Monday Jun 17th

  • Socialbakers provides guidance on how to invest advertising budgets to maximize reach, engagement and business impact

    Socialbakers provides guidance on how to invest advertising budgets to maximize reach, engagement and business impact

    The leading AI-powered social media marketing platform Socialbakers released a comprehensive report at the end of 2018 a comprehensive report that offers detailed information about the state of social media engagement and advertising, as well as emerging themes for the year ahead. The trend report dives into demographics and brand trends, advertising effectiveness, engagement best practices, and emerging trends involving influencer marketing and privacy and security.

  • Creative trends for marketers in 2019

    Creative trends for marketers in 2019

    2019 promises to deliver incredible new developments in the way designers approach customer experience. Improvements in personalization and artificial intelligence (AI) are enabling independent designers and marketing professionals alike to create experiences that truly delight their customers.

  • Passing the major Customer Journey challenges with flying colors

    Passing the major Customer Journey challenges with flying colors

    Pegasystems Inc., a provider of strategic software solutions for sales, marketing, service and operations, points out the stumbling blocks the customer journey is facing commonplace in practice:

  • The dawn of AI: breakthroughs and concerns

    The dawn of AI: breakthroughs and concerns

    What do autonomous taxis in Singapore, the "da Vinci" robotic surgical system, and the application of virtual reality in worlds of experience have in common with the latest technology trends? All these innovations are based on artificial intelligence (AI).

  • Programmatic advertising - where is it heading?

    Programmatic advertising - where is it heading?

    The immense reach, the widely propagated ease of ad booking, and the ability to accurately define target audiences are just a few of the factors that persuade many advertisers to bet their marketing budgets on social media.

    The problem with this is that big names, such as Facebook and Google, are quickly entrusted with the dissemination of ads without much reflection and thus with the integrity of brand safety. They benefit from the fact that the online advertising ecosystem is becoming increasingly complex and advertisers use the strong fragmentation and confusion as an excuse to snatch simpler social media advertising or playing out Google AdSense.

  • The Customer Journey is a matter for the boss

    The Customer Journey is a matter for the boss

    When it comes to customer-centricity, Customer Journeys are the melting pot of all disciplines and perspectives. Evidently, the enterprise around the customer journey in the daily business routine is initiated and managed by individual departments, such as marketing, sales, IT or service. As a result, despite considerable initial success, the creation of positive customer experiences, or winning of more new customers, often falter due to insufficient internal support of such projects. So, how can that be prevented?

  • Convenience versus protection: Consumers weigh in on their own privacy

    Convenience versus protection: Consumers weigh in on their own privacy

    In today’s connected world, businesses are prime targets for cyberattacks, and unintentional missteps can result in critical exposure of consumers’ sensitive personal information.

  • Engagio provides customized and relevant real-time account insights to sales and marketing teams

    Engagio provides customized and relevant real-time account insights to sales and marketing teams

    The Account Based Marketing (ABM) automation provider, Engagio, announced the launch of its Sales Activation Tools, a powerful and scalable set of capabilities that provide customized and relevant real-time account insights to marketing and sales teams.

  • Generation Z are masters of adaptation on Social Media

    Generation Z are masters of adaptation on Social Media

    Many 16 to 23-year-olds don’t seem to be driven to stand out as a personality from the masses in the context of their social media appearances. On the contrary, the so-called "Generation Z" seems to be surprisingly homogeneous: as far as aesthetics and poses are concerned, they are more likely to submit to the valid norms and rules that receive the most approval from the social media community.

  • The digital achievement gap - companies struggle to meet customer expectations

    The digital achievement gap - companies struggle to meet customer expectations

    Zendesk, Inc. released The Zendesk Customer Experience Trends Report 2019, showing that companies of all sizes across industries and geographies lack the capabilities needed to keep up with ever-increasing customer expectations.

  • Face the crisis of trust by finding a balance between personalization and privacy

    Face the crisis of trust by finding a balance between personalization and privacy

    It is a predicament: consumers' expectations towards businesses are higher than ever, as they demand an experience when buying a product, not just the feeling of a mere necessity. Hence, personalization is the keyword here, so that offers, product recommendations and discounts are available on the right channel at the right time and in line with the customer's current expectations and needs. All this is possible and only needs as prerequisites data-based 360-degree customer views, but that's exactly where the problems start. For fear of abuse, consumers are more reluctant in giving their data to businesses.

  • Vodafone and PNSol champion new Broadband Forum “quality of experience” project focused on creating the “invisible” network

    Vodafone and PNSol champion new Broadband Forum “quality of experience” project focused on creating the “invisible” network

    Broadband Forum has launched a new project – Broadband Quality Experience Delivered (Broadband QED) – which will be led by Vodafone and Predictable Network Solutions (PNSol).

  • Prepare for future security threats by joining Interpol World 2019

    Prepare for future security threats by joining Interpol World 2019

    Nearly all current research underpins a worrying trend, namely an increase in cyber-attacks, data leaks and data protection hacks. Not to mention that security breaches nowadays cause much more damage than just a few years ago due to more connectivity and a growing number of digital devices.

  • International Women’s Day feature report substantiates women’s growing confidence in the future

    International Women’s Day feature report substantiates women’s growing confidence in the future

    As the number of financially independent women around the world increases, so, too, is their optimism about the future, along with their focus on health and wellness, according to new gender-focused analysis undertaken by global measurement company, Nielsen.

This week's highlights

Cyber Security Management protects holistically by mastering all vulnerability gaps

Category: June 2019 - Cyber-security & Data Protection
Today, companies are more worried than ever about how they can reliably secure their entire organization against cyber-attacks. Their main focus is on ensuring to put holistically secure products on t
Read more...

Security is a journey, not a destination

Category: June 2019 - Cyber-security & Data Protection
Now, more than ever, cybersecurity teams are seeking to become more agile. They help organisations meet regulatory compliance requirements, align to industry best practices, and accelerate business tr
Read more...

Xandr Invest for streamlined buying processes

Category: June 2019 - Cyber-security & Data Protection
Xandr, AT&T’s advanced advertising & analytics company, just announced the launch of Xandr Invest, a strategic buying platform built for the future of advertising. The new platform offer
Read more...
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Previous articles

Making communication measurable with the help of AI

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
Artificial Intelligence (AI) and the opportunities it brings are hotly debated among marketing and communications professionals right now. Although the hype surrounding AI has often still very futuris
Read more...

Rockwell Automation releases AI module to improve industrial production

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
According to a recent announcement of Rockwell Automation, industrial workers can now more easily use the data from their equipment to predict production issues and improve processes with their existi
Read more...

Advance your customer experiences with Zendesk Sunshine

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
Zendesk just announced expansions to Zendesk Sunshine, its open and flexible CRM platform built on Amazon Web Services (AWS), which include new partnerships and integrations that will make it easier t
Read more...
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Previous month's highlights

Protection of IP in the social media era

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Today, businesses must work harder than ever to protect personal information, since it gets more and more difficult to stay up-to-date on changes in IP law.

Facebook plans to be back on track with common technical platform for its chat services

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Fifteen years after being founded in Mark Zuckerberg's college room, Facebook has become a world power with unprecedented opportunities to reach out to its users in a targeted manner - be it advertising or opinion-making.

The future of Snapchat in the advertising market still uncertain

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Although the death of Snapchat has been predicted many times by now, in fact right after its listing at the stock exchange where is was considered overvalued, the company proves us once again wrong and shows that there is life in the old dog yet.

Generation Z are masters of adaptation on Social Media

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Many 16 to 23-year-olds don’t seem to be driven to stand out as a personality from the masses in the context of their social media appearances. On the contrary, the so-called "Generation Z" seems to be surprisingly homogeneous: as far as aesthetics and poses are concerned, they are more likely to submit to the valid norms and rules that receive the most approval from the social media community.

View More Articles

Convenience versus protection: Consumers weigh in on their own privacy

Category: April 2019 - Personalised & Customer-centric Content Marketing

Adobe Research: CX a priority for business, but technology adoption lags

Category: April 2019 - Personalised & Customer-centric Content Marketing

Being customer-centered with integrated CRM

Category: April 2019 - Personalised & Customer-centric Content Marketing

Engagio provides customized and relevant real-time account insights to sales and marketing teams

Category: April 2019 - Personalised & Customer-centric Content Marketing

Adobe Experience Platform delivers personalized experiences in real time

Category: April 2019 - Personalised & Customer-centric Content Marketing

Driving revenue in e-commerce with real-time graph databases

Category: April 2019 - Personalised & Customer-centric Content Marketing

Open data

Category: April 2019 - Personalised & Customer-centric Content Marketing

HubSpot for authentic and personalized videos

Category: April 2019 - Personalised & Customer-centric Content Marketing
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