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Digital Commerce & Customer Experience



      RESEARCH, ANALYSIS & TRENDS




         AI: Evil or Avatar?       pg 4      Commerce marketing      pg 6       Online-to-offline Integration  pg 8

                                           ecosystem important to             key focus of Singles’ Day
                                           deliver seamless shopping          2017
                                           experiences

         53% of Singaporean        pg 10      Office workers in SEA are   pg 12

         shoppers are seeking the          among the most receptive
         help of chatbots for holiday      to AI, and use technology to
         shopping                          overcome challenges to
                                           productivity and efficiency



       BEST PRACTICES & STRATEGIES





         Stay alert when purchasing  pg 14   Technology trends that no   pg 15   Delayed payment options   pg 16
         via smartphone and tablet         retailer should neglect            will give not only online
                                                                              conversion a boost

         Retargeting to right where   pg 18
         your customer’s holiday trip
         really begins




       TECHNOLOGIES & PRODUCTS



         Adoption of IoT platforms   pg 20      Appier demonstrates   pg 24

         will be the Top IT trend in       efficacy of Artificial
         2018                              Intelligence in fighting ad
                                           fraud



       COMPANIES & CAMPAIGNS




         The man, the marketer, and  pg 28   CtrlShift and iPinYou join   pg 29
         the machine                       forces to provide global
                                           brands access to Chinese
                                           audiences



          APPOINTMENTS & ANNOUNCEMENTS                                                                       pg 30



          IMPRINT                                                                                         pg 32





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