Sunday Jun 20th

  • Performance improvements with location intelligence

    Performance improvements with location intelligence

    Location intelligence is defined as the capacity to organize and understand complex data by using geographic relationships. In other words, we talk about location intelligence when an organization manages to bring together business intelligence (BI) and geographic analysis to discover powerful new insights. And indeed, the primary benefit of location intelligence is comprehensive analytics, not just the ability to see where something happens or exists.

  • AI trends that will shape 2021

    AI trends that will shape 2021

    Artificial intelligence is and will remain a hot topic and continue influencing the IT world. IntraFind, a specialist in AI, highlights three trends for text-focused AI and natural language processing (NLP) that will play an important role.

  • Creative leadership trends that will power organizations in 2021

    Creative leadership trends that will power organizations in 2021

    A digital, innovation-driven economy means that businesses will need highly skilled workers and deep talent. As the employment landscape undergoes fundamental changes accelerated by the pandemic, Deputy Prime Minister Heng Swee Keat outlined in the recent Singapore Budget 2021 three enablers towards Singapore’s next phase of transformation—one of which focuses on developing the skills, talents and creativity of our people—emphasizing the need for Singaporeans to have both broader and deeper skills and creativity.

  • IBM innovations to accelerate Digital Transformation

    IBM innovations to accelerate Digital Transformation

    IBM announces advances in artificial intelligence (AI), hybrid cloud, and quantum computing at its Think conference. The innovations highlight IBM's role in helping its clients and partners accelerate their digital transformations, return to work smarter, and build strategic ecosystems that can drive better business outcomes.

  • Twitter is critical tool for K-pop artists

    Twitter is critical tool for K-pop artists

    Twitter, together with K-pop Radar, analyzed K-pop stars' use of Twitter for the first time and found it to be a critical tool for artists as they built global audiences, as the fourth generation of K-pop stars actively communicates with global fans on Twitter.

  • Findings of the 2021 Insider Threat Report

    Findings of the 2021 Insider Threat Report

    As organizations adapt to the new normal, it is important to reflect on what drives the increasing risk of insider threats and how the situation is worsened with more employees working from home than ever before, using new applications and tools, and relying on cloud apps.

  • Genesys invests in digitization and AI to provide intelligent and seamless service

    Genesys invests in digitization and AI to provide intelligent and seamless service

    Genesys, the world's leading provider of cloud-based customer experience and contact center solutions, established a new business unit. Genesys Digital is designed to help companies keep up with the latest technology trends and the ever-changing needs of consumers in the digital world.

  • Event triggers: push and pull channels

    Event triggers: push and pull channels

    Relevance is the be-all and end-all, but unfortunately the prerequisites for a customer's receptivity to a particular marketing message can change quickly. Event triggers can be of help here, which are usually events that can be defined as triggers for sending certain marketing messages.

  • Technology competence is king in times of pandemics

    Technology competence is king in times of pandemics

    Obviously, companies whose management has technological competence can cope better with the corona crisis, as a variety of studies prove. When asked what must-haves for future managers are indispensable, four skills emerged as being crucial: decision-makers should have strategic thinking, leadership qualities, be competent in handling technologies, and understand the market and customers.

  • 5G momentum builds in the global market

    5G momentum builds in the global market

    The global 5G rollout is entering the third year and in the leading 5G markets, such as South Korea and China, subscribers and traffic volume have been growing significantly.

  • Get back your data with "Universal Data Orchestration"

    Get back your data with "Universal Data Orchestration"

    An interesting and insightful article of Dr. Stefan Schulte, co-founder and Managing Director of Sherlock & Watson Marketing and Data Investigations gives us notions of how to keep our data safe.

  • The pursuit of privacy in the digital age

    The pursuit of privacy in the digital age

    So far, many players in online marketing have benefited in Wild West style from the lack of a clear regulation for the setting of cookies or the collection of personal data. To get to know the website visitor better, incredible amounts of data were collected, triggering a littering of the digital channels with ads, spam, bots, and cookies.

  • How AI works in marketing automation

    How AI works in marketing automation

    The artificial brain now plays the most significant role in marketing automation: chatbots are creating content and AI powers PPC advertising, personalized website experiences, push notifications, customer engagement and determines customer’s behavioral patterns, and automated image recognition, to name a few. Not to mention that Siri, Google Home, and Amazon echo have already started spoiling us and that marketers also make use of machine learning for personalized searches to provide customer-centric content. They layer geo-targeting on top of this personalization for tailored location-based marketing, making it a hyper-personalized experience. iBeacon, Apple’s implementation of Bluetooth low-energy (BLE) wireless technology, is another fascinating way of providing location-based information and services to iOS devices. These all make clear that the possibilities are almost endless if you’re willing to embrace AI and implement it in your marketing automation tool.

  • Virtual collaboration is becoming an integral part of our working world

    Virtual collaboration is becoming an integral part of our working world

    The office is certainly the meeting place where personal exchange allows projects to progress faster than working alone in one’s own four walls. After all, it is the culture and the mood that promote creative cooperation, innovative ideas, and effective decisions. In other words, innovation needs personal encounters and face-to-face time. Hence, an office infrastructure should be in place that supports this, explaining the trend towards activity-based working right now, which means providing the most suitable work environment for every requirement.

This week's highlights

Keeping tabs on influencer marketing developments

Category: June 2021 - Social Media & Influencer Marketing
During the first lockdown, 40% of the partnerships between influencers and brands involved nano and micro influencers, i.e., those with a rather small community (maximum 50,000 followers), because the
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Legally compliant use of social media

Category: June 2021 - Social Media & Influencer Marketing
There are various legal problems and pitfalls when using social media in organizations that can arise both in the use of images and in the wording, or even in the terms of use of the social network. T
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Corporate blogs: receipts for success and pitfalls

Category: June 2021 - Social Media & Influencer Marketing
Corporate blogs have become an integral part of a company’s digital communication: they deliver exciting content, enable a look behind the scenes and give employees a voice.
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Previous articles

AnyMind Group enhances mobile capabilities for mobile and web publishers

Category: May 2021 - Micro-Moments & Location Intelligence for Marketing
AnyMind Group announced the launch of a suite of features on its publisher platform, AnyManager, to help mobile and web publishers to tap on the continued growth of mobile usage. The features center a
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Location-based advertising entails more customers through localized offers

Category: May 2021 - Micro-Moments & Location Intelligence for Marketing
The sharp rise in the use of mobile devices not only has an impact on online retail but offers local retail new opportunities with location-based advertising. But in times of huge amount of data avail
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Location-based advertising (LBA)

Category: May 2021 - Micro-Moments & Location Intelligence for Marketing
Sending advertising to the right person at the right time is easy today thanks to location-based intelligence and the fact that people are increasingly willing to share their location with their apps
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Previous month's highlights

About the role of trust in online advertising without cookies

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)

Marketers who want to continue to rely on personalized online advertising will have to find a replacement for “third party cookies”, which are supported by fewer and fewer browsers. First-party data, however, is becoming more and more important.

IDC’s predictions toward becoming a trusted enterprise in 2021 and beyond

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)

Whilst the COVID-19 pandemic brought new challenges for all organizations trying to deliver secure remote access to employees, there are still many infrastructural issues with regards to how IT security solutions have been deployed. These concerns need to be addressed if organizations are to realize the value of Trust Enabled Commerce.

Majority of CEOs believe global economic growth will improve in 2021

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)

One year after COVID-19 was declared a pandemic, CEOs are voicing record levels of optimism in the global economic recovery, with 76% of global business leaders predicting that economic growth will improve in 2021.

Product analytics is now the number one measurement for digital success

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)

The report, "Making the Leap to a Digital-First Enterprise", commissioned by Amplitude and conducted by Harvard Business Review Analytic Services, shows the shift in how digital business leaders are measuring the impact of digital experiences in the new era. Put in a nutshell, it revealed product analytics to be in the top spot over legacy measurement sources including web analytics, marketing attribution analytics, business intelligence tools and surveys.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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