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BEST PRACTICES & STRATEGIES

rearranges and redistributes the information to elaborating further on these facts by saying
many customers. In short, from many to one to “managerially, organizations need to revise
many.” Although there is clearly a demand for this management practices, including more
type of information, it is not easy to monetize since experiments and pilots to enhance risk-taking
people want everything for free nowadays. That’s based on external and incomplete data;
why Harris and McDonald expect a viable market incorporating test-and-learn experiences into
to emerge as commercial terms evolve to support decisions and action; enhancing awareness of the
the multiple multi-sided relationships that give differences between causation, correlation, and
subscribers unique access to information and coincidence; and placing tangible value on
pointing out that only diverse information sources avoiding adverse effects and missed
fuel the predictive future. opportunities.”

3. Update management and leadership practices: The article concludes that the predictive future is
Considering how hard it is to act on solid valuable precisely because it’s unevenly distributed
information about the past, you can imagine how and therefore in demand, and because of this
difficult it is to deal with a set of predictive futures advises to invest wisely in management, information-
for decision-making. “Effective use of predictive intensive relationships, and a broader view of
analytics involves mastering a new set of analytics. (Source: HBR) ◊
management, operational and financial techniques,
and disciplines”, Harris and McDonald highlight, By Daniela La Marca

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