Wednesday Sep 26th

  • To ensure growth, you will need to be disruptive

    To ensure growth, you will need to be disruptive

    Every year, Kantar Millward Brown calculates the brand values of more than 2,000 international brands, which are listed in the global database BrandZ. A recent analysis shows that less than 10% of these brands increased their value between 2014 and 2017.

  • 5 tips on how to reach B2B decision-makers despite ePrivacy

    5 tips on how to reach B2B decision-makers despite ePrivacy

    Reaching the desired audience has always been a challenge not to be sneezed at for advertisers and it can be assumed that it will be even more difficult in future to place advertising messages in a targeted manner. This is because the ePrivacy Regulation (ePVO) will prohibit collecting data to create detailed user profiles without explicit permission of the user. This makes it much harder to play personalized advertising across channels.

  • What does digitalization and the trend towards data-driven models mean for marketing employees?

    What does digitalization and the trend towards data-driven models mean for marketing employees?

    Marketing has many years of experience in the use of digital media and, in part, marketing automation. Some marketers are even using Big Data and Predictive Marketing successfully by now. Consistent digitization includes processes as well as business models and data-driven (as opposed to data-informed) approaches. For short, technology is gaining in importance.

  • MediaMath announced new Native Ad offering

    MediaMath announced new Native Ad offering

    MediaMath announced the launch of new creative management offerings and supply partnerships that fully integrate native advertising into its omnichannel DSP, empowering clients to leverage a single platform to manage a larger share of their media spend using a creative format that has proven to be more engaging to consumers.

  • Ooyala Flex Media Platform automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors

    Ooyala Flex Media Platform automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors

    Ooyala will provide extended support for the Interoperable Master Format (IMF) with the Flex Media Platform, Ooyala’s flexible and configurable content supply chain optimization platform that automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors. With IMF support, companies could significantly reduce the costs and improve the efficiency of their multi-version, multi-platform distribution needs, Ooyala claims.

  • Social media seen as critical channel for delivering a consistent customer experience

    Social media seen as critical channel for delivering a consistent customer experience

    Hootsuite just released its Social Media Barometer Report 2018, a global survey on the importance and use of social media within small, medium and enterprise organizations across industries.

  • Facebook’s Privacy Policy still seems to be illegitimate

    Facebook’s Privacy Policy still seems to be illegitimate

    Just last week, the GDPR came into force, but privacy advocates immediately got down to work to put the law to the test by getting granular on Facebook, including its subsidiaries Instagram and WhatsApp.

  • ‘Must-have’-security requirements for enterprise video platforms

    ‘Must-have’-security requirements for enterprise video platforms

    Organizations are increasingly adopting video and live streaming: from how-to guides for customer service, corporate portraits for marketing purposes or employer branding, to live streaming for internal communications and investor relations.

  • How to prevent damage from phishing scams and malware

    How to prevent damage from phishing scams and malware

    With the rise of technology, ransomware and other cyberattacks accelerate their proceedings. In fact, not only the frequency, but also the sophistication of attacks of online criminals are steadily increasing - with sometimes devasting effects. Just think about the extortionist Trojan ‘WannaCry’ launched last year, which taught us above all one thing: no company can feel safe nowadays.

  • Interconnectedness makes the difference in marketing’s future

    Interconnectedness makes the difference in marketing’s future

    Our economy never changed so rapidly and on so many levels simultaneously as today This high degree of varied and complex change dynamics has led many companies to focus on individual topics and measures, rather than linking them. In fact, there are two very different types of change that occur at very different speeds which are worth to mention:

  • Singapore’s Cybersecurity Act

    Singapore’s Cybersecurity Act

    Early this year, Singapore has passed the Cybersecurity Act that establishes a legal framework for the oversight and maintenance of national cybersecurity. Its key objectives are to strengthen the protection of Critical Information Infrastructure (CII) against cyber-attacks and to establish a framework for sharing cybersecurity information.

  • Challenges to keep an eye on when using videos in email marketing

    Challenges to keep an eye on when using videos in email marketing

    Videos are said to be strong traffic and engagement guarantors in online marketing, especially when used in social media, since posting live videos and short clips is explicitly encouraged and promoted by networks like Facebook where visual content gets a lot of attention.

  • 5 ways to navigate the maze of metrics in the app economy

    5 ways to navigate the maze of metrics in the app economy

    The growth of the mobile app economy has been phenomenal since its inception in 2008. In just two years, “app” became Word of the Year, and later on, fodder for Hollywood movies - such as The Angry Birds Movie, based on the (then) ubiquitous gaming app.

  • Utility at heart of Reuters latest news app

    Utility at heart of Reuters latest news app

    Reuters just unveiled a personalized news app designed to help business professionals make better decisions.

This week's highlights

Tag management provides structure in online marketing

Category: September 2018 - Marketing Analytics, Automation & Attribution
Whether analysis, retargeting, A/B-testing or affiliate marketing: For each of these campaigns, a so-called tag per website must be set to collect the desired data about the website visitor. The task
Read more...

Red Hat Ansible Tower 3.3 provides increased control, rich integration, greater scalability and container support

Category: September 2018 - Marketing Analytics, Automation & Attribution
One of the world's leading provider of open source solutions, Red Hat, announced the general availability of Red Hat Ansible Tower 3.3, the latest version of its enterprise framework for automating an
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Priceless® experiences rolling out for League of Legends esports community

Category: September 2018 - Marketing Analytics, Automation & Attribution
Mastercard announced a multi-year partnership with Riot Games to become the first global sponsor for League of Legends esports, the largest esport in the world. This first-of-its-kind global agreement
Read more...
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Previous articles

Combining marketing, controlling, and IT serve tailor-made offers without asking questions

Category: August 2018 - Predictive Algorithms & Native Ads
What if we could use our customers' complete buying history, including all transaction data, to predict the next most likely purchase for each customer? This information would allow us to conduct indi
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Engrossing the thought on Native Advertising

Category: August 2018 - Predictive Algorithms & Native Ads
According to the Seeding Alliance's Native Advertising Study, the industry is in agreement that native advertising is an attractive source of revenue for publishers and advertisers through its integra
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If knowledge is power, then predictive analytics promises the ultimate knowledge

Category: August 2018 - Predictive Algorithms & Native Ads
Jeanne Harris and Marc Mc Donald impressed me with their top-notch article in the Harvard Business Review Insight Center Report “Predictive Analytics in Practice”, that immediately starts
Read more...
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Previous month's highlights

Tomorrow’s News 2018 survey points out challenges for platforms and advertisers

Category: June 2018 - Mobile & Video Marketing

According to a survey published by Reuters Plus, executives think platforms should do more to combat fake news. Of the 1,587 global executives surveyed, 87% think Google and Facebook should do more to control fake news, while 81% believe that Google and Facebook should be held accountable for content.

Overcoming perceptual vigilance and harnessing disruption to capture attention

Category: June 2018 - Mobile & Video Marketing

Attention spans are short, and they’re getting shorter. Consumers today are bombarded with editorial, commercial and social messages through more devices and sources than ever. As a video platform we’re acutely aware of the challenges brands face when trying to engage consumers, and are especially conscious of the damage that irrelevant messages can do - to both brands and publishers.

FreakOut about the future of native ads

Category: June 2018 - Mobile & Video Marketing

Asian eMarketing met recently with Narayan Murthy Ivaturi, VP South East Asia & India, in charge of strategic partnerships, product integration and development for FreakOut, one of Japan's largest ad-tech companies.

5G: The roadmap to launch in Asia

Category: June 2018 - Mobile & Video Marketing

By 2022, there will be 280 million 5G subscriptions in Asia Pacific, with 5G service revenue reaching US$4.5 billion. Compared to previous generations of networks, 5G’s significance lies in its capability to offer real time end-to-end service offerings. Alongside the emergence of technologies such as the IoT, drones, smart devices and with increased mobile phone uptake, 5G has been seen as a key enabler of all these by providing the infrastructure to carry large amounts of data, creating a smarter and more connected world and also driving the digital economy.

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Allocate your search engine advertising budget strategically

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Getting Google’s attention with voice-based search

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Accelerated Mobile Pages (AMP)

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

UX and SEO make an unbeatable team

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

MediaMath deliberates on digital marketing for better marketers-consumers connection

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Technology that raises the bar in the conversational application world

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Digital voice assistants set a trend in the SEO market of the future

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Know the ropes when searching verbally

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Voice shopping set to rise exponentially

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Google Assistant: Ready to help and spy on you wherever possible

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
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