Sunday Aug 18th

  • Forecasts on cybersecurity and data protection

    Forecasts on cybersecurity and data protection

    Companies consider cyber-attacks more and more as a central business risk and start to work on better protection, but will they be able to master the security challenges in the digital economy?

  • APAC’s mobile-first economy key target for fraudsters, AppsFlyer revealed

    APAC’s mobile-first economy key target for fraudsters, AppsFlyer revealed

    AppsFlyer just released its APAC Ad Fraud Report 2019, providing marketers a comprehensive report on the evolving mobile advertising industry in the region. Covering activity between November 2018 to April 2019, the report examines 2.5 billion installs across over 8,000 apps in entertainment, finance, gaming, shopping, travel and utilities.

  • Global partnership announcement for Next-generation Network Services

    Global partnership announcement for Next-generation Network Services

    Tata Communications Transformation Services (TCTS), a partner of choice for the world’s leading Communication Service Providers (CSPs), and Zeetta Networks, a leading network slicing and splicing company, announced a global partnership agreement to facilitate early adoption of technologies like 5G and network slicing within the ICT space.

  • ZTE’s must-have solution for network operators undergoing a digital transformation.

    ZTE’s must-have solution for network operators undergoing a digital transformation.

    As part of its strategy, ZTE Corporation, a provider of advanced telecommunications systems, mobile devices, and enterprise technology solutions, is committed to providing customers with integrated end-to-end innovations to deliver excellence and value as the telecommunications and information technology sectors converge.

  • SEO & SEA: It’s all about strategy

    SEO & SEA: It’s all about strategy

    Search Engine Optimization (SEO) and Search Engine Advertising (SEA) mean more than just keyword analysis and should be an essential part of any online marketing strategy today. Simply because skillful SEO and deliberate SEA makes websites more productive for the sales of products. Considering certain rules can be useful to steadily improve existing operations, like the following

  • Videos are drawing the distinction

    Videos are drawing the distinction

    Short video clips manage to explain complex content in less than three minutes while entertaining at the same time. To no surprise, they are nowadays often replacing long and unmanageable texts that are usually not read to the end. Best is that they are applicable in almost any context: not only as a marketing or image film, but also in the traditional market communication and internal corporate business world. In addition, they can be spread through a variety of channels, such as YouTube, your own company website or Facebook.

  • The future of Snapchat in the advertising market still uncertain

    The future of Snapchat in the advertising market still uncertain

    Although the death of Snapchat has been predicted many times by now, in fact right after its listing at the stock exchange where is was considered overvalued, the company proves us once again wrong and shows that there is life in the old dog yet.

  • Mobile Only equals Smartphone Only

    Mobile Only equals Smartphone Only

    Internet usage is constantly changing, especially when it comes to which devices access the World Wide Web. The triumphant procession of the Internet initially started with stationary computers (desktop), emancipated itself by the market launch of smartphones in the direction of Responsive Web Design and Mobile First, and finally arrived at the current Trend ‘Mobile Only’.

  • Security is a journey, not a destination

    Security is a journey, not a destination

    Now, more than ever, cybersecurity teams are seeking to become more agile. They help organisations meet regulatory compliance requirements, align to industry best practices, and accelerate business transformation initiatives. Effective cybersecurity acts as a business enabler – building customer, shareholder, and employee trust. This enables organisations to protect and enhance their reputation and reduces the risk of the many negative consequences of a cybersecurity breach.

  • Convenience versus protection: Consumers weigh in on their own privacy

    Convenience versus protection: Consumers weigh in on their own privacy

    In today’s connected world, businesses are prime targets for cyberattacks, and unintentional missteps can result in critical exposure of consumers’ sensitive personal information.

  • Programmatic advertising - where is it heading?

    Programmatic advertising - where is it heading?

    The immense reach, the widely propagated ease of ad booking, and the ability to accurately define target audiences are just a few of the factors that persuade many advertisers to bet their marketing budgets on social media.

    The problem with this is that big names, such as Facebook and Google, are quickly entrusted with the dissemination of ads without much reflection and thus with the integrity of brand safety. They benefit from the fact that the online advertising ecosystem is becoming increasingly complex and advertisers use the strong fragmentation and confusion as an excuse to snatch simpler social media advertising or playing out Google AdSense.

  • Planning for the right voice search strategy

    Planning for the right voice search strategy

    The spread of language assistants, such as Google Assistant or Amazon Alexa, heralds a new evolutionary stage for user interfaces. In fact, now it is expected now, according to forecasts by market research firm ComScore, which also finds that at the latest by 2020 around 50% of search queries will be voice-based.

  • Application areas for AI in business

    Application areas for AI in business

    According to a study of the Ludwig-Maximilians-Universität Munich we are already at the point where readers can’t recognize anymore if an article is written by a human being or artificial intelligence (AI). On the contrary, the texts of robots had even greater credibility in the test group, the study revealed. But writing texts is not the only creative area in which AI advances. More and more start-ups feed their servers with data and build innovative services thanks to machine learning.

  • Advance your customer experiences with Zendesk Sunshine

    Advance your customer experiences with Zendesk Sunshine

    Zendesk just announced expansions to Zendesk Sunshine, its open and flexible CRM platform built on Amazon Web Services (AWS), which include new partnerships and integrations that will make it easier to connect siloed data and deliver deep customer insight to advance proactive customer experiences.

This week's highlights

Real users live everywhere - not just in Walled Gardens

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
According to a survey of the market research firm eMarketer, global spending for online advertising will reach nearly 427 billion US dollars in 2020. But how can advertisers use their media budget eff
Read more...

What’s really the adding value of programmatic

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
Providing content on the Internet free of charge is made possible by advertising. However, not targeted or obtrusive advertising endangers the proper functioning of this model. Rather, it favors the m
Read more...

Predictive analytics methods in marketing

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
In the following is a list of the most important predictive analytics approaches that allow to forecast consumer behavior and customer needs which should be useful for your business planning as well a
Read more...
View More Articles

Previous articles

Location-based data fuels next generation of insight-driven marketing

Category: July 2019 - Multichannel, Mobile & Video Marketing
Blis, a company specialized in understanding real, human behavior by analyzing vast quantities of mobile location data, provides businesses with information about what people actually do to help them
Read more...

Why your brand needs a centralized customer data platform

Category: July 2019 - Multichannel, Mobile & Video Marketing
Rather than waiting for people to find products, brands are now matching products to the people.Consider this hypothetical example: Beats by Dre targets Peter, a 30-year-old marathon runner, with ads
Read more...

Mobile Only equals Smartphone Only

Category: July 2019 - Multichannel, Mobile & Video Marketing
Internet usage is constantly changing, especially when it comes to which devices access the World Wide Web. The triumphant procession of the Internet initially started with stationary computers (deskt
Read more...
View More Articles

Previous month's highlights

Recasting traditional TV’s role in the age of OTT video platforms, AI and VR/AR

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

From the live black-and-white broadcast of Neil Armstrong’s first step on the Moon to the World Cup Final in ultra-high definition, television has stood the test of time often co-opting inventions that threatened disruption such as VHS, cable networks and the Internet.

Three good reasons why AI is useful for CX

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

Call center companies are increasingly making use of voice-bots to avoid playing back-up music when being in a caller queue, in order to improve that way their customer communication and eventually the customer experience (CX). In doing so, they rely on artificial intelligence (AI).

AI-powered video analytics for today’s visually-driven society

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

For the first time in social listening history, companies can monitor their brand mentions in text, image, and now in motion with video recognition by Talkwalker, a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts.

How established is AI in marketing really?

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

Artificial intelligence (AI) is often mentioned in conjunction with big data or machine learning as a generic term for methods and applications that deal with the automation of intelligent behavior. A key feature of AI is that it is based on software that is capable of learning from its own behavior and that way constantly improves itself.

View More Articles

LATEST EMAGS

PREVIOUS EMAGS

VMWare APAC

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg