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             AI-based trigger campaigns efficiently

             increase the relevance of your dialogue

             marketing campaigns

             Always offering customers exactly the product they   clearer. Visitors who have called up a certain campaign
             want—ideally at the exact moment when they want     page (multiple times) but have not converted can thus
             it—is what every company is dreaming of.            be easily recorded via a downstream trigger email. That
                                                                 way,  you  can  pick  up  your  subscribers  with  an  email
             Marius Kahlert, Business Consultant at Episerver, has   that  is  thematically  tailored  to  the  landing  page.  Use
             put together four hacks on how you can improve your   this  trigger  mail,  for  example,  to  communicate  further
             trigger  campaigns  and  drive  your  personalization   content, to advertise suitable products, or maybe even
             measures with AI-based personalization solutions such   to promote with the help of a voucher.
             as  Episerver  Personalization.  With  his  help  you  can
             increase the relevance of your dialogue marketing and   Hack # 2: Leverage popular searches for
             the performance of your campaigns.                  your highly personalized trigger

             Hack # 1: Give another push to special              campaigns
             onsite campaigns with trigger mails                 Search queries are perfect for the use of downstream
                                                                 trigger  campaigns:  if  a  website  visitor  is  actively
             Special events are often featured on a large scale with   searching  for  a  product,  a  brand,  or  a  combination  of
             individual  campaign  landing  pages,  although  these   both, using the search field, you can assume that there
             landing  pages  usually  have  a  limited  temporal   will be increased interest.
             relevance  and  go  offline  again  after  a  while.
             Nevertheless, these pages are more suitable for trigger   There  could  be  a  variety  of  reasons  for  not making  a
             campaigns in email marketing.                       purchase:  for  example,  the  product  did  not  meet  the
                                                                 expectations  (price  or  design)  or  the  searcher  was
             Visiting a landing page is often an indicator of interest   distracted  and  canceled  the  session.  In  any  case,  it's
             in the topic in question: if a landing page is visited more   worth staying on the ball here.
             often per session, the relevance of the content is even

                                                              10          February 2021: Conversational & Event-Triggered Marketing
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