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RESEARCH, ANALYSIS & TRENDS



       on the human beings and IoT devices that open       change the economy more sustainably over the next
       countless new real-time channels to society. Initially,   decade than the blockchain. Originally developed as
       the so-called "Location of Things", a subcategory of the   technology for cryptocurrencies, such as Bitcoin and
       IoT, will prepare for the dawn of this new world,   Ethereum, blockchain allows to interact directly and
       whereby in particular the Bluetooth-based beacon    transparently with the customer via secure technology
       technology will be of high practical relevance in 2018.   and store any information about it in a decentralized,
                                                           highly available database structure (peer-to-peer). By
       Positioned in stores or shopping malls, at airports or   means of so-called smart contracts, these interactions
       exhibition centers, beacons can record movements as   can also be transferred to machine-to-machine
       well as directly communicate and interact with mobile   communications, so that the blockchain will become a
       devices. As a result, target groups can be identified,   key technology, especially regarding the further
       and context-sensitive information can be passed on to   development of AI and IoT devices.
       the customer in real time, depending on the location.
       For data analysts and AI, this will provide a wealth of   While banks are already testing the fast and secure
       new information that helps to predict more accurately   transaction possibilities of blockchain in international
       which event will occur when and where, and with what   money transfer, for the time being, CRM is trying to
       probability.                                        derive potential use cases from the possibilities of this
                                                           technology. Particularly, the pairing of blockchain with
       Prepare as well for blockchain technology finding its   data science techniques promises exciting and
       way into the global business world this year, although it   innovative business fields that will benefit both
       will have less of an operational but high strategic   companies and customers alike. ◊
       relevance. Already in 2016, the Harvard Business
       Review said that no other technology will be able to                                By Daniela La Marca





















































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