Tuesday Jan 26th

  • Getty Images launches Visual GPS, the next generation of industry leading global visual research

    Getty Images launches Visual GPS, the next generation of industry leading global visual research

    People living in South East Asia are highly concerned with caring for the planet, yet most people prioritize convenience over the environment, according to Visual GPS, new landmark research unveiled by Getty Images, a world leader in visual communications and pioneer in the field of visual trend methodology.

  • Smart checkout technologies are gaining momentum in CX management

    Smart checkout technologies are gaining momentum in CX management

    A new study from Juniper Research has found that the value of transactions processed by smart checkout technologies, where the fixed checkout process is replaced by a frictionless model, will reach $387 billion in 2025, up from just $2 billion in 2020.

  • Marketing automation puts an end to monkey work

    Marketing automation puts an end to monkey work

    Recurring work processes have always been both a curse and a blessing in modern marketing. The good old (M)ad Men from Madison Avenue earned quite well with it and were able to keep their “sovereign knowledge” non-transparent in analogue times. Today, nobody accepts paying hourly rates beyond good and bad for repetitive work processes without great intellectual or creative ability. This so-called ‘monkey work’ has become a commodity and the automation of such routine work a factor in future competitiveness.

  • New Data-to-Insights (D2I) assessment tool evaluates performance improvements

    New Data-to-Insights (D2I) assessment tool evaluates performance improvements

    Qlik launched two new resources that build on the recent global IDC study sponsored by Qlik, which shows organizations that invest in creating data-to-insights (D2I) capabilities through modern data and analytics pipelines are seeing significant gains.

    Through the new IDC hosted assessment tool, every organization can evaluate the strengths and gaps in their own data pipelines. The tool also provides a set of recommendations that will help organizations better support and focus on strategic investments that can have significant bottom line impact.

    “Organizations across the globe are missing a crucial opportunity to impact their performance by turning data into ongoing business value due to gaps in leaky data pipelines,” said James Fisher, Chief Product Officer at Qlik. “Qlik’s unique end-to-end approach to data integration and analytics can help any organization act at the speed of data through improved data-to-insights capabilities that drive tangible business outcomes.”

    Additionally, a new Qlik data analytics application titled “Data as the New Water: The Importance of Investing in Data and Analytics Pipelines” provides a detailed geographic breakdown of the significant differences in how respondents in key markets such as the US, UK, Brazil, Australia, Singapore and Japan are positioned to either reap the benefits or fall behind competitors based on the strength of their data pipelines.

    The overall survey of 1,200 business leaders shows that companies carrying the highest demonstrable D2I capabilities through modern data analytics pipelines (Leaders) are seeing significant bottom line impact.

    • 88% of Leaders said operational efficiency improved (versus 76% overall), and the average improvement was 21% (versus 17% overall)
    • 86% of Leaders said revenue improved (versus 74% overall), and the average improvement was 23% (versus 17% overall)
    • 90% of Leaders said profit improved (versus 76% overall), and the average improvement was 24% (versus 17% overall)


    In Asia Pacific, the findings show key differences in how each country is approaching data pipelines and their D2I capabilities, and how those approaches are impacting business performance.

    • The average D2I score is 41.8 across Asia Pacific: India showed the highest overall score at 47.4, with Australia close behind at 42.4; Singapore and Japan carried the lowest scores at 38.8 and 38.5, respectively.
    • One of the strongest impacts of a higher D2I score beyond increase in profit or revenue is an increase in customer satisfaction/loyalty, essential for businesses during a COVID- 19 impacted market. The overall average of increase in this category was 21.5%, with Australia leading with a 27% improvement, followed by Singapore (21%), India (20%), and Japan (18%).
    • Virtually every company surveyed across Asia Pacific (96% or higher) reported a significant challenge in identifying which data sources were valuable: Singapore recorded the highest rate of this challenge (100%), followed by India (98%), Australia (97%), and Japan (89%).


    Regardless of regional differences, every organization is inundated with complex and varied data types. Many are struggling to maximize the value of that data since it is flowing through unintegrated and leaky data pipelines, often due to a lack of a data catalog and change data capture capabilities. In addition, investments in AI and analytics are being undercut without an agile, automated, and agnostic data pipeline that continually transforms data from any cloud, system or source into enterprise-ready information that drives action and outcomes.

    Qlik’s data integration and data analytics platforms, together with its data literacy as a service offering, deliver the industry’s only end-to-end approach to Active Intelligence. Unlike traditional BI, Active Intelligence realizes the potential in data pipelines by bringing together data at rest with data in motion for continuous intelligence derived from real-time, up-to-date information, and is specifically designed to take or trigger immediate actions. This eliminates data leaks by closing the gaps from relevant to actionable data (Qlik Data Integration), actionable data to actionable insights (Qlik Analytics) and from investment to value (Data Literacy as a Service). (Source: Qlik)

    By MediaBUZZ

     

  • Malaysia successfully fighting streaming piracy

    Malaysia successfully fighting streaming piracy

    A new study, researching content viewing behavior of Malaysian consumers, has found a massive 64% decrease in consumers accessing piracy websites over the past 12 months, due to the Ministry of Domestic Trade and Consumer Affairs’ (MDTCA) site blocking efforts.The survey, commissioned by AVIA's Coalition Against Piracy (CAP) and conducted by the international research and data analytics group YouGov, found that 22% of online consumers currently use piracy streaming websites or torrent sites to view pirated content, which is substantially less than the 61% from a similar survey conducted in August 2019. The YouGov survey also found a 61% reduction in the number of consumers who use an illicit streaming device (ISD) when compared to the August 2019 survey.

  • Innovation and transformation crucial to tackle post COVID-19 disruption

    Innovation and transformation crucial to tackle post COVID-19 disruption

    Unveiled at the inaugural SAP Forward Together virtual event, SAP released the results of its poll of 4,500 Southeast Asian business leaders. According to the study, 40% of the businesses polled are still adopting a “wait and see” approach in response to the pandemic, which raises concerns about COVID-19’s impact in the long run.

  • Privileged accounts remain a popular gateway for hackers

    Privileged accounts remain a popular gateway for hackers

    Privileged accounts, such as local admin and service accounts, exist everywhere in multiple places throughout an organization, and trying to manually discover and manage them is virtually impossible. That’s why Thycotic recommends automating privileged account discovery on a continuous basis so that you can see what you need to protect and what security controls should be in place.

  • Growing security risks to drive APAC managed security services revenue to US$17bn in 2024

    Growing security risks to drive APAC managed security services revenue to US$17bn in 2024

    Growing security risks and incidents of ransomware have been forcing enterprises across the Asia-Pacific (APAC) region to search for trusted and competent security services providers. Against this backdrop, managed security services (MSS) revenue in the region is estimated to reach US$17bn in 2024, according to the data and analytics company GlobalData.

  • Introducing Google Workspace and new features to keep you safe online

    Introducing Google Workspace and new features to keep you safe online

    For more than a decade, Google is building products to help people transform the way they work. “Now, work itself is transforming in unprecedented ways”, Javier Soltero, VP and GM, Google Workspace states in his blog. “Amidst this transformation, time is more fragmented—split between work and personal responsibilities—and human connections are more difficult than ever to establish and maintain”, he explains.

  • Ground-breaking open-source security solution will safeguard billions of devices

    Ground-breaking open-source security solution will safeguard billions of devices

    A few lines of code embedded in the firmware is all it takes to offer multi-layer, virtually impenetrable protection for the world’s hugely vulnerable Internet of Things (IoT) devices.

  • Singapore’s first-ever 3D virtual property expo demonstrates the rise of the experience economy

    Singapore’s first-ever 3D virtual property expo demonstrates the rise of the experience economy

    MOGUL.sg, a property technology start-up, just announced the launch of Singapore's first-ever 3D Virtual Property Expo and provides us with a glimpse into what we can expect to see emerging in today’s experience economy. The virtual expo will take place from 15 to 17 October 2020 and be hosted on the MOGUL.sg platform, featuring Singapore Land Authority (SLA)'s OneMap3D, with the aim to assist home buyers with their property search and decision-making process.

  • Sentryc stops product piracy on the internet

    Sentryc stops product piracy on the internet

    Every year, brand abuse and product piracy result in losses of billions in e-commerce. The start-up Sentryc wants to change this by using AI to scan the Internet and remove plagiarism almost automatically.

    The young technology company, founded in 2019 and headquartered in Berlin, offers companies a unique digital solution with its proprietary brand protection software that can be used to detect and stop product piracy and brand abuse on online marketplaces. The expert provides customers with a cloud solution that searches websites for products, identifies and documents potential counterfeits, to then report them automatically for deletion.

  • Adobe, IBM, and Red Hat join forces to advance CX transformation

    Adobe, IBM, and Red Hat join forces to advance CX transformation

    Adobe, IBM, and Red Hat announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalized experiences across the customer journey, driving improved engagement, profitability, and loyalty.

  • Verizon Media’s View Time Optimization takes the guesswork out of email marketing

    Verizon Media’s View Time Optimization takes the guesswork out of email marketing

    Verizon Media takes email marketing to the next level in Southeast Asia (SEA) with View Time Optimization (VTO), a new email optimization solution, powered by Verizon Media, that gives marketers the unique ability to deliver their brand and marketing emails to users when they are active in their inbox, placing these emails in one of the top spots of a user’s inbox.

This week's highlights

Worldwide spending on AI is expected to reach $110 billion in 2024

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
Global spending on artificial intelligence (AI) is forecast to double over the next four years, growing from $50.1 billion in 2020 to more than $110 billion in 2024.
Read more...

Genesys invests in digitization and AI to provide intelligent and seamless service

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
Genesys, the world's leading provider of cloud-based customer experience and contact center solutions, established a new business unit. Genesys Digital is designed to help companies keep up with the l
Read more...

How AI works in marketing automation

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
The artificial brain now plays the most significant role in marketing automation: chatbots are creating content and AI powers PPC advertising, personalized website experiences, push notifications, cus
Read more...
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Previous articles

The APAC digital transformation market grows

Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
The global digital transformation market is expected to grow from USD 469.8 billion in 2020 to USD 1,009.8 billion by 2025, at a compound annual growth rate (CAGR) of 16.5%, according to Research and
Read more...

Be in compliance with data protection in the jungle of regulations

Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
Many companies that collect and process online customer data for marketing and CRM purposes find it difficult to orientate themselves in legal regulations and to navigate the jungle of regulations in
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Success factors in e-commerce

Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
Successful shops live from their close ties to their customers and the knowledge that they can always offer them exactly what they really want. This has long been possible in e-commerce as well, but t
Read more...
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Previous month's highlights

IDC’s perspective on how to thrive in the next normal with empathy and a digital-first CX approach

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

One of IDC’s recent report, titled ‘Empathy During the COVID-19 Pandemic: Becoming an Empathetic Enterprise in the Next Normal’, details how the most digitally mature organizations adapted quicker to challenges brought by the COVID-19 pandemic. IDC highlights what organizations must focus on to become empathetic organizations – using technology to provide empathy at scale in areas of customer conversation, customer journey, customer experience, and customer satisfaction.

Reputation Experience Management: Customer experience and reputation go hand in hand

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

Online reputation management (ORM) is increasingly becoming a success factor for businesses since effective customer experience management and the endeavor to actively listen to customer voices, can build up customer trust. The more solid the reputation of a company, the higher the probability of optimizing products or services and winning customers. In addition, a great customer experience at every touchpoint turns consumers into brand ambassadors who in turn convince potential customers.

Singapore’s first-ever 3D virtual property expo demonstrates the rise of the experience economy

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

MOGUL.sg, a property technology start-up, just announced the launch of Singapore's first-ever 3D Virtual Property Expo and provides us with a glimpse into what we can expect to see emerging in today’s experience economy. The virtual expo will take place from 15 to 17 October 2020 and be hosted on the MOGUL.sg platform, featuring Singapore Land Authority (SLA)'s OneMap3D, with the aim to assist home buyers with their property search and decision-making process.

CPaaS simplifies real-time communication

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

CPaaS is a cloud-based platform that enables companies to use program interfaces (APIs) to quickly and easily integrate extended real-time communication functions such as voice, video and messaging into their existing systems without having to build a separate backend. This enables companies to integrate new functions such as chatbots, service agents and contact centers into their business applications with minimal effort.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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