Page 6 - index
P. 6
RESEARCH, ANALYSIS & TRENDS
Welcome the year of influential
video innovations
2016 was the year of video innovation and 2017 offers YouTube…the numbers announced by social networks
the opportunity to achieve an effect with these advanc- about social video over the past few years are strong
es, Brightcove is convinced of, believing that this year evidence of social video’s ongoing rise to prominence,
will be transformative for the video marketing industry: if not dominance. For organizations of all types, this
Social networks will become video channels, video ex- rise represents a massive opportunity to reach a large
periences will generate high levels of participation, while and engaged audience”, Brightcove states.
video will continue its journey from business to virtual
reality and beyond. In fact, nearly three quarters (74%) of consumers said
there is a connection between watching a video on so-
This year, videos will account for 69% of the Internet cial media and their purchasing decision making pro-
traffic, according to Cisco, and the development of so- cess, and every other (46%) said to have made a pur-
cial video, interaction with consumers and networked chase as a result of watching a brand video on a social
TV apps will continue. Therefore, the time is now to im- network. Of course, recommendations are also more
press with great video content: To date, Facebook has likely if the user has a positive experience with the
been a portal to connect with friends, share news and company through social videos.
make plans for the leisure time. Videos were only spo-
radic and typically generated by users. However, last Moving pictures enhance without doubt the perception
year, Facebook has developed into a portal where peo- of the brand, which is another good reason to invest
ple mainly consume videos. Newsfeeds are now domi- time and resources into a proper social video strategy.
nated by video content that runs automatically during Interactive elements, including embedded links, rele-
scrolling. And as the number of Facebook video viewers vant content via call-to-actions, as well as videos with a
increased, the user numbers on YouTube, Twitter, buying function, make then the next level, allowing
Snapchat and other portals grew concurrently. more touch points for analysis: For instance, more ac-
curate insight into the relationship with customers can
“Eight billion daily views for Facebook, ten billion for be provided by looking at who is interested in a particu-
Snapchat, millions of hours watched each day on lar topic and who has watched videos respectively.
6 February 2017 - Video Marketing & Advertising
Welcome the year of influential
video innovations
2016 was the year of video innovation and 2017 offers YouTube…the numbers announced by social networks
the opportunity to achieve an effect with these advanc- about social video over the past few years are strong
es, Brightcove is convinced of, believing that this year evidence of social video’s ongoing rise to prominence,
will be transformative for the video marketing industry: if not dominance. For organizations of all types, this
Social networks will become video channels, video ex- rise represents a massive opportunity to reach a large
periences will generate high levels of participation, while and engaged audience”, Brightcove states.
video will continue its journey from business to virtual
reality and beyond. In fact, nearly three quarters (74%) of consumers said
there is a connection between watching a video on so-
This year, videos will account for 69% of the Internet cial media and their purchasing decision making pro-
traffic, according to Cisco, and the development of so- cess, and every other (46%) said to have made a pur-
cial video, interaction with consumers and networked chase as a result of watching a brand video on a social
TV apps will continue. Therefore, the time is now to im- network. Of course, recommendations are also more
press with great video content: To date, Facebook has likely if the user has a positive experience with the
been a portal to connect with friends, share news and company through social videos.
make plans for the leisure time. Videos were only spo-
radic and typically generated by users. However, last Moving pictures enhance without doubt the perception
year, Facebook has developed into a portal where peo- of the brand, which is another good reason to invest
ple mainly consume videos. Newsfeeds are now domi- time and resources into a proper social video strategy.
nated by video content that runs automatically during Interactive elements, including embedded links, rele-
scrolling. And as the number of Facebook video viewers vant content via call-to-actions, as well as videos with a
increased, the user numbers on YouTube, Twitter, buying function, make then the next level, allowing
Snapchat and other portals grew concurrently. more touch points for analysis: For instance, more ac-
curate insight into the relationship with customers can
“Eight billion daily views for Facebook, ten billion for be provided by looking at who is interested in a particu-
Snapchat, millions of hours watched each day on lar topic and who has watched videos respectively.
6 February 2017 - Video Marketing & Advertising
