The interest in gaining a competitive advantage with the help of Artificial Intelligence (AI) runs through a wide range of industries, such as e.g. health care, production, automotive or military, which are investing billions into the technology. The marketing industry certainly started to test various fields of application, where the use of AI could advance the business. The Salesforce State of Marketing Report 2018 already provided an insight into how widespread the use of AI has become, although the authors of the study emphasize that all in all no dominant use has yet emerged. The study shows, however, that 39% of marketing decision makers rely on AI and 29% of respondents already use AI-based systems to personalize their offers via email.

MediaMath and White Ops, the global leader in bot fraud protection, announced a new partnership that will protect some of the world's largest advertisers, agencies and publishers from sophisticated invalid traffic (SIVT) before it can be purchased. Partnering identity and detection solutions from both companies, MediaMath and White Ops together aim to provide transparency and build trust and accountability in the advertising ecosystem.

The discussion about the optimal advertising space is becoming more and more intense. One thing is certain: one-sided relationships between advertisers and publishers are no longer sustainable - full transparency, quality and efficiency are the norm.

The new IDC 2019 Future SMB Pulse survey shows that 84% of SMBs in Asia Pacific (excl. Japan) recognize the need to use digital technologies to make significant changes in their companies' processes and operations to become more competitive. While 39% of those have already started their journey and are at different stages of digital maturity, 42% are just planning to start. The survey reveals further that the top priorities of SMBs in the next 18 months include improving revenue growth, increasing efficiency/productivity, and reducing costs/expenses.

Blis, a company specialized in understanding real, human behavior by analyzing vast quantities of mobile location data, provides businesses with information about what people actually do to help them improve consumer engagement and deliver measurable sales uplift. Its Smart Platform provides unmatched transparency, accuracy and scale through three proprietary technologies: SmartPin, Smart Scale and Smart Places, which enable more effective planning, activation and measurement for marketers and business decision makers alike.

Sword GRC, a leading supplier of risk, compliance and governance solutions, has announced a new partnership agreement with Capcon Asia, a human capital consultancy firm in Asia. Capcon Asia, a specialist in the construction, property, real estate, retail and risk management sectors, partnered with Sword GRC for its proven credentials in the risk management arena.

Hardly anyone abstains from checking the smartphone at least once a day, not to mention that our little all-around gadgets are used for tasks like shopping, booking restaurants or whole vacation trips, always assisting us in life. In fact, the phone feature is rarely used, since the communication preferences of the younger generation in particular focuses more on chatting than speaking. This trend has of course an impact on businesses and there is no reason to assume that it is different in B2B compared to the B2C industry.

According to the IDC Worldwide Semiannual Digital Transformation Spending Guide, Asia Pacific spending on the technologies and services that enable the digital transformation (DX) of business practices, products, and organizations is estimated to be $375.8 Billion in 2019.

Today, inbound marketing no longer means that the potential customer is calling immediately, rather that the prospective customer searches for information on the Internet first.

Just a decade ago, few people would probably have envisioned a world where the concept of “trust” would become as prominent in their everyday lives as it has. Today we get into cars with complete strangers, lend money to other strangers on the other side of the world, and finance ideas that have no guarantee of ever becoming reality. We sleep in the beds of people we’ve never met while they worry not one iota that we would mess up their homes or worse. Each of these actions indicates a level of trust in the other party to come through on their promises.

In our rapidly changing world, it takes a coordinated effort of the public and private sectors to identify new threats on the horizon and ensure both police and society are prepared to face them. At least, that has been the key message of INTERPOL World 2019, a global security and innovation conference which was taking place from July 2-4, 2019 in Singapore.

The Visible Light Communication (VLC) industry is growing at a rapid rate and is set to exceed ten billion devices by 2023, according to HomeGrid Forum President Dr Len Dauphinee, who laid out a roadmap of the future of VLC and its role alongside G.hn in promoting a secure wireless environment.

According to new insights on global retail payment trends from FIS, a global leader in financial technology, eWallets are now the preferred way for Hong Kong consumers to pay for goods online.

Qlik, a leader in data analytics, just announced Qlik Sense Business, its latest offering supporting its cloud-first, SaaS strategy. The new product is the first and only pure SaaS offering that brings the power of the 3rd generation of data and analytics to small businesses and groups, accelerating their journey to modern analytics more quickly and with greater ROI than any other offering in the market.