Tuesday Jul 07th

  • Adobe helps businesses staying connected amid COVID-19

    Adobe helps businesses staying connected amid COVID-19

    Last month, IMDA and SGTech, together with the ICT community in Singapore stepped forward to extend support to businesses impacted by the COVID-19 situation.

    With the circuit breaker announced by Prime Minister Lee, remote working is now in full swing for the majority of Singaporeans – many of whom are now facing immediate challenges with the new arrangements.

  • The transformation of content production

    The transformation of content production

    How brands can create relevant and authentic content in no time

    Brands can - and must - get in touch with their target groups through a wide variety of channels. In addition to the traditional advertising and communication options, marketing managers need constantly new, relevant content for social media platforms such as Instagram, Facebook or Pinterest to perform well. It goes without saying that customers expect interesting storytelling across all different channels. Hence, each communication channel should always be filled with tailored content, raising production needs immensely.

  • From data to processes to customer experience

    From data to processes to customer experience

    A company that could read the minds of its customers would have ensured its business success forever, but the considerable challenges that companies face in the digital age show that this isn’t easy to achieve. Not only do the demands of customers constantly change, providers can’t adapt their existing processes quickly enough to meet their customers growing needs and expectations. Those who have set themselves the task of building intelligent processes to improve the customer experience often whether know where to start collecting necessary data nor how to process them smartly. New digital technologies are constantly raising the bar for customer experience.

  • AnyMind Group to cover startup cost for influencers to create their own branded merchandise

    AnyMind Group to cover startup cost for influencers to create their own branded merchandise

    AnyMind Group announced that it will cover the startup cost for social media influencers to create their own branded merchandise, besides providing further details of its direct-to-consumer business line, AnyMind D2C for Influencers.

  • Breaking down data silos and providing a complete view of customers’ activity across systems with Zendesk Sunshine

    Breaking down data silos and providing a complete view of customers’ activity across systems with Zendesk Sunshine

    New functionality for its open and flexible CRM platform Zendesk Sunshine have been launched earlier this month that lets companies connect and understand all their customer data. These capabilities built on Amazon Web Services (AWS) help companies boost agent productivity and personalize customer experiences with a complete view of their customers’ activity across systems.

  • LinkedIn’s virtual events solution

    LinkedIn’s virtual events solution

    Making new connections and contacts face-to-face got more challenging in times of COVID-19, but the current situation at least made us aware of new opportunities that exist in the digital space: technology that helps us reaching out to others virtually, without the barriers of capacity, time or distance.

  • Social Media Trends During COVID-19 and What This Means for Brands in Asia

    Social Media Trends During COVID-19 and What This Means for Brands in Asia

    Following Social Media Day this 30 June, ADA explores how usage and consumption of social media have gone through the roof to reach a ‘new normal’.

    Through a deep analysis of social media trends across nine countries in South and Southeast Asia, we have identified four key findings around the uptake of social media and what this means for brands.

  • Top megatrends of the 2020s: technology and responsible investing

    Top megatrends of the 2020s: technology and responsible investing

    According to deVere Group’s chief executive and founder, Nigel Green, technology, and responsible investing will “inevitably be the top two megatrends” of the next decade.  The bold, unambiguous message from one of the world’s largest independent financial advisory organizations, is clearly looking ahead to the post-pandemic era and gradual economic recovery.

  • Brands can tap new AR formats and features to engage a growing online audience as we transition to a 3D world

    Brands can tap new AR formats and features to engage a growing online audience as we transition to a 3D world

    Verizon Media announced the launch of new augmented reality (AR) experiences in Southeast Asia (SEA) with innovative formats, features, and apps that will give brands the power to engage with consumers in 3D. The launch is part of Verizon’s growing work on tomorrow’s technologies such as 5G and extended reality (XR). The division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo, TechCrunch and HuffPost to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.

  • Consumer behavior changed since the COVID-19 outbreak: ADA identified 9 consumer personas

    Consumer behavior changed since the COVID-19 outbreak: ADA identified 9 consumer personas

    For marketers and brands attempting to engage their audience at a time like this, there is no one answer to how consumer behavior has changed since the COVID-19 outbreak. Different people react in different ways, and general observations are no longer actionable.

  • AI will remain a major trend in 2020

    AI will remain a major trend in 2020

    As you probably expected, artificial intelligence (AI) will again be one of the top IT topics in 2020 and the areas of empathy and improvement of the brand experience will continue to keep companies busy this year.

  • Why the COVID-19 pandemic boosts digitization

    Why the COVID-19 pandemic boosts digitization

    Today, there is hardly a company that can do without digital technology. Usually, a large number of IT systems and programs perform their services in more or less peaceful coexistence, but it was hardly possible to synchronize these systems and to structure processes better. The collaboration of processes and procedures, however, will bring the next boost in digitization.

  • PropertyGuru unlocks a new world of opportunities with FastKey

    PropertyGuru unlocks a new world of opportunities with FastKey

    PropertyGuru just launched a new digital feature ‘StoryTeller’ into its market leading sales enablement platform ‘PropertyGuru FastKey’.

    FastKey digitizes and automates the entire property sales process from project launch to close of sale and currently serves over 500 projects from 100 property developers in Southeast Asia.

  • Social Media Service KPIs

    Social Media Service KPIs

    It is well known that social media is the perfect way to increase the awareness of brands and products, besides connecting with the right target group.

    But how can social media engagement and community management be quantified to improve the performance of a service offering?

This week's highlights

The power of AR in e-commerce

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
Especially in entertainment television, sports TV or shopping, consumers are currently very enthusiastic about video-triggered Augmented Reality (AR), a variant of AR, in which the user holds the smar
Read more...

COVID-19 lockdowns expedite augmented reality globally

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
The forced inaction of the past weeks triggered companies, institutions, and users to look into augmented reality (AR) and the opportunities it offers. They simply had time to get used to changing wor
Read more...

VR and AR on the cusp of success

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
Virtual Reality (VR) and Augmented Reality (AR) are promising technologies that manage to provide marketers with new opportunities of delivering good content to their target groups.
Read more...
View More Articles

Previous articles

Surge in streaming during COVID-19 circuit breaker as Singaporeans turn to online video for communication, news, entertainment, exercise and more

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
The COVID-19 pandemic is impacting lives across the globe, forcing people to change how they work, learn, stay informed, exercise, connect with one another and access entertainment options. Streaming
Read more...

LinkedIn’s virtual events solution

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
Making new connections and contacts face-to-face got more challenging in times of COVID-19, but the current situation at least made us aware of new opportunities that exist in the digital space: techn
Read more...

Being one step ahead thanks to 5G technology

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
Often, high-quality live streams only run reliably in wired networks and providers and consumers can only dream of a smooth live transmission on mobile devices. Limitations and price concerns often le
Read more...
View More Articles

Previous month's highlights

YouTube Tips for channel growth

Category: April 2020 - Social Commerce & Influencer Marketing

YouTube has around two billion monthly users and, according to Brandwatch, 6 out of 10 people now prefer online video platforms instead of LIVE TV. Alone on mobile devices, the Google platform reaches 18 to 49-year-old as news channel and cable television. Users can navigate YouTube in 80 different languages, which covers around 95 percent of the online population. It is therefore no surprise that many companies are now using YouTube as an advertising platform. Thousands of new channels are created there every day with the aim of generating high reach numbers there.

Hackers are actively exploiting the COVID-19 crisis

Category: April 2020 - Social Commerce & Influencer Marketing

CyberProof Inc., a UST Global company, warns of new cybersecurity threats amidst the coronavirus pandemic. Hackers, including cybercriminals and state-sponsored threat actors around the globe, are taking advantage of the COVID-19 outbreak to accelerate their activities and spread their own infections.

Adobe released the first real-time barometer of the digital economy

Category: April 2020 - Social Commerce & Influencer Marketing

The digital economy has never been more important than during the COVID-19 pandemic as consumers and businesses across the globe grapple with a digital-only reality. More broadly, as the digital economy continues to evolve, the need to accurately track online prices and actual spending to better understand trends and predict changes across industries and countries becomes even more critical.

Digital Commerce spend to fall 14% in 2020 as industry is rocked by Coronavirus impact

Category: April 2020 - Social Commerce & Influencer Marketing

A new study from Juniper Research found that global spending on digital commerce will fall by 14% in 2020 as lockdowns and reductions in consumer spend are felt. Spending will fall from $11.2 trillion in 2019 to $9.7 trillion.

View More Articles

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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