Sunday Feb 25th

Latest News

  • “Shoppable” videos, especially when personalized, will turn eCommerce marketers’ heads

    “Shoppable” videos, especially when personalized, will turn eCommerce marketers’ heads

    According to eMarketer, programmatic is still in its infancy in several emerging markets in Asia Pacific, but more mature markets are beginning to mirror the US’ and Western Europe’s adoption rates, raising the question why programmatic is taking off in some markets, but not others, and what the future holds for ad buying automation in the region. Will the fashion e-commerce industry lead the movement?

  • Happiness doesn’t come cheap, but it pays up…

    Happiness doesn’t come cheap, but it pays up…

    In many ways, there’s no such thing as ‘just a job’. What we do within our 9-to-5 work week is powerful. Work defines and shapes us; it takes the form of our personal fingerprint on society. And considering that the average person will give 100 000 hours to working over a lifetime, our jobs are anything but a sideline gig in the greater narrative of life. Our work is deeply personal, grafted into the mesh of our unique human design.

  • What does Facebook have to do with infrastructure? Everything, it would seem!

    What does Facebook have to do with infrastructure? Everything, it would seem!

    Today, everyone knows that an idea isn’t a good one until it ‘trends’. Last year, the City of Sydney’s Zero Waste marketing campaign featured the creation of an outdoor vinyl sticker campaign that made use of clever situational placement and optical illusions to highlight the problem of dumping household waste throughout the city. Designed for city dwellers to interact with, each piece was customized to its environment to amuse and educate people about the city’s free pickup service. One of the installations was a giant stack of household waste on the side of a building that increased in size every week for three weeks. As a by-product, the hashtag #freepickup and bookafreepickup.com site shot to stardom as people snapped and shared photos of themselves with old fridges, washing machines and the like in odd, but memorable, locations such as the middle of a cycle path. The result, the City claims, was “a virtual doubling of the number of calls to the free pickup service within a week of installation”.

  • Growth in marketing budgets stalled in 2017, still increased investment in digital advertising can be expected, Gartner reveals

    Growth in marketing budgets stalled in 2017, still increased investment in digital advertising can be expected, Gartner reveals

    Growth in marketing budgets has stalled after continued increases over recent years, according to a survey by Gartner, Inc. that states marketing budgets hit a plateau in 2017 after three years of growth, with budgets falling from 12.1% of company revenue in 2016 to 11.3% in 2017, representing a return to 2015 levels. Hence, CMOs have modest expectations in 2018. Only 15% say they expect a significant increase in budget; 52% expect a slight increase, and one-third even expect their budgets to be cut or frozen.

  • Acquisition of Algo strengthens Meltwater’s media intelligence platform

    Acquisition of Algo strengthens Meltwater’s media intelligence platform

    Meltwater just announced the acquisition of Algo, a real-time data analytics platform powered by the most advanced machine learning techniques available. Meltwater,a leader in media intelligence, has been founded in 2001 by CEO Jorn Lyseggen with only $15,000, and is actively seeking investment opportunities and partnerships to continue expanding its media intelligence services globally.

  • Adobe launched glossary to support marketers in navigating the AdTech and MarTech landscape

    Adobe launched glossary to support marketers in navigating the AdTech and MarTech landscape

    As brands and agencies grapple with an environment of rapidly changing consumer behavior, technology developments and competition, Adobe has launched a glossary to help marketers navigate the AdTech and MarTech landscape.

    Ownership of MarTech has long been associated with the brand side of businesses and attracted significant investment of a marketer’s time and budget, while AdTech was more likely to be outsourced to agencies.

  • Retailer spending on AI to grow nearly fourfold

    Retailer spending on AI to grow nearly fourfold

    A new study from Juniper Research has found that global retailer spending on AI will reach $7.3 billion per annum by 2022, up from an estimated $2 billion in 2018, as retailers target new avenues to increase personalization of the customer experience.

  • Gartner expects AI, digital platform and immersive experiences to drive digital business

    Gartner expects AI, digital platform and immersive experiences to drive digital business

    As every year, we take a look at the newly released Gartner Hype Cycle for Emerging Technologies, especially since Gartner’s analysts identified three mega-trends we are particularly interested in this month, namely Artificial Intelligence (AI), immersive experiences and  digital platforms.

  • Appier demonstrates efficacy of Artificial Intelligence in fighting ad fraud

    Appier demonstrates efficacy of Artificial Intelligence in fighting ad fraud

    Appier just shared the results of a real-world study that it conducted on its own network to demonstrate the ability of an AI-based model to fight ad fraud. Based on data over four months from May to August this year involving over 4 billion campaign data points, including ad clicks and app installs, the report showed that an AI-based fraud detection model was able to identify twice as many fraudulent transactions as a traditional rule-based model.
  • Delayed payment options will give not only online conversion a boost

    Delayed payment options will give not only online conversion a boost

    With an increasing number of clothing & footwear retailers offering delayed payment options in an attempt to drive conversion, retailers who offer ‘try before you buy’ options - and are well placed to cope with processing returned goods - will be most likely to make the service a success, according to GlobalData, a leading data and analytics company.

  • Emerging group of 'cloud masters' accelerates the ability to outperform peers

    Emerging group of 'cloud masters' accelerates the ability to outperform peers

    A global survey of 730 IT professionals, conducted by Longitude, revealed that a small group of forward-thinking businesses has reached cloud maturity with on average of 70% or more of their applications operating in the cloud. Oracle and Intel partnered with Longitude Research for the study that surveyed C-level and senior IT executives from companies that had an annual revenue of $1 billion or more, coming from 13 countries.

  • Opera introduces first browser to support 360-degree videos in virtual reality headsets

    Opera introduces first browser to support 360-degree videos in virtual reality headsets

    Opera’s new developer update comes with a built-in VR 360 player for leading headsets such as HTC Vive, Oculus Rift and other OpenVR compatible devices, unlocking the immersive world of 360-degree videos for Opera users.

  • Balance between search engine optimization and reader-friendly text is important

    Balance between search engine optimization and reader-friendly text is important

    When it comes to writing on the Internet, many companies still ask themselves:  What keywords do we need? How often should these keywords be placed in the text? And on what layer of the website should which keywords be? Well, find out how to score with search engines by reading on:

  • To what extent can AI positively support brand building or perception?

    To what extent can AI positively support brand building or perception?

    Artificial intelligence has become indispensable in science, ultimately it is able to analyze large amounts of data much faster than the human brain. By now, the systems have even progressed so far that they deduce appropriate conclusions and can act accordingly. Thus, the discipline has made breakthroughs in discovering correlations in research in various fields, marketing being one of them. When looking at chatbots, for instance, AI has found by now its place, with its capability of processing a large part of customer inquiries automatically due to comprehensive, underlying database(s) and intensive training.

This week's highlights

How Unilever is using AI to improve ROI on its Influencer Marketing Campaigns

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
As millennial consumers continue to reject traditional advertising but listening more to recommendations from beauty experts on social media, influencer marketing has started to become one of the main
Read more...

Is AI exhausting or feeding the work environment?

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
According to new data from Accenture Strategy, working professionals worldwide are more willing to work with intelligent machines than public opinion suggests.
Read more...

The most influential and popular AI applications providers for marketing support

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
Since, making use of Artificial Intelligence (AI) is clearly increasing in popularity, we created for your convenience a list of the most important marketing applications providers.
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By 2020, one-third of all B2B companies will have employed AI to augment their primary sales processes, Gartner said

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
According to Gartner, 25% of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels by 2020, up from less than two per
Read more...

Revolutionizing the customer approach with Artificial Intelligence Marketing

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
One of the most difficult tasks for marketers is a personalized customer approach and that’s exactly where AI can help.
Read more...
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Previous articles

Tableau’s Hyper data engine technology brings analytical performance to the next level

Category: January 2018 - Trends and Predictions
Tableau Software, the leader in visual analytics, announced the roll out of Hyper, the new data engine technology included within Tableau 10.5. With Hyper's ability to slice and dice massive volumes o
Read more...

Marketing teams must evolve in 2018 to get their act together

Category: January 2018 - Trends and Predictions
When talking about technology, a lot has changed in the marketing industry in recent years, but structures and teams have largely remained the same. Hence, it is believed that 2018 is the year in whic
Read more...

In 2018, the digital world must adapt to new developments

Category: January 2018 - Trends and Predictions
Kantar Millward Brown recently analyzed the world's most important digital media trends of the new year. According to the market research and consulting firm, a new distribution of advertising budgets
Read more...

QR reader integration on mobile devices drives coupon redeptions

Category: January 2018 - Trends and Predictions
Fourfold growth of QR codes to deliver coupons and discount offers will increase substantially, as in-built QR functionality on mobile devices drives usage.
Read more...

Data science is a jack-of-all-trades

Category: January 2018 - Trends and Predictions
Artificial intelligence (AI) has found its way into our living rooms, as seen with Siri, Alexa, or Cortana, pointing out that the demand for real-time data analysis tools will heavily increase. Most I
Read more...
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Previous month's highlights

Let the 3rd Internet Revolution begin!

Category: November 2017 - Email Marketing and Integrative Lead Management

THEKEY Project is developing a second-generation identity verification (IDV) solution for the internet via “Blockchain-based Dynamic Multidimension Identification" (BDMI) technology. It can create a vivid and holographic digital identity online, which will be "the key" to migrate people from the real world to the online world. In a nutshell, THEKEY Project aims to solve the internet IDV issues and create a parallel online world.

Useful tips to get your digital lead management up to speed

Category: November 2017 - Email Marketing and Integrative Lead Management

Let’s be honest, the digital transformation puts all internal and external processes of a company to the test and makes it even more difficult to be successful in today's increasingly digitized world: The changing purchasing behavior of potential customers, the growing number of communication channels, and the changing and stricter legal situation regarding the handling of personal data, make the acquisition of new customers more and more difficult.

Growth in marketing budgets stalled in 2017, still increased investment in digital advertising can be expected, Gartner reveals

Category: November 2017 - Email Marketing and Integrative Lead Management

Growth in marketing budgets has stalled after continued increases over recent years, according to a survey by Gartner, Inc. that states marketing budgets hit a plateau in 2017 after three years of growth, with budgets falling from 12.1% of company revenue in 2016 to 11.3% in 2017, representing a return to 2015 levels. Hence, CMOs have modest expectations in 2018. Only 15% say they expect a significant increase in budget; 52% expect a slight increase, and one-third even expect their budgets to be cut or frozen.

Why it’s better to be in Beta

Category: November 2017 - Email Marketing and Integrative Lead Management

What do Steve Jobs and notorious architect Frank Gehry have in common? Would you believe us if we told you it was failure? Jobs was fired from the company he founded by the age of thirty and did not achieve his true creative potential until much later in life. Likewise, Gehry did not reach architectural notoriety until he was in his sixties. It would seem that time and iteration (and failing) play such important roles in the production of a genius.

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Online-to-offline Integration key focus of Singles’ Day 2017

Category: December 2017 - Digital Commerce & Customer Experience

Delayed payment options will give not only online conversion a boost

Category: December 2017 - Digital Commerce & Customer Experience

Technology trends that no retailer should neglect

Category: December 2017 - Digital Commerce & Customer Experience

CtrlShift and iPinYou join forces to provide global brands access to Chinese audiences

Category: December 2017 - Digital Commerce & Customer Experience

53% of Singaporean shoppers are seeking the help of chatbots for holiday shopping

Category: December 2017 - Digital Commerce & Customer Experience

Stay alert when purchasing via smartphone and tablet

Category: December 2017 - Digital Commerce & Customer Experience

Commerce marketing ecosystem important to deliver seamless shopping experiences

Category: December 2017 - Digital Commerce & Customer Experience

The man, the marketer, and the machine

Category: December 2017 - Digital Commerce & Customer Experience

Adoption of IoT platforms will be the Top IT trend in 2018

Category: December 2017 - Digital Commerce & Customer Experience
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