Whether it be marketing materials, website content, pitch decks or contracts, for the majority of employees, creating content is a daily to-do and for some even the most important component of their job. However, many of them fear errors in released documents, and thus risks for their own brand, as well as negative effects on sales, resulting in, among other things, a loss of customer confidence.

The goal of content scoring is to place the right topics in the right place at the right time to achieve maximum impact which requires content and the associated requirements being strategically well planned and prioritized accordingly.

Yahoo announced the launch of Next-Gen Solutions for web, an advanced contextual targeting solution that uses machine learning and real-time data signals to provide omnichannel targeting and buying across non-addressable inventory in the Yahoo DSP.

There is a hype around artificial intelligence (AI) for many years already and it has gotten another boost with the announcement of AI being able to write text on its own. How good such AI-written texts are and how the marketing industry can benefit from this technological innovation is, however, still questionable.

As companies have more and more customer information at their disposal, they can quite easily design and carry out their marketing activities in a data-driven manner. Advertisers no longer have to shoot at sparrows with cannons and spend a lot of money on large-scale campaigns, at the end of which only a fraction of the people reached become buyers. Instead, extensive amounts of data, in combination with modern technologies, enable targeted investments with high precision. Companies can replace gut feelings with well-founded information and not only use their budgets more efficiently, but also significantly increase the conversion rate.

As adesso said right at the beginning of the Corona crisis, the stability of long-term forecasts has been completely turned upside down since the pandemic and has led to high volatility in forecasting trends and planning uncertainty for companies.

NEC Asia Pacific, the regional headquarters for leading information and communications technology provider NEC Corporation, is hosting their inaugural NEC Visionary Day ASEAN on March 10, 2022.

With metaverse gaining popularity in 2021 and the COVID-19 pandemic forcing people to be online for longer hours, the race is getting heated up among the global industries to adopt the simulated digital environment.

Many people use adblockers as they find ads just annoying, they don't want to be disturbed while surfing online, or are afraid of infecting their computer with malware through ads. Thus, the advertising industry must look for alternative business models.

Artificial intelligence (AI) and machine learning arrived in industrial production a long time ago – at least in theory. In any case, it is undisputed that AI-based automation solutions will be the big topic in the coming years. However, the question arises as to how quickly the immense potential of this technology can be tapped for the producing industry.

Storytelling is one of the most successful techniques of modern corporate communication, especially in digital sales since the majority of customers usually have already made their purchase decision before making the buy.

AnyMind Group, an end-to-end commerce enablement company, announced the public launch of its conversational commerce platform, AnyChat, to help businesses digitize online customer experience and customer support which was limited traditionally to retail assistants in brick-and-mortar retail stores.

One thing is for sure, if your social media posts are to be found and generate reach, the use of hashtags is a must. But in your day-to-day work, you might still have some questions unanswered, like “Which hashtags fit and make sense? Where do I place them in the post? And how many should be there anyway?”. Well, I’d like to bring some clarity:

Over the past five years, YouTube has invested heavily in a framework they call the 4Rs of Responsibility as a core tenet in their commitment to protect their community. Using a combination of machine learning and people, their focus is removing violative content quickly, raise up authoritative sources, and reduce the spread of problematic content. These tools working together have been pivotal in keeping views of bad content low, while preserving free expression on the YouTube platform. And yet, as misinformation narratives emerge faster and spread more widely than ever, the company’s approach needs to evolve to keep pace, according to their press release.