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Augmented Reality (AR) & Virtual Reality (VR)

       in Marketing


      RESEARCH, ANALYSIS & TRENDS



         Spending on VR & AR       pg 4      Video-triggered AR      pg 6       VR & AR will rely on 5G to  pg 7

         expected to reach globally        increases the purchase             change the CX inside and
         $18.8 billion next year           intent                             outside retail stores




         Augmented Reality lifts data  pg 8      VR & AR on the verge of   pg 9

         analysis to new dimensions        success



       BEST PRACTICES & STRATEGIES



         What to consider before   pg 10   Top 3 VR marketing        pg 12   Augmented Reality in the   pg 13
         adopting AR?                      campaigns                         working world


         Utilize the full potential of   pg 14
         AR




       TECHNOLOGIES & PRODUCTS



         Vantage points of AR      pg 16      The sky's the limit for   pg 18

         technology for the financial      mixed, augmented and
         industry                          virtual reality in the working
                                           world



      COMPANIES & CAMPAIGNS



        PwC: VR and AR to be key  pg 20    VR/AR, AI and machine     pg 21
        technologies by 2030               learning definte the future of
                                           marketing




         BUZZWORDS:             Transmedia storytelling                                                  pg 22


         APPOINTMENTS & ANNOUNCEMENTS                                                                     pg 23



         IMPRINT                                                                                         pg 25















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