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RESEARCH
shelf-stable items. Additionally, with many U.S. ANALYSIS
consumers confined to their homes starting in TRENDS
March, orders for fitness equipment (kettlebells,
dumbbells, stationary bikes and treadmills) and
computers (desktops and laptops) have seen 55%
and 40% boosts in online sales respectively. The
online grocery shopping category overall has seen
a 100% increase in daily online sales between
March 13 and March 15, while BOPIS has seen a
surge with a 62% year-over-year increase between
February 24 and March 21. From January 2014 to July 2017, online deflation
drove digital purchasing power up by an average of
• Innovation pushes online prices down: 3.9% per year, but as people started buying more
Categories with the most product updates (new goods and services where innovation was less
SKUs) released in a year (Electronics, Computers, common—like groceries and furniture—online
TVs) have seen online prices decrease, digital deflation and digital purchasing power slowed to 2%
purchasing power increase, and have kept U.S. growth year over year. As online shopping begins to
inflation down overall. Online electronics prices, for represent all that people buy, not just the most
example, have decreased over 40% over a five- innovative goods, the price advantage to shopping
year period. online will diminish.◊ (Source; Adobe)
By MediaBUZZ
15 April 2020: Social Commerce & Influencer Marketing: social shopping as the future of