Wednesday Sep 26th

  • A strategic approach to video marketing makes the big difference

    A strategic approach to video marketing makes the big difference

    The good old moving picture, aka video, is a popular tool for all companies that have something to show or to explain, making it interesting for marketing. Besides the fact that almost 90% of Internet users between the ages of 14 and 29 watch videos online every week, meaning that the most potent buyer group is undoubtedly video affine. Much of the consumption time of online videos is by no means attributable to new-modern social phenomena, such as binge-watching on large series and film platforms, but company’s advertising videos are often as well consumed on social media channels. In addition, the increased use of the internet via smartphone is boosting the need for new video marketing measures. If you manage to get into the microcosm of a potential buyer, advertising on video content can actually be lucrative.

  • What opportunities does Augmented Reality have in store?

    What opportunities does Augmented Reality have in store?

    The trend away from shopping in retail stores to online ordering is gaining momentum, but how can retailers counteract this trend? One possibility is the use of augmented reality, a form of so-called mixed reality. Generally, no costly technologies are necessary because the customer brings his smartphone directly to the point of sale (POS), hence, carrying the necessary equipment with him. AR enhances reality perception by computer-aided information. In retail, these can be the display of product information, offers, product recommendations or navigation through the store. A special form of augmented reality is the AR mirror through which customers can see themselves and virtually test jewelry or clothing.

  • A real-world survivor story: How to ensure immunity against disruption

    A real-world survivor story: How to ensure immunity against disruption

    What is it about the Survivor TV series which still has us riveted, 18 years and 36 seasons later? It’s the “same scenario, different palm trees” time and time again, but what’s the secret sauce that has its ranking furiously rising to the top? In a word: it’s real. Here is a microcosm of humanity, desperately in need of a shower, stripped of all pretension, pressurized to the point of breaking, and left to write their own survival story. Conditions are tough, each episode says, now how far are you willing to go to come out on top?

  • Be connected on the go

    Be connected on the go

    Mobility is gaining traction worldwide. By 2022, more than 4 in 10 employees around the world are expected to be mobile, according to Strategy Analytics and IDC reported that global spending on mobility-related hardware, software, and services – such as smartphones, enterprise mobility management software and mobile connectivity services will reach US$1.72 trillion by 2021, up by 8.5% compared to last year.

  • Facebook’s Privacy Policy still seems to be illegitimate

    Facebook’s Privacy Policy still seems to be illegitimate

    Just last week, the GDPR came into force, but privacy advocates immediately got down to work to put the law to the test by getting granular on Facebook, including its subsidiaries Instagram and WhatsApp.

  • How to prevent damage from phishing scams and malware

    How to prevent damage from phishing scams and malware

    With the rise of technology, ransomware and other cyberattacks accelerate their proceedings. In fact, not only the frequency, but also the sophistication of attacks of online criminals are steadily increasing - with sometimes devasting effects. Just think about the extortionist Trojan ‘WannaCry’ launched last year, which taught us above all one thing: no company can feel safe nowadays.

  • Tomorrow’s News 2018 survey points out challenges for platforms and advertisers

    Tomorrow’s News 2018 survey points out challenges for platforms and advertisers

    According to a survey published by Reuters Plus, executives think platforms should do more to combat fake news. Of the 1,587 global executives surveyed, 87% think Google and Facebook should do more to control fake news, while 81% believe that Google and Facebook should be held accountable for content.

  • LINE now boosted with the AI brain of Aixon

    LINE now boosted with the AI brain of Aixon

    Appier, a leading artificial intelligence (AI) company, announced that Aixon, its AI-powered data intelligence solution, is now fully integrated with LINE, one of the largest messaging platforms in Asia.

  • IDG launched its new service platform IGD Asia

    IDG launched its new service platform IGD Asia

    International research organisation IGD added a new research and insights platform to its roster of services that builds on the company’s existing expertise in the area.

  • Engrossing the thought on Native Advertising

    Engrossing the thought on Native Advertising

    According to the Seeding Alliance's Native Advertising Study, the industry is in agreement that native advertising is an attractive source of revenue for publishers and advertisers through its integrated placement and scaling capabilities, especially for mobile Internet use. However, it also becomes clear that the form of advertising has only become more widespread in the recent past, due to the lack of a general definition and uniform market standards, so that Native Advertising receives the full acceptance and trust of users.

  • How to prevent and ward distributed denial-of-service (DDoS) attacks

    How to prevent and ward distributed denial-of-service (DDoS) attacks

    A recent study, presented by the content delivery network and cloud security specialist CDNetworks, revealed a major discrepancy between corporate reality and self-assessment in IT security.

  • 8 ways to ‘speak human’ and change the game

    8 ways to ‘speak human’ and change the game

    Nobody starts out automatically caring about your products or services. They care about how you can make a difference in their lives. No matter the context, all relationships begin with a “handshake moment,” whether literally or figuratively—those first few introductory moments that reveal a great deal about the character of the person standing before you. Why should company interactions with current and prospective customers or clients be any different?

  • Why you need a data strategy for successful data driven marketing

    Why you need a data strategy for successful data driven marketing

    First, there was the big data hype and now the AI boom engrosses marketing, although none on its own can create data on its own. Since big data gurus once told us that we would only need to collect as much information as possible about our customers to know everything about them, we lived the misconception, but it soon became clear that you can’t find the needle in the haystack by accumulating more hay. Neither does it get easier to find the relevant information about a customer by collecting more data about him.

  • Paving the way for smart cities: The smart sensor platform network

    Paving the way for smart cities: The smart sensor platform network

    The cost of Internet of Things (IoT) sensors has decreased remarkably over the past decade, heralding new possibilities of a renewed push for smart cities. With worldwide spending on IoT predicted to surpass the USD$1 trillion mark by 2020, this has increasingly attracted attention within the various sectors.

This week's highlights

Tag management provides structure in online marketing

Category: September 2018 - Marketing Analytics, Automation & Attribution
Whether analysis, retargeting, A/B-testing or affiliate marketing: For each of these campaigns, a so-called tag per website must be set to collect the desired data about the website visitor. The task
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Red Hat Ansible Tower 3.3 provides increased control, rich integration, greater scalability and container support

Category: September 2018 - Marketing Analytics, Automation & Attribution
One of the world's leading provider of open source solutions, Red Hat, announced the general availability of Red Hat Ansible Tower 3.3, the latest version of its enterprise framework for automating an
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Priceless® experiences rolling out for League of Legends esports community

Category: September 2018 - Marketing Analytics, Automation & Attribution
Mastercard announced a multi-year partnership with Riot Games to become the first global sponsor for League of Legends esports, the largest esport in the world. This first-of-its-kind global agreement
Read more...
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Previous articles

Publicis Groupe launches Digital Lab to expand digital business transformation capabilities globally

Category: August 2018 - Predictive Algorithms & Native Ads
Publicis Groupe Singapore just announced the launch of Publicis Digital Lab to expand the agency’s digital business transformation capability. The fully-integrated digital lab combines machine l
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Putting data in the driver’s seat to reach consumers-on-the-go

Category: August 2018 - Predictive Algorithms & Native Ads
Imagine how blind we were before the data. The question now for brand managers is what to do with all the new knowledge. Big data in marketing circles often refers to the enormous amounts of data that
Read more...

IDG launched its new service platform IGD Asia

Category: August 2018 - Predictive Algorithms & Native Ads
International research organisation IGD added a new research and insights platform to its roster of services that builds on the company’s existing expertise in the area.
Read more...
View More Articles

Previous month's highlights

A strategic approach to video marketing makes the big difference

Category: June 2018 - Mobile & Video Marketing

The good old moving picture, aka video, is a popular tool for all companies that have something to show or to explain, making it interesting for marketing. Besides the fact that almost 90% of Internet users between the ages of 14 and 29 watch videos online every week, meaning that the most potent buyer group is undoubtedly video affine. Much of the consumption time of online videos is by no means attributable to new-modern social phenomena, such as binge-watching on large series and film platforms, but company’s advertising videos are often as well consumed on social media channels. In addition, the increased use of the internet via smartphone is boosting the need for new video marketing measures. If you manage to get into the microcosm of a potential buyer, advertising on video content can actually be lucrative.

Overcoming perceptual vigilance and harnessing disruption to capture attention

Category: June 2018 - Mobile & Video Marketing

Attention spans are short, and they’re getting shorter. Consumers today are bombarded with editorial, commercial and social messages through more devices and sources than ever. As a video platform we’re acutely aware of the challenges brands face when trying to engage consumers, and are especially conscious of the damage that irrelevant messages can do - to both brands and publishers.

Prospects of the video industry

Category: June 2018 - Mobile & Video Marketing

The digital media and entertainment industry continues to be in constant change. New streaming offers will hit the market, merge or even disappear, and some will break new ground in their efforts to engage audiences. All this won’t be without consequences but affect the entire media industry, says Jim O'Neill, principal analyst, Ooyala, and gives some predictions of what he thinks will happen:

Fake store growth requires new cybercrime definition, says JC3 and APWG

Category: June 2018 - Mobile & Video Marketing

The Japan Cybercrime Control Center (JC3) and the global counter-cybercrime association APWG just released a report detailing the enormous, rapid growth in fake shopping websites pretending to be retail shopping sites, using data from the Japanese National Policy Agency (NPA). These “fake store” websites accounted for about 7,000 reports of consumers in Japan being victimized by the theft of money or their personal information between June 2016 and June 2017.

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AI makes search engine advertising simply better

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

UX and SEO make an unbeatable team

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Accelerated Mobile Pages (AMP)

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Voice shopping set to rise exponentially

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Allocate your search engine advertising budget strategically

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

MediaMath deliberates on digital marketing for better marketers-consumers connection

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Getting Google’s attention with voice-based search

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Google Assistant: Ready to help and spy on you wherever possible

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Digital voice assistants set a trend in the SEO market of the future

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Know the ropes when searching verbally

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
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