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RESEARCH, ANALYSIS & TRENDS

Creative leadership trends that will

power organizations in 2021

A digital, innovation-driven economy means that Based on the Adobe Creativity Quotient (CQ), here are
businesses will need highly skilled workers and five key trends on how to evolve and elevate creative
deep talent. As the employment landscape leadership that leaders need to know for 2021:
undergoes fundamental changes accelerated by
the pandemic, Deputy Prime Minister Heng Swee 1. Culture is the overarching factor that
Keat outlined in the recent Singapore Budget influences creativity
2021 three enablers towards Singapore’s next
phase of transformation—one of which focuses According to Adobe CQ, only 29% of APAC leaders
on developing the skills, talents and creativity of have succeeded in creating a culture that embraces
creativity. However, as businesses start moving
our people—emphasizing the need for towards a new normal, leaders must drive a creative
Singaporeans to have both broader and deeper culture, even in a hybrid digital analogue work
skills and creativity. environment. As the term “Working from Anywhere”
As we head into this new landscape, business leaders becomes commonplace, attention should be paid to
in Singapore and across the globe will be challenged recreating or replacing the aspects of culture that
like never before by a range of factors including a require in-person engagement in order to cultivate a
largely remote workforce, accelerated transformation, culture of openness and collaboration.
and elevated customer expectations. This will present
opportunities for those who embrace a creativity-led 2. Data centricity only matters if you have
leadership approach to thrive in this new year. the right data

4 February 2021: Conversational & Event-Triggered Marketing