Page 2 - AeM_Aug_2018

Welcome to

Dear Reader,

Hardly any industry benefits as much from big data, predictive applications and automation as sales,
marketing and commerce, since they rely heavily on using their growing data volumes to remain
competitive and need to provide customers with a consistent customer experience in the future.
That’s why algorithms are playing an increasingly important role. Data-driven forecasts and machine-
learning algorithms unlock new opportunities simply faster: The sales and marketing industry can
automate operational core processes with predictive applications, increase margins and profits with
price optimization, ensure the availability of goods and reduce transcripts with automated scheduling,
as well as optimize and effectively use their advertising budget by targeting customers.
The fact is that without analytics and machine learning we can’t succeed anymore in today’s marketing
world, which is why we dedicated this month to predictive algorithms and other useful tools and
methods that make our work life easier. This month is therefore dedicated to exploring the decisive role
predictive applications play in marketing and native advertising respectively

Enjoy reading!
Best regards,

Daniela La Marca
Editor-in-Chief, Asian eMarketing

Connect with us:

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Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg

2 August 2018 - Predictive Algorithms & Native Ads