Friday Sep 25th

  • ConnecTechAsia announces headliners and themes for virtual conference

    ConnecTechAsia announces headliners and themes for virtual conference

    Featuring over 220 speakers and more than 200 sessions, the ConnecTechAsia conference will cover all the latest trends within the Telecom, Media and Technology (TMT) space: Anne Chow, CEO, AT&T Business; Huey Tyng Ooi, Managing Director, Head of GrabPay, Grab; Brenda Harvey, General Manager, IBM Asia Pacific; Vikram Sinha, COO, Indosat Ooredoo; ST Liew, VP & President, Taiwan & SEA, Qualcomm; Bicky Bhangu, President - Southeast Asia, Pacific and South Korea, Rolls Royce; or Martin Huang, MD Southeast Asia, SenseTime are among the headliners of this year’s ConnecTechAsia Virtual Conference, held from 29 September to 1 October 2020. Individual tracks for BroadcastAsia, CommunicAsia, SatelliteAsia and TechXLR8 Asia are available, too.

  • Creating trust in AI requires focus on the human

    Creating trust in AI requires focus on the human

    The age of digitization pervades almost all areas of life - from the world of work to road traffic and the health sector to communication.

  • Off to new worlds with virtual, augmented, and mixed realities

    Off to new worlds with virtual, augmented, and mixed realities

    In 2018, IDC forecasted investment in VR and AR to reach around 20 billion dollars by 2022 and that both technologies will be key to companies' digital transformation plans. Big technology companies were indeed working hard on the development of headsets (and still do) that can function without cables and allow images to be seen in HD: VR headsets in 8K with much more powerful processors. There is even talk that Artificial Intelligence (AI) will be more and more integrate and the latest 5G standard will provide very interesting scenarios for the evolution of VR. For sure, this standard will allow more devices and large user communities to be connected, but most importantly, consumers will receive images in real time, almost as if they were seeing them with their own eyes, thanks to the latest 5G technology.

  • AnyMind Group to cover startup cost for influencers to create their own branded merchandise

    AnyMind Group to cover startup cost for influencers to create their own branded merchandise

    AnyMind Group announced that it will cover the startup cost for social media influencers to create their own branded merchandise, besides providing further details of its direct-to-consumer business line, AnyMind D2C for Influencers.

  • Consumer behavior changed since the COVID-19 outbreak: ADA identified 9 consumer personas

    Consumer behavior changed since the COVID-19 outbreak: ADA identified 9 consumer personas

    For marketers and brands attempting to engage their audience at a time like this, there is no one answer to how consumer behavior has changed since the COVID-19 outbreak. Different people react in different ways, and general observations are no longer actionable.

  • The good in the bad and ugly Corona pandemic

    The good in the bad and ugly Corona pandemic

    The corona pandemic radically changed the world as we knew it within a few weeks and the consequences of the crisis are so far still unpredictable. But gradually we are moving into a new normal, in which a lot is different than before, and even a few positive things happened.

  • Optimus solution integrated with RAG's Wangiri fraud intelligence exchange

    Optimus solution integrated with RAG's Wangiri fraud intelligence exchange

    Neural Technologies, a long-established sponsor of the Risk & Assurance Group, and a leading international provider of revenue protection, digital transformation and data analytic solutions to the telecommunications industry, has integrated its Optimus Fraud Management System (FMS) with the blockchain that powers RAG's Wangiri fraud intelligence exchange.

  • VR and AR on the cusp of success

    VR and AR on the cusp of success

    Virtual Reality (VR) and Augmented Reality (AR) are promising technologies that manage to provide marketers with new opportunities of delivering good content to their target groups.

  • Zendesk Chat: one of the most used live chat widgets worldwide

    Zendesk Chat: one of the most used live chat widgets worldwide

    Zendesk Singapore, the APAC headquarters for the global service-first CRM company based in San Francisco, has played a pivotal role in the global development of new features of the expanded Support Suite that enables companies to take a conversational approach to customer experience regardless of channel.

  • Responsible Cyber gears up for growth with new acquisition

    Responsible Cyber gears up for growth with new acquisition

    Responsible Cyber, a Singaporean cybersecurity startup that manages software security for small and medium businesses, has acquired Secucial, a startup building a digital identity wallet. The acquisition values Responsible Cyber at S$7 million.

  • Malaysia successfully fighting streaming piracy

    Malaysia successfully fighting streaming piracy

    A new study, researching content viewing behavior of Malaysian consumers, has found a massive 64% decrease in consumers accessing piracy websites over the past 12 months, due to the Ministry of Domestic Trade and Consumer Affairs’ (MDTCA) site blocking efforts.The survey, commissioned by AVIA's Coalition Against Piracy (CAP) and conducted by the international research and data analytics group YouGov, found that 22% of online consumers currently use piracy streaming websites or torrent sites to view pirated content, which is substantially less than the 61% from a similar survey conducted in August 2019. The YouGov survey also found a 61% reduction in the number of consumers who use an illicit streaming device (ISD) when compared to the August 2019 survey.

  • How the video industry supports Asian economies during COVID-19

    How the video industry supports Asian economies during COVID-19

    As the COVID-19 pandemic continues to rage around the world, affecting lives and economies everywhere, members of the Asia Video Industry Association (AVIA) have stepped up to help where they can. The trade association for the video industry and ecosystem in Asia Pacific serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, that leads the fight against video piracy and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

  • Genesys Rapid Response offers relief during COVID-19 pandemic

    Genesys Rapid Response offers relief during COVID-19 pandemic

    As the world adapts to the COVID-19 pandemic, organizations of all sizes are struggling to manage increased demand while working to keep employees safe. To help navigate these challenges, Genesys, the global leader in cloud customer experience and contact center solutions, has launched a new Rapid Response offer to give any organization free access to Genesys Cloud so they can provide mission-critical support and enable remote teams fast, with deployment in just 48 hours.

  • Use of AR and VR technology in-store

    Use of AR and VR technology in-store

    With their smartphone, customers hold a small “supercomputer” in their hands every day, which is why brands and retailers should start to play with the possibilities of the digital commerce environment in traditional brick-and-mortar retail.

    The so-called smart mirror technology provides a good example of how the boundaries between online and offline experience start to blur. These interactive mirrors suggest to customers outfit combinations directly in the changing room, among other things, based on the clothes they have taken to try on. These can then be loaded onto the smartphone, for example, using a QR code scan. The items can then be bought either directly in the store or later online. Another good example is the smart shop window, which gives customers an exceptional shopping experience - even outside opening hours.

This week's highlights

Messengers and social media can serve to disclose personal data

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
I was watching The Social Dilemma on Netflix earlier this month and highly recommend it. The quintessence of the film is that today’s technology that connects us also monetizes us - or even cont
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Not all data is created equal

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
In marketing, data is divided into first, second, and third-party data, based on their origin. Third party data, which currently still is the basis for dominant forms of advertising, such as programma
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What needs to be considered in terms of data protection when cooperating with freelancers

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
Hiring freelancers has many advantages for companies: they do not have to pay social security contributions for them, they can be used flexibly, are often specialized in a certain subject area and can
Read more...
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Previous articles

How is Covid-19 changing South-east Asia’s super apps?

Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
After enjoying years of exponential growth, South-east Asia’s super apps have been forced to reassess their business models because of Covid-19, with many refocusing their priorities as they pla
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Manufacturers of Fast-Moving Consumer Goods (FMCG) face new challenges in addressing customers

Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
Companies have been able to successfully create a large number of brands over the years by making use of linear TV for Fast-Moving Consumer Goods (FMCG), which are consumer goods from the areas o
Read more...

Digital ads move further towards a future that offers more privacy

Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
Privacy is core to the work at Google as well as the company’s vision for a thriving internet where people around the world can continue to access ad-supported content, while also feeling confid
Read more...
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Previous month's highlights

Stand out from the crowd with visual storytelling

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

Only a few seconds decide whether a consumer reads a message or clicks it away immediately. Images help to make consumers perceive content in the first place as our brain processes visual information 60,000 times faster than pure text. It is proven that three days after people have read information, they usually only remember 10% of the content; however, if the same information is conveyed with relevant images, the proportion increases to 65%. The magic word is therefore 'visual storytelling', which is highly effective in a skillful combination of image and text.

Brands can tap new AR formats and features to engage a growing online audience as we transition to a 3D world

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

Verizon Media announced the launch of new augmented reality (AR) experiences in Southeast Asia (SEA) with innovative formats, features, and apps that will give brands the power to engage with consumers in 3D. The launch is part of Verizon’s growing work on tomorrow’s technologies such as 5G and extended reality (XR). The division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo, TechCrunch and HuffPost to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.

How storytelling works best

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

People love to share their stories with other people - especially when they are emotionally touched – and it is called social sharing in the language of the web. Besides the fact of sharing, it also serves to organize feelings: negative feelings can be mitigated by talking about them and that provides relief; positive feelings, on the other hand, can be amplified and prolonged by talking about them. Content with low emotional value is rarely shared with others, whereas highly emotional content is very often shared and best conveyed by telling stories.

Being one step ahead thanks to 5G technology

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

Often, high-quality live streams only run reliably in wired networks and providers and consumers can only dream of a smooth live transmission on mobile devices. Limitations and price concerns often lead to disappointments. The more excited companies should be about the early introduction of area-wide 5G technology that offers revolutionary possibilities in communication. 5G networks transmit information faster, regardless of cable connections and providers. The technology provides the necessary bandwidth, reduces latency and connection breaks, enables the delivery of streams with up to 8K via mobile Internet and thus ensures more independence on all sides. For communicators and marketers, 5G means that they can provide their target groups with exciting video content in convincing quality, affecting several areas:

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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