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Marketing Automation:

         AI, Big Data & Deep Learning


         RESEARCH, ANALYSIS & TRENDS



           With artificial intelligence into a new age of automation                                      pg  4

           Study shows how AI could get the cookie pop-up chaos under control                             pg  5

           Building a Smart Factory – Part 1: From Automation to Autonomy                                 pg  6

           Third place for AI in WalkMe.com’s survey on which digital technologies arouse the             pg 10
           highest investment interest

           Novel AI-powered forecasting models needed as many fail in times of crisis                     pg 14

           AI spending in Asia Pacific to reach $32 billion in 2025                                       pg 15

           Building a Smart Factory – Part 2: Defining the 21st-century smart factories                   pg 17

           IDC’s big data and analytics spending guide                                                    pg 21

           Less than one third of marketers are confident in their audience data, Nielsen’s global        pg 22
           survey revealed

           Interview: Inventor of Game Changing AI Tech Shoring Up e-Retail Shopping Security   pg 23

         BEST PRACTICES & STRATEGIES


           AI and its magic                                                                               pg 26
           Responsible AI research                                                                        pg 28

           With AI-based bots for intelligent self-service                                                pg 29
           The benefits of deep learning for campaign targeting                                           pg 31

           Chinese AI companies in the fast lane                                                          pg 32
           Guarantors of winning marketing automation                                                     pg 34

         COMPANIES & CAMPAIGNS


           Strategic partnership brings customer-oriented solutions to life                               pg 36

           Safely establishing contact during the pandemic while ensuring business continuity with  pg 37
           conversational AI solutions

           Meet Chinese Central Television’s AI anchor Wang                                               pg 38

           GBC.AI announces its cutting-edge Web3 security product “Wallet Guardian”                      pg 39

         TECHNOLOGIES & PRODUCTS


           ADVANCE.AI enhances its One-Stop Platform to better serve their clients in digital             pg 40
           transformation journey
           Google's PaLM keeps up with human performance                                                  pg 41

         BUZZWORDS


           Marketing Production Automation (MPA)                                                          pg 42

           Artificial Intelligence (AI) vs Machine Learning (ML)                                          pg 43

           APPOINTMENTS & ANNOUNCEMENTS                                                                      pg 44


           IMPRINT                                                                                        pg 48
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