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COMPANIES & COMPAIGNS

MoEngage

empowers brands

by fueling decisions

for engagements

with insights-led

Customer Journeys

MoEngage announced several new product schedule customized reports on their campaign
updates to fuel brands' growth at its quarterly performance data, avoiding the need to manually
customer connect event, MoEngage NEXT. build recurring reports or spend endless hours
cleansing data. In addition, users can set global
MoEngage's new offerings empower marketers and control groups to measure strategy effectiveness
product owners to easily create insights-led customer by comparing the control group users to users who
journeys with richer insights, enhanced personalization, are engaged via marketing campaigns, allowing
and simplified measurement across channels with more them to measure the ROI of the overall strategy
flexibility, such as: more effectively.

• New easy-to-use, intuitive user interface. "Today's consumers demand a consistent,
MoEngage fully revamped its UI to offer a better personalized experience across channels, with
experience to marketers and product managers to messages presented in context," said Raviteja Dodda,
segment, engage, and personalize journeys. CEO and co-founder of MoEngage. "Our new product
updates will help our customers meet these
• Smarter orchestration for insights-led customer expectations, while understanding the series of
journeys, powered by AI. MoEngage has made it moments that make up each individual's journey so
easier for customers to analyze and optimize their they can create a frictionless and personalized
customer journeys by adding new Intelligent Path experience just for them."
Optimizer and A/B testing capabilities within Flows.
Customers can now test up to twenty unique user In addition, MoEngage announced two new courses
journeys within a single Flow, while letting the AI within its #GROWTH Academy, a learning hub for
engine SHERPA automatically decide the best growth marketers and product owners, to help brands
performing journey for audiences so customers drive scalable growth through customer engagement.
can easily optimize their campaign and journey
performance. • The first course, in collaboration with partner
Appfollow, a leading app review management and
• Enhanced multi-channel personalization and app store optimization (ASO) platform, helps teams
engagement across the customer lifecycle. The drive scalable growth through organic user
21st century consumer expects a seamless, acquisition covering strategies for ASO as well as
personalized, and connected experience across rating and review management.
channels. To help marketers create multi-channel
journeys across touchpoints, MoEngage has
released two new engagement channels within • The second course, intended for traditional, non-
Flows—Onsite Messaging and Mobile in-app. mobile first businesses, helps brands bridge the
Additionally, MoEngage has incorporated gap between physical and digital touchpoints in the
'Facebook Audience' in which marketers can sync context of customer engagement.
their users' Facebook activity in real-time to
MoEngage and seamlessly craft personalized MoEngage enables hyper-personalization at scale
engagement strategies. across multiple channels like mobile push, email, in-
app, web push, on-site messages, and SMS. With AI-
• Simplified, cross-channel reporting and powered automation and optimization, brands can
measurement. Marketers and product managers analyze audience behavior and engage consumers
can spend less time reporting and more time with personalized communication at every touchpoint
engaging their audiences. MoEngage's new cross- across their lifecycle. ◊
channel report builder enables teams to build and By MediaBUZZ

February 2021: Conversational & Event-Triggered Marketing 15