Adobe just announced at the Apple’s Worldwide Developers Conference (WWDC) 2018 its partnership with Apple and introduced Project Aero, a powerful new augmented reality (AR) authoring tool and system that makes it easier for designers and developers to create immersive content and bridge the gap between the physical and digital worlds. You can rest assure that it will change the way we work, learn, and play, expanding digital experiences beyond the screen to the world around us.

Today, an individual and personal customer approach is essential, hence, Search Engine Advertising (SEA) started to influence its success with targeted and locally controlled customer communication. With fine-tuned local search ads, every customer response gains in importance, with advertised products and services getting seasonally adjusted and the advertising intensity increased or reduced according to the customer’s need.

A new report from Meltwater, titled E-commerce in SEA: Supercharging Holiday Sales Through Social Media, analyzed consumer sentiment during the year-end shopping period last year to help ecommerce companies better reach their audiences.

Videos are said to be strong traffic and engagement guarantors in online marketing, especially when used in social media, since posting live videos and short clips is explicitly encouraged and promoted by networks like Facebook where visual content gets a lot of attention.

Programmatic advertising is currently celebrated and high on marketers’ agenda, taking into consideration that worldwide around 30% of digital media budgets are programmatically invested.

To get the best possible results with Google Ads, marketers create sophisticated campaigns based on search terms, products, users' location or devices. Now even more efficient results can be achieved with the new AI-driven Google algorithm, that delivers data-driven decisions and better campaign results with the same budget. Best of all, these results can be topped with the Triple-A Approach (Audience, Automation, and Attribution) that has been incorporated into the algorithm, developed by the pure Google Ads agency Smarketer.

Nobody starts out automatically caring about your products or services. They care about how you can make a difference in their lives. No matter the context, all relationships begin with a “handshake moment,” whether literally or figuratively—those first few introductory moments that reveal a great deal about the character of the person standing before you. Why should company interactions with current and prospective customers or clients be any different?

Buyers tend to seek as much autonomy and independence as possible during their buying decision-making process. As a result, far more than 50% of all purchase decisions have already been made before potential buyers appear on the radar of the sales department, making it difficult to actively influence them.

Born with the vision of revolutionizing the telco industry by giving power back to customers, the Singapore-based company Circle.Life is the world's first fully digital telco and has become the fastest-growing telco in Singapore since its commercial launch two years ago.

Word has spread that in the increasingly digital world the importance of customers continues to grow explosively and there is general agreement on the importance of customer relations for the creation of value for a company’s success.

But why do customers then feel so little about all this and still not have the status they deserve?

By 2025, the number of global mobile internet users is predicted to expand by more than 50%, making it crucial to understand and meet the specific needs of this massive wave of new mobile users, Yahoo Mail said in one of its recent press releases  when introducing its new mobile web experience and a new app optimized for Android Go phones. Regardless of device, location, storage capacity, or network speeds, the same first-class Yahoo Mail experience can now be provided

Attention spans are short, and they’re getting shorter. Consumers today are bombarded with editorial, commercial and social messages through more devices and sources than ever. As a video platform we’re acutely aware of the challenges brands face when trying to engage consumers, and are especially conscious of the damage that irrelevant messages can do - to both brands and publishers.

An mPOS (mobile Point-of-Sale) is a smartphone, tablet or dedicated wireless device that performs the functions of a cash register or electronic point of sale (POS) device. in fact, any smartphone or tablet can be transformed into an mPOS with a downloadable mobile app.

International research organisation IGD added a new research and insights platform to its roster of services that builds on the company’s existing expertise in the area.