Wednesday Jun 29th

  • Study reveals 506% ROI with the OutSystems High-Performance Low-Code Platform

    Study reveals 506% ROI with the OutSystems High-Performance Low-Code Platform

    OutSystems, a leader in high-performance low-code development, announced the results of the new Total Economic Impact™ of OutSystems, a commissioned study from Forrester Consulting on behalf of OutSystems.

    Founded in 2001, with the mission to give every organization the power to innovate through software, OutSystems gives technology leaders and developers the tools to rapidly build and deploy their own business-critical applications.

    The study reports that the OutSystems high-performance low-code platform delivered a 506% return on investment over three years. These findings come on the heels of the Forrester Wave™: Low-Code Development Platforms for Professional Developers, Q2 2021 report recognizing OutSystems as a leader in low-code development platforms and the "developers' choice" platform.

    "Companies of all sizes need to deliver business critical apps with tight developer resources and are increasingly turning to low-code application development methods to meet their goals – but not all low-code is created equally," said Paulo Rosado, CEO of OutSystems. "It's time for organizations to finally experience the radical productivity, power and speed required to crush their backlog and deliver the software they need to succeed. This new research uncovers the power of OutSystems high-performance low-code development."

    The Total Economic Impact™ of OutSystems examined the benefits achieved by four enterprise organizations that previously relied on traditional frameworks for software development before deploying OutSystems. While OutSystems serves companies of all sizes and industries, the study calculated the financial benefits based on a composite organization, which represents the value achieved by the organizations Forrester interviewed.

    Overall, the study found significant quantifiable cost savings when comparing the time and expense of creating and maintaining internal custom software development versus deploying the OutSystems platform. In fact, the study showed that OutSystems improved developer productivity by enabling teams to deliver more applications with the same number of developers and deliver applications in a shorter time frame.

    Customer findings also revealed that OutSystems simplifies the ongoing maintenance: a director of software engineering and technology initiatives at a pharmaceutical company noted that OutSystems projects were 25% to 50% less expensive than comparable prior projects, while a director of custom development projects at a manufacturer reported a 2x development time savings in the first year.

    Companies also noted that quantifiable benefits are achieved through greater corporate agility, improved security, and fewer bugs from higher-quality code. The full study can be download here.

    By MediaBUZZ

  • Advertising industry must look for alternative business models due to adblockers

    Advertising industry must look for alternative business models due to adblockers

    Many people use adblockers as they find ads just annoying, they don't want to be disturbed while surfing online, or are afraid of infecting their computer with malware through ads. Thus, the advertising industry must look for alternative business models.

  • Seamless customer care across social and digital channels with Emplifi

    Seamless customer care across social and digital channels with Emplifi

    Emplifi Social Care has just been launched as part of the Emplifi Unified CX Platform, which empowers teams outside of the service center to help support the volume of customer requests that come in across social media channels. This means that marketing, brand and product teams can respond to customer cases using a powerful combination of chatbot technology and intuitive case management tools, elevating social customer care while boosting performance.

  • AnyMind Group moves into conversational commerce space with the launch of AnyChat

    AnyMind Group moves into conversational commerce space with the launch of AnyChat

    AnyMind Group, an end-to-end commerce enablement company, announced the public launch of its conversational commerce platform, AnyChat, to help businesses digitize online customer experience and customer support which was limited traditionally to retail assistants in brick-and-mortar retail stores.

  • GlobalData reveals list of top 20 most mentioned companies on metaverse in social media in 2021

    GlobalData reveals list of top 20 most mentioned companies on metaverse in social media in 2021

    With metaverse gaining popularity in 2021 and the COVID-19 pandemic forcing people to be online for longer hours, the race is getting heated up among the global industries to adopt the simulated digital environment.

  • Bonsey Jaden and Cue Group introduce a data-driven solution to transform the retail game

    Bonsey Jaden and Cue Group introduce a data-driven solution to transform the retail game

    Following the announcement of the partnership last year, Bonsey Jaden and CUE Group are introducing innovative, data-driven technology primed for the retail industry that delivers a deeper understanding of consumer practices with real-time analytics, at all levels of operations and marketing.

  • Attention: the end of Google Analytics is just around the corner

    Attention: the end of Google Analytics is just around the corner

    In March of this year, Google announced the shutdown date of the widely used analysis tool Universal Analytics for July 1, 2023. That said, any data you wish to access for future review and analysis should be available outside of Google Analytics as soon as possible since from this day onwards no more data will flow into Google Analytics dashboards. Not to mention that Google has only specified a period of "at least six months" for access to data previously processed in Google Analytics, which means after this time, data can no longer be viewed, analyzed, or exported in Google Analytics.

  • Success with individual content and customer experiences

    Success with individual content and customer experiences

    When shopping online, more and more individual, emotional, and informative shopping experiences are expected. For many it is no longer enough getting served uninspiring product data. They want digital channels with comprehensive information that speaks to them on a personal level. The dovetailing of content marketing and e-commerce is therefore gaining in importance, encouraging companies to increasingly integrate their content strategically into their customers’ digital customer journey, besides offering their expertise and consulting services.

  • Alternative data-driving extreme market research disruption

    Alternative data-driving extreme market research disruption

    Numerous indicators make clear that the next five years will usher in extreme transformation for a multitude of industries and sectors as well as the global economy at large. This begs the question: what is driving such significant and rapid change? This big question just might be answered in two words: alternative data.

  • Cisco's Broadband Index reveals people value access to the internet more than ever

    Cisco's Broadband Index reveals people value access to the internet more than ever

    According to Cisco’s global survey of almost 60,000 workers across 30 countries about their home broadband access, quality and usage, economic and societal growth will not happen without universal access to fast and reliable internet.

  • NEC Visionary Day ASEAN 2022 discusses recovery, rebuilding, and reimagining the future

    NEC Visionary Day ASEAN 2022 discusses recovery, rebuilding, and reimagining the future

    NEC Asia Pacific, the regional headquarters for leading information and communications technology provider NEC Corporation, is hosting their inaugural NEC Visionary Day ASEAN on March 10, 2022.

  • No password in the world is 100% secure

    No password in the world is 100% secure

    The majority of IT security incidents affecting personal or business data can be traced back to weak or compromised passwords, despite the fact that the measures to secure passwords and credentials have been tightened over the years. New technologies for securely managing passwords are always coming into the market and experts always have new tips on hand on how to increase password protection.

  • ICANN reports DNS abuse is trending downward globally

    ICANN reports DNS abuse is trending downward globally

    In a recently published report, the Internet Corporation for Assigned Names and Numbers (ICANN) indicated that the global sum of DNS abuse dropped in "absolute terms and normalized rates" over the last four years, from October 2017 to January 2022. Globally, in January 2022, less than one percent of domain names were reported to pose potential threats to users.

  • Which countries are losing the most to digital ad fraud?

    Which countries are losing the most to digital ad fraud?

    Juniper Research reveals in a recent study that the value of digital advertising spend lost to fraud will reach $68 billion globally in 2022; rising from $59 billion in 2021.

    The comprehensive research identified in addition the top 5 countries most impacted by advertising fraud, namely US, Japan, China, South Korea, UK, which together account for 60% of losses globally:

This week's highlights

Brand marketing relies on awareness and image

Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
Optimizing online marketing purely based on metrics alone is tempting, as is managing campaigns based on conversion numbers and targeting a loyal audience with precise tracking and retargeting, but th
Read more...

Apple's App Transparency Framework

Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
More than a year ago, Apple introduced new privacy features as part of iOS 14.5, turning the mobile marketing landscape upside down. As part of the changes, users will now have to proactively give con
Read more...

Using intent data finds out what the customer wants

Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
The wealth of data available to B2B marketers today is vast and often very complex to manage when it comes to achieving specific business goals.
Read more...
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Previous articles

Alternative data-driving extreme market research disruption

Category: May 2022 - Security & Data Privacy in Marketing
Numerous indicators make clear that the next five years will usher in extreme transformation for a multitude of industries and sectors as well as the global economy at large. This begs the question: w
Read more...

Adopt ZTNA 2.0 — Zero Trust with Zero Exceptions

Category: May 2022 - Security & Data Privacy in Marketing
Palo Alto Networks, the global cybersecurity leader, urged the industry to move to Zero Trust Network Access 2.0 (ZTNA 2.0) – the foundation for a new era of secure access.
Read more...

How the MITRE ATT&CK framework has revolutionized cyber-security

Category: May 2022 - Security & Data Privacy in Marketing
The MITRE ATT&CK framework is a knowledge base of adversary tactics, techniques, and procedures (TTPs). These TTP’s are based on real-world observations, used by various threat actors, which
Read more...
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Previous month's highlights

Why Metaverse mixed-reality learning modalities will be a business future-proofing game-changer

Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing

The term “Metaverse” is not only finding its way into everyday exchanges across the web, pop culture and mainstream news media discourse, but also into closed-door corporate discussions as industries ruminate on if—and how—to be an early adopter of this modality. This understanding it represents a seismic shift that will challenge technological and cultural paradigms.  

Dreame partners with Globook Studio to co-produce audiobooks on DreameFM

Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing

Dreame, a leading online fiction platform from Singapore, announced a partnership with Globook to create audio books based on popular Dreame stories. Building on the success of Dreame's platform, the partnership is focused on the experience of customers and writers. In addition, this new contract will allow Globook to name the App as DreameFM of which the Android version has already been made available in the Google Play Store.

Success with individual content and customer experiences

Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing

When shopping online, more and more individual, emotional, and informative shopping experiences are expected. For many it is no longer enough getting served uninspiring product data. They want digital channels with comprehensive information that speaks to them on a personal level. The dovetailing of content marketing and e-commerce is therefore gaining in importance, encouraging companies to increasingly integrate their content strategically into their customers’ digital customer journey, besides offering their expertise and consulting services.

Yahoo’s Video Lite unlocks stronger storytelling

Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing

Yahoo unveiled its latest ad solution, Video Lite, in the Asia Pacific region (APAC) that intends to help brands enhance their video assets for a stronger storytelling experience. Video Lite is Yahoo’s newest feature, available for private marketplace (PMP) campaigns via Yahoo Exchange, that allows advertisers to optimize existing video creatives for digital media placements through the addition of end cards or branded frames, CTA buttons and messages.

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About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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