There is no question that with the outbreak of the global pandemic, a lot has changed in marketing as reflected in consumer behavior, including the introduction of digital offerings. This has led many experts to question how customer engagement will evolve in 2021. Well, the following trend forecast can be helpful to answer this question:

Ultimately, the difference between successful mobile apps and those failing in the market is the quality of user experience. Hence, without a thorough understanding of factors like in-app behavior patterns and psychological underpinnings of your target users, you probably won’t be able to create a mobile product that surpasses expectations since user expectations constantly climbed higher with advancements in technology. They require ease of use, faster loading time, ability to complete a specific task within a minimum number of actions possible, and so on.

Influencers open new channels and opportunities for marketers to advertise products and they get paid for their service at a lucrative rate. Currently, for instance, the advertising market for influencers is growing and estimated to reach more than $15 billion dollars this year.

A new poll by MIT Technology Review Insights, in association with Palo Alto Networks, uncovers the complex challenges Asia-Pacific companies face in securing networks and systems for remote workers in the post-pandemic era.

The idea of designing creative advertising banners, captivating headlines, and trying to receive as many likes as possible for social media postings is increasingly giving way to a tough, data-driven mentality in marketing. “If you can't measure it, you can't improve it”, the management guru Peter Drucker once said. And indeed, the shift in the customer journey and the associated development towards digital marketing channels brought with it a decisive factor – measurability! Marketing has changed, and it will continue to change, but what does that mean for required job skills in marketing?

The global 5G rollout is entering the third year and in the leading 5G markets, such as South Korea and China, subscribers and traffic volume have been growing significantly.

The mobile data and analytics company App Annie launched earlier this year App Annie Pulse app that has been designed to put data-driven insights in the hands of busy executives, whose time is of the essence.

Cision is closing on its acquisition of digital consumer intelligence company Brandwatch, enhancing social media analysis across its offerings.

“Uniting our companies will bring more innovation, more comprehensive data and more real-time insights to our customers,” said Abel Clark, CEO of Cision. “Our investments in data science and AI will help marketers, communicators and researchers better understand conversations taking place on digital channels worldwide and apply those insights to deliver better outcomes for their business.”

The deal pairs Cision’s long-time leadership in media intelligence with Brandwatch’s AI and machine learning technology and deep social listening.

As the deal closes, Cision is also combining the innovation power of Brandwatch and Falcon.io, a Cision company known for its strong social media management capabilities. Falcon.io is an industry leader in social media suites and offers an integrated SaaS platform for social media listening, engaging, publishing, advertising, analytics, and benchmarking. The company enables its clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform.

The integrated social business will be a 1,000-person social media powerhouse with a mission to deliver exciting new capabilities in this fast-evolving space, including Brandwatch’s patent-pending AI Search soon. The Brandwatch app is also available in the Cision Communications Cloud with Brandwatch’s full social data and analytics along with the millions of news sources Cision monitors.

With instant access to real-time and historical conversations online, the app makes it easy for organizations to stay on top of what is being said about their brand, products, industry, and competitors, and better engage their target audience with insights from data that is often difficult to track.

“We have the opportunity to create an extraordinary company that is seen by our customers as critical to their overall business success,” said Giles Palmer, CEO of Brandwatch. “That is an exciting thing to be part of and I’m looking forward to joining the Cision team and making it happen over the coming months and years.”

As a global leader in PR, marketing and social media management technology and intelligence, Cision continues moves forward even stronger in their approach to help organizations identify, connect, and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions.

By MediaBUZZ

Forrester wrote this headline in its report The Future Of Omnichannel Media Buying Is Programmatic more than 3 years ago, justifying the statement by explaining that people, processes, and technology issues stand in the way of omnichannel advertising.

Even if chats are worth their weight in gold for customer contact, they make up only a part of the communication options as it is, for instance, often more practical to simply communicate via video.

According to Kantar’s recently published media reactions report, marketers plan to increase their spending in online video ads, social media newsfeed ads, brand effectiveness research and digital behavioral measurement. This has led brands across APAC dealing with more discerning, divisive, and digitalized consumers in a more fragmented media and ecommerce ecosystem.

Prof. Dr. Karsten Kilian, a brand consultant, keynote speaker and course director at the University of Würzburg, identified five influencer size groups and four influencer types that help structure influencer marketing and select suitable influencer types.

Social media intelligence company Circus Social has rebranded as Radarr as it evolves to cater to an ever-increasing demand for predictive digital insights in Asia.

Influencer marketing is still a very young discipline, but its importance is increasing and with it the degree of professionalization. Certainly, those who invest more into this channel want more clarity about the success of campaigns too. While engagement rates were previously used as a measure for influencer marketing campaigns’ success, other key performance indicators (KPIs) will become more important in the future.