Thursday Mar 30th

  • Product Analytics has overtaken legacy marketing analytics to measure digital customer experiences

    Product Analytics has overtaken legacy marketing analytics to measure digital customer experiences

    Amplitude just released the survey report "Making the Leap to a Digital-First Enterprise" that shows the shift in how digital business leaders are measuring the impact of digital experiences in the new era and how businesses could thoughtfully transition to digital-first.

  • MadManga builds manga-oriented web3 universe for fans and creators

    MadManga builds manga-oriented web3 universe for fans and creators

    MadManga will launch its first-ever manga-focused NFT (Non-Fungible Token) series this spring, with each series consisting of a collection of chapters. FOMO Stones will be the beginning of an unprecedented and exciting genesis to the MadManga adventure. The FOMO Stone NFT will be the first of its kind, empowering and bringing together manga fans and creators.

  • Alternative data-driving extreme market research disruption

    Alternative data-driving extreme market research disruption

    Numerous indicators make clear that the next five years will usher in extreme transformation for a multitude of industries and sectors as well as the global economy at large. This begs the question: what is driving such significant and rapid change? This big question just might be answered in two words: alternative data.

  • GBC.AI announces its cutting-edge Web3 security product “Wallet Guardian”

    GBC.AI announces its cutting-edge Web3 security product “Wallet Guardian”

    GBC.AI, provider of cutting-edge proprietary artificial intelligence (AI) smart-blockchain technology, has announced its new Web3 security product, Wallet Guardian.

  • Art + Blockchain = FENIX360 App for the benefit of all

    Art + Blockchain = FENIX360 App for the benefit of all

    FENIX360, an artist-centric platform, is disrupting the traditional artists business with its 360 experiential ecosystem and pay model that will allow artists and creators to retain the majority revenue on the platform.

    In an industry that typically favored middlemen, resulting in redundant and unnecessary costs, artists and creators were often left with almost nothing. But with FENIX360 that will now change. Its revolutionary blockchain platform is designed to better connect artists and fans in a way that benefits everyone, offering musicians and other artists multiple new revenue streams, such as direct access to the merchandise and ticketing industries - in a way that’s never been done before.

  • Innovative solution unlocks interactive experiences for stronger audience engagement

    Innovative solution unlocks interactive experiences for stronger audience engagement

    Attention is a precious commodity in our information-rich world. With over 1.88 billion websites offering a wealth of content, people have become increasingly discerning in selecting content they wish to consume and how they spend their most valuable asset. As attention spans narrow, standing out in a crowded digital space and acquiring consumer attention continue to be an ongoing challenge for brands and advertisers.

  • Cisco technology can predict network issues before they happen

    Cisco technology can predict network issues before they happen

    For the last 30 years, Cisco has been powering the internet, keeping the world connected to what matters most. Networks have evolved to detect and react to issues to maintain performance and reliability. The next logical step is for networks to predict problems before they happen, something that has been difficult until now.

  • Online communication should be needs-oriented to remain relevant for search queries

    Online communication should be needs-oriented to remain relevant for search queries

    Users no longer search the Internet for information using just keywords, but rather complex questions that sometimes require interpretation. In response, search engines are now focusing on website content that also best covers other potential interests of their users. That means that to remain relevant for search queries, companies must adapt to this development and tailor their online communication to needs on the basis of a comprehensive keyword analysis.

  • Seamless customer care across social and digital channels with Emplifi

    Seamless customer care across social and digital channels with Emplifi

    Emplifi Social Care has just been launched as part of the Emplifi Unified CX Platform, which empowers teams outside of the service center to help support the volume of customer requests that come in across social media channels. This means that marketing, brand and product teams can respond to customer cases using a powerful combination of chatbot technology and intuitive case management tools, elevating social customer care while boosting performance.

  • Adopt ZTNA 2.0 — Zero Trust with Zero Exceptions

    Adopt ZTNA 2.0 — Zero Trust with Zero Exceptions

    Palo Alto Networks, the global cybersecurity leader, urged the industry to move to Zero Trust Network Access 2.0 (ZTNA 2.0) – the foundation for a new era of secure access.

  • Attention: the end of Google Analytics is just around the corner

    Attention: the end of Google Analytics is just around the corner

    In March of this year, Google announced the shutdown date of the widely used analysis tool Universal Analytics for July 1, 2023. That said, any data you wish to access for future review and analysis should be available outside of Google Analytics as soon as possible since from this day onwards no more data will flow into Google Analytics dashboards. Not to mention that Google has only specified a period of "at least six months" for access to data previously processed in Google Analytics, which means after this time, data can no longer be viewed, analyzed, or exported in Google Analytics.

  • Third place for AI in WalkMe.com’s survey on which digital technologies arouse the highest investment interest

    Third place for AI in WalkMe.com’s survey on which digital technologies arouse the highest investment interest

    WalkMe.com wanted to find out which countries are investing the most in digital technologies and which technologies are of most interest to business owners. Hence, the company analyzed the 2021-22 Digital Future Index to determine which countries are investing the most in Artificial Intelligence, Immersive Tech, Blockchain (Distributed Ledger Technologies), and Internet of Things. A total of 125 variables were used to calculate the countries investing most including each country’s size and population.

  • Meet Chinese Central Television’s AI anchor Wang

    Meet Chinese Central Television’s AI anchor Wang

    AI anchor Wang, the first AI anchor adopted by the Chinese Central Television (CCTV), has been introduced in March through a featured program and actively used in news and economic programs from this year onwards. The AI anchor of CCTV, with its natural voices and facial expressions, is an AI human made with DeepBrain AI's deep learning technology.

  • Criteo plans for new technology operations and analytics center to scale operations and grow talent in Asia Pacific

    Criteo plans for new technology operations and analytics center to scale operations and grow talent in Asia Pacific

    The commerce media company, Criteo, announced plans to launch its first regional Technology Operations and Analytics Center in Hyderabad City in Telangana, India.

This week's highlights

Baidu introduced ERNIE Bot, a new-generation large language model (LLM) and generative AI product

Category: January 2023 - Digital Media Trends & Predictions
ERNIE Bot is a culmination of years of research and industry practices by Baidu. This new-generation, knowledge-enhanced LLM is built upon Baidu's in-house models ERNIE (Enhanced Representation of Kno
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Communication service providers need to overhaul their investment and go-to-market strategies before network-as-a-service opportunities become mainstream

Category: January 2023 - Digital Media Trends & Predictions
Communication service providers (CSPs) have made large strides over the last few years as they look to leverage their underlying infrastructure to climb the digital value chain by delivering cloud-ena
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A whole new way to work thanks to Microsoft 365 Copilot

Category: January 2023 - Digital Media Trends & Predictions
Earlier this month Microsoft announced Dynamics 365 Copilot as the world's first AI Copilot in both CRM and ERP to bring the next-generation AI to every line of business. And now, Copilot is coming to
Read more...
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Previous articles

Email marketing tools, tips and tricks

Category: December 2022 - Email Marketing: Loyalty & Transactions
Email marketing is a lot of work, but the following hacks will make the job easier and faster.
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Envisioning a world with zero e-waste

Category: December 2022 - Email Marketing: Loyalty & Transactions
We like to close the year with some encouraging positive news by presenting local tech group PC Dreams, that just launched myhalo, a holistic and integrated platform to upcycle, trade-in, repair, and
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Track package delivery directly from Gmail inbox

Category: December 2022 - Email Marketing: Loyalty & Transactions
Ahead of the holiday season, Gmail announced it would give its users the ability to track their upcoming package delivery right from their inbox.
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Previous month's highlights

Bringing complex content to the point is an art

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Explaining things in a way that everyone can understand is a real superpower – and it can be learned!

Baozun expands presence in Southeast Asia to enable regional e-commerce growth

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Baozun Inc., a leading e-commerce service partner that helps brands execute their e-commerce strategies in China, announced its new regional headquarters in Singapore, as it seeks to drive e-commerce innovation and bring a competitive advantage to brands in Southeast Asia (SEA).

Strategically optimize the customer experience

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Companies are no longer just focused on gaining market share, but on customer preferences. Successful customer retention strategies are therefore the focus of most marketing departments today.

Omnichannel can have a lasting impact on the consumer experience

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

The past two years have had a significant impact on economic development and people's behavior. Social distancing and mandated business closures during lockdowns have forced retailers to break new ground and to make up for the losses with new models – with mixed success.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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