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RESEARCH, ANALYSIS & TRENDS
on the human beings and IoT devices that open change the economy more sustainably over the next
countless new real-time channels to society. Initially, decade than the blockchain. Originally developed as
the so-called "Location of Things", a subcategory of the technology for cryptocurrencies, such as Bitcoin and
IoT, will prepare for the dawn of this new world, Ethereum, blockchain allows to interact directly and
whereby in particular the Bluetooth-based beacon transparently with the customer via secure technology
technology will be of high practical relevance in 2018. and store any information about it in a decentralized,
highly available database structure (peer-to-peer). By
Positioned in stores or shopping malls, at airports or means of so-called smart contracts, these interactions
exhibition centers, beacons can record movements as can also be transferred to machine-to-machine
well as directly communicate and interact with mobile communications, so that the blockchain will become a
devices. As a result, target groups can be identified, key technology, especially regarding the further
and context-sensitive information can be passed on to development of AI and IoT devices.
the customer in real time, depending on the location.
For data analysts and AI, this will provide a wealth of While banks are already testing the fast and secure
new information that helps to predict more accurately transaction possibilities of blockchain in international
which event will occur when and where, and with what money transfer, for the time being, CRM is trying to
probability. derive potential use cases from the possibilities of this
technology. Particularly, the pairing of blockchain with
Prepare as well for blockchain technology finding its data science techniques promises exciting and
way into the global business world this year, although it innovative business fields that will benefit both
will have less of an operational but high strategic companies and customers alike. ◊
relevance. Already in 2016, the Harvard Business
Review said that no other technology will be able to By Daniela La Marca
MediaBUZZ Pte Ltd - Independant ePublisher for Asia