Saturday Apr 21st

Latest News

  • 53% of Singaporean shoppers are seeking the help of chatbots for holiday shopping

    53% of Singaporean shoppers are seeking the help of chatbots for holiday shopping

    Bot-powered commerce is on a tipping point in Singapore according to the new SAP Hybris Singapore Christmas Shopper Survey 2017.

  • The Top 10 reasons why companies fail in social media

    The Top 10 reasons why companies fail in social media

    Executives know by now that they can’t get past social networks. They understood that social media has a say in their business future, especially when their competitors are already active on Facebook and Twitter, convinced and full of motivation to make up the time. Impatient, however, if they are not crowned with success immediately, their motivation and interest in their blog and network profile vanishes fast.

  • Adobe Advertising Cloud for full transparency, flexibility, and convenience

    Adobe Advertising Cloud for full transparency, flexibility, and convenience

    Adobe Advertising Cloud, the first end-to-end platform for managing advertising across traditional TV and digital formats, just announced that it has a solution to the industry’s biggest hassle – a lack of transparency. Despite impressive technological innovation, marketers indeed still struggle to answer basic questions like where their ad dollars are going and how their ads are performing, aside from issues like poor media quality, hidden fees and misaligned incentives.

  • Native advertising

    Native advertising

    Material in an online publication, which resembles the publication's editorial content but is paid for by an advertiser and intended to promote the advertiser's product, is called native advertising. Be it an article or video, native advertising is produced by a marketer with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform's editorial staff.

  • Delayed payment options will give not only online conversion a boost

    Delayed payment options will give not only online conversion a boost

    With an increasing number of clothing & footwear retailers offering delayed payment options in an attempt to drive conversion, retailers who offer ‘try before you buy’ options - and are well placed to cope with processing returned goods - will be most likely to make the service a success, according to GlobalData, a leading data and analytics company.

  • Legal challenges in an ultra-connected, Internet of Things world

    Legal challenges in an ultra-connected, Internet of Things world

    The ‘Internet of Things’ (IoT) is clearly a game changer that impacts and transforms our daily live in all ranks, since with its emergence a myriad of user data is getting collected and analyzed in a matter of seconds. Naturally, this raises privacy and security concerns globally.

  • Make use of the full potential of AR

    Make use of the full potential of AR

    Most executives make their decisions based on the perspectives, trends and cycles that are already known today. However, this view carries the risk of thinking too linearly and of missing out on the crucial innovation point.

  • AdColony receives TAG Certification for fighting digital ad fraud

    AdColony receives TAG Certification for fighting digital ad fraud

    The mobile advertising platform ‘AdColony’ met the stringent requirements from leading advertising accountability group, the Trustworthy Accountability Group (TAG), and received the coveted Certified Against Fraud certification.

  • In 2018, the digital world must adapt to new developments

    In 2018, the digital world must adapt to new developments

    Kantar Millward Brown recently analyzed the world's most important digital media trends of the new year. According to the market research and consulting firm, a new distribution of advertising budgets can be expected, as well as consumer innovations in areas such as Walled Gardens, Branded Entertainment and Artificial Intelligence:

  • Getty Images’ Visual Trends 2018 reveal newfound optimism and a vision of change in storytelling

    Getty Images’ Visual Trends 2018 reveal newfound optimism and a vision of change in storytelling

    According to Getty Images2018 Visual Trends predictions, brands and the media will redefine modern masculinity this year. The expert in visual communications identified ‘Masculinity Undone’, ‘Second Renaissance’ and ‘Conceptual Realism’ as the trends society will be most responsive to this year.

  • By 2020, one-third of all B2B companies will have employed AI to augment their primary sales processes, Gartner said

    By 2020, one-third of all B2B companies will have employed AI to augment their primary sales processes, Gartner said

    According to Gartner, 25% of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels by 2020, up from less than two percent in 2017.

  • Sercomm’s new series of LTE-M IoT devices heralds another era of mobile IoT technology

    Sercomm’s new series of LTE-M IoT devices heralds another era of mobile IoT technology


    Sercomm, a manufacturer and supplier of telecom equipment, just launched its new series of LTE-M IoT devices at the Mobile World Congress 2018 in Barcelona, Spain.

    With the advantages of extended transmission range, a lengthened battery life, and better mobility, Sercomm's full range of LTE-M IoT devices offers ideal solutions for applications including youth/senior safety, asset protection, smart meter, transportation and environment monitoring. Leveraging the fully-deployed LTE-M network service of Orange, a leading telecommunication operator in Europe, Sercomm's new LTE-M devices answer the needs of numerous markets to catch the upcoming IoT business opportunities.

  • “Shoppable” videos, especially when personalized, will turn eCommerce marketers’ heads

    “Shoppable” videos, especially when personalized, will turn eCommerce marketers’ heads

    According to eMarketer, programmatic is still in its infancy in several emerging markets in Asia Pacific, but more mature markets are beginning to mirror the US’ and Western Europe’s adoption rates, raising the question why programmatic is taking off in some markets, but not others, and what the future holds for ad buying automation in the region. Will the fashion e-commerce industry lead the movement?

  • Growth in marketing budgets stalled in 2017, still increased investment in digital advertising can be expected, Gartner reveals

    Growth in marketing budgets stalled in 2017, still increased investment in digital advertising can be expected, Gartner reveals

    Growth in marketing budgets has stalled after continued increases over recent years, according to a survey by Gartner, Inc. that states marketing budgets hit a plateau in 2017 after three years of growth, with budgets falling from 12.1% of company revenue in 2016 to 11.3% in 2017, representing a return to 2015 levels. Hence, CMOs have modest expectations in 2018. Only 15% say they expect a significant increase in budget; 52% expect a slight increase, and one-third even expect their budgets to be cut or frozen.

This week's highlights

Make use of the full potential of AR

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Most executives make their decisions based on the perspectives, trends and cycles that are already known today. However, this view carries the risk of thinking too linearly and of missing out on the c
Read more...

The Top 10 reasons why companies fail in social media

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Executives know by now that they can’t get past social networks. They understood that social media has a say in their business future, especially when their competitors are already active on Fac
Read more...

Social Media must be part of any orchestrated marketing strategy

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
The days when a company just had to set up an appropriate social media page to automatically be pushed forward by the hype are definitely a thing of the past. The demands on marketing and communicatio
Read more...

Getty Images visual trends 2018 reveal newfound optimism and a vision of change in storytelling

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Getty Images unveiled its highly anticipated 2018 Visual Trends forecast that sets out the macro and micro trends that will influence design, advertising and brand communications throughout 2018 and p
Read more...

Spoiler alert! The future is …

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Spoilers are everywhere. Remember that season’s finale episode that you’ve been planning to watch once you get home from work? Spoiled. Or that insanely good plot twist that was supposed t
Read more...
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Previous articles

Glass ceiling cracked, but not smashed

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
Forty years on from the phrase ‘glass ceiling’ being used to define thwarted careers and ambitions - especially for women - ACCA is calling for business leaders to show real and measurable
Read more...

Today’s soft skills are the hard skills

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
Every year, Indra Nooyi, the CEO of PepsiCo, sits down to write a letter… in fact, 400 of them. In each one, she tells the parents of her senior executives what their child is doing for the com
Read more...

Digital Transformation and IoT will drive cybersecurity spend to $134 billion annually by 2022

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
Juniper’s new research, Cybersecurity: Mitigation Strategies for Financial Services, Operators, Enterprise & IoT 2018-2022 found that nearly 70% of 2022 spend would originate from medium-siz
Read more...

Be well on the way to bringing consumers closer to IoT technology

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
In our December issue last year, we already provided hints where IoT is heading this year in Asia Pacific when we presented Hitachi Vantara’s insightful predictions. Summarily, both Hubert Yoshi
Read more...

Huawei launched the ‘Intent-Driven Network’ solution’ to help enterprises construct digital network platforms

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
At the Mobile World Congress (MWC) 2018, Huawei just launched the Intent-Driven Network solution that bridges the gaps between the physical network and business goals by creating a digital twin of the
Read more...
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Previous month's highlights

Influence Chain

Category: January 2018 - Trends and Predictions

Influence economy sparkles with blockchain technologyInfluence Chain, founded in 2017, created a token-based ecosystem that exploits the advantages of private blockchain by building up a token exchange, where influential power (individualized intellectual property) can be monetized into digital assets for the token holders. Its marketplace, which is called Influence Exchange (INEX), is where Influence Chain Token (INC) can be traded.

E-commerce trends that will impact 2018 with a vengeance

Category: January 2018 - Trends and Predictions

E-commerce is one of the world's largest growth markets that is growing every year by more than 20%. By 2020, sales are expected to flourish to over US$4 trillion, nearly doubling the status quo. Who wants to get a share of the pie, should therefore keep an eye on upcoming trends, such as:

Qualtrics and Kantar TNS join forces to form global CX powerhouse

Category: January 2018 - Trends and Predictions

Qualtrics, the leader in experience management, announced a global partnership with Kantar TNS, one of the world’s largest research agencies, to help organizations put customers at the heart of their business.

Getty Images’ Visual Trends 2018 reveal newfound optimism and a vision of change in storytelling

Category: January 2018 - Trends and Predictions

According to Getty Images’ 2018 Visual Trends predictions, brands and the media will redefine modern masculinity this year. The expert in visual communications identified ‘Masculinity Undone’, ‘Second Renaissance’ and ‘Conceptual Realism’ as the trends society will be most responsive to this year.

View More Articles

Emerging group of 'cloud masters' accelerates the ability to outperform peers

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

There is still a big gap between AI potential and use

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Artificial Intelligence in marketing – where is it heading?

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Artificial Intelligence vs Marketing Automation

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

The changing 'lingual' face of ‘Digital India’

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

MediaTek joined Open Neural Network Exchange (ONNX) to advance its edge AI platform

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Revolutionizing the customer approach with Artificial Intelligence Marketing

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Retailer spending on AI to grow nearly fourfold

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

The most influential and popular AI applications providers for marketing support

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
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