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Marketing Automation:
AI, Big Data & Deep Learning
RESEARCH, ANALYSIS & TRENDS
With artificial intelligence into a new age of automation pg 4
Study shows how AI could get the cookie pop-up chaos under control pg 5
Building a Smart Factory – Part 1: From Automation to Autonomy pg 6
Third place for AI in WalkMe.com’s survey on which digital technologies arouse the pg 10
highest investment interest
Novel AI-powered forecasting models needed as many fail in times of crisis pg 14
AI spending in Asia Pacific to reach $32 billion in 2025 pg 15
Building a Smart Factory – Part 2: Defining the 21st-century smart factories pg 17
IDC’s big data and analytics spending guide pg 21
Less than one third of marketers are confident in their audience data, Nielsen’s global pg 22
survey revealed
Interview: Inventor of Game Changing AI Tech Shoring Up e-Retail Shopping Security pg 23
BEST PRACTICES & STRATEGIES
AI and its magic pg 26
Responsible AI research pg 28
With AI-based bots for intelligent self-service pg 29
The benefits of deep learning for campaign targeting pg 31
Chinese AI companies in the fast lane pg 32
Guarantors of winning marketing automation pg 34
COMPANIES & CAMPAIGNS
Strategic partnership brings customer-oriented solutions to life pg 36
Safely establishing contact during the pandemic while ensuring business continuity with pg 37
conversational AI solutions
Meet Chinese Central Television’s AI anchor Wang pg 38
GBC.AI announces its cutting-edge Web3 security product “Wallet Guardian” pg 39
TECHNOLOGIES & PRODUCTS
ADVANCE.AI enhances its One-Stop Platform to better serve their clients in digital pg 40
transformation journey
Google's PaLM keeps up with human performance pg 41
BUZZWORDS
Marketing Production Automation (MPA) pg 42
Artificial Intelligence (AI) vs Machine Learning (ML) pg 43
APPOINTMENTS & ANNOUNCEMENTS pg 44
IMPRINT pg 48