Saturday Apr 20th

This week's highlights

Driving revenue in e-commerce with real-time graph databases

Category: April 2019 - Personalised & Customer-centric Content Marketing
Customers nowadays expect more from their online store than just standard suggestions on the latest bestsellers or the cheapest items. Whoever wants to increase sales in e-commerce must meet the expec
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Convenience versus protection: Consumers weigh in on their own privacy

Category: April 2019 - Personalised & Customer-centric Content Marketing
In today’s connected world, businesses are prime targets for cyberattacks, and unintentional missteps can result in critical exposure of consumers’ sensitive personal information.
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Qualtrics research reveals the business impact of responding to customer feedback

Category: April 2019 - Personalised & Customer-centric Content Marketing
Qualtrics, the leader in experience management (XM), revealed the extent to which Singaporean businesses are responding to customer feedback and the subsequent impact on business outcomes.
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Previous articles

International Women’s Day feature report substantiates women’s growing confidence in the future

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
As the number of financially independent women around the world increases, so, too, is their optimism about the future, along with their focus on health and wellness, according to new gender-focused a
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SEO & SEA: It’s all about strategy

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
Search Engine Optimization (SEO) and Search Engine Advertising (SEA) mean more than just keyword analysis and should be an essential part of any online marketing strategy today. Simply because skillfu
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Progressive Web Apps & SEO

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
Progressive Web Apps (PWAs) allow to send push notifications or provide offline access to an app's content, just like native apps do. But unlike native apps, content in PWAs is accessible to search en
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Previous month's highlights

RTB House unveils first AI Marketing Lab innovations

Category: January 2019 - Digital Business Trends Predictions

RTB House, a global company that provides state-of-the-art retargeting for top brands worldwide, announced it will begin the alpha testing phase of its first MarTech innovations developed in its AI Marketing Lab, a new research division it launched in May with an initial annual investment of USD $5 million.

Corporate values in question, employee uncertainty on the rise

Category: January 2019 - Digital Business Trends Predictions

Against a global backdrop of persistent social, economic and cultural change, Zeno Group’s new global study on “Barriers to Employee Engagement” looks closely at employees’ concerns about their workplace and how those issues, left unchecked, are standing in the way of effective engagement. The study revealed widespread concern among employees on current business topics like job loss due to automation and generational differences on issues such as work-life balance, with the overall findings pointing to a clear call to action for communicators and management.

Fuji Xerox helps businesses work smarter with the launch of 14 new multifunction devices and enhanced security

Category: January 2019 - Digital Business Trends Predictions

Fuji Xerox, a leader in document management solutions, just launched 14 new models of digital color multifunction devices: the ApeosPort-VII C / DocuCentre-VII C series.

Social media channels you should invest in this year

Category: January 2019 - Digital Business Trends Predictions

We are surfing, chatting, posting and commenting virtually on a regular basis: in fact, the amount of time users spend daily on social networks like Facebook, Instagram and Co. is growing faster than the rest of online usage. Around 60% of people visit social media every day, one third of them even 5 times a day, proving that social media marketing can achieve a high reach. But what do social media channels really accomplish for marketing?

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Facebook plans to be back on track with common technical platform for its chat services

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Confidence in social media is at an alarmingly low level

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Which KPIs are important in influencer marketing?

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Social Commerce

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Digital 2019 report finds social media fuels growth despite industry challenges of 2018

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Symantec warns of more ambitious, destructive and stealthy attacks

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Instant messaging overtakes the more traditional social networks, Hootsuite report reveals

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Protection of IP in the social media era

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

10 ways social technologies add value

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

SolarWinds announced availability of machine learning-enabled database anomaly detection

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
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