Saturday Feb 23rd

  • Politics, sports and Marvel superheroes topped the search list in 2018, Google reveals

    Politics, sports and Marvel superheroes topped the search list in 2018, Google reveals

    2018 was a significant year filled with events that marked a sign of changing times, Google unveils with its annual ‘Year in Search’ 2018 report. Through the exploration of the over one trillion search queries the company receives each year, the top trending topics could be identified, including people, events and places that captured the attention of users worldwide who turned to Google Search for answers.

  • Personalization through Marketing Automation

    Personalization through Marketing Automation

    Buyers tend to seek as much autonomy and independence as possible during their buying decision-making process. As a result, far more than 50% of all purchase decisions have already been made before potential buyers appear on the radar of the sales department, making it difficult to actively influence them.

  • Marketers struggle with consumer-first approach, survey reveals

    Marketers struggle with consumer-first approach, survey reveals

    In a worldwide call for better respect for consumer privacy and relevant advertising experiences, a new report from MediaMath shows that although the majority of marketers understands the commercial importance of focusing on the consumer experience, many of them are still failing to adopt best practice.

  • The success factors of a personalized customer journey

    The success factors of a personalized customer journey

    Today’s challenge is no longer the availability of information but its abundance, bringing us the marketing issues we are dealing with now for decades. In all this noise, it is not only harder than ever to be found by customers, making things worse is the fact that the average attention span of today's media users has slipped below that of a goldfish.

  • Meltwater’s tips on how to supercharge holiday sales through social media

    Meltwater’s tips on how to supercharge holiday sales through social media

    A new report from Meltwater, titled E-commerce in SEA: Supercharging Holiday Sales Through Social Media, analyzed consumer sentiment during the year-end shopping period last year to help ecommerce companies better reach their audiences.

  • Priceless® experiences rolling out for League of Legends esports community

    Priceless® experiences rolling out for League of Legends esports community

    Mastercard announced a multi-year partnership with Riot Games to become the first global sponsor for League of Legends esports, the largest esport in the world. This first-of-its-kind global agreement signifies Mastercard’s support of the esports community and further diversifies the technology company’s world-class sports and entertainment portfolio.

  • Blockchain technology – trendsetter and transformer

    Blockchain technology – trendsetter and transformer

    The trending topic in IT, Blockchain, keeps the tech industry currently on its toes, as the distributed, decentralized database of blocks is considered impossible to get hacked: Many different servers verify algorithms for storing and uploading information, besides allowing all users of the network to see all the histories of changes or adjustments to a file or a block. Due to the security of decentralized storage and the elimination of third-party verification of transactions, processes can be automated.

  • PHD and Volkswagen launch Engine for data-driven advertising

    PHD and Volkswagen launch Engine for data-driven advertising

    PHD announced the launch of Engine, a specialist unit built for automotive brand Volkswagen, which has been designed to capitalize on the volume of anonymous data being generated by consumers researching cars online. The new approach, which will roll out globally in Q4 this year, will ensure Volkswagen can deliver relevant content to consumers as they move through their digital journey to purchasing a vehicle.

  • Formjacking

    Formjacking

    Cyber criminals are busy at work, especially during the end-of-year online shopping events, the security expert firm Symantec proves by detecting a major increase in attacks on online retailers and blocking almost a quarter of a million instances of attempted formjacking in the past three months.

  • Combined power of financial data aggregation and geolocation services provides phenomenal opportunity for banks and merchants

    Combined power of financial data aggregation and geolocation services provides phenomenal opportunity for banks and merchants

    Australian global payments innovator Verrency has certified two new strategic partners, Basiq and Pulse iD, to enhance the commercial offerings it enables for issuers and banks.

  • Closed ecosystems are creating significant problems for advertisers and publishers

    Closed ecosystems are creating significant problems for advertisers and publishers

    The way large online platforms, such as Google, Apple, Facebook, Amazon (GAFAs), restrict advertisers from using their data on the platforms is called “walled gardens”. In lieu thereof, around two-thirds of marketing executives complain that walled gardens do not provide enough information to measure campaigns effectively.

  • The future of Snapchat in the advertising market still uncertain

    The future of Snapchat in the advertising market still uncertain

    Although the death of Snapchat has been predicted many times by now, in fact right after its listing at the stock exchange where is was considered overvalued, the company proves us once again wrong and shows that there is life in the old dog yet.

  • Adapt to future marketing or go down the drain

    Adapt to future marketing or go down the drain

    Marketing has become ‘really’ digital in the last 20 years: we have email, search (SEO and SEA), social media and content marketing, affiliate marketing, influencer marketing and native advertising – all measurable, everything personal and individualized.

  • Lazada partners Korean intellectual property regulator to protect brands and consumers

    Lazada partners Korean intellectual property regulator to protect brands and consumers

    Lazada, has signed a Memorandum of Understanding (MOU) with South Korea’s intellectual property regulator, Korea Intellectual Property Protection Agency (KOIPA), to set up a framework that will safeguard the intellectual property rights of Korean brands, and curb illicit trading on the eCommerce platform.

This week's highlights

Generation Z are masters of adaptation on Social Media

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
Many 16 to 23-year-olds don’t seem to be driven to stand out as a personality from the masses in the context of their social media appearances. On the contrary, the so-called "Generation Z" seem
Read more...

Conversations about KPop will continue to grow on Twitter

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
  2018 was a big year for KPop, and with a new global record of 5.3 billion Tweets last year, Twitter continues to show that it's a great place to find out what's happening with KPop and to talk
Read more...

Which KPIs are important in influencer marketing?

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
Social media stars, so-called influencers, show us how easy it is to create content and distribute it through social media today. With hundreds of thousands or even millions of followers, these people
Read more...
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Previous articles

Vodafone and PNSol champion new Broadband Forum “quality of experience” project focused on creating the “invisible” network

Category: January 2019 - Digital Business Trends Predictions
Broadband Forum has launched a new project – Broadband Quality Experience Delivered (Broadband QED) – which will be led by Vodafone and Predictable Network Solutions (PNSol).
Read more...

Social media channels you should invest in this year

Category: January 2019 - Digital Business Trends Predictions
We are surfing, chatting, posting and commenting virtually on a regular basis: in fact, the amount of time users spend daily on social networks like Facebook, Instagram and Co. is growing faster than
Read more...

Voice technology is driving brands to adopt a new strategy for search

Category: January 2019 - Digital Business Trends Predictions
The rising importance of voice technology, improvements to measurement, and the emergence of Amazon as an ad platform is driving growth and change in search marketing, concludes WARC, the global autho
Read more...
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Previous month's highlights

Criteo predicts record-breaking sales on both Singles’ Day and 12/12 in SEA

Category: November 2018 - Email Marketing & E-Commerce

Especially online, sales are increasing, and the buying power of consumers is trending high, making an impressive digital presence the more crucial for any e-commerce companies.

Fraud in e-commerce

Category: November 2018 - Email Marketing & E-Commerce

There is hardly an online shop that has not fallen for at least one of the fancy tricks of a cheater’s line and suffered consequently financial loss. One way to reliably detect fraud is classic identification. This helps online shops to distinguish real people with honest buying and paying intentions from fraudsters.

Asian Magento websites at high risk from hackers due to simple security oversight

Category: November 2018 - Email Marketing & E-Commerce

According to the latest security web scans and analysis performed on 7,800 Asian Magento websites, carried out by Foregenix, 78% are at high risk from hackers due to simple security oversight. -Incredible number, considering that we are talking about the most popular e-commerce platform globally. At least the figures fell sharply to around 40% for Magento 2 websites.

Outcome-driven media is a key priority for APAC marketers moving into 2019

Category: November 2018 - Email Marketing & E-Commerce

Xaxis, GroupM’s programmatic media arm, surveyed around 5,000 digital media marketers across 16 markets to find out how satisfied marketers around the world were with their existing methods of measuring the success of digital display campaigns - especially in terms of how they deliver against their strategic business and marketing goals.

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In Quality We Trust!

Category: December 2018 - Customer Experience & Customer Journey

Successful CX Management – step by step

Category: December 2018 - Customer Experience & Customer Journey

A look back: The most important social media trends of 2018

Category: December 2018 - Customer Experience & Customer Journey

Limitations of the Customer Journey and how to tackle them

Category: December 2018 - Customer Experience & Customer Journey

Customer-Experience-myths you shouldn’t fall for

Category: December 2018 - Customer Experience & Customer Journey

Customer Experience as a key differentiator

Category: December 2018 - Customer Experience & Customer Journey

Digital customer journey

Category: December 2018 - Customer Experience & Customer Journey

The Customer Journey is a matter for the boss

Category: December 2018 - Customer Experience & Customer Journey

Hootsuite celebrates 10 years of industry-leading innovation and customer success

Category: December 2018 - Customer Experience & Customer Journey

Vodafone Business puts customers and tangible business outcomes at its core

Category: December 2018 - Customer Experience & Customer Journey
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