Saturday Dec 15th

This week's highlights

Passing the major Customer Journey challenges with flying colors

Category: December 2018 - Customer Experience & Customer Journey
Pegasystems Inc., a provider of strategic software solutions for sales, marketing, service and operations, points out the stumbling blocks the customer journey is facing commonplace in practice:
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Customer Experience as a key differentiator

Category: December 2018 - Customer Experience & Customer Journey
A new competitive factor has emerged in today's widely ramified brand landscape, which has in fact become one of the decisive factors for consumers when choosing an offer - the user experience. The ch
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The Customer Journey is a matter for the boss

Category: December 2018 - Customer Experience & Customer Journey
When it comes to customer-centricity, Customer Journeys are the melting pot of all disciplines and perspectives. Evidently, the enterprise around the customer journey in the daily business routine is
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Previous articles

Generate a better conversion rate by optimizing webpages for subconscious behaviors

Category: November 2018 - Email Marketing & E-Commerce
A recent study by elaboratum, a German expert consultancy firm for digital business and cross-channel strategies, shows that optimizing your website for emotional and intuitive decision-making factors
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By the end of the year, PHP 5.6 and 7.0 will be shut down – be aware of the consequences

Category: November 2018 - Email Marketing & E-Commerce
Many website operators and shop owners have recently received an important email regarding the PHP update - which shouldn’t be disregarded, but considered important, not to make a mistake that c
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Lazada partners Korean intellectual property regulator to protect brands and consumers

Category: November 2018 - Email Marketing & E-Commerce
Lazada, has signed a Memorandum of Understanding (MOU) with South Korea’s intellectual property regulator, Korea Intellectual Property Protection Agency (KOIPA), to set up a framework that will
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Previous month's highlights

Social media seen as critical channel for delivering a consistent customer experience

Category: September 2018 - Marketing Analytics, Automation & Attribution

Hootsuite just released its Social Media Barometer Report 2018, a global survey on the importance and use of social media within small, medium and enterprise organizations across industries.

Red Hat Ansible Tower 3.3 provides increased control, rich integration, greater scalability and container support

Category: September 2018 - Marketing Analytics, Automation & Attribution

One of the world's leading provider of open source solutions, Red Hat, announced the general availability of Red Hat Ansible Tower 3.3, the latest version of its enterprise framework for automating and orchestrating IT operations. It includes an updated user interface, improved scaling and the ability to run Ansible Tower on Red Hat OpenShift Container Platform, Red Hat’s enterprise-grade Kubernetes container application platform.

Smarketer’s AI-driven Google algorithm delivers data-driven decisions with even better campaign results

Category: September 2018 - Marketing Analytics, Automation & Attribution

To get the best possible results with Google Ads, marketers create sophisticated campaigns based on search terms, products, users' location or devices. Now even more efficient results can be achieved with the new AI-driven Google algorithm, that delivers data-driven decisions and better campaign results with the same budget. Best of all, these results can be topped with the Triple-A Approach (Audience, Automation, and Attribution) that has been incorporated into the algorithm, developed by the pure Google Ads agency Smarketer.

Ooyala Flex Media Platform automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors

Category: September 2018 - Marketing Analytics, Automation & Attribution

Ooyala will provide extended support for the Interoperable Master Format (IMF) with the Flex Media Platform, Ooyala’s flexible and configurable content supply chain optimization platform that automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors. With IMF support, companies could significantly reduce the costs and improve the efficiency of their multi-version, multi-platform distribution needs, Ooyala claims.

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Making a great leap forward in digital transformation with Optimus Ecosystem

Category: October 2018 - Personalised & Customer-Centric Content Marketing

WARC’s content strategy trends for more effective marketing

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Infused with “AI Everywhere - IBM Media Optimizer, powered by MediaMath

Category: October 2018 - Personalised & Customer-Centric Content Marketing

The emotional decision frameworks of Personas are good for automation

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Publication of the Zendesk Benchmark Guide for Enterprise

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Why customer focus is becoming more important

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Making every moment shoppable with Magento Commerce Cloud

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Qualtrics’ XM Solutions help closing experience gaps faster

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Wanted: Customer-centric marketing ad nauseam

Category: October 2018 - Personalised & Customer-Centric Content Marketing
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