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Digital Commerce & Customer Experience
RESEARCH, ANALYSIS & TRENDS
AI: Evil or Avatar? pg 4 Commerce marketing pg 6 Online-to-offline Integration pg 8
ecosystem important to key focus of Singles’ Day
deliver seamless shopping 2017
experiences
53% of Singaporean pg 10 Office workers in SEA are pg 12
shoppers are seeking the among the most receptive
help of chatbots for holiday to AI, and use technology to
shopping overcome challenges to
productivity and efficiency
BEST PRACTICES & STRATEGIES
Stay alert when purchasing pg 14 Technology trends that no pg 15 Delayed payment options pg 16
via smartphone and tablet retailer should neglect will give not only online
conversion a boost
Retargeting to right where pg 18
your customer’s holiday trip
really begins
TECHNOLOGIES & PRODUCTS
Adoption of IoT platforms pg 20 Appier demonstrates pg 24
will be the Top IT trend in efficacy of Artificial
2018 Intelligence in fighting ad
fraud
COMPANIES & CAMPAIGNS
The man, the marketer, and pg 28 CtrlShift and iPinYou join pg 29
the machine forces to provide global
brands access to Chinese
audiences
APPOINTMENTS & ANNOUNCEMENTS pg 30
IMPRINT pg 32
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