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BEST PRACTICES & STRATEGIES








































             What to consider before adopting AR?



            Using  AR  effectively  is  no  simple  matter.  As  with  any  and reduce the time and money needed to help them
            innovative  technology,  new  benefits  come  with  new  reskill.
            challenges.  Before  embedding  an  AR  solution  in  your
            business, it’s important to consider four questions:   The next stage is to validate your use of AR technology
                                                                 through  small  scale  tests  of  your  proposed  solution.
            1.  What  research  should  you  complete  before  These  tests  help  troubleshoot  potential  issues  before
            adopting an AR solution?                             committing  to  larger  scale  investment  and  provide
                                                                 quantifiable evidence of the technology’s usefulness to
            A good answer nearly always starts with good questions.  senior management.
            To  deploy  an  AR  solution  effectively,  you  need  to
            understand  why  you’re  using  it.  Educate  yourself  and  2. How can AR drive profitability and improve
            your  team  on  what  AR  technology  is,  what  problem  productivity?
            you’re  trying  to  solve  and  in  what  specific  and
            measurable  ways  this  technology  can  mitigate  the  AR’s  ability  to  supply  accurate,  easy-to-use  and
            problem.                                             contextual information makes it useful for supplying real
                                                                 time guidance to employees while on-the-job.
            First,  you  should  identify  and  analyze  a  problem  within
            your  business.  Maybe  a  routine  activity  within  your  Within  the  logistics  industry,  AR  is  already  improving
            workflow  is  suffering  from  inadequate  communication,  the  efficiency  of  stock  picking  and  movement  within
            under trained staff or fiddly information delivery. Are you  warehouses. There are multiple actions associated with
            perhaps relying on outdated or difficult-to-use instruction  this  job:  identify  the  item,  calculate  an  optimal  route,
            manuals?                                             and  then  physically  transport  it.  AR  is  being  used  to
                                                                 streamline  this  process  by  automatically  logging  the
            With  this  research  in  mind,  you  should  evaluate  the  item and displaying the most efficient route in the user’s
            potential for AR technology to mitigate high importance  view.  This  has  a  positive  impact  on  the  worker’s
            factors  and  solve  the  problem.  Crucially,  this  research  productivity  and  the  company’s  bottom  line  in  several
            should  take  into  account  the  financial  feasibility  of  ways. First, it removes the possibility of the employee
            investing  in  an  AR  solution.  It’s  unlikely  to  be  worth  taking  an  inaccurate  or  inefficient  path  towards  their
            attempting  to  embed  AR  into  simple,  everyday  tasks,  target, increasing their work speed and reducing error
            where  staff  don’t  require  advanced  training.  Whereas  rates. By taking responsibility for calculating directions
            complicated activities within your business often require  within the warehouse, it also reduces the user’s mental
            staff  to  undergo  retraining.  If  they’re  high-risk  tasks,  it  load,  lowering  stress  levels  and  improving  focus.
            might also be that it’s absolutely essential for your staff  Importantly,  all  of  this  is  achieved  while  leaving  the
            to  avoid  making  mistakes.  AR  can  reduce  error  rates  employee’s hands free to scan and package products.

      10            December 2019 - Augmented Reality (AR) & Virtual Reality (VR) in Marketing
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