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Predictive Algorithms & Native Ads

RESEARCH, ANALYSIS & TRENDS

Predictive and prescriptive pg 4 Interconnectedness makes pg 6 Combining marketing, pg 8

analytics essential in the difference in controlling, and IT is highly
marketing marketing’s future recommended to be able to
serve tailor-made offers
without asking questions

Putting data in the driver’s pg 10 Engrossing the thought on pg 12

seat to reach consumers-on Native Advertising
-the-go

BEST PRACTICES & STRATEGIES

If knowledge is power, then pg 14 Why you need a data pg 16 Making real-time pg 18
predictive analytics strategy for successful data operational decisions in the
promises the ultimate driven marketing blink of an eye
knowledge

TECHNOLOGIES & PRODUCTS

Meltwater launches data pg 20 IDG launched its new pg 22 Utility at heart of Reuters pg 23

science platform Fairhair.ai service platform IGD Asia latest news app
to tame real-time market
signals found in world’s
online data

Appier launched AI-driven pg 24

proactive marketing
automation platform AIQUA

COMPANIES & CAMPAIGNS

Adobe’s Experience pg 26 Publicis Groupe launches pg 28 CMO Perspective: A pg 30
Business campaign in Asia Digital Lab to expand digital Paradigm Shift in How
showcases extended business transformation Marketers Use Their Data
analytics products capabilities globally to Expand Influence

BUZZWORDS - Predictive Model Markup Language (PMML) pg 32

APPOINTMENTS & ANNOUNCEMENTS pg 34

IMPRINT pg 37

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