Monday Jun 17th

  • Customer Experience as a key differentiator

    Customer Experience as a key differentiator

    A new competitive factor has emerged in today's widely ramified brand landscape, which has in fact become one of the decisive factors for consumers when choosing an offer - the user experience. The choices between different providers with similar services are simply countless. Consequently, customers feel less and less likely connected and loyal to a brand. It is simply no longer the quality of a product that determines success or failure in business, but emotions, which explains, for instance, why Nike does not advertise its sporting goods, but the feeling that everyone can deploy their full potential, or Airbnb does not provide housing, but worldwide connectivity and the feeling of being at home anywhere in the world.

  • Tata Consultancy Services’ study benchmarks adoption levels of four business behaviors needed to thrive in today’s rapidly evolving global economy

    Tata Consultancy Services’ study benchmarks adoption levels of four business behaviors needed to thrive in today’s rapidly evolving global economy

    Leading global IT and business solutions provider, Tata Consultancy Services (TCS) has announced findings from its global study titled, Winning in a Business 4.0™ World, which benchmarks large companies in their Business 4.0 growth and transformation journeys by mapping their adoption of four critical business behaviours: driving mass personalisation, creating exponential value, leveraging ecosystems, and embracing risk.

  • Revolutionizing the sales approach with AI

    Revolutionizing the sales approach with AI

    For marketing projects, customers or prospects are typically segmented into groups, such as by gender or geographic region, and automated routes are built from those segments. A really personalized approach, however, isn’t possible that way, only recommendations, offers or purchase proposals based on a cluster. Well, not only does this practice have high waste circulation, it regularly upsets customers when, for example, they are offered things they have long since bought.

  • Conversations about KPop will continue to grow on Twitter

    Conversations about KPop will continue to grow on Twitter

     

    2018 was a big year for KPop, and with a new global record of 5.3 billion Tweets last year, Twitter continues to show that it's a great place to find out what's happening with KPop and to talk about it with KPop fans around the world. The top 20 countries that tweeted the most about KPop in 2018 have been:

  • Socialbakers provides guidance on how to invest advertising budgets to maximize reach, engagement and business impact

    Socialbakers provides guidance on how to invest advertising budgets to maximize reach, engagement and business impact

    The leading AI-powered social media marketing platform Socialbakers released a comprehensive report at the end of 2018 a comprehensive report that offers detailed information about the state of social media engagement and advertising, as well as emerging themes for the year ahead. The trend report dives into demographics and brand trends, advertising effectiveness, engagement best practices, and emerging trends involving influencer marketing and privacy and security.

  • HubSpot for authentic and personalized videos

    HubSpot for authentic and personalized videos

    We all seem to love videos, considering the growing demand for more authentic and personalized video content. That's why around 6 months ago Hubspot started to provide marketing, distribution and customer service departments with tools that allow them to quickly and easily create personalized videos that are almost reminiscent of Instagram stories. The new features range, for instance, from creating own videos to video hosting or embedding calls-to-action and forms in videos.

  • Qualtrics announces new AI capabilities to improve the quality of research insights

    Qualtrics announces new AI capabilities to improve the quality of research insights

    Qualtrics, the leader in experience management, announced the launch of ExpertReviewTM – Response Quality. Powered by artificial intelligence (AI), this new solution empowers market researchers and insights professionals to weed out poor quality feedback, allowing organisations to make critical business decisions with more accurate data.

  • Natural language processing (NLP)

    Natural language processing (NLP)

    Natural language processing (NLP) is a subfield of computer science, information engineering, and artificial intelligence concerned with the interactions between computers and human (natural) languages, in particular how to program computers to process and analyze large amounts of natural language data. In a nutshell, NLP gives machines the ability to read and understand human language. A sufficiently powerful natural language processing system manages to enable natural-language user interfaces and the acquisition of knowledge directly from human-written sources, such as newswire texts. Some straightforward applications of natural language processing include information retrieval, text mining, question answering and machine translation. 

  • SEO for Voice Search

    SEO for Voice Search

    6 expert tips on how dealers are getting heard by Google

    Although Google Voice Search is still in its infancy, it is no longer a dream of the future. Experts predict that in a few years, voice-based search will have revolutionized online user behavior. But, because there are still only a few dealers aligning their marketing strategy in this area, marketers should now take their chance and secure their presence in the "market of the future" through SEO measures.

  • Facebook plans to be back on track with common technical platform for its chat services

    Facebook plans to be back on track with common technical platform for its chat services

    Fifteen years after being founded in Mark Zuckerberg's college room, Facebook has become a world power with unprecedented opportunities to reach out to its users in a targeted manner - be it advertising or opinion-making.

  • Qualtrics announces innovations in mobile, voice and prescriptive insights to accelerate CX

    Qualtrics announces innovations in mobile, voice and prescriptive insights to accelerate CX

    Qualtrics, a leader in experience management, announced a series of innovations that will continue to dramatically accelerate the customer experience (CX) industry with a fundamentally different approach: with Qualtrics Customer Experience™, now known as Qualtrics CustomerXM™, brands can build programs that are more personal and engage customers on their own terms, proactively surface insights and help activate an entire organization around CX.

  • Progressive Web Apps & SEO

    Progressive Web Apps & SEO

    Progressive Web Apps (PWAs) allow to send push notifications or provide offline access to an app's content, just like native apps do. But unlike native apps, content in PWAs is accessible to search engines, so that the same online marketing strategies could be used for PWAs just like for traditional websites.

  • Will chatbots take the lead in one-to-one (personalized) conversations in the digital arena?

    Will chatbots take the lead in one-to-one (personalized) conversations in the digital arena?

    Prof. Dr. Peter Gentsch, a German management consultant and serial entrepreneur specialized in digital management and data science, is dealing intensively with the topics of personalization and bots in his interesting article "Chatbots for personalized dialogues”, where he pointed out in many places that these topics aren’t actually new.

  • Digital 2019 report finds social media fuels growth despite industry challenges of 2018

    Digital 2019 report finds social media fuels growth despite industry challenges of 2018

    Hootsuite, the leader in social media management, released in collaboration with We Are Social, the eighth annual report, Digital 2019, which examines digital trends and social media use across 230 countries and territories, uncovered that more than one million new people go online every day, and that 45% of the world— nearly 3.5 billion people annually—are logging in to their favorite social platforms. That’s a near 9% released increase year-over-year despite growing concerns of fake news, fake followers and data privacy in 2018.

This week's highlights

Cyber Security Management protects holistically by mastering all vulnerability gaps

Category: June 2019 - Cyber-security & Data Protection
Today, companies are more worried than ever about how they can reliably secure their entire organization against cyber-attacks. Their main focus is on ensuring to put holistically secure products on t
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Security is a journey, not a destination

Category: June 2019 - Cyber-security & Data Protection
Now, more than ever, cybersecurity teams are seeking to become more agile. They help organisations meet regulatory compliance requirements, align to industry best practices, and accelerate business tr
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Xandr Invest for streamlined buying processes

Category: June 2019 - Cyber-security & Data Protection
Xandr, AT&T’s advanced advertising & analytics company, just announced the launch of Xandr Invest, a strategic buying platform built for the future of advertising. The new platform offer
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Previous articles

Advance your customer experiences with Zendesk Sunshine

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
Zendesk just announced expansions to Zendesk Sunshine, its open and flexible CRM platform built on Amazon Web Services (AWS), which include new partnerships and integrations that will make it easier t
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Qualtrics announces new AI capabilities to improve the quality of research insights

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
Qualtrics, the leader in experience management, announced the launch of ExpertReviewTM – Response Quality. Powered by artificial intelligence (AI), this new solution empowers market researchers
Read more...

Artificial Intelligence in marketing is gaining momentum

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
The interest in gaining a competitive advantage with the help of Artificial Intelligence (AI) runs through a wide range of industries, such as e.g. health care, production, automotive or military, whi
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Previous month's highlights

10 ways social technologies add value

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Jeff Bullas, who has been named by Forbes one of the world's top social marketing talents, has published a helpful article for all those who want to find out how social technologies add value to their daily life.

Instant messaging overtakes the more traditional social networks, Hootsuite report reveals

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Last year has been a turbulent year for social media in many ways. To protect their privacy, Penny Wilson, CMO at Hootsuite explained, many social media users now use more often closed channels such as Facebook Messenger, WhatsApp and WeChat. This gives companies the opportunity to build a new kind of customer relationship, especially with many customers using instant messaging for interactions such as support requests.

Symantec warns of more ambitious, destructive and stealthy attacks

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Faced with diminishing returns from ransomware and cryptojacking, cyber criminals are doubling down on alternative methods, such as formjacking, to make money according to Symantec’s Internet Security Threat Report (ISTR), Volume 24.

The future of Snapchat in the advertising market still uncertain

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Although the death of Snapchat has been predicted many times by now, in fact right after its listing at the stock exchange where is was considered overvalued, the company proves us once again wrong and shows that there is life in the old dog yet.

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Face the crisis of trust by finding a balance between personalization and privacy

Category: April 2019 - Personalised & Customer-centric Content Marketing

Qualtrics research reveals the business impact of responding to customer feedback

Category: April 2019 - Personalised & Customer-centric Content Marketing

Driving revenue in e-commerce with real-time graph databases

Category: April 2019 - Personalised & Customer-centric Content Marketing

Convenience versus protection: Consumers weigh in on their own privacy

Category: April 2019 - Personalised & Customer-centric Content Marketing

Open data

Category: April 2019 - Personalised & Customer-centric Content Marketing

Making video work for telcos

Category: April 2019 - Personalised & Customer-centric Content Marketing

Adobe Research: CX a priority for business, but technology adoption lags

Category: April 2019 - Personalised & Customer-centric Content Marketing

Being customer-centered with integrated CRM

Category: April 2019 - Personalised & Customer-centric Content Marketing
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