Page 3 - AeM_December_2019
P. 3
Augmented Reality (AR) & Virtual Reality (VR)
in Marketing
RESEARCH, ANALYSIS & TRENDS
Spending on VR & AR pg 4 Video-triggered AR pg 6 VR & AR will rely on 5G to pg 7
expected to reach globally increases the purchase change the CX inside and
$18.8 billion next year intent outside retail stores
Augmented Reality lifts data pg 8 VR & AR on the verge of pg 9
analysis to new dimensions success
BEST PRACTICES & STRATEGIES
What to consider before pg 10 Top 3 VR marketing pg 12 Augmented Reality in the pg 13
adopting AR? campaigns working world
Utilize the full potential of pg 14
AR
TECHNOLOGIES & PRODUCTS
Vantage points of AR pg 16 The sky's the limit for pg 18
technology for the financial mixed, augmented and
industry virtual reality in the working
world
COMPANIES & CAMPAIGNS
PwC: VR and AR to be key pg 20 VR/AR, AI and machine pg 21
technologies by 2030 learning definte the future of
marketing
BUZZWORDS: Transmedia storytelling pg 22
APPOINTMENTS & ANNOUNCEMENTS pg 23
IMPRINT pg 25
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