Friday Dec 13th

  • Hardly any industry is currently facing greater challenges than the retail sector

    Hardly any industry is currently facing greater challenges than the retail sector

    In recent years, developments have taken place that are dramatically changing the role of stationary retail, putting it under pressure and questioning its right to exist.

  • iflix Advertising adopts Xandr’s strategic selling platform

    iflix Advertising adopts Xandr’s strategic selling platform

    Xandr, AT&T’s advertising and analytics company, and iflix, Southeast Asia’s leading entertainment service, announced that iflix’s brand solutions business, iflix Advertising, will adopt Xandr Monetize, Xandr’s strategic selling platform. As a result of the agreement, advertisers gain access to iflix’s premium brand-safe video inventory and highly-engaged audiences at-scale.

  • Real users live everywhere - not just in Walled Gardens

    Real users live everywhere - not just in Walled Gardens

    According to a survey of the market research firm eMarketer, global spending for online advertising will reach nearly 427 billion US dollars in 2020. But how can advertisers use their media budget effectively and to the greatest success for their campaigns?

  • Analysis of digital channels is essential for customer centric communication

    Analysis of digital channels is essential for customer centric communication

    The proportion of digital contact points, significant for the success of your own business model, is growing. As a result, the online customer journey has become an integral part of the customer intelligence strategy today. In addition to the online advertising contacts that take place along the entire digital customer journey, one's own website plays a central role here, too. Whether in traditional eCommerce or lead generation, the focus is always on the user. With the help of digital analytics, the behavior and needs of users can be better understood so that in-depth recommendations for action can be derived, thus, leading to improved service, a better product, and an optimized customer experience.

  • Improving data literacy and data-driven decision making with Qlik Sense Business

    Improving data literacy and data-driven decision making with Qlik Sense Business

    Qlik, a leader in data analytics, just announced Qlik Sense Business, its latest offering supporting its cloud-first, SaaS strategy. The new product is the first and only pure SaaS offering that brings the power of the 3rd generation of data and analytics to small businesses and groups, accelerating their journey to modern analytics more quickly and with greater ROI than any other offering in the market.

  • CoreXM: Qualtrics most advanced enterprise insight platform

    CoreXM: Qualtrics most advanced enterprise insight platform

    Qualtrics launched CoreXM, its industry-leading insight solution and foundation of experience management (XM). CoreXM encapsulates all the innovative capabilities previously found in Qualtrics Research Core while adding ground-breaking functionality to help experience management professionals listen to their customers and employees, understand their experiences, and take real-time action.

  • Perfect budgeting with sweeping data analysis and attribution models

    Perfect budgeting with sweeping data analysis and attribution models

    Measuring and optimization are the nuts and bolts in digital marketing since precision and deep understanding of how to compare and synchronize different data sources are key to the quality of the results and the success of campaigns. If marketers work consistently on a data-driven basis and align all measurements with the needs of the customers, more turnover with the same budget or budget savings can be most certainly achieved while maintaining the same turnover.  Considering the following prerequisites definitely helps:

  • Perx Technologies powers StarHub’s new digital loyalty program

    Perx Technologies powers StarHub’s new digital loyalty program

    Perx Technologies, a leading enterprise cloud platform that helps businesses connect and engage with their customers, announced that it has inked a partnership with StarHub, a leading homegrown Singapore company that delivers world class communications, entertainment and digital solutions.

  • Criteo Direct Bidder is now compatible with Accelerated Mobile Pages

    Criteo Direct Bidder is now compatible with Accelerated Mobile Pages

    Criteo announced that its leading header bidding solution, Criteo Direct Bidder (CDB), is now compatible with Accelerated Mobile Pages (AMP), the web component framework developed by Google that has the mission to "provide a user-first format for web content".

  • Singaporean businesses concerned about the impact of AI on society, study reveals

    Singaporean businesses concerned about the impact of AI on society, study reveals

    While artificial intelligence (AI) is one of the top technologies that will change the Singaporean business landscape in the next three years, most organizations in Singapore are still fearful of AI. Are we really talking about Singapore, which comes in third in the World Economic Forum’s list of the most innovative cities in the world?

  • Location-based data fuels next generation of insight-driven marketing

    Location-based data fuels next generation of insight-driven marketing

    Blis, a company specialized in understanding real, human behavior by analyzing vast quantities of mobile location data, provides businesses with information about what people actually do to help them improve consumer engagement and deliver measurable sales uplift. Its Smart Platform provides unmatched transparency, accuracy and scale through three proprietary technologies: SmartPin, Smart Scale and Smart Places, which enable more effective planning, activation and measurement for marketers and business decision makers alike.

  • CastingAsia launches CPA and CPC capabilities for influencer marketing

    CastingAsia launches CPA and CPC capabilities for influencer marketing

    CastingAsia, an influencer marketing technology solutions provider and part of AnyMind Group, announced the launch of cost-per-acquisition (CPA) and cost-per-click (CPC) capabilities on the CastingAsia platform, in a bid to provide a way for marketers to better address the impact that influencer marketing can have on a business.

  • Data- and location-based marketing for relevant campaigns

    Data- and location-based marketing for relevant campaigns

    When it comes to what makes a successful marketing campaign, today it is obviously the situation that determines the value, since the geographic location of the customer is decisive: consumers are used to having their taxi picking them up right where they are, they read online reviews for the best restaurants in their area before making reservations; and search by app for the nearest parking lot.

  • Digital developments are forward-looking for brick-and mortar stores

    Digital developments are forward-looking for brick-and mortar stores

    While the retail industry felt threatened by the digital world a few years ago, digitization is by now increasingly evaluated as an opportunity. They must embrace new technology to step up to the plate of identifying the right trends at the right time and the right way to capitalize on this opportunity - and not lose sight and feel for their own business by overdosing on data and technology.

This week's highlights

Transmedia storytelling

Category: December 2019 - AR & VR in Marketing
Transmedia storytelling - also known as transmedia narrative or multiplatform storytelling - is the technique of telling a single story or story experience across multiple platforms and formats using
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VR & AR on the verge of success

Category: December 2019 - AR & VR in Marketing
Both Virtual Reality (VR) and Augmented Reality (AR) are expected to have a bright future in terms of opportunities, but they are entering the race with unequal conditions. Both technologies  are
Read more...

Augmented Reality lifts data analysis to new dimensions

Category: December 2019 - AR & VR in Marketing
Augmented Reality (AR) is defined by IAB as “an experience that utilizes a camera to change or enhance the user's view of the real world. This experience can be app-based or web-based, though ap
Read more...
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Previous articles

Perx Technologies powers StarHub’s new digital loyalty program

Category: November 2019 - E-Commerce & Retail Digital Marketing
Perx Technologies, a leading enterprise cloud platform that helps businesses connect and engage with their customers, announced that it has inked a partnership with StarHub, a leading homegrown Singap
Read more...

Will Vue.ai become retail industry’s favorite toy?

Category: November 2019 - E-Commerce & Retail Digital Marketing
Vue.ai is an inference engine for the retail industry that gives, with its AI retail teams across the globe, access to a central brain that extracts critical data from products and customer behavior.R
Read more...

Alipay Guide for international travelers in China

Category: November 2019 - E-Commerce & Retail Digital Marketing
More and more visitors visiting China every year, as the country eases visa requirements to boost tourism. In 2018, 30.5 million international visitors have been welcomed, an increase of 4.7 percent f
Read more...
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Previous month's highlights

CastingAsia launches CPA and CPC capabilities for influencer marketing

Category: September 2019 - Marketing Automation, Analytics & Attribution

CastingAsia, an influencer marketing technology solutions provider and part of AnyMind Group, announced the launch of cost-per-acquisition (CPA) and cost-per-click (CPC) capabilities on the CastingAsia platform, in a bid to provide a way for marketers to better address the impact that influencer marketing can have on a business.

Grabyo launched frame-accurate camera switching and ad replacement to live cloud production

Category: September 2019 - Marketing Automation, Analytics & Attribution

Grabyo, a leading cloud-based video production, editing and distribution platform, just announced its latest updates to Grabyo Producer, its live cloud-production platform, with the addition of frame-accurate video switching and remote camera synchronization. Grabyo’s cloud-based live video production suite now enables broadcasters and publishers to produce a seamless multi-camera, multi-source live broadcast from anywhere through a laptop, web browser and an internet connection.

Don’t stop learning!

Category: September 2019 - Marketing Automation, Analytics & Attribution

Anyone who wants to succeed in a market is well advised to think about differentiation and to deliver quick-witted arguments in the form of special skills. This requires identifying the digital challenges of the future as soon as possible in order to be able to respond to the problems of potential customers with tangible products and services.

Socialbakers adds vital ads transparency and control tools to its platform

Category: September 2019 - Marketing Automation, Analytics & Attribution

Socialbakers announced ithe enhancment of its marketing solutions by including paid social media oversight and control across multiple ad accounts into Socialbakers Paid Analytics.As brands are shifting more budget to social media advertising, it becomes paramount that the budget owners gain a clear understanding of their advertising investment. According to Socialbakers, the process is currently plagued with inefficiencies - from the lack of insight into multiple ad accounts, managed across regions and teams, to the insecure way data is stored and shared between stakeholders.

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The most important developments in native advertising

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

What programmatic advertising can do - and what not

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

HomeGrid Forum lays out roadmap for a secure wireless connected future with Light Communication

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

Predictive analytics methods in marketing

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

Critical factors when choosing a CMS

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

One Hour Translation’s focus on Neural Machine Technology

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

Data management and analytics increasingly integrate

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

Japanese mobile Operator IIJ relies on eSIM management from G+D Mobile Security

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

Smartphone shipments in China fell 6%, but 5G expected to be the watershed

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

CDP & DMP

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
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