Sunday Feb 25th

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This week's highlights

How Unilever is using AI to improve ROI on its Influencer Marketing Campaigns

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
As millennial consumers continue to reject traditional advertising but listening more to recommendations from beauty experts on social media, influencer marketing has started to become one of the main
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Is AI exhausting or feeding the work environment?

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
According to new data from Accenture Strategy, working professionals worldwide are more willing to work with intelligent machines than public opinion suggests.
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The most influential and popular AI applications providers for marketing support

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
Since, making use of Artificial Intelligence (AI) is clearly increasing in popularity, we created for your convenience a list of the most important marketing applications providers.
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By 2020, one-third of all B2B companies will have employed AI to augment their primary sales processes, Gartner said

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
According to Gartner, 25% of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels by 2020, up from less than two per
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Revolutionizing the customer approach with Artificial Intelligence Marketing

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
One of the most difficult tasks for marketers is a personalized customer approach and that’s exactly where AI can help.
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Previous articles

IDC’s datacenter predictions for the Asia Pacific region

Category: January 2018 - Trends and Predictions
IDC just revealed its datacenter predictions for the Asia Pacific region as well as its view on how datacenter modernization and automation, edge datacenters, consumption-based procurement and softwar
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Eight words to watch in 2018

Category: January 2018 - Trends and Predictions
Professor Jeremy Myerson provided us with his predictions for the key words and themes to watch this year, which are:
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Tableau’s Hyper data engine technology brings analytical performance to the next level

Category: January 2018 - Trends and Predictions
Tableau Software, the leader in visual analytics, announced the roll out of Hyper, the new data engine technology included within Tableau 10.5. With Hyper's ability to slice and dice massive volumes o
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E-commerce trends that will impact 2018 with a vengeance

Category: January 2018 - Trends and Predictions
E-commerce is one of the world's largest growth markets that is growing every year by more than 20%. By 2020, sales are expected to flourish to over US$4 trillion, nearly doubling the status quo. Who
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Seize the opportunity of Application-to-Person (A2P) Rich Communication Service (RCS) messaging

Category: January 2018 - Trends and Predictions
CLX Communications, a leading Communications Platform as a Service (CPaaS) provider, announced the launch of the first global Rich Communications Service (RCS) messaging API with SMS fall-back.
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Previous month's highlights

Socialbakers the first to launch AI-powered performance prediction and optimization for Instagram campaigns

Category: November 2017 - Email Marketing and Integrative Lead Management

Socialbakers announced the world’s first AI-powered performance prediction and optimization for Instagram that aims to help marketers get the most out of their paid and organic activities.

Adobe and Microsoft unveiled the next milestone in their strategic partnership

Category: November 2017 - Email Marketing and Integrative Lead Management

Adobe Experience Manager, Adobe’s industry-leading content management solution in Adobe Marketing Cloud, is now integrated with Microsoft Dynamics 365, which provides universal web standards and extensibility. Available to joint customers today, the integration helps brands optimize enterprise selling and lead management.

Havas Media released Millennial Codes that reveal how Millennials think, feel and act

Category: November 2017 - Email Marketing and Integrative Lead Management

The media network of leading global advertising and communications group Havas embarked on a 2-year in-depth ethnography study of Millennials living in key cities across Asia Pacific:  Bangkok, Jakarta, Hongkong, Shanghai, Beijing, Mumbai, New Delhi, Sydney, Singapore and Kuala Lumpur. Its primary focus was to build a Millennial “Thick Data” set – an approach that opts to take a deep and immersive understanding of each Millennial participant and the universes they revolve in.

The most important email marketing KPIs and what they mean

Category: November 2017 - Email Marketing and Integrative Lead Management

A few years ago, we believed email marketing was dying, however, newsletters are today more than ever the backbone of a profitable digital marketing strategy with an inexorable growth rate of potential audiences. According to the Radicati 2016 Email Statistics Report, by 2020,  three billion people will receive emails. About half of them will read the messages on their mobile devices, making email marketing to one of the most effective digital marketing channels ever.

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Appier demonstrates efficacy of Artificial Intelligence in fighting ad fraud

Category: December 2017 - Digital Commerce & Customer Experience

AI: Evil or Avatar?

Category: December 2017 - Digital Commerce & Customer Experience

Delayed payment options will give not only online conversion a boost

Category: December 2017 - Digital Commerce & Customer Experience

Online-to-offline Integration key focus of Singles’ Day 2017

Category: December 2017 - Digital Commerce & Customer Experience

The man, the marketer, and the machine

Category: December 2017 - Digital Commerce & Customer Experience

Commerce marketing ecosystem important to deliver seamless shopping experiences

Category: December 2017 - Digital Commerce & Customer Experience

Adoption of IoT platforms will be the Top IT trend in 2018

Category: December 2017 - Digital Commerce & Customer Experience

53% of Singaporean shoppers are seeking the help of chatbots for holiday shopping

Category: December 2017 - Digital Commerce & Customer Experience

Retargeting to right where your customer’s holiday trip really begins

Category: December 2017 - Digital Commerce & Customer Experience
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