressive Web Apps - the future of e-commerce

    There is currently no avoiding of one hot topic in e-commerce, namely Progressive Web Apps (PWAs). But what are PWAs?

    Technically speaking, PWAs are not even apps, they're web applications that combine the power of traditional web pages with the functionality of native apps. You must awake to the fact that the majority of internet users access the web via mobile devices to understand the need for such solutions.

  • Progressive Web Apps & SEO

    Progressive Web Apps & SEO

    Progressive Web Apps (PWAs) allow to send push notifications or provide offline access to an app's content, just like native apps do. But unlike native apps, content in PWAs is accessible to search engines, so that the same online marketing strategies could be used for PWAs just like for traditional websites.

  • Mobile First

    Mobile First

    Contrary to the traditional approach of starting with a desktop site and then adapting it to smaller screens, a “mobile-first” approach involves designing a desktop site starting with the mobile version, which is then adapted to larger screens. A mobile-first approach generally means building your website with your mobile users in mind, with the main goal of improving these mobile users’ experience.

  • Logic bomb

    Logic bomb

    A ‘logic bomb’ is a piece of code intentionally inserted into a software system that will set off a malicious function when specified conditions are met.

  • W+ platform brings industry-changing solutions for publishers, advertisers and readers

    W+ platform brings industry-changing solutions for publishers, advertisers and readers

    World Plus International announced the launch of W+ during a press event at Marina Bay Sands, Singapore last week. The innovative and truly digital magazine publishing platform is available from now on for iOS and Android devices worldwide.

  • Artificial Intelligence in marketing is gaining momentum

    Artificial Intelligence in marketing is gaining momentum

    The interest in gaining a competitive advantage with the help of Artificial Intelligence (AI) runs through a wide range of industries, such as e.g. health care, production, automotive or military, which are investing billions into the technology. The marketing industry certainly started to test various fields of application, where the use of AI could advance the business. The Salesforce State of Marketing Report 2018 already provided an insight into how widespread the use of AI has become, although the authors of the study emphasize that all in all no dominant use has yet emerged. The study shows, however, that 39% of marketing decision makers rely on AI and 29% of respondents already use AI-based systems to personalize their offers via email.

  • Application areas for AI in business

    Application areas for AI in business

    According to a study of the Ludwig-Maximilians-Universität Munich we are already at the point where readers can’t recognize anymore if an article is written by a human being or artificial intelligence (AI). On the contrary, the texts of robots had even greater credibility in the test group, the study revealed. But writing texts is not the only creative area in which AI advances. More and more start-ups feed their servers with data and build innovative services thanks to machine learning.

  • Engagio provides customized and relevant real-time account insights to sales and marketing teams

    Engagio provides customized and relevant real-time account insights to sales and marketing teams

    The Account Based Marketing (ABM) automation provider, Engagio, announced the launch of its Sales Activation Tools, a powerful and scalable set of capabilities that provide customized and relevant real-time account insights to marketing and sales teams.

  • The most important developments in native advertising

    The most important developments in native advertising

    The discussion about the optimal advertising space is becoming more and more intense. One thing is certain: one-sided relationships between advertisers and publishers are no longer sustainable - full transparency, quality and efficiency are the norm.

  • Qualtrics research reveals the business impact of responding to customer feedback

    Qualtrics research reveals the business impact of responding to customer feedback

    Qualtrics, the leader in experience management (XM), revealed the extent to which Singaporean businesses are responding to customer feedback and the subsequent impact on business outcomes.

  • Videos are drawing the distinction

    Videos are drawing the distinction

    Short video clips manage to explain complex content in less than three minutes while entertaining at the same time. To no surprise, they are nowadays often replacing long and unmanageable texts that are usually not read to the end. Best is that they are applicable in almost any context: not only as a marketing or image film, but also in the traditional market communication and internal corporate business world. In addition, they can be spread through a variety of channels, such as YouTube, your own company website or Facebook.

This week's highlights

Real users live everywhere - not just in Walled Gardens

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
According to a survey of the market research firm eMarketer, global spending for online advertising will reach nearly 427 billion US dollars in 2020. But how can advertisers use their media budget eff
Read more...

What’s really the adding value of programmatic

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
Providing content on the Internet free of charge is made possible by advertising. However, not targeted or obtrusive advertising endangers the proper functioning of this model. Rather, it favors the m
Read more...

Predictive analytics methods in marketing

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
In the following is a list of the most important predictive analytics approaches that allow to forecast consumer behavior and customer needs which should be useful for your business planning as well a
Read more...
View More Articles

Previous articles

Mobile First

Category: July 2019 - Multichannel, Mobile & Video Marketing
Contrary to the traditional approach of starting with a desktop site and then adapting it to smaller screens, a “mobile-first” approach involves designing a desktop site starting with the
Read more...

Seamless data quality helps enterprises meet standards of GDPR and increasingly stringent privacy laws worldwide

Category: July 2019 - Multichannel, Mobile & Video Marketing
Melissa, a leading provider of global contact data quality and identity verification solutions, announced Privacy Flag, a seamless new feature in its comprehensive Global Email Verification suite desi
Read more...

Why your brand needs a centralized customer data platform

Category: July 2019 - Multichannel, Mobile & Video Marketing
Rather than waiting for people to find products, brands are now matching products to the people.Consider this hypothetical example: Beats by Dre targets Peter, a 30-year-old marathon runner, with ads
Read more...
View More Articles

Previous month's highlights

How established is AI in marketing really?

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

Artificial intelligence (AI) is often mentioned in conjunction with big data or machine learning as a generic term for methods and applications that deal with the automation of intelligent behavior. A key feature of AI is that it is based on software that is capable of learning from its own behavior and that way constantly improves itself.

Rockwell Automation releases AI module to improve industrial production

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

According to a recent announcement of Rockwell Automation, industrial workers can now more easily use the data from their equipment to predict production issues and improve processes with their existing automation and control skill set.

Application areas for AI in business

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

According to a study of the Ludwig-Maximilians-Universität Munich we are already at the point where readers can’t recognize anymore if an article is written by a human being or artificial intelligence (AI). On the contrary, the texts of robots had even greater credibility in the test group, the study revealed. But writing texts is not the only creative area in which AI advances. More and more start-ups feed their servers with data and build innovative services thanks to machine learning.

IROIN and epicInsights make measurement of influencer campaigns possible with AI

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

The Influencer Performance Marketing startup IROIN entered into a strategic partnership with the AI specialist epicinsights to develop a scoring process designed to check the compatibility of influencers and branded channels in order to arrange campaigns properly beforehand.

View More Articles

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