Friday Jul 20th

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This week's highlights

AI makes search engine advertising simply better

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
Supposedly, Google started the trend of using Artificial Intelligence (AI) in 2015 using it to optimize its algorithm and RankBrain. Today, digital marketers are making use of AI to make their life a
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Allocate your search engine advertising budget strategically

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
Today, an individual and personal customer approach is essential, hence, Search Engine Advertising (SEA) started to influence its success with targeted and locally controlled customer communication. W
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Google Assistant: Ready to help and spy on you wherever possible

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
EU regulators just sentenced Google to pay a record-breaking €4.3 billion ($5 billion) fine for Android antitrust violations, in their attempt to force the tech giant to stop the ‘illegal t
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Previous articles

FreakOut about the future of native ads

Category: June 2018 - Mobile & Video Marketing
Asian eMarketing met recently with Narayan Murthy Ivaturi, VP South East Asia & India, in charge of strategic partnerships, product integration and development for FreakOut, one of Japan's largest
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mPOS (mobile Point-of-Sale)

Category: June 2018 - Mobile & Video Marketing
An mPOS (mobile Point-of-Sale) is a smartphone, tablet or dedicated wireless device that performs the functions of a cash register or electronic point of sale (POS) device. in fact, any smartphone or
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Overcoming perceptual vigilance and harnessing disruption to capture attention

Category: June 2018 - Mobile & Video Marketing
Attention spans are short, and they’re getting shorter. Consumers today are bombarded with editorial, commercial and social messages through more devices and sources than ever. As a video platfo
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Previous month's highlights

Reconsidering data privacy on social media

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

When using social networks, it is important to observe legal provisions with regards to content, comments and monitoring, since in social media marketing a variety of areas are included, such as supporting sales, simplifying service consulting, promoting advertising, attracting new customers or just improving the public perception of the company. Not to mention that social networks are preferably used for market research purposes via social media monitoring. In any case, it is important to respect some basic consumer data protection rights.

Getty Images visual trends 2018 reveal newfound optimism and a vision of change in storytelling

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Getty Images unveiled its highly anticipated 2018 Visual Trends forecast that sets out the macro and micro trends that will influence design, advertising and brand communications throughout 2018 and predicts the social and cultural visual language that consumers will be most responsive to in the years to come.

AdColony receives TAG Certification for fighting digital ad fraud

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

The mobile advertising platform ‘AdColony’ met the stringent requirements from leading advertising accountability group, the Trustworthy Accountability Group (TAG), and received the coveted Certified Against Fraud certification.

The Top 10 reasons why companies fail in social media

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Executives know by now that they can’t get past social networks. They understood that social media has a say in their business future, especially when their competitors are already active on Facebook and Twitter, convinced and full of motivation to make up the time. Impatient, however, if they are not crowned with success immediately, their motivation and interest in their blog and network profile vanishes fast.

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America’s CLOUD Act violates EU’s GDPR

Category: May 2018 - Cybersecurity & Data Protection

5 tips on how to reach B2B decision-makers despite ePrivacy

Category: May 2018 - Cybersecurity & Data Protection

How to prevent and ward distributed denial-of-service (DDoS) attacks

Category: May 2018 - Cybersecurity & Data Protection

Meet the e-privacy regulations with login alliances

Category: May 2018 - Cybersecurity & Data Protection

Security tips for ad server operators

Category: May 2018 - Cybersecurity & Data Protection

Paving the way for smart cities: The smart sensor platform network

Category: May 2018 - Cybersecurity & Data Protection
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