Monday Jan 22nd

Latest News

  • Can the Art of War teach us how to pioneer an innovation industry?

    Can the Art of War teach us how to pioneer an innovation industry?

    It is an inconvenient truth that from the dawn of mankind, war has been a sad feature of the human condition. Human conflict comes at enormous cost with its impacts on people and society.

  • Immersive marketing

    Immersive marketing

    The term immersive (or immersion) marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing, or coupons and retail partnerships, to name a few of the many ways of surrounding the consumer with a consistent message about a brand.

  • Native advertising

    Native advertising

    Material in an online publication, which resembles the publication's editorial content but is paid for by an advertiser and intended to promote the advertiser's product, is called native advertising. Be it an article or video, native advertising is produced by a marketer with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform's editorial staff.

  • Essential programmatic buying know-how

    Essential programmatic buying know-how

    Programmatic represents the culmination of decades of innovation in data technology and addressable media. Buying digital advertising space by auction via respective platforms in real-time.is clearly gaining momentum.

  • QR reader integration on mobile devices drives coupon redeptions

    QR reader integration on mobile devices drives coupon redeptions

    Fourfold growth of QR codes to deliver coupons and discount offers will increase substantially, as in-built QR functionality on mobile devices drives usage.

  • 3 tips for marketers to track the effectiveness of ads

    3 tips for marketers to track the effectiveness of ads

    Measuring success in performance advertising is simple when you’re only using one platform. To gain a competitive edge, marketers commonly run campaigns using more than one marketing solution or provider. This, however, tends to complicate how you can effectively measure the campaign results as implementing different approach will bring about different outcomes.

  • Adobe launched glossary to support marketers in navigating the AdTech and MarTech landscape

    Adobe launched glossary to support marketers in navigating the AdTech and MarTech landscape

    As brands and agencies grapple with an environment of rapidly changing consumer behavior, technology developments and competition, Adobe has launched a glossary to help marketers navigate the AdTech and MarTech landscape.

    Ownership of MarTech has long been associated with the brand side of businesses and attracted significant investment of a marketer’s time and budget, while AdTech was more likely to be outsourced to agencies.

  • AccuWeather introduces plain language AI weather bot for Facebook Messenger

    AccuWeather introduces plain language AI weather bot for Facebook Messenger

    AccuWeather's new AI weather assistant is a great example to demonstrate how data, new technologies, and social media can create an optimized customer experience.

  • Asia's IoT optimism and adoption outstrips the global average as IoT deploys at scale

    Asia's IoT optimism and adoption outstrips the global average as IoT deploys at scale

    According to Vodafone’s newly released  IoT Barometer 2017/18, Asia's businesses are leading the world in Internet of Things (IoT) adoption, with the number of companies embracing connected devices, soaring 200% from 2013 to stand at 36% now.

  • IoT turns the security industry upside down

    IoT turns the security industry upside down

    The second edition of INTERPOL World 2017 Congress is closing today, where experts shared three days in a row their knowledge and discussed how to protect the world from cybercrime in an age of globalization. The theme of this year’s congress was “Fostering Innovations for Future Security Challenges” and Asian eMarketing focused on the discussions on security challenges the world is facing by using big data and Internet of Things (IoT) products, as well as Darknet marketplaces, since these are the most pressing issues the digital media and marketing industry must tackle, apart from the fact that the cost of cybercrime to the global economy is estimated at $445 billion a year.

  • Not ticking anyone off? Then you just aren’t trying hard enough!

    Not ticking anyone off? Then you just aren’t trying hard enough!

    When was the last time you really offended someone at work? If you are a leader and your answer was ‘never’, you may want to rethink your job title. After all, American statesman and retired four-star general in the US Army Colin Powell had a point when he said, “being responsible sometimes means pissing people off.”

  • Microsoft advances the next frontier of computing with cloud, AI and mixed reality

    Microsoft advances the next frontier of computing with cloud, AI and mixed reality

    Microsoft welcomed more than 25,000 business customers to its annual IT event, Microsoft Ignite in Orlando, Fla. This week, where the company showcased how it is infusing cloud, AI and mixed reality across it products to help customers visualize and create the future of business.

  • element14 community launches ‘IoT on Wheels’ Design Challenge with STMicroelectronics

    element14 community launches ‘IoT on Wheels’ Design Challenge with STMicroelectronics

    element14.com, the world’s largest electronic design community, has launched a new Design Challenge for designers and engineers called ‘IoT on Wheels’, looking for 10 community members to demonstrate the power of IoT-connected transport solutions by creating a prototype that shows how current technologies can make today’s vehicles safer, smarter and more efficient.

  • Roll-out of AdAsia Digital Platform for Publishers

    Roll-out of AdAsia Digital Platform for Publishers

    AdAsia Holdings just launched AdAsia Digital Platform for Publishers, an integrated yield management platform that opens online media owners to multiple revenue streams.

This week's highlights

In 2018, the digital world must adapt to new developments

Category: January 2018 - Trends and Predictions
Kantar Millward Brown recently analyzed the world's most important digital media trends of the new year. According to the market research and consulting firm, a new distribution of advertising budgets
Read more...

Marketing teams must evolve in 2018 to get their act together

Category: January 2018 - Trends and Predictions
When talking about technology, a lot has changed in the marketing industry in recent years, but structures and teams have largely remained the same. Hence, it is believed that 2018 is the year in whic
Read more...

Getty Images’ Visual Trends 2018 reveal newfound optimism and a vision of change in storytelling

Category: January 2018 - Trends and Predictions
According to Getty Images’ 2018 Visual Trends predictions, brands and the media will redefine modern masculinity this year. The expert in visual communications identified ‘Masculinity Undo
Read more...

E-commerce trends that will impact 2018 with a vengeance

Category: January 2018 - Trends and Predictions
E-commerce is one of the world's largest growth markets that is growing every year by more than 20%. By 2020, sales are expected to flourish to over US$4 trillion, nearly doubling the status quo. Who
Read more...

MicroStrategy unveils holistic map for organizations to build an ‘Intelligent Enterprise’

Category: January 2018 - Trends and Predictions
MicroStrategy Incorporated, a leading worldwide provider of enterprise analytics and mobility software, unveiled a map for the Intelligent Enterprise at its annual user conference, MicroStrategy World
Read more...
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Previous articles

Delayed payment options will give not only online conversion a boost

Category: December 2017 - Digital Commerce & Customer Experience
With an increasing number of clothing & footwear retailers offering delayed payment options in an attempt to drive conversion, retailers who offer ‘try before you buy’ options - and ar
Read more...

Commerce marketing ecosystem important to deliver seamless shopping experiences

Category: December 2017 - Digital Commerce & Customer Experience
Criteo unveiled findings from two third-party studies, which highlight the pressing need for retailers and brands to organize and apply data at scale to understand shoppers, reach them, and inspire th
Read more...

CtrlShift and iPinYou join forces to provide global brands access to Chinese audiences

Category: December 2017 - Digital Commerce & Customer Experience
CtrlShift, a Singapore-based audience solutions company, and iPinYou, China’s largest automated media buying technology platform, are joining forces to provide international brands and agencies
Read more...

Retargeting to right where your customer’s holiday trip really begins

Category: December 2017 - Digital Commerce & Customer Experience
In today’s world, there is no place on Earth too far away to visit. While everyone is busy planning their year-end travels, there is often one very important consideration – wanting to get
Read more...

Adoption of IoT platforms will be the Top IT trend in 2018

Category: December 2017 - Digital Commerce & Customer Experience
Smart object storage, analytics and AI, as well as the extension of agile methodologies across the enterprise, will all play key roles during the coming year in the Asia Pacific region.
Read more...
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Previous month's highlights

Three guys walk into a bar…

Category: October 2017 - Programmatic & Native Advertising

The opening line ‘ Three guys walk in to a bar…’ has fueled the material of comedians from Lenny Bruce to Jerry Lewis. For a surfer, a gamer and an engineer, it plays on our notions of stereotypes of beach bums, computer nerds and analytical types and we are waiting for a punch line that ridicules at least one if not all three.

Roll-out of AdAsia Digital Platform for Publishers

Category: October 2017 - Programmatic & Native Advertising

AdAsia Holdings just launched AdAsia Digital Platform for Publishers, an integrated yield management platform that opens online media owners to multiple revenue streams.

Embracing the ‘power of and’ is vital to succeed in new era of connectivity

Category: October 2017 - Programmatic & Native Advertising

Operators need to take a holistic approach to their network and embrace the ‘power of and’ if they are to meet rising customer demand, improve scalability and reduce network complexity, Nokia’s president of Fixed Networks, Federico Guillén, said during a keynote conference session at Broadband World Forum. There is no single technology or access mode which will deliver ubiquitous ultrafast connectivity, he emphasized, instead a combination of technologies is required.

MediaMath bolsters antifraud suite with ads.txt to ensure legitimate publisher inventory

Category: October 2017 - Programmatic & Native Advertising

MediaMath announced an aggressive rollout of the IAB’s “ads.txt” initiative across its entire supply footprint throughout MediaMath’s Curated Market, the company’s guaranteed brand-safe, fraud-free premium media offering, within which the company will only buy over authorized paths from publishers who have an ads.txt file in place.

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Emails for the Smartphone done right

Category: November 2017 - Email Marketing and Integrative Lead Management

Asia's IoT optimism and adoption outstrips the global average as IoT deploys at scale

Category: November 2017 - Email Marketing and Integrative Lead Management

The basics for successful email marketing

Category: November 2017 - Email Marketing and Integrative Lead Management

Let the 3rd Internet Revolution begin!

Category: November 2017 - Email Marketing and Integrative Lead Management

Don’t underestimate your granny when it comes to Google

Category: November 2017 - Email Marketing and Integrative Lead Management

Adobe launched glossary to support marketers in navigating the AdTech and MarTech landscape

Category: November 2017 - Email Marketing and Integrative Lead Management

Pressure to become a “Digital Native Enterprise” is intensifying, IDC predicts

Category: November 2017 - Email Marketing and Integrative Lead Management

Not ticking anyone off? Then you just aren’t trying hard enough!

Category: November 2017 - Email Marketing and Integrative Lead Management

Seeking opportunity in a ‘Robopocalypse’

Category: November 2017 - Email Marketing and Integrative Lead Management
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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