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Welcome to
Dear Reader,
According to PwC’s ‘Seeing is believing’ report, the economic potential for Virtual & Augmented Reality
(VR & AR) in 2030 will reach $1.5 trillion and 23 million people worldwide.
VR & AR applications will evolve from a niche phenomenon for gamers and movie fans into an
influential technology of the future, the market researchers predict. Indeed, the technologies are not
only well suited to make processes and procedures more efficient, but also the way people work
together. Hence, enjoy reading more on VR & AR technologies in Asian eMarketing this month.
According to Gartner, VR & AR have the potential to shake up the customer experience by
individualizing retailers’ offers and enabling customers to visualize products in different settings.
Hence, in 2020, Gartner expects 100 million consumers to shop in AR online and in-store.
According to IDC, worldwide spending on VR & AR is forecasted to be $18.8 billion next year, an
increase of more than 10 billion compared to 2019. Of the two reality types, spending in VR solutions
will be greater than that for AR solutions initially. However, strong growth in AR hardware, software,
and services spending (164.9% CAGR) will push overall AR spending well ahead of VR spending.
Merry Christmas & Happy New Year!
Best regards,
Daniela La Marca
Editor-in-Chief, Asian eMarketing
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2 December 2019 - Augmented Reality (AR) & Virtual Reality (VR) in Marketing