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RESEARCH
          shelf-stable  items.  Additionally,  with  many  U.S.                                                  ANALYSIS
          consumers  confined  to  their  homes  starting  in                                                     TRENDS
          March,  orders  for  fitness  equipment  (kettlebells,
          dumbbells,  stationary  bikes  and  treadmills)  and
          computers (desktops and laptops) have seen 55%
          and  40%  boosts  in  online  sales  respectively.  The
          online grocery shopping category overall has seen
          a  100%  increase  in  daily  online  sales  between
          March 13 and March 15, while BOPIS has seen a
          surge with a 62% year-over-year increase between
          February 24 and March 21.                           From  January  2014  to  July  2017,  online  deflation
                                                              drove digital purchasing power up by an average of
       •  Innovation   pushes    online   prices   down:      3.9%  per  year,  but  as  people  started  buying  more
          Categories  with  the  most  product  updates  (new   goods  and  services  where  innovation  was  less
          SKUs) released in a year (Electronics, Computers,   common—like    groceries   and   furniture—online
          TVs)  have  seen  online  prices  decrease,  digital   deflation and digital purchasing power slowed to 2%
          purchasing  power  increase,  and  have  kept  U.S.   growth year over year. As online shopping begins to
          inflation down overall. Online electronics prices, for   represent  all  that  people  buy,  not  just  the  most
          example,  have  decreased  over  40%  over  a  five-  innovative  goods,  the  price  advantage  to  shopping
          year period.                                        online will diminish.◊ (Source; Adobe)

                                                                                             By MediaBUZZ
























































           15                                               April 2020: Social Commerce & Influencer Marketing: social shopping as the future of
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