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P. 3
Omnichannel Marketing: Account-based
Marketing
RESEARCH, ANALYSIS & TRENDS
Programmatic Omnichannel and its potential pg 4
Omnichannel advertising is an organizational nightmare pg 6
Modernizing communication channels has many advantages pg 7
BEST PRACTICES & STRATEGIES
How omnichannel is shaping the consumer experience in the long term pg 10
The time is more than ripe for integrated account-based marketing (ABM) pg 12
Account-based marketing opposes mass marketing pg 13
How to modernize your omnichannel strategy pg 15
24/7 information entitlement has come to stay! pg 16
Best practices for omnichannel marketing pg 18
Focus on ethical effects of digital transformation pg 20
Use the global potential of the Internet aggressively instead of defensively pg 21
Account-based marketing and geofencing pg 22
COMPANIES & CAMPAIGNS
Emarsys adds even more timesaving and effectiveness product features to its pg 24
omnichannel customer engagement platform
Navigating Asia’s digital landscape with a little help from Radarr pg 26
TECHNOLOGIES & PRODUCTS
Yext’s Support Answers Platform pg 28
Smaato boosts platform security against fraud pg 30
BUZZWORDS
Digital Experience Platform (DXP) pg 31
APPOINTMENTS & ANNOUNCEMENTS pg 32
IMPRINT pg 35
