Saturday Jan 18th

  • Service providers need to tackle standard-based wi-fi to grow revenues and cut churn

    Service providers need to tackle standard-based wi-fi to grow revenues and cut churn

    Wi-Fi is the critical foundation of the Connected Home but also a common source of customer frustration. This is an issue that service providers need to tackle head on if they are to grow revenues, reduce churn and prepare themselves for enormous opportunities that lie ahead.

  • Expansion of digital banking will continue in 2020

    Expansion of digital banking will continue in 2020

    ‘Digital challengers’ are looking to extend their reach at the expense of traditional high street banks, according to leading banking industry experts.

    GlobalData’s Retail Banker International asked leading industry figures for their views on the coming year, and digital banking was high on the agenda.

  • Advanced Data Modeling optimizes advertising budgets strikingly

    Advanced Data Modeling optimizes advertising budgets strikingly

    Worldwide almost one-third of digital media budgets are programmatically invested. While these numbers may sound promising, let me ask you: “How do you really know if your programmatic ad campaign is successful?” Yes, the answer is “with attribution models”, that show you on which channels your campaigns are most successful.

  • IDC’s inaugural Asia Pacific Future SMB intelligence services

    IDC’s inaugural Asia Pacific Future SMB intelligence services

    The new IDC 2019 Future SMB Pulse survey shows that 84% of SMBs in Asia Pacific (excl. Japan) recognize the need to use digital technologies to make significant changes in their companies' processes and operations to become more competitive. While 39% of those have already started their journey and are at different stages of digital maturity, 42% are just planning to start. The survey reveals further that the top priorities of SMBs in the next 18 months include improving revenue growth, increasing efficiency/productivity, and reducing costs/expenses.

  • Questions each marketer must be able to answer for campaign performance improvements

    Questions each marketer must be able to answer for campaign performance improvements

    The key to a personalized and targeted customer approach is a good understanding of your customers. Sounds simple, but what exactly should you know about your customers?

    Read on to find out our top 7 recommendations for better understanding your customers:

    1. Who are my top customers? Top customers are the proportion of customers who regularly generate high sales. These can be identified by the so-called RFM analysis. To do this, ask the following questions:

    • Recency: How long since their last purchase?
    • Frequency: How often do they buy?
    • Monetary: How much revenue was generated?

    The top customers can then be determined from the intersection of these three groups.

    2. Where are my customers located? The geographical location of customers can be important for marketers, as it can have a decisive influence on customers’ preferences if their purchases are geographically based – for example, which airport to book flights from, or which venue to attend a live event at. Geo-analysis uses spatial information such as postcodes for visualizations and selections. This enables new perspectives on market penetration, the identification of new market potential and the dispatch of regional offers and/or teams.

    3. What do my customers buy? Which customer bought which product? This is a fairly important question. Not only does it inform you about your current customers, but it also allows you to identify customers with a similar profile who have not yet purchased this product. This enables the realization of untapped potential. Customer profiles can be defined based on demographic, psychographic, geographic or behavioral characteristics.

    4. What turnover do my customers generate? Knowing which customer group generates what turnover is crucial for the distribution of your marketing budget. For example, customers can be identified in order to receive loyalty rewards or higher quality communications. Often referred to as Customer Lifetime Value (CLT), this metric represents the total revenue that a customer generates during a company's life cycle.

    5. When and how often do my customers buy? When and how often customers buy is essential information, especially in retail, in order to optimize orders and inventory accordingly. In addition, this information can be used to identify the best possible time for advertising or campaign contact, and customers at risk of churn. The prerequisite for this is the transaction history of the customers. This can be mapped, for example, in a CRM system.

    6. How many customers do I lose per year? Even though your number of customers may have remained constant over a longer period of time, it’s possible that some customers have churned, and this effect has been offset by new customers. In order to increase the customer base in the long term, however, it’s important to know how many customers churn each year, identify possible causes for this and take appropriate countermeasures. Precisely which customers have churned can be determined by the last transaction date using a CRM system.

    7. How many new customers do I gain each year? Based on the number of new customers you can see which marketing communications have been particularly effective to date. This helps to plan your sales forecasts for the coming year and determine which marketing measures should be given more focus. New customers within one year can be recognized in the CRM system based on the creation date of the data master record.

    By Apteco

  • Own web shop or platform - that's the question

    Own web shop or platform - that's the question

    For years we have heard that in terms of flexibility, the online shop can hardly be beaten and for many reasons there is no alternative. But now an increasing share of the trading volume worldwide comes from platforms such as eBay, Amazon Marketplace and Co. In fact, there are not only situations in the beginning of the business in which your own web shop is only the second-best alternative. Platforms simply bring additional trading volume and reach.

  • CastingAsia launches CPA and CPC capabilities for influencer marketing

    CastingAsia launches CPA and CPC capabilities for influencer marketing

    CastingAsia, an influencer marketing technology solutions provider and part of AnyMind Group, announced the launch of cost-per-acquisition (CPA) and cost-per-click (CPC) capabilities on the CastingAsia platform, in a bid to provide a way for marketers to better address the impact that influencer marketing can have on a business.

  • Grabyo launched frame-accurate camera switching and ad replacement to live cloud production

    Grabyo launched frame-accurate camera switching and ad replacement to live cloud production

    Grabyo, a leading cloud-based video production, editing and distribution platform, just announced its latest updates to Grabyo Producer, its live cloud-production platform, with the addition of frame-accurate video switching and remote camera synchronization. Grabyo’s cloud-based live video production suite now enables broadcasters and publishers to produce a seamless multi-camera, multi-source live broadcast from anywhere through a laptop, web browser and an internet connection.

  • What programmatic advertising can do - and what not

    What programmatic advertising can do - and what not

    For some time already, programmatic is seen as a savior of online marketing, which is why we decided to highlight the opportunities and limitations of programmatic display in an article. In particular because many marketing executives still do not seem to understand clearly what programmatic advertising can and what it can’t do. This is understandable, given the technical complexity, misleading terminology, and sometimes unrealistic expectations.

  • Perfect budgeting with sweeping data analysis and attribution models

    Perfect budgeting with sweeping data analysis and attribution models

    Measuring and optimization are the nuts and bolts in digital marketing since precision and deep understanding of how to compare and synchronize different data sources are key to the quality of the results and the success of campaigns. If marketers work consistently on a data-driven basis and align all measurements with the needs of the customers, more turnover with the same budget or budget savings can be most certainly achieved while maintaining the same turnover.  Considering the following prerequisites definitely helps:

  • Affordable and sustainable spectrum sharing technologies are crucial for digital inclusion and rural connectivity

    Affordable and sustainable spectrum sharing technologies are crucial for digital inclusion and rural connectivity

    According to Dynamic Spectrum Alliance (DSA) President Martha Suárez, competitive access to spectrum resources will result in a thriving fixed and mobile marketplace that can deliver new, innovative services. During a TV White Space (TVWS) workshop in Buenos Aires, she highlighted that harnessing spectrum sharing technologies like TVWS is key to enabling rural broadband.

  • Measurement of digital media effectiveness remains challenging

    Measurement of digital media effectiveness remains challenging

    Maximizing the advertising impact with innovative campaigns to stand out from the competition with the least possible cost is the goal of every advertiser, isn’t it? However, the measurement of the effectiveness of digital media activities, in spite of all high-tech tools in the market, still remains a key challenge - beyond the established planning and market research approaches. There are no uniform measurement models yet that allow real-time control of campaigns for the advertising impact.

  • Vantage points of AR technology for the financial industry

    Vantage points of AR technology for the financial industry

    Although all AR headsets currently on the market are well-suited for trading and market data analysis, the financial community is waiting for new developments that are closer to normal eyewear in terms of design and comfort, allowing longer time of gestation.

  • Porsche invests in Israeli start-up Tactile Mobility

    Porsche invests in Israeli start-up Tactile Mobility

    Porsche is intensifying its collaboration with Israeli technology company Tactile Mobility. The company is one of the leading suppliers of “tactile data” and is based in Haifa, Israel.

This week's highlights

Media Trends & Predictions 2020

Category: January 2020 - Digital Business Trends Predictions
This year, marketing and media experts will have to develop new skills, engagement models and assessment methods to appeal to consumers in the crowded media landscape, Kantar found out in its global s
Read more...

Structures of digitization and change

Category: January 2020 - Digital Business Trends Predictions
Digitization has been with us for some time and will continue to play an important role in all areas and industries in 2020. And the sooner we look at it neither as a curse nor a blessing, but as a fa
Read more...

Expansion of digital banking will continue in 2020

Category: January 2020 - Digital Business Trends Predictions
‘Digital challengers’ are looking to extend their reach at the expense of traditional high street banks, according to leading banking industry experts.GlobalData’s Retail Banker Inte
Read more...
View More Articles

Previous articles

Video-triggered AR increases the purchase intent

Category: December 2019 - AR & VR in Marketing
There are already many companies that use augmented reality (AR) in e-commerce. But what do consumers think about such applications?In the area of entertainment television, sports TV or shopping, 40%
Read more...

VR/AR, AI and machine learning definte the future of marketing

Category: December 2019 - AR & VR in Marketing
Namics, a leading full-service digital agency from Switzerland, developed new services for SMBs that combine both the Adobe products of the Experience Cloud and their own services.
Read more...

The sky's the limit for mixed, augmented and virtual reality in the working world

Category: December 2019 - AR & VR in Marketing
While most traders are still busy with multichannel, others are steps ahead, testing and experimenting with Mixed, Augmented and Virtual Reality.Mixed Reality (MR) ) isn’t clearly defined till n
Read more...
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Previous month's highlights

MediaMath sets out to change marketing for the better with SOURCE

Category: October 2019 - Micro-moments & Customer Journey

MediaMath, acclaimed independent advertising technology company for brands, pledged to clean up the digital media supply chain by committing to a 100% accountable and addressable supply chain by the end of 2020.

Predictive analytics as catalyst for the customer journey

Category: October 2019 - Micro-moments & Customer Journey

Companies increasingly focus on automation in customer service and after-sales, meaning that past actions by users can be machine-evaluated in order to derive probabilities for future actions, since they must be resource-saving and, above all, can no longer process the huge amount of service requests personally that are coming from different devices of the customers. Depending on the complexity, individual measures can be triggered automatically: e.g. the chat window opens at the right time, emails arrive at the right moment with the appropriate content - or customer care picks up the listener personally if the customer has a problem. Certainly, personal conversations remain indispensable. The process behind it leverages predictive analytics and, through its use, enables the creation of a good customer relationship, as available capacity

New SEO tool helps Amazon sellers boost product visibility

Category: October 2019 - Micro-moments & Customer Journey

The leading Amazon analysis software, Egrow has announced the addition of a new SEO tool for Marketplace sellers. The new Keyword Rank Tracker tool, which has been integrated into the popular Egrow software, extends the already vast range of sales and marketing solutions offered by the all-in-one, comprehensive service for listing optimization and product promotion.

CoreXM: Qualtrics most advanced enterprise insight platform

Category: October 2019 - Micro-moments & Customer Journey

Qualtrics launched CoreXM, its industry-leading insight solution and foundation of experience management (XM). CoreXM encapsulates all the innovative capabilities previously found in Qualtrics Research Core while adding ground-breaking functionality to help experience management professionals listen to their customers and employees, understand their experiences, and take real-time action.

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Socialbakers adds vital ads transparency and control tools to its platform

Category: September 2019 - Marketing Automation, Analytics & Attribution

Don’t stop learning!

Category: September 2019 - Marketing Automation, Analytics & Attribution

WhatsApp for Zendesk in Asia

Category: September 2019 - Marketing Automation, Analytics & Attribution

Needed: new KPIs in performance marketing

Category: September 2019 - Marketing Automation, Analytics & Attribution

Grabyo launched frame-accurate camera switching and ad replacement to live cloud production

Category: September 2019 - Marketing Automation, Analytics & Attribution

Advanced Data Modeling optimizes advertising budgets strikingly

Category: September 2019 - Marketing Automation, Analytics & Attribution

Singaporean businesses concerned about the impact of AI on society, study reveals

Category: September 2019 - Marketing Automation, Analytics & Attribution

Dynamic Attribution

Category: September 2019 - Marketing Automation, Analytics & Attribution

Measurement of digital media effectiveness remains challenging

Category: September 2019 - Marketing Automation, Analytics & Attribution

Top criteria for brand success in the age of digitization

Category: September 2019 - Marketing Automation, Analytics & Attribution
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