Page 3 - AeM_Feb_2019

Strategic Social Media, Influencer Marketing & Paid Media

RESEARCH, ANALYSIS & TRENDS

Digital marketing trends pg 4 Instant messaging pg 6 Confidence in social media pg 8

2019 overtakes the more is at an alarmingly low level
traditional social networks,
Hootsuite report reveals

Peculiarities of influencer pg 10 Programmatic advertising - pg 12 Digital 2019 report finds pg 14

marketing in B2B where is it heading? social media fuels growth
despite industry challenges
of 2018

Generation Z are masters pg 15 Conversations about KPop pg 16

of adaptation on Social will continue to grow on
Media Twitter

BEST PRACTICES & STRATEGIES

Which KPIs are important in pg 18 Selected social media KPIs pg 20 The future of Snapchat in pg 22
influencer marketing? for performance the advertising market still
measurement uncertain

Socialbakers provides pg 24
guidance on how to invest
advertising budgets to
maximize reach,
engagement and business
impact

TECHNOLOGIES & PRODUCTS

10 ways social technologies pg 26 Symantec warns of more pg 28

add value ambitious, destructive and
stealthy attacks

COMPANIES & CAMPAIGNS

Facebook plans to be back pg 30 The digital achievement gap pg 32
on track with common - companies struggle to
technical platform for its meet customer expectations
chat services

BUZZWORDS - Social Commerce pg 34

LEGISLATION - Protection of IP in the social media era pg 36

APPOINTMENTS & ANNOUNCEMENTS pg 38

IMPRINT pg 43

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