Thursday Mar 30th

  • Merger of NielsenIQ and GfK in the making

    Merger of NielsenIQ and GfK in the making

    Earlier this month, NielsenIQ and GfK, two global data and analytics services providers, announced their proposed merger to explore new opportunities in retail and consumer analytics.

  • IDC’s early assessment of the Russia-Ukraine conflict on ICT spending and tech markets in Asia Pacific

    IDC’s early assessment of the Russia-Ukraine conflict on ICT spending and tech markets in Asia Pacific

    The impact of the current conflict between Russia and Ukraine is far-reaching and will impact Asia Pacific in the short and possibly long-term in a recently published impact analysis: IDC reiterates that sanctions, commodity shortages, and higher prices for oil and gas as well as other essential goods will further fuel inflationary pressures and damage ICT supply chains that support the regional consumer electronics and semiconductor manufacturing as well as distribution industries.

  • Global advertising market is expected to grow significantly against all odds

    Global advertising market is expected to grow significantly against all odds

    According to GroupM's "This Year, Next Year" Global Mid-Year Forecasts, global advertising revenues are expected to grow significantly – despite fears of an imminent recession and the ongoing geopolitical situation in the world.

  • Less than one third of marketers are confident in their audience data, Nielsen’s global survey revealed

    Less than one third of marketers are confident in their audience data, Nielsen’s global survey revealed

    Titled “Era of Alignment,” Nielsen’s 2022 report illustrates how marketers must gain confidence in their data to focus equally on brand building and customer acquisition. The company surveyed nearly 2,000 global marketers between December 2021 and January 2022 for the global report, that revealed both a digital dominance in how dollars are being spent and exposed marketers’ lack of confidence in the data behind those decisions.

  • The benefits of deep learning for campaign targeting

    The benefits of deep learning for campaign targeting

    In principle, artificial intelligence (AI) has enabled targeted digital marketing and with every further development, the results are becoming more accurate. While machine learning (ML) was until now the most modern method for predicting user decisions, its further development, deep learning (DL), has refined the approaches and can achieve more precise results.

  • ADVANCE.AI enhances its One-Stop Platform to better serve their clients in digital transformation journey

    ADVANCE.AI enhances its One-Stop Platform to better serve their clients in digital transformation journey

    ADVANCE.AI, a leading AI company specializing in digital identity verification, risk management and process automation, announced the enhancement of its One-Stop Platform, which now supports multi-device user journeys, multi-language compatibility, enhanced AML screening tools, and Single Customer View via API and SDK.

  • With artificial intelligence into a new age of automation

    With artificial intelligence into a new age of automation

    Artificial intelligence (AI) and machine learning arrived in industrial production a long time ago – at least in theory. In any case, it is undisputed that AI-based automation solutions will be the big topic in the coming years. However, the question arises as to how quickly the immense potential of this technology can be tapped for the producing industry.

  • There is always something exciting to communicate, isn’t it?

    There is always something exciting to communicate, isn’t it?

    What to do when it feels like every topic has already been written about? Well, then the following tips might help you in creating new topics and content.

  • Dreame partners with Globook Studio to co-produce audiobooks on DreameFM

    Dreame partners with Globook Studio to co-produce audiobooks on DreameFM

    Dreame, a leading online fiction platform from Singapore, announced a partnership with Globook to create audio books based on popular Dreame stories. Building on the success of Dreame's platform, the partnership is focused on the experience of customers and writers. In addition, this new contract will allow Globook to name the App as DreameFM of which the Android version has already been made available in the Google Play Store.

  • Interview: Inventor of Game Changing AI Tech Shoring Up e-Retail Shopping Security

    Interview: Inventor of Game Changing AI Tech Shoring Up e-Retail Shopping Security

    It’s projected that, by 2025, there will be a total of 291.2 million digital buyers in the United States. It is further reported that, also by 2025, more than ten percent of all retail sales in America is expected to be generated via mobile commerce.

  • Risk managers fear social media more than cyber attacks

    Risk managers fear social media more than cyber attacks

    According to a recent study, corporate communications managers consider social media one of the biggest business risks, ahead of privacy and cyber threats, extreme weather conditions or supply chain problems.

  • Attention: the end of Google Analytics is just around the corner

    Attention: the end of Google Analytics is just around the corner

    In March of this year, Google announced the shutdown date of the widely used analysis tool Universal Analytics for July 1, 2023. That said, any data you wish to access for future review and analysis should be available outside of Google Analytics as soon as possible since from this day onwards no more data will flow into Google Analytics dashboards. Not to mention that Google has only specified a period of "at least six months" for access to data previously processed in Google Analytics, which means after this time, data can no longer be viewed, analyzed, or exported in Google Analytics.

  • The road to data-driven marketing is easier than you think

    The road to data-driven marketing is easier than you think

    As companies have more and more customer information at their disposal, they can quite easily design and carry out their marketing activities in a data-driven manner. Advertisers no longer have to shoot at sparrows with cannons and spend a lot of money on large-scale campaigns, at the end of which only a fraction of the people reached become buyers. Instead, extensive amounts of data, in combination with modern technologies, enable targeted investments with high precision. Companies can replace gut feelings with well-founded information and not only use their budgets more efficiently, but also significantly increase the conversion rate.

  • MATSUKO's solution reconstructs people from 2D to 3D via hologram, bringing physical presence to remote communication and ushering in the metaverse

    MATSUKO's solution reconstructs people from 2D to 3D via hologram, bringing physical presence to remote communication and ushering in the metaverse

    MATSUKO, the first creator of a software-only solution for holographic communication, will premiere its technology as a finalist in the Extended Reality & Immersive Technology category for the 14th annual SXSW Pitch® (formerly SXSW Accelerator) tomorrow. Out of the 655 companies that applied to present at SXSW Pitch 2022, MATSUKO was selected among the 50 finalists spanning 10 separate categories.

This week's highlights

Baidu introduced ERNIE Bot, a new-generation large language model (LLM) and generative AI product

Category: January 2023 - Digital Media Trends & Predictions
ERNIE Bot is a culmination of years of research and industry practices by Baidu. This new-generation, knowledge-enhanced LLM is built upon Baidu's in-house models ERNIE (Enhanced Representation of Kno
Read more...

Communication service providers need to overhaul their investment and go-to-market strategies before network-as-a-service opportunities become mainstream

Category: January 2023 - Digital Media Trends & Predictions
Communication service providers (CSPs) have made large strides over the last few years as they look to leverage their underlying infrastructure to climb the digital value chain by delivering cloud-ena
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A whole new way to work thanks to Microsoft 365 Copilot

Category: January 2023 - Digital Media Trends & Predictions
Earlier this month Microsoft announced Dynamics 365 Copilot as the world's first AI Copilot in both CRM and ERP to bring the next-generation AI to every line of business. And now, Copilot is coming to
Read more...
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Previous articles

How reliable is the open rate?

Category: December 2022 - Email Marketing: Loyalty & Transactions
There are many myths and still many misconceptions when it comes to email open rates. Which begs the question: how is an aperture measured? How reliable are the procedures? And how meaningful is the o
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Slow open rates? Just a few adjustments can help!

Category: December 2022 - Email Marketing: Loyalty & Transactions
The opening rate, together with the click rate, is one of the classic KPIs in email marketing and provides information about the performance of your strategy over time. However, you will always have t
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Email marketing tips for e-commerce

Category: December 2022 - Email Marketing: Loyalty & Transactions
Email marketing’s strength is in attracting, nurturing and converting ideal prospects, says Digital Agency Network, backing it up with a slew of research data including:
Read more...
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Previous month's highlights

Nielsen includes YouTube measurement in Total Ad Ratings across Thailand, Indonesia and the Philippines

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Advertisers want a more holistic view of their audiences, including YouTube, so they can understand the scale of the audience they’re able to reach through campaigns that are served both on TV and digital. For the first time in APAC, Nielsen is providing cross-platform metrics on which media buyers and sellers can transact.

Enter the world of digital experiences

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Even if the statement "Content is King” is getting older, its core message still applies. Editorial content and a comprehensive customer journey are key aspects of a modern digital experience (DX), that picks up the customer regardless of location, device and preferences, and creates the best possible experience with all available data.

There are many ways leading to a purchase

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Consumer purchasing habits have changed drastically over the COVID-19 pandemic, and consumers are now much more experienced at all stages of digital shopping. This changing buying process presents great opportunities for brands willing to adapt, embrace new technologies, and meet rising consumer expectations.

Real-time experiences strengthen customer loyalty

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

The competitive pressure has never been higher and at the same time customers are becoming increasingly demanding, which is why marketers should score with real-time customer experiences.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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