Saturday Dec 03rd

This week's highlights

Email marketing tools, tips and tricks

Category: December 2022 - Email Marketing: Loyalty & Transactions
Email marketing is a lot of work, but the following hacks will make the job easier and faster.
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Email is by no means a thing of the past

Category: December 2022 - Email Marketing: Loyalty & Transactions
Email may now be an old acquaintance, but it is an integral part of the marketing mix. It is neither outdated nor dubious and certainly not irrelevant for the consumer, as we will show in this article
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Trends in email marketing

Category: December 2022 - Email Marketing: Loyalty & Transactions
According to research, almost all (99%) of businesses use email marketing to regularly engage with their customers and prospects, proving that email is more vital and relevant than ever.
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Previous articles

Video Marketing: visual communication and storytelling

Category: November 2022 - Video & Visual Marketing: Contents & Strategies
When it comes to visual communication and storytelling, videos have clearly become one of the most popular and effective formats. Not least due to the fact that videos are one of the most important gr
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Live shopping requires emotions, entertainment and expertise

Category: November 2022 - Video & Visual Marketing: Contents & Strategies
When most people think of “shopping”, they think of the whole process of browsing and getting inspired, and not just sourcing goods. Unfortunately, many (online) retailers still do not man
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Typecast partners BeLive to break into the live commerce market

Category: November 2022 - Video & Visual Marketing: Contents & Strategies
Neosapience, the South Korean startup behind Typecast, is joining hands with Singapore-based interactive video technology solutions provider BeLive Technology to provide its AI-powered synthetic voice
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Previous month's highlights

Focus solely on mobile devices – yes, or no?

Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming

Like everything else, the use of the internet is subject to constant change. Especially when it comes to which devices are used to access the World Wide Web. The triumph of the Internet began with desktop computers, emancipated itself with the market launch of smartphones in the direction of responsive web design and “mobile first”, and finally arrived at the current trend “mobile only”.

Same, same but different … when it comes to creatives

Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming

All too often the same advertising strategy is rigidly applied to mobile and traditional channels, although several independent studies show that an unmodified or only slightly adapted TV spot on mobile devices does not lead to the desired success – just as little as a mobile spot on a cinema screen would work. It is therefore important to consider and coordinate the individual channels when creating them. Hence, for a mobile-first approach we recommend considering the following tips:

Mobile is driving the gaming market

Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming

Mobile games will account for more than 60% of the total gaming market share in 2022 according to a forecast by Data.ai. Ultimately, the data and analysis service provider expects the games market to reach a total volume of $222 billion this year.

Empathy, Engagement the “Secret Sauce” for Post-Pandemic Leadership Success

Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming

It would be an understatement to say that the devastating spread of COVID-19, and industry’s collective reaction thereto, has prompted a seismic shift in how corporations are intending to operate in the post-pandemic era. One particularly notable pivot is that toward staff empathy and engagement. This profound cultural shift is requiring business leadership at all levels—from C-suite executives, division and department heads and team leaders, to entrepreneurs of every ilk—to level up and evolve their managerial skillsets to meet new occupational expectations.

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About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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