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Mobile Marketing




Research, Analysis & Trends A new variant of Android.MisoSMS infects users’
mobile phones and steals personal SMS contents 21

Smaato’s Global Mobile RTB Insight Report 4
Companies & Campaigns

Android is surpassing iOS as biggest platform for
mobile ad traffic 5 “Search Intent“ mobile ads to boost commerce 22

Will Apple's first maneuver in mobile payment McAfee’s powerful combination of integrated
checkmate competitors? 6 technologies strengthens network protection 24

DigitasLBi: M-commerce, Social Media & ROPO lead Muslim Pro is No 1. Islamic mobile app with over
retail trends 8 10 million downloads globally 25


Mobile search reshapes the path to purchase Rise to the top - upwardly mobile! 26
diverting the consumer journey across devices 10
CMO Council to announce best-practice resource
Five impacts of the newly set 2014 Singapore on ‘Mobile Relationship Marketing’ 28
Budget to take note of (and how retailers can
capitalize) 12 Yota Devices crowdsourced new user cases for
world’s first dual-screen, always-on smartphone 30
Forrester’s mobile trend predictions for marketers
in 2014 14 Engaged audiences and new ad format open up
possibilities for brand advertisers on Skype 31

Best Practices & Strategies Opera Mediaworks powers the mobile ad economy
with the power of one 32
App Store Optimization (ASO): A promising method
of marketing 16 HootSuite launches new Chinese apps to press
ahead with Asia Pacific localization 34

Technologies & Products
Legislation
Ruckus teams best-in-class Wi-Fi with Cloud
Computing 18 Consumers say no to mobile tracking at POS with
Beacons 36
Free mobile analytics software for marketing
professionals 19 BUZZWords


Vserv.mobi launched its data augmented mobile Beacons: Breakthrough, Hype or Flop? 40
Real Time Bidding (RTB) platform 20
Imprint 42

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