Saturday Feb 24th

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This week's highlights

How Unilever is using AI to improve ROI on its Influencer Marketing Campaigns

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
As millennial consumers continue to reject traditional advertising but listening more to recommendations from beauty experts on social media, influencer marketing has started to become one of the main
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Is AI exhausting or feeding the work environment?

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
According to new data from Accenture Strategy, working professionals worldwide are more willing to work with intelligent machines than public opinion suggests.
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The most influential and popular AI applications providers for marketing support

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
Since, making use of Artificial Intelligence (AI) is clearly increasing in popularity, we created for your convenience a list of the most important marketing applications providers.
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By 2020, one-third of all B2B companies will have employed AI to augment their primary sales processes, Gartner said

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
According to Gartner, 25% of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels by 2020, up from less than two per
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Revolutionizing the customer approach with Artificial Intelligence Marketing

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
One of the most difficult tasks for marketers is a personalized customer approach and that’s exactly where AI can help.
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Previous articles

Golden rules for your social media communication

Category: January 2018 - Trends and Predictions
Businesses often struggle to build a successful social media strategy, but the following ten golden rules might help to ease the task when considering at least the most basic requirements. For instanc
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Eight words to watch in 2018

Category: January 2018 - Trends and Predictions
Professor Jeremy Myerson provided us with his predictions for the key words and themes to watch this year, which are:
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Getty Images’ Visual Trends 2018 reveal newfound optimism and a vision of change in storytelling

Category: January 2018 - Trends and Predictions
According to Getty Images’ 2018 Visual Trends predictions, brands and the media will redefine modern masculinity this year. The expert in visual communications identified ‘Masculinity Undo
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Influence Chain

Category: January 2018 - Trends and Predictions
Influence economy sparkles with blockchain technologyInfluence Chain, founded in 2017, created a token-based ecosystem that exploits the advantages of private blockchain by building up a token exchang
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Seize the opportunity of Application-to-Person (A2P) Rich Communication Service (RCS) messaging

Category: January 2018 - Trends and Predictions
CLX Communications, a leading Communications Platform as a Service (CPaaS) provider, announced the launch of the first global Rich Communications Service (RCS) messaging API with SMS fall-back.
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Previous month's highlights

Not ticking anyone off? Then you just aren’t trying hard enough!

Category: November 2017 - Email Marketing and Integrative Lead Management

When was the last time you really offended someone at work? If you are a leader and your answer was ‘never’, you may want to rethink your job title. After all, American statesman and retired four-star general in the US Army Colin Powell had a point when he said, “being responsible sometimes means pissing people off.”

Don’t underestimate your granny when it comes to Google

Category: November 2017 - Email Marketing and Integrative Lead Management

These days, with the pace at which technology is outdoing itself, it’s virtually impossible to hold your high ground as ‘king of the hill’. As soon as we flash the latest iPhone, a new one is flaunting its 12 MP camera with ƒ/1.8 aperture at us. Just when we’ve nailed the art of geomapping, drones are brought in to scan and map work sites at a fraction of the cost and time. Tablets at this rate will be relegated to the ranks of LPs and fax machines–old school inventions that will have our own kids feeling old when their children laugh at what was once so ‘cutting edge.’ It’s a marathon and a sprint in one; but the finish line feels nowhere in sight.

Let the 3rd Internet Revolution begin!

Category: November 2017 - Email Marketing and Integrative Lead Management

THEKEY Project is developing a second-generation identity verification (IDV) solution for the internet via “Blockchain-based Dynamic Multidimension Identification" (BDMI) technology. It can create a vivid and holographic digital identity online, which will be "the key" to migrate people from the real world to the online world. In a nutshell, THEKEY Project aims to solve the internet IDV issues and create a parallel online world.

Why it’s better to be in Beta

Category: November 2017 - Email Marketing and Integrative Lead Management

What do Steve Jobs and notorious architect Frank Gehry have in common? Would you believe us if we told you it was failure? Jobs was fired from the company he founded by the age of thirty and did not achieve his true creative potential until much later in life. Likewise, Gehry did not reach architectural notoriety until he was in his sixties. It would seem that time and iteration (and failing) play such important roles in the production of a genius.

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AI: Evil or Avatar?

Category: December 2017 - Digital Commerce & Customer Experience

Delayed payment options will give not only online conversion a boost

Category: December 2017 - Digital Commerce & Customer Experience

Online-to-offline Integration key focus of Singles’ Day 2017

Category: December 2017 - Digital Commerce & Customer Experience

Adoption of IoT platforms will be the Top IT trend in 2018

Category: December 2017 - Digital Commerce & Customer Experience

CtrlShift and iPinYou join forces to provide global brands access to Chinese audiences

Category: December 2017 - Digital Commerce & Customer Experience

53% of Singaporean shoppers are seeking the help of chatbots for holiday shopping

Category: December 2017 - Digital Commerce & Customer Experience

Stay alert when purchasing via smartphone and tablet

Category: December 2017 - Digital Commerce & Customer Experience

Appier demonstrates efficacy of Artificial Intelligence in fighting ad fraud

Category: December 2017 - Digital Commerce & Customer Experience

Retargeting to right where your customer’s holiday trip really begins

Category: December 2017 - Digital Commerce & Customer Experience

Technology trends that no retailer should neglect

Category: December 2017 - Digital Commerce & Customer Experience
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