Tuesday Jul 16th

  • E-commerce businesses scaling content production benefits from technology platforms embracing “open ecosystem” vision

    E-commerce businesses scaling content production benefits from technology platforms embracing “open ecosystem” vision

    High-quality visual product content is widely accepted as an increasingly critical element of an effective e-commerce merchandising strategy. Brands and retailers adapting to a “digital first” world must produce high-quality visual product content at scale to engage with their customers across many channels and platforms. The good news are, that Bright River, a global leader in end-to-end visual product content solutions for e-commerce, just announced its integration partnership with Capture Integration’s ShotFlow, offering more scalability to photo studios serving the e-commerce industry.

  • Natural language processing (NLP)

    Natural language processing (NLP)

    Natural language processing (NLP) is a subfield of computer science, information engineering, and artificial intelligence concerned with the interactions between computers and human (natural) languages, in particular how to program computers to process and analyze large amounts of natural language data. In a nutshell, NLP gives machines the ability to read and understand human language. A sufficiently powerful natural language processing system manages to enable natural-language user interfaces and the acquisition of knowledge directly from human-written sources, such as newswire texts. Some straightforward applications of natural language processing include information retrieval, text mining, question answering and machine translation. 

  • Social media channels you should invest in this year

    Social media channels you should invest in this year

    We are surfing, chatting, posting and commenting virtually on a regular basis: in fact, the amount of time users spend daily on social networks like Facebook, Instagram and Co. is growing faster than the rest of online usage. Around 60% of people visit social media every day, one third of them even 5 times a day, proving that social media marketing can achieve a high reach. But what do social media channels really accomplish for marketing?

  • Transforming documents with AI and voice

    Transforming documents with AI and voice

    At Adobe’s Summit Sneaks in Las Vegas in March, Adobe showcased technology that pairs speech recognition functionality with Microsoft Cognitive Services with text analysis AI. Intelligent Agent is the combination of a smart voice assistant and a smart text analyst – in James Bond terms, kind of like a cross between Moneypenny and Q!

  • Logic bomb

    Logic bomb

    A ‘logic bomb’ is a piece of code intentionally inserted into a software system that will set off a malicious function when specified conditions are met.

  • APAC’s mobile-first economy key target for fraudsters, AppsFlyer revealed

    APAC’s mobile-first economy key target for fraudsters, AppsFlyer revealed

    AppsFlyer just released its APAC Ad Fraud Report 2019, providing marketers a comprehensive report on the evolving mobile advertising industry in the region. Covering activity between November 2018 to April 2019, the report examines 2.5 billion installs across over 8,000 apps in entertainment, finance, gaming, shopping, travel and utilities.

  • Adobe Experience Platform delivers personalized experiences in real time

    Adobe Experience Platform delivers personalized experiences in real time

    Adobe announced the global availability of Adobe Experience Platform, the industry’s first real-time platform for customer experience management (CXM). The open and extensible platform brings together all kind of data from across the enterprise by leveraging Adobe Sensei artificial intelligence (AI) and machine learning. In a nutshell, Adobe Experience Platform brings together all data sources from across the enterprise and rationalize the data for real-time actionability.

  • How established is AI in marketing really?

    How established is AI in marketing really?

    Artificial intelligence (AI) is often mentioned in conjunction with big data or machine learning as a generic term for methods and applications that deal with the automation of intelligent behavior. A key feature of AI is that it is based on software that is capable of learning from its own behavior and that way constantly improves itself.

  • Data- and location-based marketing for relevant campaigns

    Data- and location-based marketing for relevant campaigns

    When it comes to what makes a successful marketing campaign, today it is obviously the situation that determines the value, since the geographic location of the customer is decisive: consumers are used to having their taxi picking them up right where they are, they read online reviews for the best restaurants in their area before making reservations; and search by app for the nearest parking lot.

  • Which KPIs are important in influencer marketing?

    Which KPIs are important in influencer marketing?

    Social media stars, so-called influencers, show us how easy it is to create content and distribute it through social media today. With hundreds of thousands or even millions of followers, these people have a larger community than most newspaper publishers. Therefore, it is understandable that the advertising industry sees in it a potential to reach a specific target group, especially since the usage behavior of teens plays a key role here.

  • Fuji Xerox helps businesses work smarter with the launch of 14 new multifunction devices and enhanced security

    Fuji Xerox helps businesses work smarter with the launch of 14 new multifunction devices and enhanced security

    Fuji Xerox, a leader in document management solutions, just launched 14 new models of digital color multifunction devices: the ApeosPort-VII C / DocuCentre-VII C series.

  • Engagio provides customized and relevant real-time account insights to sales and marketing teams

    Engagio provides customized and relevant real-time account insights to sales and marketing teams

    The Account Based Marketing (ABM) automation provider, Engagio, announced the launch of its Sales Activation Tools, a powerful and scalable set of capabilities that provide customized and relevant real-time account insights to marketing and sales teams.

  • Safeguards against DDOS attacks

    Safeguards against DDOS attacks

    As you might remember, we published a write-up on how to prevent and ward distributed denial-of-service (DDPS) attacks a year ago, but decided to share again the useful tips from CDNetworks since the discrepancy between corporate reality and self-assessment in IT security seems to have remained the same since then.

  • Conversations about KPop will continue to grow on Twitter

    Conversations about KPop will continue to grow on Twitter

     

    2018 was a big year for KPop, and with a new global record of 5.3 billion Tweets last year, Twitter continues to show that it's a great place to find out what's happening with KPop and to talk about it with KPop fans around the world. The top 20 countries that tweeted the most about KPop in 2018 have been:

This week's highlights

Lead management the simple way

Category: July 2019 - Multichannel, Mobile & Video Marketing
Today, inbound marketing no longer means that the potential customer is calling immediately, rather that the prospective customer searches for information on the Internet first.
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W+ platform brings industry-changing solutions for publishers, advertisers and readers

Category: July 2019 - Multichannel, Mobile & Video Marketing
World Plus International announced the launch of W+ during a press event at Marina Bay Sands, Singapore last week. The innovative and truly digital magazine publishing platform is available from now o
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Seamless data quality helps enterprises meet standards of GDPR and increasingly stringent privacy laws worldwide

Category: July 2019 - Multichannel, Mobile & Video Marketing
Melissa, a leading provider of global contact data quality and identity verification solutions, announced Privacy Flag, a seamless new feature in its comprehensive Global Email Verification suite desi
Read more...
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Previous articles

ZTE’s must-have solution for network operators undergoing a digital transformation.

Category: June 2019 - Cyber-security & Data Protection
As part of its strategy, ZTE Corporation, a provider of advanced telecommunications systems, mobile devices, and enterprise technology solutions, is committed to providing customers with integrated en
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Cyber Security Management protects holistically by mastering all vulnerability gaps

Category: June 2019 - Cyber-security & Data Protection
Today, companies are more worried than ever about how they can reliably secure their entire organization against cyber-attacks. Their main focus is on ensuring to put holistically secure products on t
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Digital Risks and Cybersecurity: An Overview

Category: June 2019 - Cyber-security & Data Protection
Digital threats and cyber attacks are the current demons of the economy. This is mainly because companies are not sufficiently protected and prepared. The actual extent of the threat can only be estim
Read more...
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Previous month's highlights

Creative trends for marketers in 2019

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

2019 promises to deliver incredible new developments in the way designers approach customer experience. Improvements in personalization and artificial intelligence (AI) are enabling independent designers and marketing professionals alike to create experiences that truly delight their customers.

Global partnership announcement for Next-generation Network Services

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

Tata Communications Transformation Services (TCTS), a partner of choice for the world’s leading Communication Service Providers (CSPs), and Zeetta Networks, a leading network slicing and splicing company, announced a global partnership agreement to facilitate early adoption of technologies like 5G and network slicing within the ICT space.

International Women’s Day feature report substantiates women’s growing confidence in the future

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

As the number of financially independent women around the world increases, so, too, is their optimism about the future, along with their focus on health and wellness, according to new gender-focused analysis undertaken by global measurement company, Nielsen.

How AI is changing search engine advertising

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

The fact of having the World Wide Web around for 30 years now - and Google for 20 years - deserves taking a closer look at the future of search engine advertising.For dealers, the product search and displaying shopping ads for performance purposes are particularly lucrative, but good for image management via display marketing and remarketing as well, while search engines attract with unusual and cost-effective targeting options. The possibilities to reach target groups and campaign goals are almost limitless, making it therefore quite challenging to keep up with the trends.

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Engagio provides customized and relevant real-time account insights to sales and marketing teams

Category: April 2019 - Personalised & Customer-centric Content Marketing

Face the crisis of trust by finding a balance between personalization and privacy

Category: April 2019 - Personalised & Customer-centric Content Marketing

Will chatbots take the lead in one-to-one (personalized) conversations in the digital arena?

Category: April 2019 - Personalised & Customer-centric Content Marketing

HubSpot for authentic and personalized videos

Category: April 2019 - Personalised & Customer-centric Content Marketing

Making video work for telcos

Category: April 2019 - Personalised & Customer-centric Content Marketing

Adobe Experience Platform delivers personalized experiences in real time

Category: April 2019 - Personalised & Customer-centric Content Marketing

Convenience versus protection: Consumers weigh in on their own privacy

Category: April 2019 - Personalised & Customer-centric Content Marketing

Storytelling - the latest trend for thousands of years

Category: April 2019 - Personalised & Customer-centric Content Marketing
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