Page 2 - AeM_April_2020

Editor’s Note

Dear Reader,

Influencer marketing on Instagram is constantly growing,
representing by now a significant proportion of content in the
users’ feeds. New opportunities for brands, marketers and
influencers are added every day, which not only change the
platform itself, but have an impact on how brands will
advertise with influencers in the future.

We try to predict the effect of this evolving Instagram trend
on the marketing industry, provide some Social Media
Service KPIs and information on the digital economy. All this
has probably never been more important than during the
current COVID-19 pandemic as consumers and businesses
across the globe grapple with a digital-only reality. The
pandemic is leaving its mark on the marketing industry and
we have to learn and adjust to the behavioral changes in
society quickly to be prepared for what’s coming. WARC’s
summary of trends and themes for effective media strategies
or GlobalData’s analysis on the impact of the Covid-19
outbreak on the demand for digital transformation are Subscription
definitely useful support.
(complimentary)
Enjoy the reading

Best Regards,

Daniela La Marca,
Editor-in-Chief, Asian eMarketing Connect

with us

Phone: +65 6836 1807
email: info@mediabuzz.com.sg
www.mediabuzz.com.sg