Page 3 - AeM_Feb_2019
P. 3
Strategic Social Media, Influencer Marketing & Paid Media
RESEARCH, ANALYSIS & TRENDS
Digital marketing trends pg 4 Instant messaging pg 6 Confidence in social media pg 8
2019 overtakes the more is at an alarmingly low level
traditional social networks,
Hootsuite report reveals
Peculiarities of influencer pg 10 Programmatic advertising - pg 12 Digital 2019 report finds pg 14
marketing in B2B where is it heading? social media fuels growth
despite industry challenges
of 2018
Generation Z are masters pg 15 Conversations about KPop pg 16
of adaptation on Social will continue to grow on
Media Twitter
BEST PRACTICES & STRATEGIES
Which KPIs are important in pg 18 Selected social media KPIs pg 20 The future of Snapchat in pg 22
influencer marketing? for performance the advertising market still
measurement uncertain
Socialbakers provides pg 24
guidance on how to invest
advertising budgets to
maximize reach,
engagement and business
impact
TECHNOLOGIES & PRODUCTS
10 ways social technologies pg 26 Symantec warns of more pg 28
add value ambitious, destructive and
stealthy attacks
COMPANIES & CAMPAIGNS
Facebook plans to be back pg 30 The digital achievement gap pg 32
on track with common - companies struggle to
technical platform for its meet customer expectations
chat services
BUZZWORDS - Social Commerce pg 34
LEGISLATION - Protection of IP in the social media era pg 36
APPOINTMENTS & ANNOUNCEMENTS pg 38
IMPRINT pg 43
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