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Predictive Algorithms & Native Ads


         Predictive and prescriptive   pg 4      Interconnectedness makes  pg 6      Combining marketing,   pg 8

         analytics essential in            the difference in                  controlling, and IT is highly
         marketing                         marketing’s future                 recommended to be able to
                                                                              serve tailor-made offers
                                                                              without asking questions

         Putting data in the driver’s   pg 10      Engrossing the thought on   pg 12

         seat to reach consumers-on        Native Advertising


         If knowledge is power, then  pg 14   Why you need a data    pg 16   Making real-time           pg 18
         predictive analytics              strategy for successful data      operational decisions in the
         promises the ultimate             driven marketing                  blink of an eye


         Meltwater launches data   pg 20      IDG launched its new    pg 22       Utility at heart of Reuters   pg 23

         science platform      service platform IGD Asia          latest news app
         to tame real-time market
         signals found in world’s
         online data

         Appier launched AI-driven   pg 24

         proactive marketing
         automation platform AIQUA


         Adobe’s Experience        pg 26   Publicis Groupe launches   pg 28   CMO Perspective: A        pg 30
         Business campaign in Asia         Digital Lab to expand digital      Paradigm Shift in How
         showcases extended                business transformation            Marketers Use Their Data
         analytics products                capabilities globally              to Expand Influence

         BUZZWORDS             - Predictive Model Markup Language (PMML)                                 pg 32

         APPOINTMENTS & ANNOUNCEMENTS                                                                      pg 34

         IMPRINT                                                                                         pg 37

                                                 MediaBUZZ Pte Ltd - Independant ePublisher for Asia
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