Monday Jun 18th

Latest News

  • Getty Images visual trends 2018 reveal newfound optimism and a vision of change in storytelling

    Getty Images visual trends 2018 reveal newfound optimism and a vision of change in storytelling

    Getty Images unveiled its highly anticipated 2018 Visual Trends forecast that sets out the macro and micro trends that will influence design, advertising and brand communications throughout 2018 and predicts the social and cultural visual language that consumers will be most responsive to in the years to come.

  • MicroStrategy unveils holistic map for organizations to build an ‘Intelligent Enterprise’

    MicroStrategy unveils holistic map for organizations to build an ‘Intelligent Enterprise’

    MicroStrategy Incorporated, a leading worldwide provider of enterprise analytics and mobility software, unveiled a map for the Intelligent Enterprise at its annual user conference, MicroStrategy World™ 2018. The map serves as a playbook that offers a collection of technologies and techniques to help organizations leverage existing investments and navigate toward a successful data-driven organization, which MicroStrategy refers to as the ‘Intelligent Enterprise’.

    Michael J. Saylor, MicroStrategy’s CEO, highlighted in his keynote the challenges companies face when confronted with constantly evolving pressures, suggesting the use of the map to plan their analytics initiatives for 2018 and to evaluate how each part impacts business constituents, from employees to customers and vendors.

  • Singapore’s Cybersecurity Act

    Singapore’s Cybersecurity Act

    Early this year, Singapore has passed the Cybersecurity Act that establishes a legal framework for the oversight and maintenance of national cybersecurity. Its key objectives are to strengthen the protection of Critical Information Infrastructure (CII) against cyber-attacks and to establish a framework for sharing cybersecurity information.

  • America’s CLOUD Act violates EU’s GDPR

    America’s CLOUD Act violates EU’s GDPR

    In the US, President Donald Trump just signed the Cloud Act, a law that leads to violations of the GDPR of the EU. The abbreviation stands for the Clarifying Lawful Overseas Use of Data Act (CLOUD), which complements the existing Stored Communications Act (SCA).

  • Eight words to watch in 2018

    Eight words to watch in 2018

    Professor Jeremy Myerson provided us with his predictions for the key words and themes to watch this year, which are:

  • QR reader integration on mobile devices drives coupon redeptions

    QR reader integration on mobile devices drives coupon redeptions

    Fourfold growth of QR codes to deliver coupons and discount offers will increase substantially, as in-built QR functionality on mobile devices drives usage.

  • Be well on the way to bringing consumers closer to IoT technology

    Be well on the way to bringing consumers closer to IoT technology

    In our December issue last year, we already provided hints where IoT is heading this year in Asia Pacific when we presented Hitachi Vantara’s insightful predictions. Summarily, both Hubert Yoshida and Russell Skingsley believe the adoption of Internet of Things (IoT) platforms will dominate enterprise IT strategies in 2018. At the same time, both CTOs of Hitachi Vantara made clear that they seek to collaborate with customers and ecosystem players to innovate and create new value for business stakeholders, customers and society at large.

  • Today’s soft skills are the hard skills

    Today’s soft skills are the hard skills

    Every year, Indra Nooyi, the CEO of PepsiCo, sits down to write a letter… in fact, 400 of them. In each one, she tells the parents of her senior executives what their child is doing for the company, and why they are a gift to the company. The response from her colleagues: “This is the best thing that’s happened to my parents. And, it’s the best thing that’s happened to me!”

  • What opportunities does Augmented Reality have in store?

    What opportunities does Augmented Reality have in store?

    The trend away from shopping in retail stores to online ordering is gaining momentum, but how can retailers counteract this trend? One possibility is the use of augmented reality, a form of so-called mixed reality. Generally, no costly technologies are necessary because the customer brings his smartphone directly to the point of sale (POS), hence, carrying the necessary equipment with him. AR enhances reality perception by computer-aided information. In retail, these can be the display of product information, offers, product recommendations or navigation through the store. A special form of augmented reality is the AR mirror through which customers can see themselves and virtually test jewelry or clothing.

  • How Unilever is using AI to improve ROI on its Influencer Marketing Campaigns

    How Unilever is using AI to improve ROI on its Influencer Marketing Campaigns

    As millennial consumers continue to reject traditional advertising but listening more to recommendations from beauty experts on social media, influencer marketing has started to become one of the main new drivers of customer acquisition for beauty brands around the world.

  • Blockchain and Marketing

    Blockchain and Marketing

    According to emarketer.com, the digital marketing and media industries are looking closely at whether blockchain can help solve some serious challenges with transparency, fraud and privacy, pointing out that it is still too early to come to a decision. Anyway, 2018 is expected to be a year of testing and learning.

  • There is still a big gap between AI potential and use

    There is still a big gap between AI potential and use

    Artificial intelligence (AI) has become indispensable in science. Ultimately it is able to analyze large amounts of data much faster than the human brain. By now, the systems have even progressed so far that they deduce appropriate conclusions and can act accordingly. Thus, the discipline has made breakthroughs in discovering correlations in research in various fields, marketing being one of them.

  • Spoiler alert! The future is …

    Spoiler alert! The future is …

    Spoilers are everywhere. Remember that season’s finale episode that you’ve been planning to watch once you get home from work? Spoiled. Or that insanely good plot twist that was supposed to blow your mind? Yup, spoiled too. It doesn’t matter where you are or what time zone you are in. Chances are, someone from across the globe will not be able to contain their excitement and will drop the bomb on social media before that mind-blowing plot twist even had the chance to ‘surprise’ you first hand. It sucks, right?

  • Artificial Intelligence is taking centerstage in marketing

    Artificial Intelligence is taking centerstage in marketing

    Today, artificial intelligence (AI) is almost indispensable when talking about customers' service expectations, competitiveness, and assistance. To no surprise, AI technologies are taking centerstage not only in innovation hubs like Silicon Valley, but the big platform companies like Amazon, Google, Baidu or Alibaba are joining forces and investing billions of dollars in AI, too.

This week's highlights

5G: The roadmap to launch in Asia

Category: June 2018 - Mobile & Video Marketing
By 2022, there will be 280 million 5G subscriptions in Asia Pacific, with 5G service revenue reaching US$4.5 billion. Compared to previous generations of networks, 5G’s significance lies in its
Read more...

Micro moments depict user behavior in the mobile age brilliantly

Category: June 2018 - Mobile & Video Marketing
The smartphone, our little personal all-rounder and companion in all situations, is extremely important to us not only to search for information - be it finding the nearest bank, the departure time of
Read more...

The 4th Industrial Revolution creates a customer divide that Salesforce knows how to tackle

Category: June 2018 - Mobile & Video Marketing
Salesforce announced new innovations across marketing, commerce and service enabling brands worldwide to deliver smarter, more personalized and connected customer experiences. In addition, Salesforce
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Be connected on the go

Category: June 2018 - Mobile & Video Marketing
Mobility is gaining traction worldwide. By 2022, more than 4 in 10 employees around the world are expected to be mobile, according to Strategy Analytics and IDC reported that global spending on mobili
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Fake store growth requires new cybercrime definition, says JC3 and APWG

Category: June 2018 - Mobile & Video Marketing
The Japan Cybercrime Control Center (JC3) and the global counter-cybercrime association APWG just released a report detailing the enormous, rapid growth in fake shopping websites pretending to be reta
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Previous articles

Global fintech company QUOINE selects Salesforce Platform to build and innovate for the future

Category: May 2018 - Cybersecurity & Data Protection
Salesforce, the global leader in CRM, announced that QUOINE, one of the fastest growing innovators in the world of cryptocurrency, has made an additional investment with Salesforce to grow and scale i
Read more...

America’s CLOUD Act violates EU’s GDPR

Category: May 2018 - Cybersecurity & Data Protection
In the US, President Donald Trump just signed the Cloud Act, a law that leads to violations of the GDPR of the EU. The abbreviation stands for the Clarifying Lawful Overseas Use of Data Act (CLOUD), w
Read more...

Singapore companies embrace technology enabled techniques to fight fraud

Category: May 2018 - Cybersecurity & Data Protection
In today’s digital and globalized economy, organizations face a heightened threat of fraud. This, coupled with more effective detection of fraud, has driven reported economic crime to its highes
Read more...

Hong Kong Customs take enforcement action against retail sellers of Illicit Streaming Devices (ISDs)

Category: May 2018 - Cybersecurity & Data Protection
As part of Operation Trojan Horse, Hong Kong Customs recently undertook a series of raids against four retail outlets in Sham Shui Po and Wan Chai.
Read more...

Security tips for ad server operators

Category: May 2018 - Cybersecurity & Data Protection
When delivering advertising, the SSL / TLS protocol must be used, to encrypt the data traffic between the client and the web server. What we want to highlight in this article, however, is the fact tha
Read more...
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Previous month's highlights

Big Apple Buddy can deliver the latest VR innovations from the USA straight to your doorstep

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

After a groundbreaking year of advancements in the realm of Virtual Reality, tech companies across the United States have flooded the market with headset after headset all with the promise of virtual reality. But as a relatively new technology, it can be easy for customers to eagerly purchase a headset that doesn’t live up to the hype or price tag.

Sercomm’s new series of LTE-M IoT devices heralds another era of mobile IoT technology

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Sercomm, a manufacturer and supplier of telecom equipment, just launched its new series of LTE-M IoT devices at the Mobile World Congress 2018 in Barcelona, Spain.With the advantages of extended transmission range, a lengthened battery life, and better mobility, Sercomm's full range of LTE-M IoT devices offers ideal solutions for applications including youth/senior safety, asset protection, smart meter, transportation and environment monitoring. Leveraging the fully-deployed LTE-M network service of Orange, a leading telecommunication operator in Europe, Sercomm's new LTE-M devices answer the needs of numerous markets to catch the upcoming IoT business opportunities.

Marketers hardly use the potential of AI yet

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

The recent Adobe Digital Trends Report 2018 revealed that 42% of marketing decision makers in international companies already rely on self-learning algorithms in their company or plan to do so over the next twelve months - be it for data analysis (51%), email marketing (26%) or programmatic advertising (22%).

Glass ceiling cracked, but not smashed

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Forty years on from the phrase ‘glass ceiling’ being used to define thwarted careers and ambitions - especially for women - ACCA is calling for business leaders to show real and measurable progress on diversity and social mobility issues, as it marks International Women’s Day 2018.

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Social Media must be part of any orchestrated marketing strategy

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Mixed Reality (MR)

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Lack of data-led creativity the leading cause of wasted digital ad-spend, new IAB report finds

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Make use of the full potential of AR

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

When I grow up, I want to be a sense maker

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

What opportunities does Augmented Reality have in store?

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

AdColony receives TAG Certification for fighting digital ad fraud

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Reconsidering data privacy on social media

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

LINE now boosted with the AI brain of Aixon

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

The Top 10 reasons why companies fail in social media

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
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