Wednesday Nov 21st

  • Immersive media is driving the next wave of creativity and storytelling

    Immersive media is driving the next wave of creativity and storytelling

    Adobe just announced at the Apple’s Worldwide Developers Conference (WWDC) 2018 its partnership with Apple and introduced Project Aero, a powerful new augmented reality (AR) authoring tool and system that makes it easier for designers and developers to create immersive content and bridge the gap between the physical and digital worlds. You can rest assure that it will change the way we work, learn, and play, expanding digital experiences beyond the screen to the world around us.

  • Allocate your search engine advertising budget strategically

    Allocate your search engine advertising budget strategically

    Today, an individual and personal customer approach is essential, hence, Search Engine Advertising (SEA) started to influence its success with targeted and locally controlled customer communication. With fine-tuned local search ads, every customer response gains in importance, with advertised products and services getting seasonally adjusted and the advertising intensity increased or reduced according to the customer’s need.

  • Meltwater’s tips on how to supercharge holiday sales through social media

    Meltwater’s tips on how to supercharge holiday sales through social media

    A new report from Meltwater, titled E-commerce in SEA: Supercharging Holiday Sales Through Social Media, analyzed consumer sentiment during the year-end shopping period last year to help ecommerce companies better reach their audiences.

  • Challenges to keep an eye on when using videos in email marketing

    Challenges to keep an eye on when using videos in email marketing

    Videos are said to be strong traffic and engagement guarantors in online marketing, especially when used in social media, since posting live videos and short clips is explicitly encouraged and promoted by networks like Facebook where visual content gets a lot of attention.

  • Advanced Data Modeling

    Advanced Data Modeling

    Programmatic advertising is currently celebrated and high on marketers’ agenda, taking into consideration that worldwide around 30% of digital media budgets are programmatically invested.

  • Smarketer’s AI-driven Google algorithm delivers data-driven decisions with even better campaign results

    Smarketer’s AI-driven Google algorithm delivers data-driven decisions with even better campaign results

    To get the best possible results with Google Ads, marketers create sophisticated campaigns based on search terms, products, users' location or devices. Now even more efficient results can be achieved with the new AI-driven Google algorithm, that delivers data-driven decisions and better campaign results with the same budget. Best of all, these results can be topped with the Triple-A Approach (Audience, Automation, and Attribution) that has been incorporated into the algorithm, developed by the pure Google Ads agency Smarketer.

  • 8 ways to ‘speak human’ and change the game

    8 ways to ‘speak human’ and change the game

    Nobody starts out automatically caring about your products or services. They care about how you can make a difference in their lives. No matter the context, all relationships begin with a “handshake moment,” whether literally or figuratively—those first few introductory moments that reveal a great deal about the character of the person standing before you. Why should company interactions with current and prospective customers or clients be any different?

  • Personalization through Marketing Automation

    Personalization through Marketing Automation

    Buyers tend to seek as much autonomy and independence as possible during their buying decision-making process. As a result, far more than 50% of all purchase decisions have already been made before potential buyers appear on the radar of the sales department, making it difficult to actively influence them.

  • Circles.Life partnered with Adobe to deepen customer insight and enable better CX

    Circles.Life partnered with Adobe to deepen customer insight and enable better CX

    Born with the vision of revolutionizing the telco industry by giving power back to customers, the Singapore-based company Circle.Life is the world's first fully digital telco and has become the fastest-growing telco in Singapore since its commercial launch two years ago.

  • Wanted: Customer-centric marketing ad nauseam

    Wanted: Customer-centric marketing ad nauseam

    Word has spread that in the increasingly digital world the importance of customers continues to grow explosively and there is general agreement on the importance of customer relations for the creation of value for a company’s success.

    But why do customers then feel so little about all this and still not have the status they deserve?

  • Yahoo Mail launched new mobile web experience and Android Go App

    Yahoo Mail launched new mobile web experience and Android Go App

    By 2025, the number of global mobile internet users is predicted to expand by more than 50%, making it crucial to understand and meet the specific needs of this massive wave of new mobile users, Yahoo Mail said in one of its recent press releases  when introducing its new mobile web experience and a new app optimized for Android Go phones. Regardless of device, location, storage capacity, or network speeds, the same first-class Yahoo Mail experience can now be provided

  • Overcoming perceptual vigilance and harnessing disruption to capture attention

    Overcoming perceptual vigilance and harnessing disruption to capture attention

    Attention spans are short, and they’re getting shorter. Consumers today are bombarded with editorial, commercial and social messages through more devices and sources than ever. As a video platform we’re acutely aware of the challenges brands face when trying to engage consumers, and are especially conscious of the damage that irrelevant messages can do - to both brands and publishers.

  • mPOS (mobile Point-of-Sale)

    mPOS (mobile Point-of-Sale)

    An mPOS (mobile Point-of-Sale) is a smartphone, tablet or dedicated wireless device that performs the functions of a cash register or electronic point of sale (POS) device. in fact, any smartphone or tablet can be transformed into an mPOS with a downloadable mobile app.

  • IDG launched its new service platform IGD Asia

    IDG launched its new service platform IGD Asia

    International research organisation IGD added a new research and insights platform to its roster of services that builds on the company’s existing expertise in the area.

This week's highlights

Zendesk Sunshine - a new CRM platform built on Amazon Web Services

Category: November 2018 - Email Marketing & E-Commerce
Zendesk, Inc. launched Sunshine, an open and flexible customer relationship management (CRM) platform built completely in the public cloud on Amazon Web Services, Inc. (AWS).
Read more...

Generate a better conversion rate by optimizing webpages for subconscious behaviors

Category: November 2018 - Email Marketing & E-Commerce
A recent study by elaboratum, a German expert consultancy firm for digital business and cross-channel strategies, shows that optimizing your website for emotional and intuitive decision-making factors
Read more...

Outcome-driven media is a key priority for APAC marketers moving into 2019

Category: November 2018 - Email Marketing & E-Commerce
Xaxis, GroupM’s programmatic media arm, surveyed around 5,000 digital media marketers across 16 markets to find out how satisfied marketers around the world were with their existing methods of m
Read more...
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Previous articles

Wanted: Customer-centric marketing ad nauseam

Category: October 2018 - Personalised & Customer-Centric Content Marketing
Word has spread that in the increasingly digital world the importance of customers continues to grow explosively and there is general agreement on the importance of customer relations for the creation
Read more...

Personalization through Marketing Automation

Category: October 2018 - Personalised & Customer-Centric Content Marketing
Buyers tend to seek as much autonomy and independence as possible during their buying decision-making process. As a result, far more than 50% of all purchase decisions have already been made before po
Read more...

Manage campaigns from the customer's perspective

Category: October 2018 - Personalised & Customer-Centric Content Marketing
If you know your customer well it is certainly easier to send relevant content in the right context and level of language. Therefore, get to know your target group amply since only personalized, type-
Read more...
View More Articles

Previous month's highlights

Adobe’s Experience Business campaign in Asia showcases extended analytics products

Category: August 2018 - Predictive Algorithms & Native Ads

At its annual Symposium in Singapore, Adobe once again highlighted its belief that the right combination of relevant data, compelling content, and stunning design are fundamental to delivering outstanding customer experiences.The leading industry conference for digital experience and business transformation was held again at Marina Bay Sands, Singapore, where around one thousand marketing experts and digital leaders met to hear first-hand success stories from the best-known Adobe customers, such as Coca-Cola, Malaysia Airlines or Starhub, talking on-site how Adobe Experience Cloud provides them with a complete set of solutions to run successful Experience Business.

Putting data in the driver’s seat to reach consumers-on-the-go

Category: August 2018 - Predictive Algorithms & Native Ads

Imagine how blind we were before the data. The question now for brand managers is what to do with all the new knowledge. Big data in marketing circles often refers to the enormous amounts of data that businesses collect from marketing campaigns, customers, and business leads collated through different channels.

Meltwater launches data science platform Fairhair.ai to tame real-time market signals found in world’s online data

Category: August 2018 - Predictive Algorithms & Native Ads

In the quest to become data-driven, companies are increasingly investing in Business Intelligence (BI) software to gain a competitive advantage. Yet, the insights generated by those tools are mostly fueled by data from within a company’s walls, instead of the real-time market signals found externally online – from consumer opinions to corporate filings. Outside data, however, can unlock key indicators about an industry or competitor, making the time-intensive task of harnessing the volume and variety of global data worthwhile. And although advances in artificial intelligence have made it easier to capture and analyze this data to create powerful insights, most commercial AI tools are one-size-fits-all models with limited capabilities.

Why you need a data strategy for successful data driven marketing

Category: August 2018 - Predictive Algorithms & Native Ads

First, there was the big data hype and now the AI boom engrosses marketing, although none on its own can create data on its own. Since big data gurus once told us that we would only need to collect as much information as possible about our customers to know everything about them, we lived the misconception, but it soon became clear that you can’t find the needle in the haystack by accumulating more hay. Neither does it get easier to find the relevant information about a customer by collecting more data about him.

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Social media seen as critical channel for delivering a consistent customer experience

Category: September 2018 - Marketing Analytics, Automation & Attribution

8 ways to ‘speak human’ and change the game

Category: September 2018 - Marketing Analytics, Automation & Attribution

Advanced Data Modeling

Category: September 2018 - Marketing Analytics, Automation & Attribution

Marketing Automation is much more than just software, useful for any business sectors

Category: September 2018 - Marketing Analytics, Automation & Attribution

MediaMath announced new Native Ad offering

Category: September 2018 - Marketing Analytics, Automation & Attribution

Thinking of yourself as a busy person can boost your self-control

Category: September 2018 - Marketing Analytics, Automation & Attribution

To ensure growth, you will need to be disruptive

Category: September 2018 - Marketing Analytics, Automation & Attribution

Blockchain technology – trendsetter and transformer

Category: September 2018 - Marketing Analytics, Automation & Attribution

PHD and Volkswagen launch Engine for data-driven advertising

Category: September 2018 - Marketing Analytics, Automation & Attribution
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