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RESEARCH, ANALYSIS & TRENDS

perceived by users up to 52% more often than standard their website. If you have the necessary budget and
banners; or Nielsen Research found out that natively can afford the luxury of an agency, the advantages are
embedded videos can enhance the reputation of a brand obvious. The advertising content can be played from a
by 82%. In comparison, widespread video advertising central point via an ad server automatically on the
formats, such as pre-rolls, reached so far only 2%. partner portals of the agency. Ideally, the AdServer has
intelligent targeting and real-time optimization
To the commonly known online advertising formats - technologies that support the exact targeting of content
such as skyscrapers, pre-rolls or text ads - Native delivery. Billing can be made on a flat rate or via CPC
Advertising is now adding the format "content", (cost-per-click) and the job is done. ◊
positioning at the same time special agencies, such as
e.g. the Hong Kong based company Pixels Limited that By Daniela La Marca
advertises its multi-screen advertising technology on

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