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Personalized & Customer-Centric Content Marketing
RESEARCH, ANALYSIS & TRENDS
Face the crisis of trust by pg 4 Qualtrics research reveals pg 6 Will chatbots take the lead pg 8
finding a balance between the business impact of in one-to-one
personalization and privacy responding to customer (personalized)
feedback conversations in the digital
arena?
New Experian research pg 10 Convenience versus pg 12 Adobe Research: CX a pg 14
highlights that 71% of protection: Consumers priority for business, but
APAC consumers value weigh in on their own technology adoption lags
‘security’ as the most privacy
important element of their
online experience
Storytelling - the latest trend pg 16 Customer-centricity puts the pg 18 Tata Consultancy Services’ pg 20
for thousands of years customer first study benchmarks adoption
levels of four business
behaviors needed to thrive
in today’s rapidly evolving
global economy
BEST PRACTICES & STRATEGIES
Being customer-centered pg 22 Driving revenue in e- pg 24 E-commerce businesses pg 26
with integrated CRM commerce with real-time scaling content production
graph databases benefits from technology
platforms embracing “open
ecosystem” vision
TECHNOLOGIES & PRODUCTS
Engagio provides pg 28 Adobe Experience Platform pg 30
customized and relevant delivers personalized
real-time account insights to experiences in real time
sales and marketing teams
COMPANIES & CAMPAIGNS
HubSpot for authentic and pg 32 Making video work for pg 34
personalized videos telcos
BUZZWORDS - Open data pg 36
APPOINTMENTS & ANNOUNCEMENTS pg 38
IMPRINT pg 41
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
