Thursday Sep 24th

  • ConnecTechAsia announces headliners and themes for virtual conference

    ConnecTechAsia announces headliners and themes for virtual conference

    Featuring over 220 speakers and more than 200 sessions, the ConnecTechAsia conference will cover all the latest trends within the Telecom, Media and Technology (TMT) space: Anne Chow, CEO, AT&T Business; Huey Tyng Ooi, Managing Director, Head of GrabPay, Grab; Brenda Harvey, General Manager, IBM Asia Pacific; Vikram Sinha, COO, Indosat Ooredoo; ST Liew, VP & President, Taiwan & SEA, Qualcomm; Bicky Bhangu, President - Southeast Asia, Pacific and South Korea, Rolls Royce; or Martin Huang, MD Southeast Asia, SenseTime are among the headliners of this year’s ConnecTechAsia Virtual Conference, held from 29 September to 1 October 2020. Individual tracks for BroadcastAsia, CommunicAsia, SatelliteAsia and TechXLR8 Asia are available, too.

  • HubSpot launches CMS Hub to take the pain out of website management

    HubSpot launches CMS Hub to take the pain out of website management

    HubSpot launched CMS Hub, a content management system that offers speed, security, and scalability to rapidly growing businesses. Unlike traditional content management systems that become more difficult to use over time, CMS Hub scales in line with business growth and takes the pain out of managing software, enabling users to focus on creating remarkable website experiences for their customers. CMS Hub comprises two tiers, Enterprise and Professional, giving companies the freedom to choose a CMS offering best suited to their stage of growth. The announcement marks the creation of HubSpot’s latest product hub, and growing businesses can look forward to the benefits of working with a content management system that integrates with best-in-class marketing, sales, service, and CRM tools as part of HubSpot’s all-on-one connected platform.

  • From data to processes to customer experience

    From data to processes to customer experience

    A company that could read the minds of its customers would have ensured its business success forever, but the considerable challenges that companies face in the digital age show that this isn’t easy to achieve. Not only do the demands of customers constantly change, providers can’t adapt their existing processes quickly enough to meet their customers growing needs and expectations. Those who have set themselves the task of building intelligent processes to improve the customer experience often whether know where to start collecting necessary data nor how to process them smartly. New digital technologies are constantly raising the bar for customer experience.

  • Thycotic deploys advanced machine learning to control dangerous applications on endpoints

    Thycotic deploys advanced machine learning to control dangerous applications on endpoints

    Thycotic, a provider of cloud-ready Privileged Access Management (PAM) solutions for more than 10,000 organizations worldwide released Privilege Manager 10.8 which uses advanced machine learning capabilities to better assist IT teams in securing employee workstations and servers. The company makes enterprise-grade privilege management accessible for everyone by eliminating dependency on overly complex security tools and prioritizing productivity, flexibility, and control.

  • VR and AR on the cusp of success

    VR and AR on the cusp of success

    Virtual Reality (VR) and Augmented Reality (AR) are promising technologies that manage to provide marketers with new opportunities of delivering good content to their target groups.

  • Social media trends during COVID-19 and what this means for brands in Asia

    Social media trends during COVID-19 and what this means for brands in Asia

    Following Social Media Day this 30 June, ADA explores how usage and consumption of social media have gone through the roof to reach a ‘new normal’.

    Through a deep analysis of social media trends across nine countries in South and Southeast Asia, we have identified four key findings around the uptake of social media and what this means for brands.

  • New research reveals the top drivers of brand trust in Singapore following COVID-19

    New research reveals the top drivers of brand trust in Singapore following COVID-19

    As Singaporean businesses continue to navigate restrictions caused by the circuit breaker measures, new research released today from Qualtrics outlines the biggest drivers of brand trust in this new normal, and how consumers want to be engaged with. Findings from the study provide a framework helping brands build and keep trust and confidence at this uncertain time through effective and meaningful actions.

  • Focus on security and governance issues potentially hiding the opportunities offered

    Focus on security and governance issues potentially hiding the opportunities offered

    Information is – and always has been - the lifeblood of organizations and the foundation for critical decision-making, but it is more important than ever in today’s business environment.

    The challenge companies are facing is that information is still commonly stored in various systems including the cloud, making it hard for them to leverage it as a keyway to create more value.

  • In times of Covid-19, the future is more digital than ever

    In times of Covid-19, the future is more digital than ever

    Throughout the ages, major extraneous circumstances and calamities have been the key factors that catalyzed rapid innovation, both in society and industry.

  • Fileless malware continues to grow

    Fileless malware continues to grow

    The effective and timely identification of malware is one of the greatest challenges for IT security today. This is not least due to the sheer number of new malware variants but also to their sophisticated obfuscation, which overwhelms conventional signature-based protection technologies.

    Mainly fileless malware is a growing problem here since it is not tied to executable files and leaves little or no traces on the hard drive. Above all, memory-based malware attacks are popular with hackers, which is active in the main memory, sets up command channels there and then carries out operations independently, such as downloading further Trojans.

  • Hackers are actively exploiting the COVID-19 crisis

    Hackers are actively exploiting the COVID-19 crisis

    CyberProof Inc., a UST Global company, warns of new cybersecurity threats amidst the coronavirus pandemic. Hackers, including cybercriminals and state-sponsored threat actors around the globe, are taking advantage of the COVID-19 outbreak to accelerate their activities and spread their own infections.

  • Surge in streaming during COVID-19 circuit breaker as Singaporeans turn to online video for communication, news, entertainment, exercise and more

    Surge in streaming during COVID-19 circuit breaker as Singaporeans turn to online video for communication, news, entertainment, exercise and more

    The COVID-19 pandemic is impacting lives across the globe, forcing people to change how they work, learn, stay informed, exercise, connect with one another and access entertainment options. Streaming is at the forefront of this new normal with Singaporeans now engaging with online video for an average of four hours and 47 minutes every day. One of the highest video consumption rates globally, according to a new global “How Video is Changing the World” report from Limelight Networks Inc., that exposes the new ways online video supports our daily activities during and after the pandemic.

  • COVID-19 lockdowns expedite augmented reality globally

    COVID-19 lockdowns expedite augmented reality globally

    The forced inaction of the past weeks triggered companies, institutions, and users to look into augmented reality (AR) and the opportunities it offers. They simply had time to get used to changing work processes and to test new tools and techniques.

  • WaterBear Network - the first interactive video-on-demand platform dedicated to our planet

    WaterBear Network - the first interactive video-on-demand platform dedicated to our planet

    WaterBear Network is a free interactive video-on-demand platform that allows viewers to watch high quality content, interact with hundreds of purpose-driven organisations, and take action instantly, giving everyone, wherever they are, the tools to support the issues they feel inspired by.

This week's highlights

Malaysia successfully fighting streaming piracy

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
A new study, researching content viewing behavior of Malaysian consumers, has found a massive 64% decrease in consumers accessing piracy websites over the past 12 months, due to the Ministry of Domest
Read more...

Novel Linux malware targets VoIP softswitches

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
ESET researchers have discovered a previously unknown Linux malware that targets Voice over IP (VoIP) soft switches. The malicious program was named by the analysts of the European IT security manufac
Read more...

Manipulated language AI can write manifestos that appear human and radicalize automatically

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
Shockingly, researchers at the Middlebury Institute of International Studies at Monterey, California, managed to teach Artificial Intelligence (AI) "GPT-3" to believe in the "QAnon" conspiracy theorie
Read more...
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Previous articles

Getty Images launches Visual GPS, the next generation of industry leading global visual research

Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
People living in South East Asia are highly concerned with caring for the planet, yet most people prioritize convenience over the environment, according to Visual GPS, new landmark research unveiled b
Read more...

Every crisis can be mastered

Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
It is said for years that in 2020 vision-driven, future-oriented plans would be experienced and new growth markets be conquered. We wanted to be ideally positioned this year, mastering the next decade
Read more...

Gojek’s marketing campaigns are people-based and purpose-driven

Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
When brands, like Gojek, allow their costumers and the broader public to participate, something big happens: a close emotional connection with the brand and deep loyalty for a personalized experienc
Read more...
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Previous month's highlights

Surge in streaming during COVID-19 circuit breaker as Singaporeans turn to online video for communication, news, entertainment, exercise and more

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

The COVID-19 pandemic is impacting lives across the globe, forcing people to change how they work, learn, stay informed, exercise, connect with one another and access entertainment options. Streaming is at the forefront of this new normal with Singaporeans now engaging with online video for an average of four hours and 47 minutes every day. One of the highest video consumption rates globally, according to a new global “How Video is Changing the World” report from Limelight Networks Inc., that exposes the new ways online video supports our daily activities during and after the pandemic.

The secret of good storytelling

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

What has recently been sold as an indispensable method of communicating effectively with customers, is actually the most natural way to share, entertain or convey knowledge. The talent for this is inherent in each of us. After all, we listen to stories throughout our lives and unconsciously absorb them. So, why is it nevertheless quite difficult to get attention with storytelling?

Being one step ahead thanks to 5G technology

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

Often, high-quality live streams only run reliably in wired networks and providers and consumers can only dream of a smooth live transmission on mobile devices. Limitations and price concerns often lead to disappointments. The more excited companies should be about the early introduction of area-wide 5G technology that offers revolutionary possibilities in communication. 5G networks transmit information faster, regardless of cable connections and providers. The technology provides the necessary bandwidth, reduces latency and connection breaks, enables the delivery of streams with up to 8K via mobile Internet and thus ensures more independence on all sides. For communicators and marketers, 5G means that they can provide their target groups with exciting video content in convincing quality, affecting several areas:

How the video industry supports Asian economies during COVID-19

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

As the COVID-19 pandemic continues to rage around the world, affecting lives and economies everywhere, members of the Asia Video Industry Association (AVIA) have stepped up to help where they can. The trade association for the video industry and ecosystem in Asia Pacific serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, that leads the fight against video piracy and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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