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          purchased  the  items  fore  Singles'  day,  eTailers   IDC  generally  expects  eTailers  to  continue  to  use
          promised to refund the difference to them.       interactive  games,  AR  and  VR  to  interact  with
                                                           consumers  in  the  coming  years.  eTailers  will  also
       •  eTailers social  and gamification expanded from an   continue to increase the number of "New Retail" shops
          individual-centric  interaction  to  community-centric.   to further strengthen the online-offline integration in the
          For example, instead of the usual individualistic red   coming  years.  It  will  be  interesting  to  monitor  the
          packet game for consumers, this year, they added   adoption of the “New Retail” model outside of China.
          an element where consumers had to team up with
          their friends to form teams to attempt to snatch red   Singles'  Day  2017  showcases  that  digital  native
          packets. Elsewhere,  brands were also found  using   enterprises, such as Alibaba and, are leading
          games  to  generate  buzz  and  anticipation  in  days   the  way  in  business  model  innovations.  These
          leading up to Singles' Day.                      organizations are reshaping consumer experiences and
                                                           expectations,  driving  the  region  toward  the  ‘Future  of
       Coined by Alibaba as the 'New Retail', online-to-offline   Commerce’.   To   align   value   propositions   with
       (O2O) commerce is part of Alibaba's ambition to shake   consumers'  shifting  value  perceptions,  organizations
       up China's retail market, while extending the market in   will  do  well  to  take  inspirations  from  these  digital
       its  maturing  e-commerce  business.  The  idea  is  to   natives – in how they structure, operate and monetize
       connect  virtual  and  offline  worlds,  drawing  more   the value which their organizations deliver. ◊
       customers onto its network to boost transactions while
       amassing valuable purchasing data which feeds into the                                Source: IDC
       rest of its ecosystem. We expect this to be even more
       prominent with the other eTailers in the coming years,"
       says  Lawrence  Cheok,  Senior  Research  Manager  for
       Digital Commerce, IDC Asia/Pacific.

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