Saturday Sep 30th

  • With new brand identity. LG aims to actively communicate with customers beyond generations and locations

    With new brand identity. LG aims to actively communicate with customers beyond generations and locations

    LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life's Good with a more dynamic and youthful look across all physical and digital customer touch points.

  • EdTech Intel: 6 Ways AI is Revolutionizing Online Learning

    EdTech Intel: 6 Ways AI is Revolutionizing Online Learning

    After years of steadily picking up steam, online learning is experiencing undeniable explosive growth. The market is racing toward $1 trillion, with the corporate e-learning space expected to skyrocket 250% in the coming years. As e-learning continues to expand beyond the walls of academia, another game-changing phenomenon is going mainstream in a big way: artificial intelligence (AI).

  • Mindful Employer Branding Key to Successful Staff, HR Recruitment

    Mindful Employer Branding Key to Successful Staff, HR Recruitment

    In modern society, building an inclusive employer brand should be considered mission critical for businesses large and small. The most successful companies are the ones that see challenges and opportunities from many different angles, and having a diverse employee population allows you to do just that. An inclusive employer brand lets you engage, recruit, and hire a wonderful spectrum of people who can bring their varied backgrounds to bear for your business. Simply put, building an inclusive employer brand brings a diverse set of experiences and perspectives to the table, which in turn allows your company to be smarter, more thoughtful, and ultimately more successful.

  • Outlook of generative AI for the enterprise market is exciting but lacks a clear corporate strategy

    Outlook of generative AI for the enterprise market is exciting but lacks a clear corporate strategy

    The democratization and acceleration of generative Artificial Intelligence (AI) originated in the business-to-consumer (B2C) market with the release of popular applications like ChatGPT and Stable Diffusion. But the B2C market will barely scratch the surface of generative AI’s potential economic value.

  • Protecting Data in the Cloud

    Protecting Data in the Cloud

    Organizations in Singapore are increasing their reliance on the cloud. Nearly nine in ten organizations in the country are using cloud services, with about 70% taking a hybrid cloud approach.

  • New Study by MAGNA & Yahoo Urges Marketers to Pair Media Placement with Quality Creative in Order to Drive Stronger Ad Effectiveness

    New Study by MAGNA & Yahoo Urges Marketers to Pair Media Placement with Quality Creative in Order to Drive Stronger Ad Effectiveness

    Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA Media Trials and Yahoo set out to understand the role that creative quality plays in ad effectiveness, and the elements that contribute to quality creative. Creative, the Performance Powerhouse found that while media placement helps marketers find consumers where they are, creative quality was responsible for 56% of purchase intent, illustrating the strong performance of both tactics as they work together. The study suggests that marketers can greatly benefit from making small improvements to their creative in order to optimize ad performance, while also driving brand quality and trust.

  • Bilateral 5G roaming agreements will push global losses to $8 billion by 2028

    Bilateral 5G roaming agreements will push global losses to $8 billion by 2028

    A new study from Juniper Research has found losses from global roaming fraud are anticipated to exceed $8 billion by 2028, driven by the increase in bilateral roaming agreements for data-intensive use cases over 5G networks. In turn, it predicts fraudulent data traffic will account for 80% of global operator roaming-based losses by 2024.

  • Meltwater Brings Powerful New Enterprise Suite to APAC

    Meltwater Brings Powerful New Enterprise Suite to APAC

    Meltwater, a global leader in media intelligence and data analytics, today announced the availability of Meltwater Enterprise Intelligence Suite, a comprehensive offering that promises vital insights and transformative impact to enterprise clients.

  • Cisco unveils new solution to rapidly detect advanced cyber threats and automate response

    Cisco unveils new solution to rapidly detect advanced cyber threats and automate response

    Cisco unveiled the latest progress towards its vision of the Cisco Security Cloud, a unified, AI-driven, cross-domain security platform. Cisco's new XDR solution and the release of advanced features for Duo MFA will help organizations better protect the integrity of their entire IT ecosystem.

  • BharatBox cultural metaverse hub launch featuring high-profile artists and brands from India

    BharatBox cultural metaverse hub launch featuring high-profile artists and brands from India

    The Sandbox, a leading decentralized gaming virtual world and subsidiary of Animoca Brands, announces a joint venture with Brinc, a leading global venture accelerator, to launch BharatBox, a new cultural hub featuring key partners from India's entertainment, art, and sports sectors, including Bollywood. The new entrants have joined The Sandbox's virtual real estate by acquiring LAND NFTs in the open metaverse and have committed to building experiences in BharatBox.

  • Content Remains King in the Future of Video in India

    Content Remains King in the Future of Video in India

    The Asia Video Industry Association’s (AVIA) Future of Video India conference opened to a full house with a keynote conversation with Shri Apurva Chandra, Secretary, Ministry of Information and Broadcasting (MIB). Secretary Chandra stated that with OTT (over-the-top), Indian content has become more accessible and more acceptable to a global audience. “Quality of content has always been very good in India, but now it is easier for Indian content to travel across the world. OTT has helped it in a big way,” said Chandra. He also reiterated the need for OTT to continue with a soft touch approach, as the three tier self-regulatory system has been working well. While there were concerns that light touch regulation has led to less desirable content, he remained of the view that the industry needed to be more self-aware so that the government need not step in. Chandra also shared that a National Broadcasting Policy has been in the works, as the industry was becoming more fragmented. However, this would take time in order to balance the conflicting interests of all the disparate parties.

  • AnyMind Group's AnyTag gives marketers a boost with TikTok Creator Marketplace API

    AnyMind Group's AnyTag gives marketers a boost with TikTok Creator Marketplace API

    AnyMind Group, an end-to-end commerce enablement company, has announced that it is a badged Creative Marketing Partner in the Creator Marketing specialty within the TikTok Marketing Partners program. Now, clients will be able to plan and execute TikTok creator marketing campaigns within AnyMind Group’s influencer marketing platform AnyTag.

  • SenseTime Launches "SenseNova" Foundation Model Sets and AI Computing Systems, Advancing AGI Development

    SenseTime Launches "SenseNova" Foundation Model Sets and AI Computing Systems, Advancing AGI Development

    SenseTime hosted a Tech Day event, sharing their strategic plan for advancing AGI (Artificial General Intelligence) development through the combination of "foundation models + large-scale computing" systems. The leading AI software company is focused on creating a better AI-empowered future through innovation and committed to advancing the state of the art in AI research, developing scalable and affordable AI software platforms that benefit businesses, people and society as a whole.

  • Fastest web-based editor released for a new era of storytelling across streaming, broadcast, digital and social media

    Fastest web-based editor released for a new era of storytelling across streaming, broadcast, digital and social media

    Dalet, a leading technology and service provider for media-rich organizations, announced the release of Dalet Cut, the cloud-native, real-time, lightning-fast multimedia and multiplatform editor fully integrated within the Dalet ecosystem.

This week's highlights

Artificial Intelligence key in analyzing trends in fraudster behavior

Category: July–Sep 2023 - Security in Marketing
A new study from Juniper Research forecasts that the greatest merchant losses to fraud will be via remote physical goods purchases, with losses reaching $5.1 billion across emerging markets in 2028, u
Read more...

Technology and digitalization are key for sustainable lifestyle, research revealed

Category: July–Sep 2023 - Security in Marketing
More than two-thirds (71%) of consumers think technology and digitalization are key in enabling them to live a more sustainable lifestyle, while over a third (33%) desire apps to provide clearer infor
Read more...

Zero in with ABI’s Research Spotlights on research that is critical to your success

Category: July–Sep 2023 - Security in Marketing
The global technology intelligence firm ABI Research just announced the release of Research Spotlights, suites of research focused on key technologies and trends within the vast ABI Research Library.
Read more...
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Previous articles

Alibaba Cloud unveils new AI Model to support enterprises' intelligence transformation

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing
Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group unveiled its latest large language model, Tongyi Qianwen.
Read more...

SenseTime Launches "SenseNova" Foundation Model Sets and AI Computing Systems, Advancing AGI Development

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing
SenseTime hosted a Tech Day event, sharing their strategic plan for advancing AGI (Artificial General Intelligence) development through the combination of "foundation models + large-scale computing" s
Read more...

Protecting Data in the Cloud

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing
Organizations in Singapore are increasing their reliance on the cloud. Nearly nine in ten organizations in the country are using cloud services, with about 70% taking a hybrid cloud approach.
Read more...
View More Articles

Previous month's highlights

Yahoo’s cookieless identity solution continues to gain strong industry support in APAC

Category: December 2022 - Email Marketing: Loyalty & Transactions

Yahoo has announced new interoperability partnerships, including Alliant, AdPredictive, and Tealium, for its cookieless identity solution, Yahoo ConnectID.

Slow open rates? Just a few adjustments can help!

Category: December 2022 - Email Marketing: Loyalty & Transactions

The opening rate, together with the click rate, is one of the classic KPIs in email marketing and provides information about the performance of your strategy over time. However, you will always have the greatest success in email marketing if you offer relevant content with added value and send the content as specifically as possible. So, if you want to see an improvement in open rate quickly, try these simple tricks:

Email marketing tools, tips and tricks

Category: December 2022 - Email Marketing: Loyalty & Transactions

Email marketing is a lot of work, but the following hacks will make the job easier and faster.

Email is by no means a thing of the past

Category: December 2022 - Email Marketing: Loyalty & Transactions

Email may now be an old acquaintance, but it is an integral part of the marketing mix. It is neither outdated nor dubious and certainly not irrelevant for the consumer, as we will show in this article by clearing up the prejudices against email marketing.

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