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RESEARCH, ANALYSIS & TRENDS
Content that’s even more individualized user and buying behavior on the website, the device
used or external factors such as the weather are
Personalized content remains a trend in marketing and important segmentation factors. With flexible content
the peak is far from being reached, yet. On the contrary: management systems (CMS) and the use of artificial
although technological development is already well intelligence (AI) content can be optimally personalized
advanced, many companies are only now beginning to and adapted to the user, the respective channel and
exploit the full potential of segmentation. Not least due to the corresponding device. Automated A / B testing or
increasing customer demands, individual content will tweeting or posting are just a few examples of AI's field
become even more important in 2019. of application. Especially when dealing with large
amounts of data, the advantages of artificial intelligence
The user wants to be picked up according to individual are obvious. ◊
needs. Not only socio-demographic characteristics such
as age, relationship status or gender play a role, the By MediaBUZZ
MediaBUZZ Pte Ltd - Independant ePublisher for Asia