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RESEARCH, ANALYSIS & TRENDS

• Brands and retailers realize data’s potential, but Commerce marketers can use Criteo Audience
lack activation capabilities: Nearly four out of five MatchBETA to:
brands and retailers include customer data as a key
part of their business strategy. But while retailers • Quickly execute cost-effective, paid display
have access to more data than brands, especially campaigns across a diverse set of marketing
online, they are less confident than brands in their scenarios, including re-engagement of lapsed
ability to activate data into actionable insights. customers, promotion of seasonal offers, cross-sell of
Bottom line: more data alone doesn’t necessarily products related to previous purchases, and more.
translate into a greater ability to take actions.
• Drive unmatched advertising engagement through
• Pooled data assets are a powerful way to get optimized ads, balancing brand-inspired design and
ahead: Brands and retailers see value in ad performance through Kinetic Design.
collaboration and pooling data assets to meet
customer needs and drive value for their business. In • Synchronize perfectly with Criteo Dynamic
fact, 71% of retailers are willing to contribute online Retargeting to ensure cross-campaign optimization
search data to a pool. And, three-fifths of those and attribution.
surveyed are already part of a data cooperative, with Criteo has also added video as a new channel and
almost seven out of 10 of those companies already inventory source for commerce marketers. Criteo
happy with their collaborations as well as the data Kinetic Design with Video automatically optimizes every
they receive. Additionally, 72% of marketers cite visual aspect of an ad to inspire and engage a shopper.
“increased revenue” as a key benefit they experience Kinetic Design already allows for more than 17 trillion
from pooled data.
variations from one base design in display ads. This
has been now expanded to incorporate video, creating
Key findings from The Shopper Story 2017:
personalized video ads that feature relevant products
• More than 3/4 of shoppers globally engage in based on Criteo’s complete understanding of the
omnishopping: Most consumers are going online to shopper. These video ads are created automatically on
shop and buying in-store, and vice versa. -the-fly and appear across web and mobile.

• Webrooming and Showrooming are the norm: As consumer video consumption continues to grow,
66% of consumers occasionally browse products Criteo’s clients can now use video to relevantly re-
online and then purchase at retail, with 24% making engage shoppers without production time, resources,
this a regular occurrence; whereas 74% of or costs. Video is delivered in a non-intrusive manner to
consumers occasionally make purchases online after provide a seamless browsing experience – in app, in
seeing a product in retail, with 15% communicating feed or on a website. Criteo’s video capability also
they do this regularly. allows marketers to take advantage of video ads on a
cost-per-click basis.
• Digital drives conversion: As mobile continues to
permeate everyday life, online is now a critical point “Understanding consumer purchasing behavior is
of purchase driver; with nearly half of all challenging for retailers given that shoppers are on
omnishoppers from various countries sharing that more platforms than ever before, with collected data
websites were the “last influence before purchase” being difficult to integrate and analyze, at scale," said
and 62% of consumers reporting that they use their Alban Villani, General Manager, Southeast Asia, Hong
phone while in-store to research products online. Kong and Taiwan, Criteo. “To help retailers and brands
overcome this challenge, Criteo Audience Match and
Using customer relationship management (CRM) or Criteo Kinetic Design with Video will support the full
data management platform (DMP) data to accurately shopper journey, enabling brands to create relevant
target audiences across web, mobile browser and apps, and engaging experiences for customers online and
Criteo Audience MatchBETA provides marketers with a offline.” ◊
new way to re-engage their customer base with broad-
reaching, paid display campaigns. By MediaBUZZ

Criteo has built a foundation of deterministic IDs within
Criteo Shopper Graph, enabling beta customers to see
a match rate of more than 60% of their existing client
lists with online profiles.

MediaBUZZ Pte Ltd - Independant ePublisher for Asia