Monday Jun 18th

Latest News

  • E-commerce trends that will impact 2018 with a vengeance

    E-commerce trends that will impact 2018 with a vengeance

    E-commerce is one of the world's largest growth markets that is growing every year by more than 20%. By 2020, sales are expected to flourish to over US$4 trillion, nearly doubling the status quo. Who wants to get a share of the pie, should therefore keep an eye on upcoming trends, such as:

  • 5 tips on how to reach B2B decision-makers despite ePrivacy

    5 tips on how to reach B2B decision-makers despite ePrivacy

    Reaching the desired audience has always been a challenge not to be sneezed at for advertisers and it can be assumed that it will be even more difficult in future to place advertising messages in a targeted manner. This is because the ePrivacy Regulation (ePVO) will prohibit collecting data to create detailed user profiles without explicit permission of the user. This makes it much harder to play personalized advertising across channels.

  • Streamr and Fysical partner to reshape human location data market

    Streamr and Fysical partner to reshape human location data market

    In the wake of the recent Facebook scandal, Fysical, that provides a protocol for the transparent and compliant exchange of physical world data on the blockchain, is partnering with the blockchain-backed data platform Streamr to put consumers back in control of their data.

  • Today’s soft skills are the hard skills

    Today’s soft skills are the hard skills

    Every year, Indra Nooyi, the CEO of PepsiCo, sits down to write a letter… in fact, 400 of them. In each one, she tells the parents of her senior executives what their child is doing for the company, and why they are a gift to the company. The response from her colleagues: “This is the best thing that’s happened to my parents. And, it’s the best thing that’s happened to me!”

  • When I grow up, I want to be a sense maker

    When I grow up, I want to be a sense maker

    Ask a five-year-old what they want to be when they grow up. Chances are: ‘machine learning specialist’ will not rise to the top of the list. For decades, our show and tells have been catwalks for classic capitalism, where mini pilots and policemen strut their oversized uniforms for kindergarten audiences. We’re very comfortable with our kids wanting a career as a doctor or a lawyer when they grow up; we may even entertain the idea of builder or architect for some years. But, at the end of the day, when varsity fees are all paid up, we’re still pulling our old-school paradigms, like a hood, over our eyes and expecting our kids to have the same jobs that we’ve had.

  • China incessantly surveils Internet communication

    China incessantly surveils Internet communication

    The Chinese government is continuously trying to centralize the domestic and international digital communication and to take over VPNs meant for multinational corporations.

  • Qualtrics and Kantar TNS join forces to form global CX powerhouse

    Qualtrics and Kantar TNS join forces to form global CX powerhouse

    Qualtrics, the leader in experience management, announced a global partnership with Kantar TNS, one of the world’s largest research agencies, to help organizations put customers at the heart of their business.

  • Seize the opportunity of Application-to-Person (A2P) Rich Communication Service (RCS) messaging

    Seize the opportunity of Application-to-Person (A2P) Rich Communication Service (RCS) messaging

    CLX Communications, a leading Communications Platform as a Service (CPaaS) provider, announced the launch of the first global Rich Communications Service (RCS) messaging API with SMS fall-back.

  • Is AI exhausting or feeding the work environment?

    Is AI exhausting or feeding the work environment?

    According to new data from Accenture Strategy, working professionals worldwide are more willing to work with intelligent machines than public opinion suggests.

  • Digitization brings more automation, more personalization, legal barriers and new monetization channels in 2018

    Digitization brings more automation, more personalization, legal barriers and new monetization channels in 2018

    The digitalization of marketing keeps its status of being a megatrend in 2018 and continues to breed new developments with the help of technology. In fact, the following trends can be expected this year:

  • Sercomm’s new series of LTE-M IoT devices heralds another era of mobile IoT technology

    Sercomm’s new series of LTE-M IoT devices heralds another era of mobile IoT technology


    Sercomm, a manufacturer and supplier of telecom equipment, just launched its new series of LTE-M IoT devices at the Mobile World Congress 2018 in Barcelona, Spain.

    With the advantages of extended transmission range, a lengthened battery life, and better mobility, Sercomm's full range of LTE-M IoT devices offers ideal solutions for applications including youth/senior safety, asset protection, smart meter, transportation and environment monitoring. Leveraging the fully-deployed LTE-M network service of Orange, a leading telecommunication operator in Europe, Sercomm's new LTE-M devices answer the needs of numerous markets to catch the upcoming IoT business opportunities.

  • Retailer spending on AI to grow nearly fourfold

    Retailer spending on AI to grow nearly fourfold

    A new study from Juniper Research has found that global retailer spending on AI will reach $7.3 billion per annum by 2022, up from an estimated $2 billion in 2018, as retailers target new avenues to increase personalization of the customer experience.

  • AdColony receives TAG Certification for fighting digital ad fraud

    AdColony receives TAG Certification for fighting digital ad fraud

    The mobile advertising platform ‘AdColony’ met the stringent requirements from leading advertising accountability group, the Trustworthy Accountability Group (TAG), and received the coveted Certified Against Fraud certification.

  • The most influential and popular AI applications providers for marketing support

    The most influential and popular AI applications providers for marketing support

     

    Since, making use of Artificial Intelligence (AI) is clearly increasing in popularity, we created for your convenience a list of the most important marketing applications providers.

This week's highlights

5G: The roadmap to launch in Asia

Category: June 2018 - Mobile & Video Marketing
By 2022, there will be 280 million 5G subscriptions in Asia Pacific, with 5G service revenue reaching US$4.5 billion. Compared to previous generations of networks, 5G’s significance lies in its
Read more...

Micro moments depict user behavior in the mobile age brilliantly

Category: June 2018 - Mobile & Video Marketing
The smartphone, our little personal all-rounder and companion in all situations, is extremely important to us not only to search for information - be it finding the nearest bank, the departure time of
Read more...

The 4th Industrial Revolution creates a customer divide that Salesforce knows how to tackle

Category: June 2018 - Mobile & Video Marketing
Salesforce announced new innovations across marketing, commerce and service enabling brands worldwide to deliver smarter, more personalized and connected customer experiences. In addition, Salesforce
Read more...

Be connected on the go

Category: June 2018 - Mobile & Video Marketing
Mobility is gaining traction worldwide. By 2022, more than 4 in 10 employees around the world are expected to be mobile, according to Strategy Analytics and IDC reported that global spending on mobili
Read more...

Fake store growth requires new cybercrime definition, says JC3 and APWG

Category: June 2018 - Mobile & Video Marketing
The Japan Cybercrime Control Center (JC3) and the global counter-cybercrime association APWG just released a report detailing the enormous, rapid growth in fake shopping websites pretending to be reta
Read more...
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Previous articles

How to prevent damage from phishing scams and malware

Category: May 2018 - Cybersecurity & Data Protection
With the rise of technology, ransomware and other cyberattacks accelerate their proceedings. In fact, not only the frequency, but also the sophistication of attacks of online criminals are steadily in
Read more...

Meet the e-privacy regulations with login alliances

Category: May 2018 - Cybersecurity & Data Protection
If you want to find out how to manage tracking users despite e-privacy regulation and to bypass the new hurdles, keep reading.
Read more...

Blockchain and Marketing

Category: May 2018 - Cybersecurity & Data Protection
According to emarketer.com, the digital marketing and media industries are looking closely at whether blockchain can help solve some serious challenges with transparency, fraud and privacy, pointing o
Read more...

How to prevent and ward distributed denial-of-service (DDoS) attacks

Category: May 2018 - Cybersecurity & Data Protection
A recent study, presented by the content delivery network and cloud security specialist CDNetworks, revealed a major discrepancy between corporate reality and self-assessment in IT security.
Read more...

Streamr and Fysical partner to reshape human location data market

Category: May 2018 - Cybersecurity & Data Protection
In the wake of the recent Facebook scandal, Fysical, that provides a protocol for the transparent and compliant exchange of physical world data on the blockchain, is partnering with the blockchain-bac
Read more...
View More Articles

Previous month's highlights

IoT usability in marketing and CRM

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Although the vast majority of marketers is aware of the fact that the Internet of Things (IoT) will change their industry, besides security concerns, not having the required skills is named as one of the main reasons for not implementing IoT. Indeed, IoT requires a complete rethinking of business management, but rewards with incredible new opportunities. It's not just about connecting devices in a meaningful way, but optimizing processes, extending customer services, and creating new revenue streams. Ultimately, IoT solutions simplify processes and create new values for users.

Big Apple Buddy can deliver the latest VR innovations from the USA straight to your doorstep

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

After a groundbreaking year of advancements in the realm of Virtual Reality, tech companies across the United States have flooded the market with headset after headset all with the promise of virtual reality. But as a relatively new technology, it can be easy for customers to eagerly purchase a headset that doesn’t live up to the hype or price tag.

Sercomm’s new series of LTE-M IoT devices heralds another era of mobile IoT technology

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Sercomm, a manufacturer and supplier of telecom equipment, just launched its new series of LTE-M IoT devices at the Mobile World Congress 2018 in Barcelona, Spain.With the advantages of extended transmission range, a lengthened battery life, and better mobility, Sercomm's full range of LTE-M IoT devices offers ideal solutions for applications including youth/senior safety, asset protection, smart meter, transportation and environment monitoring. Leveraging the fully-deployed LTE-M network service of Orange, a leading telecommunication operator in Europe, Sercomm's new LTE-M devices answer the needs of numerous markets to catch the upcoming IoT business opportunities.

Are we facing the end of mobile advertising?

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Although the percentage of mobile adblocking is still considered being quite low, compared to adblocking on desktops where almost every fourth computer is denying advertising, the next generation of mobile browsers should be based on the "Coalition for Better Ads" and try to block particularly disturbing advertising materials. Although, with pre-installed browsers including blocking functions, we could get the impression that the end of mobile advertising is near.

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Mixed Reality (MR)

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Spoiler alert! The future is …

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Reconsidering data privacy on social media

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

5 ways to navigate the maze of metrics in the app economy

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

LINE now boosted with the AI brain of Aixon

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Getty Images visual trends 2018 reveal newfound optimism and a vision of change in storytelling

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

What opportunities does Augmented Reality have in store?

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Make use of the full potential of AR

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Man vs Machine: Will AI put our humanity at stake?

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

The Top 10 reasons why companies fail in social media

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
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