Last month, IMDA and SGTech, together with the ICT community in Singapore stepped forward to extend support to businesses impacted by the COVID-19 situation.

With the circuit breaker announced by Prime Minister Lee, remote working is now in full swing for the majority of Singaporeans – many of whom are now facing immediate challenges with the new arrangements.

How brands can create relevant and authentic content in no time

Brands can - and must - get in touch with their target groups through a wide variety of channels. In addition to the traditional advertising and communication options, marketing managers need constantly new, relevant content for social media platforms such as Instagram, Facebook or Pinterest to perform well. It goes without saying that customers expect interesting storytelling across all different channels. Hence, each communication channel should always be filled with tailored content, raising production needs immensely.

A company that could read the minds of its customers would have ensured its business success forever, but the considerable challenges that companies face in the digital age show that this isn’t easy to achieve. Not only do the demands of customers constantly change, providers can’t adapt their existing processes quickly enough to meet their customers growing needs and expectations. Those who have set themselves the task of building intelligent processes to improve the customer experience often whether know where to start collecting necessary data nor how to process them smartly. New digital technologies are constantly raising the bar for customer experience.

AnyMind Group announced that it will cover the startup cost for social media influencers to create their own branded merchandise, besides providing further details of its direct-to-consumer business line, AnyMind D2C for Influencers.

New functionality for its open and flexible CRM platform Zendesk Sunshine have been launched earlier this month that lets companies connect and understand all their customer data. These capabilities built on Amazon Web Services (AWS) help companies boost agent productivity and personalize customer experiences with a complete view of their customers’ activity across systems.

Making new connections and contacts face-to-face got more challenging in times of COVID-19, but the current situation at least made us aware of new opportunities that exist in the digital space: technology that helps us reaching out to others virtually, without the barriers of capacity, time or distance.

Following Social Media Day this 30 June, ADA explores how usage and consumption of social media have gone through the roof to reach a ‘new normal’.

Through a deep analysis of social media trends across nine countries in South and Southeast Asia, we have identified four key findings around the uptake of social media and what this means for brands.

According to deVere Group’s chief executive and founder, Nigel Green, technology, and responsible investing will “inevitably be the top two megatrends” of the next decade.  The bold, unambiguous message from one of the world’s largest independent financial advisory organizations, is clearly looking ahead to the post-pandemic era and gradual economic recovery.

Verizon Media announced the launch of new augmented reality (AR) experiences in Southeast Asia (SEA) with innovative formats, features, and apps that will give brands the power to engage with consumers in 3D. The launch is part of Verizon’s growing work on tomorrow’s technologies such as 5G and extended reality (XR). The division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo, TechCrunch and HuffPost to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.

For marketers and brands attempting to engage their audience at a time like this, there is no one answer to how consumer behavior has changed since the COVID-19 outbreak. Different people react in different ways, and general observations are no longer actionable.

As you probably expected, artificial intelligence (AI) will again be one of the top IT topics in 2020 and the areas of empathy and improvement of the brand experience will continue to keep companies busy this year.

Today, there is hardly a company that can do without digital technology. Usually, a large number of IT systems and programs perform their services in more or less peaceful coexistence, but it was hardly possible to synchronize these systems and to structure processes better. The collaboration of processes and procedures, however, will bring the next boost in digitization.

PropertyGuru just launched a new digital feature ‘StoryTeller’ into its market leading sales enablement platform ‘PropertyGuru FastKey’.

FastKey digitizes and automates the entire property sales process from project launch to close of sale and currently serves over 500 projects from 100 property developers in Southeast Asia.

It is well known that social media is the perfect way to increase the awareness of brands and products, besides connecting with the right target group.

But how can social media engagement and community management be quantified to improve the performance of a service offering?