Wednesday Sep 22nd

  • Mobile communication continues to advance in the life of the consumer

    Mobile communication continues to advance in the life of the consumer

    There is no question that with the outbreak of the global pandemic, a lot has changed in marketing as reflected in consumer behavior, including the introduction of digital offerings. This has led many experts to question how customer engagement will evolve in 2021. Well, the following trend forecast can be helpful to answer this question:

  • What does it take for a mobile app to become a hit?

    What does it take for a mobile app to become a hit?

    Ultimately, the difference between successful mobile apps and those failing in the market is the quality of user experience. Hence, without a thorough understanding of factors like in-app behavior patterns and psychological underpinnings of your target users, you probably won’t be able to create a mobile product that surpasses expectations since user expectations constantly climbed higher with advancements in technology. They require ease of use, faster loading time, ability to complete a specific task within a minimum number of actions possible, and so on.

  • The dark side of the influencer marketing hype

    The dark side of the influencer marketing hype

    Influencers open new channels and opportunities for marketers to advertise products and they get paid for their service at a lucrative rate. Currently, for instance, the advertising market for influencers is growing and estimated to reach more than $15 billion dollars this year.

  • Asia-Pacific region faces unique cybersecurity challenges in the post-pandemic era

    Asia-Pacific region faces unique cybersecurity challenges in the post-pandemic era

    A new poll by MIT Technology Review Insights, in association with Palo Alto Networks, uncovers the complex challenges Asia-Pacific companies face in securing networks and systems for remote workers in the post-pandemic era.

  • Basic knowledge in the four data disciplines is essential for a career in marketing

    Basic knowledge in the four data disciplines is essential for a career in marketing

    The idea of designing creative advertising banners, captivating headlines, and trying to receive as many likes as possible for social media postings is increasingly giving way to a tough, data-driven mentality in marketing. “If you can't measure it, you can't improve it”, the management guru Peter Drucker once said. And indeed, the shift in the customer journey and the associated development towards digital marketing channels brought with it a decisive factor – measurability! Marketing has changed, and it will continue to change, but what does that mean for required job skills in marketing?

  • 5G momentum builds in the global market

    5G momentum builds in the global market

    The global 5G rollout is entering the third year and in the leading 5G markets, such as South Korea and China, subscribers and traffic volume have been growing significantly.

  • When time is of the essence

    When time is of the essence

    The mobile data and analytics company App Annie launched earlier this year App Annie Pulse app that has been designed to put data-driven insights in the hands of busy executives, whose time is of the essence.

  • Cision buys Brandwatch and scales up social media business

    Cision buys Brandwatch and scales up social media business

    Cision is closing on its acquisition of digital consumer intelligence company Brandwatch, enhancing social media analysis across its offerings.

    “Uniting our companies will bring more innovation, more comprehensive data and more real-time insights to our customers,” said Abel Clark, CEO of Cision. “Our investments in data science and AI will help marketers, communicators and researchers better understand conversations taking place on digital channels worldwide and apply those insights to deliver better outcomes for their business.”

    The deal pairs Cision’s long-time leadership in media intelligence with Brandwatch’s AI and machine learning technology and deep social listening.

    As the deal closes, Cision is also combining the innovation power of Brandwatch and Falcon.io, a Cision company known for its strong social media management capabilities. Falcon.io is an industry leader in social media suites and offers an integrated SaaS platform for social media listening, engaging, publishing, advertising, analytics, and benchmarking. The company enables its clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform.

    The integrated social business will be a 1,000-person social media powerhouse with a mission to deliver exciting new capabilities in this fast-evolving space, including Brandwatch’s patent-pending AI Search soon. The Brandwatch app is also available in the Cision Communications Cloud with Brandwatch’s full social data and analytics along with the millions of news sources Cision monitors.

    With instant access to real-time and historical conversations online, the app makes it easy for organizations to stay on top of what is being said about their brand, products, industry, and competitors, and better engage their target audience with insights from data that is often difficult to track.

    “We have the opportunity to create an extraordinary company that is seen by our customers as critical to their overall business success,” said Giles Palmer, CEO of Brandwatch. “That is an exciting thing to be part of and I’m looking forward to joining the Cision team and making it happen over the coming months and years.”

    As a global leader in PR, marketing and social media management technology and intelligence, Cision continues moves forward even stronger in their approach to help organizations identify, connect, and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions.

    By MediaBUZZ

  • Omnichannel advertising is an organizational nightmare

    Omnichannel advertising is an organizational nightmare

    Forrester wrote this headline in its report The Future Of Omnichannel Media Buying Is Programmatic more than 3 years ago, justifying the statement by explaining that people, processes, and technology issues stand in the way of omnichannel advertising.

  • Modernizing communication channels has many advantages

    Modernizing communication channels has many advantages

    Even if chats are worth their weight in gold for customer contact, they make up only a part of the communication options as it is, for instance, often more practical to simply communicate via video.

  • Kantar’s innovative solutions optimize digital ad and ecommerce performance in APAC

    Kantar’s innovative solutions optimize digital ad and ecommerce performance in APAC

    According to Kantar’s recently published media reactions report, marketers plan to increase their spending in online video ads, social media newsfeed ads, brand effectiveness research and digital behavioral measurement. This has led brands across APAC dealing with more discerning, divisive, and digitalized consumers in a more fragmented media and ecommerce ecosystem.

  • Systematize influencer marketing correctly

    Systematize influencer marketing correctly

    Prof. Dr. Karsten Kilian, a brand consultant, keynote speaker and course director at the University of Würzburg, identified five influencer size groups and four influencer types that help structure influencer marketing and select suitable influencer types.

  • Navigating Asia’s digital landscape with a little help from Radarr

    Navigating Asia’s digital landscape with a little help from Radarr

    Social media intelligence company Circus Social has rebranded as Radarr as it evolves to cater to an ever-increasing demand for predictive digital insights in Asia.

  • Influencer Marketing KPIs that are gaining in importance today

    Influencer Marketing KPIs that are gaining in importance today

    Influencer marketing is still a very young discipline, but its importance is increasing and with it the degree of professionalization. Certainly, those who invest more into this channel want more clarity about the success of campaigns too. While engagement rates were previously used as a measure for influencer marketing campaigns’ success, other key performance indicators (KPIs) will become more important in the future.

This week's highlights

Security risks revealed using Alexa Skills

Category: September 2021 - Voice Search & Smart Speakers
A study by the German Ruhr-Universität Bochum and the American North Carolina State University, performed the first large-scale analysis of Alexa Skills. Skills are Alexa’s versions of apps
Read more...

How voice commands will influence user behavior

Category: September 2021 - Voice Search & Smart Speakers
The spread of voice assistants, such as Google Assistant or Amazon Alexa, heralds a new evolutionary stage for user interfaces.
Read more...

Visa helps SMBs access the digital economy

Category: September 2021 - Voice Search & Smart Speakers
Visa announced that it has helped to digitally-enable an estimated 16 million small and micro businesses (SMBs) worldwide, or just over 30% of the multi-year goal it set in 2020 to digitize 50 million
Read more...
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Previous articles

Best practices for omnichannel marketing

Category: August 2021 - Omnichannel Marketing: Account-based Marketing
Kentico Xperience, an award-winning digital experience platform that combines content management, digital marketing and commerce, summarizes in its whitepaper, Omnichannel marketing for customer-drive
Read more...

The time is more than ripe for integrated account-based marketing (ABM)

Category: August 2021 - Omnichannel Marketing: Account-based Marketing
Cold calling is no longer popular with buyers these days, which is why marketers are increasingly relying on Account Based Marketing (ABM).
Read more...

Smaato boosts platform security against fraud

Category: August 2021 - Omnichannel Marketing: Account-based Marketing
Smaato, an omnichannel digital ad-tech platform and ad server, recently announced their integration with cybersecurity company HUMAN, a cybersecurity company that protects enterprises from bot attacks
Read more...
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Previous month's highlights

Twitter is a critical tool for K-pop artists

Category: June 2021 - Social Media & Influencer Marketing

Twitter, together with K-pop Radar, analyzed K-pop stars' use of Twitter for the first time and found it to be a critical tool for artists as they built global audiences, as the fourth generation of K-pop stars actively communicates with global fans on Twitter.

Corporate influencers / Brand ambassadors

Category: June 2021 - Social Media & Influencer Marketing

Most companies have nowadays a brand ambassador, also known as corporate influencer, because as soon as employees are recognizable as members of the company, everything they say or do also reflects on the brand. This applies regardless of whether these people are aware of their own role or not, whether there is a corporate influencer strategy in the company or not.

Waves by Influencer offers full end-to-end data transparency around influencer marketing campaigns

Category: June 2021 - Social Media & Influencer Marketing

Influencer’s end-to-end influencer marketing platform offers brands and agencies full data transparency around their influencer marketing campaigns, achieved through real-time campaign data and insights, dynamic creator tracking, approval functionality, and proof of success.

Influencer Marketing KPIs that are gaining in importance today

Category: June 2021 - Social Media & Influencer Marketing

Influencer marketing is still a very young discipline, but its importance is increasing and with it the degree of professionalization. Certainly, those who invest more into this channel want more clarity about the success of campaigns too. While engagement rates were previously used as a measure for influencer marketing campaigns’ success, other key performance indicators (KPIs) will become more important in the future.

View More Articles

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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